Advertising/Media
A Deep fake video featuringSachin Tendulkar becomes viral

By Kajal Sharma - 25 Jan 2024 12:16 PM
Sachin Tendulkar asserts in the widely shared video that his daughter Sara uses an app every day to get money.India's legendary cricket player Sachin Tendulkar is the most recent casualty of deepfake technology. The former Indian batter alerted his fans to a phony video purporting to show him supporting a mobile app. Tendulkar asserts in the widely shared video that his daughter Sara uses the app to make money every day. In response to the video, Tendulkar called attention to the increasing abuse of technology and asked his social media followers to denounce the marketing and the video."These are not real videos.
The widespread misuse of technology is unsettling. He shared the video and commented, "Requesting everyone to report videos, ads, & apps like these in large numbers.""Social media sites must be watchful and quick to address concerns. The 50-year-old continued, "They must act quickly to limit the dissemination of false information and deepfakes.Sara Tendulkar Demands Action From Social Media Companies Against Deepfakes Sara Tendulkar, Sachin's 26-year-old daughter, had previously voiced her worries about her deepfakes and urged social media companies to take action against such accounts and videos."Social media is a beautiful place where we can all share our daily activities, pleasures, and sorrows. But the misuse of technology, which distorts the veracity and authenticity of the internet, is unsettling.
In a now-deleted post, she said, "I've come across some deepfake photos of myself that are far from reality.""It is evident that several accounts on X (previously Twitter) were made with the intention of impersonating me and misleading people. "I hope X looks into such accounts and suspends them. I do not have an account on X," she continued in her statement."The truth should never be sacrificed for entertainment. Let's promote dialogue that is grounded in reality and trust," Sara said.