Advertising/Media

WondrLab establishes a base in Europe and purchases the Polish firm WebTalk.

WondrLab establishes a base in Europe and purchases the Polish firm WebTalk.

By Kajal Sharma - 24 Jan 2024 03:35 PM

WebTalk is a Polish agency that Wondrlab purchases in a cash and stock transaction. WebTalk acquires an unknown financial stake in Wondrlab. WebTalk clients gain from the acquisition since it gives them access to Wondrlab platforms. The largest acquisition made by Wondrlab to date, this is its sixth. Wondrlab has raised $7 million and intends to acquire 26 acquisitions. The company has opened its European base and aims to generate revenue of Rs 200 crore. The Supervisory Board's new chairman is Jarek Ziebinski.CEO Saurabh Varma of marketing technology startup Wondrlab told ET that the company has acquired WebTalk, a Polish digital agency, for a combination of cash and shares, marking its first international acquisition.

WebTalk is a B2C digital marketing agency in the Central and Eastern European (CEE) region that was founded in 2010. Serving over 40 clients in Poland, CEE, and Central Asia, it employs 100 specialists.The acquisition of WebTalk, a Polish digital marketing business, has been announced by Wondrlab Network, an Indian platform-first digital network. With this transaction, Wondrlab has acquired five companies and entered foreign markets for the first time since its founding in 2020.In addition to this purchase, Wondrlab has opened a European Hub in Poland, demonstrating its continued dedication to providing comprehensive solutions and outsourcing for global brands. Clients will have instant access to services in critical areas like digital video, content and community, digital media and data, and digital business transformation through the European hub.With a staff of 100 experts, WebTalk is a results-driven B2C digital marketing agency that was created in 2010 and is run by Michal Dunin.

Serving more than 40 customers in Poland, Central and Eastern Europe (CEE), and Central Asia, the agency has a solid clientele that includes well-known brands like Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens. Michal Dunin will oversee the newly formed Wondrlab European Hub following the acquisition. Wondrlab has designated Jarek Ziebinski as Chairman of the Supervisory Board to manage the company's expansion into Europe. In addition to leading the agency's network in Central and Eastern Europe and acting as CEO and chairman of Leo Burnett, Ziebinski has over thirty years of expertise in marketing, media, and advertising.The CEO and creator of Wondrlab Network, Saurabh Varma, expressed his excitement over the deal and emphasized the historical significance of an Indian company purchasing a multinational corporation. He underlined that Wondrlab's goal of building an elite network with international standards that originates in India has reached a significant turning point with this acquisition.

In addition, Varma disclosed intentions to make 21 more acquisitions over the course of the next 36 to 48 months, with a strategic emphasis on developing hubs in Poland, Vietnam, the Middle East, India, and the Middle East. "This is our fifth acquisition and we'll be looking at 21 more acquisitions in 36-48 months," Wondrlab Network Founder and CEO Saurabh Varma stated. Europe is only the beginning for us. 

 

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