Advertising/Media

Choosing frames with Lenskart is made enjoyable by Karan Johar and Kiara Advani.

Choosing frames with Lenskart is made enjoyable by Karan Johar and Kiara Advani.

By Kajal Sharma - 24 Jan 2024 03:42 PM

The new Lenskart ads with Karan and Kiara are entertaining when it comes to choosing glasses! [OR] Lenskart releases its newest advertising campaign, "Glasses Badlo Vibe Badlo," which stars Kiara Advani and Karan Johar.
The eyeglasses company Lenskart has started running advertisements with Kiara Advani and Karan Johar."The clever strategy used in the ad campaigns expertly combines comedy and Lenskart's wide range of products into their story, turning the choosing procedure into a joyful investigation of chic frames to suit every style and preference. The slogan "Glasses badlo, Vibe badlo" becomes the main idea, capturing the notion that getting new glasses isn't simply a way to update your appearance but also a way to change your entire style.

The core theme of the TVC's messaging is that Lenskart encourages people to create a collection that fits a range of emotions and situations," the business said in a statement. In one of the ads, Kiara is introduced to Karan Johar's exclusive line of eyewear at a Lenskart store. This sparks a playful conversation in which Kiara not only puts the spectacles on but also lets her inner KJO loose with humour, pouts and the quintessential 'Koffee with Karan' atmosphere. In the other ad campaign, professional eyewear is explored by Karan and Kiara in a lighthearted manner.

With his businesslike demeanour, stylish glasses, and lighthearted banter with Kiara, Karan presents an endearing and fun take on eyewear design for a broad spectrum of viewers. "We are thrilled to have Karan and Kiara as the faces of the new ad campaigns solidifying their relationship with the brand once again," says Lenskart co-founder Ramneek Khurana in response to the same.

These commercial campaigns have taken on a whole new meaning because to their distinct chemistry and comedic timing. With these advertisements, we hope to convey our personalities frame by frame, amass a collection of eyewear that reflects the range of our emotions, and make the selection process entertaining.

 

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