Top Trending Advertising/Media News & Highlights
Why the fundamental fault lines in the business won't be resolved by the Omnicom–IPG merger
The Omnicom–IPG merger is now more than just a balance-sheet event as India's advertising sector faces one of its largest structural changes in decades. In a sector already struggling with AI disruption, customer distrust, and shifting talent economics, it is a stress test for scale, relevance, and trust.Veteran executives Ashish Bhasin, Anita Nayyar, Shubho Sengupta, and Kunal Lalani provide starkly different interpretations of what consolidation actually means, including whether it signals the emergence of a three-player oligopoly, a long-overdue efficiency reset, or a defensive reaction to an industry that has already moved on.One thing unites their opinions: size by itself is no longer a guarantee of advantage. The next stage of competition will be characterised by speed, specialisation, and credibility rather than scale as holding corporations compete to handle conflicts, merge cultures, and reassure clients. In 2026, artists, agencies, and advertisers will focus more on who still matters than on who is the biggest."This era of consolidation in advertising and media did not begin recently—it has been unfolding over the past decade," notes Ashish Bhasin, founder of The Bhasin Consulting Group and former CEO APAC, Dentsu. He reminds us that media owners and broadcasters have travelled the same route as agencies, with mergers like Star and CNBC indicating what was to come. Given that "the top four or five holding companies now account for nearly 80–85% of the market share," as noted by Bhasin, the merger of Omnicom and IPG seems like the next obvious step. The level of competition has changed. "A very formidable competitor emerges for WPP," which has long maintained the top spot in India, as a result of the merger. "Going forward, WPP, Omnicom, and Publicis are likely to become the three largest holding companies in India," according to Bhasin, who envisions a market dominated by three titans. Scale will continue to be important, especially in the media, driving rivalry and making "further consolidation inevitable."However, Bhasin takes pains to avoid portraying this as everyone else's demise. He acknowledges that "the overarching trend clearly points towards consolidation," but adds that "India remains a large and fast-growing market, so there is space for multiple players to coexist."
Published 31 Dec 2025 11:11 PM
Network18 defies industry slowdown; Rahul Joshi charts bold growth path for 2026
In a year when the majority of advertising-driven media firms struggled with diminishing earnings, dwindling viewership, and industry consolidation, Network18 has reported growth in all of its major businesses while increasing its emphasis on relevance, subscription, creative collaborations, and digital-first expansion.Rahul Joshi, Managing Director & Group Editor-in-Chief at Network18, stated in an internal year-end message to staff members that the organization had "beaten the odds" in a difficult year for classic news formats by emphasizing unique content, ecosystem thinking, and non-traditional revenue streams. The group established Creator18 to bolster its creator economy strategy, providing a platform for a variety of digital artists while also utilizing their audiences to increase relevance and income share. Additionally, the business emphasized a fresh emphasis on high-quality tools, research, and insights across its major brands, Moneycontrol and CNBC-TV18, as opposed to chasing "click-baity" traffic.Joshi emphasized the quick expansion of Moneycontrol's lending platform, the success of MC Pro, which has over a million users, and the early popularity of SuperPro, which targets high-value traders and investors and increases average revenue per user. He reaffirmed that the company's next growth phase will be defined by non-news content, digital tools, and product innovation. Stronger advertiser access, even from emerging markets, is made possible by the regional news cluster's ongoing multilingual expansion, which is bolstered by a robust national sales network and improved digital outreach. According to Joshi, the firm is still "de-risked" in comparison to its traditional ad-dependent counterparts because subscriber income is growing, transactions are scaling, and events and IPs are bolstering heritage monetization.He acknowledged the structural changes in media consumption, particularly among Gen Z, and pointed out that speedier, platform-native storytelling is becoming more relevant than conventional news formats. With a greater emphasis on CTV and social media, he emphasized that Network18's brands will lead with subtlety, intelligence, and digital-first execution, driven by platforms like Firstpost, Kadak, News18 India, and CNN-News18. Joshi declared 2026 to be a "mission mode" year to foster youthful leadership, experiment vigorously, and keep reinventing the future of Indian news media as he celebrated his ten years with the organization. "We made 2025 count in a year that was really difficult for many. He used Roald Dahl to encourage teams to maintain their faith in "magic" in the face of change, saying, "Let's make 2026 rock."
Published 30 Dec 2025 10:03 PM
On December 26, 2025, India will have early access to Now You See Me, Now You Don't.
The widely watched heist-adventure show With an early access release set for December 26, 2025, NOW YOU SEE ME: NOW YOU DON'T will make its digital premiere in India, offering viewers looking for a premium watching experience a rental fee of INR 499. The movie will be accessible on several key digital platforms, like as Google/YouTube, Apple TV, and Amazon, giving viewers a variety of ways to enjoy the magical series. The film NOW YOU SEE ME: NOW YOU DON'T, which was directed by Ruben Fleischer, brings back the Four Horsemen along with a new generation of illusionists. It offers an exhilarating mix of mind-bending twists, shocks, and expansive magic sequences that have never been seen on screen before. With bold illusions and intense storytelling, the movie raises the stakes while maintaining the franchise's trademark blend of spectacle and tension.Along with an ensemble cast that includes Dave Franco, Woody Harrelson, and Jesse Eisenberg, the movie maintains the adventurous tone of the trilogy while adding new characters and audacious new heists. The Now You See Me franchise, which is well-known for its chic graphics and deft storytelling, has amassed a sizable worldwide following thanks to its distinctive blend of magic and criminality.
Published 23 Dec 2025 11:00 PM
How an Indian Gen Z leader is reinventing design education
Director of the JD Institute of Fashion Technology Rinesh Dalal talks with Adgully about his experience reinventing design education through innovation, entrepreneurship, and creativity. Dalal, who joined the education sector at the age of 18, offers a unique combination of strategic thought and artistic vision to his leadership position. He considers creating experiential learning ecosystems outside of classrooms, from fostering creative communities and supporting emerging talent to extending the JD tradition into digital-first platforms like JDOnline and JD Podcast. Dalal also discusses how technology, narrative, and purpose will continue to influence design education in India.I was never ready to start working at such a young age, much less establish my own business. I had intended to continue my education in film in London, but because my family is very business-oriented, I decided to use that money to start my own company. In retrospect, I can see how much I have developed both myself and inside the company. I joined JD Institute four years ago, and it has been two and a half years since I assumed full leadership. I have acquired extensive practical experience throughout this period, which enables me to firmly continue this tradition. As a member of the same generation as today's youngsters, I am aware of their goals, mindset, and the help they require at various phases of their development.JDOnline was developed to close the accessibility gap by enabling anybody, anywhere, to receive top-notch design education without being constrained by traditional classroom settings. JD Podcast helps students grasp the real-world dynamics of the creative industry by providing them with authentic talks, thoughts, and experiences from artists, entrepreneurs, and industry leaders. This helps close the industry awareness gap.
Published 21 Dec 2025 09:53 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
Ankita Lokhande claims that she married Vicky Jain without giving it any thought, to which he responds,
Bigg Boss 17: Vicky Jain's closeness to Mannara Chopra sparked the confrontation between Ankita Lokhande and him. Ankita sobbed, telling Vicky that their relationship was gone.Inside the house, competitor Vicky Jain got into a heated altercation. The Khabri posted a video on X, formerly known as Twitter, where Ankita made hints that her marriage to Vicky Jain wasn't the best choice. Ankita broke down in tears as the video came to a conclusion.Vicky and Ankita argue about his friendship with Mannara. Vicky's tight relationship with Bigg Boss participant Mannara Chopra sparked the argument. Inside the house, a displeased Ankita said to Vicky, "Suddenly Mannara is in your life. You're really fond of her. You take pleasure in conversing with her. Please continue. Vicky then questioned her, saying, "What's wrong with that? Please provide reason and logic. Vicky later informed Ankita of her "unreasonable attitude." With an angry reply, she asked, "What's your problem? You're upset with me because I mentioned Mannara, right? Ankita was then charged by Vicky with, "You drive away all the friends with your opinions." With a stern voice, Ankita stated, "Go and keep your friendship going; she is now your friend." "I will go where I want to go," was his response.
The Ranbir Kapoor and Bobby Deol starrer is all poised to join the Rs 700 crore club internationally.
Actor Ranbir Kapoor claims that although Animal may not have pleased everyone, the box office receipts of his most recent release demonstrate that love for a movie transcends all barriers. The crime action drama Animal defied critics and some spectators by being one of the highest grossing Hindi films of 2023, while being called sexist and extremely violent by others. The movie, which was directed by Sandeep Reddy Vanga, came out on December 1. Globally, it brought in over ₹ 900 crore.Speaking at Animal's Saturday night triumph party, Ranbir Kapoor thanked the filmmaker for include him in his vision. "I'd like to express my gratitude to everyone for coming to celebrate 'Animal' today. Although there were some people who didn't like the movie, I believe that nothing can surpass the love that a film may inspire given its level of popularity and affection. "At the event, the actor stated that nothing transcends beyond cinema." Reddy Vanga, along with Animal stars Anil Kapoor, Bobby Deol, Rashmika Mandanna, Triptii Dimri, Prem Chopra, Suresh Oberoi, Saurabh Sachdeva, and Siddhant Karnick, attended the success event. The filmmaker expressed gratitude to the Animal cast and crew for their contributions toReddy Vanga was attributed for the success of "Animal" by Deol, whose performance as the scary silent mobster Abrar Haque turned out to be one of the movie's highlights. It's all really incredible. Without Sandeep Reddy Vanga, none of this would have been possible. He said, "He had this desire to make this film with conviction. Echoing Deol's thoughts was Dimri, who played Rannvijay's mistress Zoya in the movie. "I want to thank Sandeep sir from my heart for giving me this opportunity and believing in me," she stated. Leading lady Mandanna was referred to as the movie's "lucky mascot" by Anil Kapoor. You can only
Karnataka LoP Arrested For Opposing Karsevak Shrikant Pujaris Arrest Regarding Babri Demolition
Legislative Assembly member and BJP leader R Ashoka was held by Karnataka police for allegedly inciting rioting following the 1992 demolition of the Babri Masjid. Ashoka had staged a demonstration against the state government over the detention of Shrikant Pujari. The BJP workers who have been protesting the arrest escalated their demonstration on Thursday by starting the 'I'm also a Karsevak, Arrest Me Too' campaign.LoP Karnataka Legislative Assembly & BJP politician R Ashoka was taken into custody by the police, according to ANI. Along with party members, he was demonstrating against the state government over the detention of Shrikant Pujari, who was taken into custody for his alleged role in the rioting that followed the 1992 demolition of the Babri Masjid.LoP Karnataka Legislative Assembly & BJP politician R Ashoka was taken into custody by the police, according to ANI. Along with party members, he was demonstrating against the state government over the detention of Shrikant Pujari, who was taken into custody for his alleged role in the rioting that followed the 1992 demolition of the Babri Masjid.
Uorfi Javed posts a picture of herself wearing an oxygen mask in the hospital, then removes it later.
After being admitted to the hospital, social media star Uorfi Javed posted a picture of herself in a since-deleted post. On Thursday, Uorfi shared a photo of herself on Instagram when she was dozing off. She removed her post a few hours later. (Also Read| After being "disabled by mistake," Uorfi Javed's Instagram account was reopened. She says, "Guys, please decide."Uorfi posts a picture from the hospital. She was sitting on the bed and dressed in medical clothes in the photo. She grinned, closed her eyes, and raised her hands in a peace sign. On the other hand, Uorfi had on an oxygen mask. She kept her fans and following in the dark about her hospitalization. Uorfi posted the image and said, "Starting 2024 with a bang."Respondents to Uorfi's post "Hey, what happened?" was Sambhavna Seth's response to the post. "Praying for your speedy recovery," a fan added. "Feel better and wish you a very peaceful new 2024," commented another commenter. "I'm confused," said one commenter. Are you genuinely ill, or is it just an outfit? If not, quickly recover." Many admirers commented, "Get well soon."
Salman Khans house was the scene of an Ira Khan pre-wedding celebration attended by Aamir Khan, son Junaid, ex-wife Kiran Rao, and relatives.
On Tuesday, Aamir Khan's family was present at Salman Khan's Mumbai residence for Ira Khan's pre-wedding event. Today, Ira will wed Nupur Shikhare.Shortly after Reena Dutta, Aamir Khan's first wife, and Kiran Rao, his ex-wife, were seen arriving in Mumbai on Tuesday for Ira Khan's haldi ceremony, the entire family showed up to Salman Khan, actor,'s house for a pre-wedding celebration. Aamir arrived in a car with his son, aspiring actor Junaid, visible beside him. Azad, the kid of Kiran and Aamir, was also observed getting into a car with his mother. Aamir was photographed beside his son and aspiring actor Junaid as they arrived in a car. Aamir's ex-wife, Kiran Rao, and their son Azad also arrived in a car. They were joined by Aamir's mother, Zeenat Hussain. Junaid Khan is Aamir's son from his first marriage to Reena Dutta. They were all photographed together in paparazzi recordings before Ira's wedding. Kiran and Azad wore traditional clothes, whereas Aamir and Junaid dressed casually. Aamir's mother, Zeenat Hussain, who had been living in Chennai due to health concerns, arrived in another automobile.
Speaking candidly on Aryan Khans arrest, Shah Rukh Khan describes it as
Shah Rukh Khan talked about how "unpleasant" the Aryan Khan case was and what lessons he took away from it.After receiving an award lately, Shah Rukh Khan talked about his son Aryan Khan's imprisonment in 2021. Shah Rukh had a fantastic year with his films, but he has avoided talking to the media and has only used social media to communicate with his fans directly. Shah Rukh talked about the challenging moments his family has faced recently and the lesson he learned during this period on Wednesday, when he accepted a special award from News18."The past four to five years have been quite the journey for my family and me. Because of Covid, I'm sure for some of you as well. I made a lot of bad movies. Analysts started writing my death knells,” he said as he compared the trade analysts to “idiots”. He then talked about his "personal" issues, most likely referring to Aryan's arrest at the 2021 Cordelia cruise narcotics bust. After spending nearly a month in jail, Aryan was eventually exonerated of all charges.
Potential recovery anticipated in 2019; funding pace to stay sluggish
For India's startup ecosystem, which is in third place internationally, 2023 was another barren year. Global venture financing reached a low point in 2023 as a result of variables including inflation, growing interest rates, geopolitical unrest, and recessionary fears.In terms of value, financing for Indian startups decreased by 65.8% between January and November of 2023, according to a research published by GlobalData. In the first eleven months of this year, they have raised $6.9 billion through 1,013 venture capital (VC) fundraising deals. In the same time frame previous year, the companies had raised $20.2 billion.Experts contend that despite these difficulties, the Indian startup scene is still strong because of government programs and a renewed emphasis on long-term, sustainable success.The Startup India Seed Fund Scheme, Fund of Funds for Startups, and Credit Guarantee Scheme for Startups are just a few of the measures the government has launched to assist new businesses. "We still have hope for the future. The startup scene is positioned for a better and more resilient future because to a combination of supportive government policies, India's strong and developing economy, and ongoing infrastructural projects, according to Aniruddha Sen, co-founder of Kenko Health, who spoke with Livemint.Sen went on, "It is anticipated that the governments' steadfast dedication to assisting startups via financial initiatives, tax breaks, and regulatory changes would foster an atmosphere that encourages entrepreneurship. The startup funding landscape may be greatly impacted by such encouraging actions. The unwavering quest for innovation and technical breakthroughs continues to be a motivating factor. Due to their potential to completely change industries, startups at the vanguard of transformational technologies—like artificial intelligence (AI), biotechnology, and clean energy—are expected to draw significant capital."
In 2023, Meesho plans to resume hiring on campuses and hire 150 candidates.
Meesho, an online retailer that stopped hiring on campuses in 2022, reported that it had hired 150 people in 2023. In 2024, the business supported by SoftBank plans to hire more young workers, it said."Meesho put a halt to campus hiring in 2022 because its main goal was profitable expansion. Without adding more employees, the company's primary goal was to become profitable, Chief HR Ashish Kumar Singh told Livemint.Meesho is hiring in the following areas: business, finance growth, consumer experience, analytics, monetization, technology and product, and human resources.Salary packages for non-tech positions like strategy and operations have increased compared to the previous year, the company stated. In search of campus hiring opportunities, the e-commerce platform traveled to the following locations: Indian Institute of Science (IISC), Indian Institute of Information Technology (III) Allahabad, BITS Pilani, Indian Institute of Management (IIMs)-Lucknow and Kozhikode, National Institutes of Technology-Delhi, Bhopal, Surat, Calicut, Institute of Chartered Accountants of India (ICAI), and Management Development Institute (MDI). All of these locations were visited by the e-commerce platform.According to the e-commerce startup, Indian Institute of Information Technology (IIIT) Allahabad and IIT BHU are the campuses with the highest number of hirings. Meesho announces first profit in July and plans to go public in 12–18 months. Meesho hired 150 students in total in 2021 for both tech and non-tech positions. Meesho just added IIIT Bangalore, IIIT Lucknow, IIIT Jabalpur, and IIIT Kota to its roster of institutes for campus recruiting. The online retailer announced in December 2023 that it had posted consolidated profit after taxes for the second quarter that ended in September 2023, making it the first unicorn in e-The company put the rise in sales down to a number of factors, including a rise in the number of shopping apps downloaded in India in 2022 and 2023, an increase in the frequency of transactions for current clients, a diversification of the product line, and an emphasis on enhancing revenue generation through different value-added seller services.
The quick ascent of Rapido: How the startup hopes to upset the Ola and Uber monopoly
He company's current goal is expansion, which is essentially focused on making use of the current infrastructure to serve a larger customer base without sacrificing comfort or security.Rapido, a two-and three-wheeler taxi company that recently joined the cab hailing market to challenge Ola and Uber's monopoly, stated that its current focus is growth. This growth will primarily come from utilizing the company's current infrastructure to serve more customers without sacrificing convenience or safety. We want to get insights from a range of user responses to our products by extending our operations to other cities. Our goals are to ascertain whether our services are truly helpful, as well as to comprehend how they affect them and make a more significant good impact on the communities we serve. This strategy makes sure that, even as we expand, we remain aware of the changing demands of our clients and keep improving our offerings to provide real value. Rishikesh SRRapido, a two-and three-wheeler taxi company that recently joined the cab hailing market to challenge Ola and Uber's monopoly, stated that its current focus is growth. This growth will primarily come from utilizing the company's current infrastructure to serve more customers without sacrificing convenience or safety. We want to get insights from a range of user responses to our products by extending our operations to other cities. Our goals are to ascertain whether our services are truly helpful, as well as to comprehend how they affect them and make a more significant good impact on the communities we serve. This strategy makes sure that, even as we expand, we remain aware of the changing demands of our clients and keep improving our offerings to provide real value. Rishikesh SR
For FY23, Unacademys revenue jumps 26% to Rs 907 crore while its loss cuts
The test-prep startup Unacademy reported that, despite constant layoffs at the company, its losses in FY23 decreased by 41% to Rs 1,678 crore. In FY23, employee-related expenses decreased by 28% to Rs 1,281 crore.The test-prep startup Unacademy reported that, despite constant layoffs at the company, its losses in FY23 decreased by 41% to Rs 1,678 crore. In FY23, employee-related expenses decreased by 28% to Rs 1,281 crore.In what was a difficult year for the startup environment, many modern businesses, like Myntra, ZestMoney, and Curefoods, reported stronger revenues for FY23, but their losses also increased.Revenue at Myntra rises to Rs 4,375 crore: The apparel retailer Myntra, which is owned by Flipkart, reported a 25% increase in operating revenue to Rs 4,375 crore in FY23, despite a 31% increase in losses to Rs 782 crore. The online fashion platform's largest expense, amounting to Rs 1,758 crore, was spent on advertising and promotional activities, representing a 35% increase over the previous year.Unacademy reduces losses to Rs 1,678 crore, or 41%: Unacademy, a startup providing test preparation, reported that its losses in FY23, which included several layoffs at the company, decreased by 41% to Rs 1,678 crore. The Bengaluru-based firm saw a 26% increase in sales to Rs 907 crore during the year, while costs associated with payroll decreased by 28% to Rs 1,281 crore.ZestMoney reports a loss of Rs 412 crore. ZestMoney, a troubled startup that has been searching for a buyer, declared a net loss of Rs 412.4 crore for the fiscal year 2023. On the other hand, while total expenses increased by 21% to Rs 662.2 crore, overall revenue for the buy-now-pay-later platform increased by 72% to Rs 250 crore.
Day 20 Box Office Collection for Dunki, Shah Rukh Khans movie is getting about ₹500 crore worldwide.
Day 20 Box Office Collection for Dunki: "Dunki," Shah Rukh Khan's third Bollywood movie of 2023, is doing well at the box office. The Raju Hirani movie saw a drop on its third Tuesday; according to Sacnilk.com, early estimates indicate that the movie made ₹1.30 crore on Day 20. After 20 days after its premiere, the film has reportedly made over ₹219.27 crore in the Indian box officAccording to a Sacnilk.com assessment, the movie's occupancy on its twentieth day was 10.47 percent in Hindi, with morning shows seeing 8.72 occupancy, afternoon shows at 10.29 percent, evening shows at 10.25 percent, and night shows at 12.61 percent.In relation to the worldwide figures, Dunki is currently on track to surpass ₹500 crore worldwide. The industry tracker claims that the SRK film has made ₹430 crore in net revenue globally. According to a recent tweet by Red Chillies Entertainment on X, the movie has made ₹447.70 crore at the global box office.On the day of its release, Dunki brought in ₹29.2 crore net in India; however, Day 2 saw a sharp decline to ₹20.12 crore. Riding high on great word-of-mouth, the movie brought in ₹160.22 crore net in its first week, while the drama about immigration brought in ₹46.25 crore net in its second week in India.
Aaliyah Kashyaps fiancé Shane Gregoire and father Anurag Kashyap celebrate Aaliyahs birthday.
Aaliyah Kashyap, the daughter of Anurag Kashyap and his ex-wife, film editor Aarti Bajaj, turned 23 this year, and she celebrated with several parties. While she was spotted in one series of pictures with her mother Aarti Bajaj, fiancé Shane Gregoire, and father and filmmaker Anurag Kashyap, last night she was spotted leaving with friends Orhan Awatramani, also known as Orry, Khushi Kapoor, and Vedang Raina, among others. To view all of the pictures, scroll. (Image: Instagram/Aaliyah Kashyap, Orhan Awatramani) The birthday celebration for Aaliyah Kashyap included Khushi Kapoor as well. (Image via Instagram by Orhan Awatramani)Aaliyah posted some pictures from her celebration series on Instagram. A commenter named Dad Anurag Kashyap said, "Happy happy 23rd." (Image: Instagram/Aaliyah Kashyap)Alongside Aaliyah was her fiancé Shane Gregoire. (Image: Instagram/Aaliyah Kashyap)
Sriram Raghavans Vijay Sethupathi, Katrina Kaif-starrer transports us to Hitchcock times, reads the initial review of Merry Christmas.
Men's ethnic clothing company Raaya has awarded the marketing mandate to Pune-based advertising firm Wit & Chai Group. Following a multi-agency pitch, the mandate was acquired by Wit & Chai in October 2023.With online and offline promotions, Wit & Chai Group hopes to raise awareness of Raaya and bolster its standing as a high-end menswear brand. "Wit & Chai gave a strong pitch, and we think working with them will help our brand reach new audiences. Our goal is to set Raaya apart as a luxury brand that is reasonably priced and to highlight our exceptional craftsmanship. Preshit Jain remarked, "We are confident that Wit & Chai has our best interests at heart.Furthermore, Wit & Chai Group partner Nahush Gulawani added, "We are thrilled to collaborate with a brand like Raaya that has such an intriguing focus: men's ethnic apparel. We are eager to collaborate with the Raaya team and use our skills to further improve the brand image.
Raaya's integrated marketing mandate is won by With & Chai Group.
Men's ethnic clothing company Raaya has awarded the marketing mandate to Pune-based advertising firm Wit & Chai Group. Following a multi-agency pitch, the mandate was acquired by Wit & Chai in October 2023.With online and offline promotions, Wit & Chai Group hopes to raise awareness of Raaya and bolster its standing as a high-end menswear brand. "Wit & Chai gave a strong pitch, and we think working with them will help our brand reach new audiences. Our goal is to set Raaya apart as a luxury brand that is reasonably priced and to highlight our exceptional craftsmanship. Preshit Jain remarked, "We are confident that Wit & Chai has our best interests at heart.Furthermore, Wit & Chai Group partner Nahush Gulawani added, "We are thrilled to collaborate with a brand like Raaya that has such an intriguing focus: men's ethnic apparel. We are eager to collaborate with the Raaya team and use our skills to further improve the brand image. Men's ethnic clothing company Raaya has awarded the marketing mandate to Pune-based advertising firm Wit & Chai Group. Following a multi-agency pitch, the mandate was acquired by Wit & Chai in October 2023.With online and offline promotions, Wit & Chai Group hopes to raise awareness of Raaya and bolster its standing as a high-end menswear brand. "Wit & Chai gave a strong pitch, and we think working with them will help our brand reach new audiences. Our goal is to set Raaya apart as a luxury brand that is reasonably priced and to highlight our exceptional craftsmanship. Preshit Jain remarked, "We are confident that Wit & Chai has our best interests at heart.Furthermore, Wit & Chai Group partner Nahush Gulawani added, "We are thrilled to collaborate with a brand like Raaya that has such an intriguing focus: men's ethnic apparel. We are eager to collaborate with the Raaya team and use our skills to further improve the brand image.
A viral tweet claims that the rasam bus ad in Bengaluru is insulting both north and south India Internet split
An online discussion has been triggered by an outside advertisement for Indira's Rasam Paste on a Bengaluru bus. Some online users have criticized the advertisement for being "sexist" and "regionalist." Some countered that the advertisement was not controversial in any way. The advertisement's wording said, "Wife North India aa?" (Is your wife North Indian?) implies that northern women are incapable of preparing rasam.Tejas Dinkar, an X user, initially brought the advertisement to the attention of the internet by accusing the company of being chauvinistic. "Today in ads that manage to be sexist while also insulting both North and South India (from r/bangalore)," he said. A heated discussion about whether the advertisement is offensive or not broke out in the comment area. X user Tejas Dinkar shared a picture of the advertisement, which attracted public notice. He expressed his disapproval in the caption, calling the advertisement "sexist" and "insulting" to people in both North and South India.
Here I am climbing: The films produced by Pramerica Life Insurance honor resiliency in many facets of life.
The debut of Pramerica Life Insurance's "This is My Climb" marketing campaign has been revealed. This campaign, which consists of two short videos, seeks to honor the many narratives of perseverance, goals, and purpose that characterize each of our unique experiences. Beyond the conventional marketing strategy, the campaign taps into the emotional center of the human experience, connecting with people at all stages of life. "Like any ascent, life's journey demands unwavering determination and unique challenges," stated Pankaj Gupta, MD, CEO of Pramerica Life Insurance. "We highlight the various aspects of purpose, commitment, and responsibility that each person exemplifies through the 'This is My Climb' campaign. Our goal is to become our clients' dependable bedrock—a partner as strong as a rock. We are dedicated to providing all of our stakeholders with a solid partner for every climb, no matter how big or small."Two powerful short films are used to tell the story of the campaign. The first movie depicts a father's journey and goals in a way that is relevant. We witness his dedication, as he lays aside his own goals and aspirations to support his child's aspirations. Regardless of the size of the obstacle, he views it as a climb he must do with perseverance and selfless sacrifice in order to reach his child's future. He reflects the essence of every parent who puts their child's aspirations ahead of their own, finding strength in their adversities and delight in their successes. The family of a defense member is shown in the second film as they follow him on an emotional journey of unwavering support and pride as he achieves new heights in dedication and commitment. Seeing this movie makes me think about Pramerica Life Insurance.President and Chief Business Officer of Pramerica Life Insurance Karthik Chakrapani stated, "The beauty of 'This is My Climb' lies in its breadth of perspectives." Each story has a distinct resonance, ranging from the ethos of a defense man and his family for the nation's sovereignty to the resolve of a father for his child's future. We encourage readers to interact with these motivational stories, look for themes in their own ascents, and join us in honoring the human spirit. Under the direction of Paritosh Srivastava, Chief Executive Officer, Oindrila Roy, Managing Director, and Heads of Creative Srijan Shukla and Pratheeb Ravi, who are renowned for telling gripping stories, Publicis Worldwide India has artistically produced this campaign. Their combined knowledge and commitment have been essential in obtaining
Many items in my business are designed: Piyush Pandey
I spent a brief time working at Ogilvy Mumbai in the early years of my profession. I was definitely looking forward to meeting Piyush and simply watching and learning from his talent. It was the strongest incentive to sign up. However, deep down I was also realistic about it. I was aware that he would never have a conversation with a junior. After joining, I came to the realization that he most likely would have, but I also understood it was impossible given the amount of work he had to accomplish each day. And boy, was I glad I was. Apart from the fact that he is an advertising genius, these are the things I picked up from him during my tenure, even though I never worked directly with him.I learned the power of words from him. On my first day there, I recall being sucked into a film short for a newly launched bank. I expected an assignment when I walked in, but instead I got a really good poem. It was exquisite. The story and the slogan were both brimming with skill. Written specifically for the pitch, Piyush delivered it to the group by reading it aloud. The client gave it their blessing because it was so clever. It was enjoyable to come up with ways to carry it out. That day made me proud to be a copywriter because he demonstrated to me the power of words to accomplish goals that so many rounds of PowerPoints couldn't. I learned from him that leaders are people too.Everyone gathered on the floor to celebrate Piyush's birthday by cutting cakes. He was asked to speak a few words, as custom would have it. He became so overcome by the festivities during his remarks that he started crying. The largest agency leader in our nation displayed weakness during a time when all of them exuded strength and conceit. Furthermore, this was taking place in front of 200 or more workers. And we all cherished it. He taught me early on that leaders are people too and that it's appropriate to occasionally display your feelings as a leader since it's the right thing to do.
Back Again Relaxed Maharashtra dance bar regulations could increase alcohol sales
On January 8, holidays have been proclaimed in the districts of Cuddalore, Villupuram, Mayiladuthurai, Nagapattinam, Vellore, Ranipet, Tiruvannamalai, Tiruvarur, Kallakurichi, and Chengalpattu.On January 8, a holiday was proclaimed for schools and institutions in several districts of Tamil Nadu, including Cuddalore, Villupuram, Mayiladuthurai, Nagapattinam, Vellore, Ranipet, Tiruvannamalai, Tiruvarur, Kallakurichi, and Chengalpattu, because of severe rains.On January 8, 2023, Mayiladuthurai District Collector A.P. Mahabharathi issued a holiday for the district's colleges and schools. Johny Tom Varghese, the district collector of Nagapattinam, announced a holiday for colleges and schools in the taluks of Kilvelur and Nagapattinam. Nonetheless, schools in the taluks of Thirukuvalai and Vedaranyam will continue to operate. From 8.30 a.m. on January 7 to 5.30 a.m. on January 8, 16.7 cm of rain fell in Nagapattinam. The locations with the most rainfall were Karaikal (12.2 cm), Puducherry (9.6 cm), Cuddalore (9.3 cm), and Ennore (9.2 cm).
