Top Trending Advertising/Media News & Highlights
Banking on attention: The need for BFSI marketing to engage customers between UPI and Instagram
The financial services sector is at a pivotal juncture as India moves closer to its Digital Bharat vision, with the expectations of a generation of digital natives reshaping legacy institutions. The FINIXX Summit & Awards 2025, which has as its forward-thinking topic "Reimagining BFSI: Powering Digital Bharat Goals," put this change front and center.In order to examine the changing relationship between technology, trust, and consumer engagement in the BFSI (Banking, Financial Services, and Insurance) industry, a diverse group of marketing experts, digital strategists, and financial innovators convened for the summit.Experts discussed how rapidly changing consumer behavior is upending traditional marketing strategies in a fascinating panel titled "The Next-Gen BFSI Consumer: Understanding & Engaging Digital-First Audiences." They also discussed what it will take to foster trust, loyalty, and meaningful engagement in an increasingly app-first and attention-deficit world. The panel, which was presided over by Teamology Softech and Media Services Vice President of Growth and Strategy Lawrence Suchitha, included marketing directors from top BFSI institutions: VP of Digital Marketing at HDFC Bank, Aashir Allana AVP of Social Media Marketing at Tata Capital, Nikita Dilip Gupta SBI General Insurance's Head of Marketing and CSR, Rathin Lahiri Varun Mundra, Motilal Oswal Financial Services' Head of Media & Innovations Vishal Lohia, Hybrid Associate Director of Sales."The BFSI landscape has decisively moved from branch-first to app-first engagement," said Lawrence Suchitha, who opened the debate. Consumers of today need digital experiences that are quick, simple, and integrated—all while maintaining the transparency and trust that have traditionally characterized our industry. "The next-gen customer has never seen a passbook or stepped inside a branch," said Aashir Allana of HDFC Bank, emphasizing the point. They view the bank as an app rather than a physical establishment.Allana asserts that modern consumers evaluate their banking experiences by comparing them to Netflix, Amazon, and Zepto rather than other banks. "They want Zepto-level speed and Netflix-level personalization." Despite their impatience and impulsivity, they have a strong research bent. They expect the application procedure to take three minutes, but they will spend hours comparing credit cards. He pointed out that because of this behavioral mismatch, marketers must reach users "somewhere between Instagram and a UPI app."
Published 16 Oct 2025 05:15 PM
As Q3 growth jumps 5.7%, Arthur Sadoun praises Publicis' AI-powered pace.
Building on its impressive organic growth of +5.7% for the third quarter of 2025 (Q3'25), Publicis Groupe has increased its prediction for organic growth for the entire year. The quarter's great performance outperformed the first half of 2025's high growth of +5.4%.The business has increased its forecast for organic growth in the full year (FY) 2025 to a new range of +5% to +5.5%. This represents an improvement over the original estimate of +4% to +5%. A number of factors, including consistent client spending (without any significant budget cuts or slowdowns) and growing demand for its AI-powered goods and services, underpin the decision to increase the outlook. Long-term scope development with current clients, a robust business environment for new ventures, and a more advantageous competitive environment are all important growth drivers.Arthur Sadoun, Publicis Groupe's chairman and CEO, "Q3 was yet another excellent quarter, exceeding forecasts, with no slowdown in customer demand. At Publicis, we are proving that artificial intelligence is not a pipe dream but rather a current reality that is propelling our expansion. We are demonstrating once more how our distinct AI-powered methodology may help us acquire market share and establish ourselves as a Category of One. We achieved organic growth of +5.7%, which significantly widened the gap with our counterparts by over 700bps2. In addition to not seeing any significant reductions in marketing expenditures, we also witnessed a surge in demand for our AI-powered goods and services. This was evident in our Epsilon-powered Connected advertising initiatives, which had high single-digit growth as a result of our capacity to use AI to link influencers, commerce, and paid advertising. Due to the growing demand for customized content, our AI production platform experienced double-digit growth. Additionally, Publicis Sapient maintained its favorable results for the second consecutive quarter thanks to our capacity to create agentic networks for clients that are looking to de-silo their own businesses.We anticipate that this upward trend will continue throughout Q4. Because of this, we are comfortable raising the higher end of our prediction to +5.5% for our 2025 organic growth guidance. Additionally, we are reporting that our already industry-leading margin has improved to just over 18% throughout the course of the year. With net new billings for the first nine months of the year already surpassing our 2024 total, we are now planning for 2026 because of our unparalleled new business track record. For the seventh consecutive year, we anticipate outperforming the industry the following year. I want to express my gratitude to our teams for their exceptional work in getting us to this point and to our clients for their ongoing trust.
Published 14 Oct 2025 05:28 PM
FINIXX Summit & Awards 2025: Transforming BFSI for a Bharat empowered by digital technology
The financial services industry is at the forefront of change as India moves closer to realizing its goal of having a digitally inclusive economy. The FINIXX Summit and Awards 2025 returns against this dynamic backdrop with the audacious and forward-thinking subject, "Reimagining BFSI: Powering Digital Bharat Goals." The FINIXX Summit and Awards 2025 will take place in Mumbai tomorrow, October 14.FINIXX Summit 2025, which is set to bring together some of the most prominent voices in banking, financial services, insurance (BFSI), fintech, and marketing in the nation, is expected to be more than just a forum for discussion; it seeks to incite change, foster trust, and establish new standards for how financial brands interact with a rapidly changing customer base.Examining how digitization, human-centric design, trust-building, and integrated marketing tactics are changing the game for financial institutions throughout India is the main goal of the summit. As the underserved, underbanked, and technologically savvy Bharat sector becomes a strategic priority, FINIXX 2025 urgently highlights inclusive and transformative innovation. The summit will examine topics that represent the industry's continuous development through keynote addresses, fireside chats, CXO panels, and real-world case studies. The agenda gives a broad overview of the future, covering topics like figuring out how AI and data are changing engagement and risk assessment, as well as deciphering the next wave of fintech disruption.The comprehensive approach of FINIXX 2025 is what makes it unique. Exposure to cross-functional viewpoints will enable attendees to go with more than just talking points—they will leave with practical frameworks. C-suite executives, marketing strategists, product developers, compliance officers, and digital growth architects who want to remain on top of trends are the target audience for this event.
Published 13 Oct 2025 04:59 PM
CNN-News18 dominates as the leading prime-time English news channel
CNN-News18 has reaffirmed its position as the unrivaled leader in India's English news sector. CNN-News18 reigns supreme in the primetime slot without any rivals, establishing the channel as unparalleled. The most recent BARC data reveals that CNN News18 commanded the prime time slot with a remarkable 64.4% market share, far surpassing its rivals, NDTV at 15.4% and Times The channel’s credibility and its capacity to provide accurate, timely, and impactful journalism that connects with its audience have contributed to this consistent performance. The channel’s robust performance is fueled by its dedication to providing precise information and showcasing elite news figures such as Zakka Jacob, Anand Narasimhan, Rahul Shivshankar, and Shivani Gupta. The channel guarantees thorough coverage of all significant national-interest news through its vast network of reporters nationwide.
Published 09 Oct 2025 04:10 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
Mrunal Thakur, Nanis Hi Nanna will be released on OTT on this date.
Hi Nanna OTT Release: On December 7, 2023, the movie was released in theaters all across the world. In addition to Nani and Mrunal Thakur, Kiara Khanna and Angad Bedi play significant parts in Hi Nanna.Hello Nanna, OTT Launch: The Mrunal Thakur and Nani film "Hi Nanna," which did well at the box office, is soon to be available on streaming services. On January 4, the movie is expected to debut on Netflix. Netflix India sent an update on Instagram, saying, "Love is in the air, and with it, our excitement [?]Accompany @nameisnani and @mrunalthakur on their romantic journey through Hi Nanna.Hello Nanna, Telugu, Tamil, Malayalam, Kannada, and Hindi are available for streaming on Netflix as ofJanuary 4. #HiNannaOnNetflix.Nani portrays the sensitive character of a single father in Hi Nanna, one of the most anticipated Telugu films of the year. Shouruv, a debutante, directed this film, which was released a while back and garnered favorable reviews."Excitement and love are in the air." 'Hi Nanna', available on Netflix in Telugu, Tamil, Malayalam, Kannada, and Hindi, follows @NameisNani and #MrunalThakur on their quest for love. It premieres on January 4. "#HiNannaOnNetflix," check out Netflix India's post on the microblogging platform X.Mumbai: On January 4, Netflix will launch the romantic drama "Hi Nanna," starring actors Nani and Mrunal Thakur. The streamer made the announcement on Saturday. The Telugu film, which was directed by Shouryuv, received favorable reviews when it opened in theaters on December 7."Excitement and love are in the air." 'Hi Nanna', available on Netflix in Telugu, Tamil, Malayalam, Kannada, and Hindi, follows @NameisNani and #MrunalThakur on their quest for love. It premieres on January 4. "#HiNannaOnNetflix," check out Netflix India's post on the microblogging platform X.The plot of "Hi Nanna" revolved around a devoted father named Viraj (played by Nani) and his six-year-old daughter Mahi (Kiara Khanna). When Yashna (Thakur), a mystery woman, meets them and shows empathy for their background, their lives change forever.
Vivek Oberoi confesses that he met Rohit Shetty only because of Ajay.
Vivek Oberoi talked candidly about his close relationship with Rohit Shetty and how Ajay Devgn was instrumental in forging it. According to Vivek, who spoke with Bollywood Bubble about their parallel start in the film industry, they have a great deal of respect and affection for one another. Their professional careers began concurrently. Then, with loving memories of their initial encounter, Vivek revealed that Ajay was the sole reason it took place. It was during the filming of Company that Rohit had given Vivek a call. "This young man is an excellent actor; come take a look at him," Ajay had remarked. Rohit was doing Zameen and Vivek was doing Company. Ajay Devgn, who has been to them both like a big brother, was the one thing they had in common. He praised Ajay and noted that they had worked on five films together, calling him one of the most kind, caring, and compassionate people. "So, Ajay Devgn doesn't talk much about those gestures he has." However, it is our responsibility to talk about it and praise him to others. I've known Rohit bhai since then, so. We've been friends for a long time, and he's always been quite supportive of my humanitarian work, particularly that which benefits law enforcement. And for that, Rohit bhai is always available,"Vivekremarked. The actor went on to say that he was asked to portray the role of Vikram Bakshi from the moment he first penned it, and that was when Rohit called him for the Indian Police Force and told him that he had been writing this script for three years.Then, with loving memories of their initial encounter, Vivek revealed that Ajay was the sole reason it took place. It was during the filming of Company that Rohit had given Vivek a call. "This young man is an excellent actor; come take a look at him," Ajay had remarked.Recently, Vivek Oberoi talked candidly about his close relationship with Rohit Shetty and how Ajay Devgn was instrumental in forging it. According to Vivek, who spoke with Bollywood Bubble about their parallel start in the film industry, they have a great deal of respect and affection for one another.Their professional careers began concurrently. Rohit was doing Zameen and Vivek was doing Company. Ajay Devgn, who has been to them both like a big brother, was the one thing they had in common. He praised Ajay and noted that they had worked on five movies together, calling him one of the most kind, caring, and compassionate people.Then, with loving memories of their initial encounter, Vivek revealed that Ajay was the sole reason it took place. It was during the filming of Company that Rohit had given Vivek a call. "This boy is a very good actor, come and have a look at him," Ajay had remarked at the time."So, those motions that Ajay Devgn makes...He doesn't talk about it too much. However, it is our responsibility to talk about it and praise him to others. I've known Rohit bhai since then, so. We've been friends for a long time, and he's always been quite supportive of my humanitarian work, particularly that which benefits law enforcement. And Vivek said, "Rohit bhai is always there for that."
Repurchase Right Notification for 0.00% Convertible Senior Notes due 2028 Announced by MakeMyTrip Limited
January 18, 2024, Gurgaon, India—(BUSINESS WIRE)—Leading Indian travel service provider MakeMyTrip Limited ("MakeMyTrip" or the "Company") (NASDAQ: MMYT) announced today that it has sent out a Repurchase Right Notice ("Repurchase Right Notice") to holders (each, the "Holder") of its 0.00% Convertible Senior Notes due 2028 (CUSIP No. 56087F AB0) (the "Notes").If the notes are not repurchased, redeemed, or converted before then, they will mature on February 15, 2028. In accordance with the provisions of the February 9, 2021, Indenture (the "Indenture") between the Company and The Bank of New York Mellon, trustee, regarding the Notes, each Holder may demand that the Company repurchase the Notes on February 15, 2024, and February 15, 2026 (roughly three and five years after the Notes were first issued, respectively) (the "Repurchase Right"). The Notes' issuer, the Company, is required to purchase all of the Notes at par on the Repurchase Date (as specified in the Indenture), which falls on February 15, 2024, provided that the Notes are properly tendered by theThe Company filed a Tender Offer Statement on Schedule TO in accordance with the regulations set forth by the United States Securities and Exchange Commission (the "SEC"). There is currently no advice or recommendation from the Company, its board of directors, or its staff to any Holder regarding whether or not to exercise their Repurchase Right.Under the terms of the acquire Right, each Note Holder may demand that the Company acquire all of their Notes, or any portion of their Notes that is an integral multiple of the US$1,000 principal amount, on February 15, 2024.According to the terms and conditions of the Indenture and the Notes, the buyback price for such Notes will be 100% of the principal amount of the Notes to be repurchased. There is no interest due on the Notes as of this date, nor does the Company anticipate any interest to be due on the Repurchase Date. As of January 12, 2024, the total principal amount of the Notes outstanding was US$230,000,000.00. Should the Repurchase Right be exercised and all outstanding Notes be turned in for purchase, a total cash purchase price of US$230,000,000.00 will be paid.
Aman Raj and Honey Baisoya lead Indians at the Asian Tour Q-School.
After firing back two consecutive cards of 69, Honey Baisoya ended the second round Final Stage of the Asian Tour's Qualifying School tied for eighth place. The Delhi player is one of 16 Indians vying for a 2024 spot on the Asian Tour.Aman Raj ended with 68 and was tied-31st at 2-under for the two rounds. Raj had made four birdies between the fifth and seventh holes, capping an incredible start on the back nine with a run of seven birdies.Sunhit Bishnoi (73-69), Khalin Joshi (73-70), Gaurav Singh (71-72) and Yashas Chandra (73-70) were among the other Indians at T-34, T-45.Saptak Talwar (72–74) at T–99, Arjun Prasad (69–78) and Pukhraj Singh Gill (69–78) at T–120, Kartik Sharma (72–72) and Rahil Gangjee (73–71) at T–63.T-138 was Manu Gandas (72–76). Divyanshu Bajaj, Akshay Sharma, Harshjeet Sethie, and Sachin Baisoya lagged behind and were not included in the final cut.Jeunghun Wang of Korea took the lead after the second round, continuing his cool, collected comeback to the top of the game. He led on 10-under-par after shooting a four-under-par 68 at Springfield Royal Country Club, one stroke ahead of Taichi Nabetani of Japan, who posted an eight-under-par 63 at Lake View Resort and Golf Club.Hua Hin, Thailand, January 17: After the second round Final Stage of the Asian Tour's Qualifying School, Honey Baisoya tied for eighth place with a score of 69-69. The Delhi player is one of 16 Indians vying for a 2024 spot on the Asian Tour. Aman Raj ended with 68 and was tied-31st at 2-under for the two rounds. Raj had made four birdies between the fifth and seventh holes, capping an incredible start on the back nine with a run of seven birdies. Jeunghun Wang of Korea took the lead after the second round, continuing his cool, collected comeback to the top of the game. At Springfield Royal Country Club, he scored a four-under-par 68 to take the lead on 10-under par, one stroke ahead of Taichi of Japan.Sunhit Bishnoi (73-69) at T-34, Khalin Joshi (73-70), Gaurav Singh (71-72) and Yashas Chandra (73-70) at T-45, Kartik Sharma (72-72) and Rahil Gangjee (73-71) at T-63, Saptak Talwar (72-74) at T-99, Arjun Prasad (69-78) and Pukhraj Singh Gill (69-78) at T-120, and Manu Gandas (72-76) at T-138 are the other Indians in the field. Divyanshu Bajaj, Akshay Sharma, Harshjeet Sethie, and Sachin Baisoya lagged behind and missed the first cut.Following 72 holes of play in the final round, the top-140 players (and ties) advanced to rounds three and four, followed by the top-70 players (and ties).
Amateur Nishna improves to fourth place with bogey-free 64 cards
On Wednesday, amateur Nishna Patel shot an incredible 6-under 64 to tie for fourth place in this leg of the Hero Women's Pro Golf Tour.At the Bombay Presidency Golf Club, Hitaashee Bakshi (70) was leading at 3-under 137 after 36 holes, while Nishna, who had a dismal first round of 77, is at 1-over.After a first round 67, Hitaashee, who is attempting to win for the first time since 2022, shot even par 70 to stay at 3-under 137. She had two bogeys and two birdies.Hitaashee led Amandeep Drall (68-71) by two strokes, and Ridhima Dilawari (68-72) finished third at even par 130.Nishna was the player of the day; she had made one birdie on the third hole out of her first ten holes, and then she birdied eight more. She concluded with yet another birdie on the 18th after making back-to-back gains on the 11th and 12th. In an attempt to win back-to-back, Nishna, who prevailed in the first leg in Pune last week, will have to compete against Hitaashee, Amandeep, and Ridhima. Sneha Singh (68–73), the 2023 Hero Order of Merit winner, and Khushi Khanijau (71–70) tied for fourth place with Nishna.Vani Kapoor (76–69) and Neha Tripathi (71–74), two seasoned players, were tied for tenth place.Mumbai, Jan. 17 (IANS): At the Bombay Presidency Golf Club, amateur Nishna Patel played an incredible 6-under 64, including five birdies on the back nine, to push her way into contention in the second leg of the Women's Pro Golf Tour.Mumbai, Jan. 17, (IANS): At the Bombay Presidency Golf Club, amateur Nishna Patel played an incredible 6-under 64, including five birdies on the back nine, to push her way into contention in the second leg of the Women's Pro Golf Tour. After 36 holes at the Bombay Presidency Golf Club, Hitaashee Bakshi (70) was leading at 3-under 137. Nishna, who had a poor first round of 77, is currently 1-over and tied fourth. After a first round 67, Hitaashee, who is attempting to win for the first time since 2022, shot even par 70 to stay at 3-under 137. She had two bogeys and two birdies.Amandeep Drall (68–71) was trailed by two strokes by Hitaashee, and Ridhima Dilawari (68–72) finished third at even par 130. Nishna Patel, an amateur, had the best day. She made one birdie on her first ten holes and then lit up the next eight. She concluded with yet another birdie on the 18th after making back-to-back gains on the 11th and 12th. In an attempt to win back-to-back, Nishna, who prevailed in the first leg in Pune last week, will have to compete against Hitaashee, Amandeep, and Ridhima. 2023 Hero Order of Merit winners Sneha Singh (68–73) and Khushi Khanijau (71–70) tied for fourth place with Nishna. Vidhatri Urs (69–74), amateur Rhea Jha (72–70), and All India champion
Sobhita Dhulipala to be the face of Bhima Jewels’ Diamond Range
Bhima Jewels and actress Sobhita Dhulipala have collaborated thanks to the assistance of mSixandPartners. In the "Made to Celebrate You" campaign, Sobhita talks about her professional achievements while exhibiting the diamond selection at Bhima Jewels. The purpose of the advertisement is to honour powerful women from a variety of backgrounds and to inspire them to practise self-love. Abhishek Bindumadhav, Managing Director of Bhima Jewels, made the following statement on this occasion: "We're happy that our dependable partner mSix&Partners started this strategic collaboration with Actor Ms. Sobhita, who will now represent Bhima Jewels as our Brand Ambassador. Sobhita embodies qualities that are consistent with our brand; her grace, elegance, and adaptable style fit in perfectly with our dedication to high standards, fine craftsmanship, and classic beauty. We would like to start our collaboration with Ms. Sobhita with a new television commercial that defies convention. Although diamonds are typically thought of as gifts for ladies, our newest campaign, "Made to Celebrate You," challenges this perception. By focusing on diamonds instead, it honours strong women from a variety of backgrounds. This inspirational message emphasises the idea that people nowadays celebrate their successes and engage in self-love. Sobhita is the perfect example of this enthusiasm; she has a vibrant personality. She is the ideal representation of the women our company seeks to honor—a celebration of uniqueness, achievement, and the innate strength that characterises. "We are thrilled to have facilitated this partnership between Sobhita Dhulipala and Bhima Jewels which has culminated into this impressive-looking, thoughtful campaign," stated Subhamay Mukhopadhyay, Managing Partner, mSix&Partners India, in response to the partnership. Sobhita's gracious demeanour perfectly personifies the brand principles of Bhima Jewels, making her an ideal choice for this collaboration. In addition to making sure we leverage the greatest technological resources for our clients, mSix&Partners provides a comprehensive viewpoint that advances the goals of the brand."
Paisabazaar releases Aawaaz, a new brand film.
In keeping with its "Paison Se Badhkar" brand ethos, Paisabazaar has announced the release of its new brand film, "Aawaaz." In the film 'Awaaz,' RJ Naved leads a group of vision impaired kids on an adventurous car journey through the picturesque and winding roads of Munnar, narrating to them the breathtaking vistas through his voice. The movie emphasises Paisabazaar's "Paison Se Badhkar" attitude, highlighting the company's commitment to supporting its customers financially and doing its tiny part to assist them achieve their goals. The movie will be enhanced on every digital platform. Chief Marketing Officer of Paisabazaar Sachin Vashistha made the following statement about the movie: "At Paisabazaar, we firmly believe that customers are the reason we exist and hence, the brand's relationship with them is more than just a business deal. Speaking with millions of customers over the years has provided us with a wealth of knowledge on how loans may transform lives and support the achievement of dreams and objectives. Using our signature emotive storytelling, Awaaz skillfully and quietly conveys our brand philosophy. "I wasn't playing a character; I was Naved," stated RJ Naved. Being free to express myself honestly was freeing. I was able to establish a connection with individuals through this movie that extends beyond a predetermined part. I have the chance to be a part of something really unique thanks to Paisabazaar. This is more than simply a movie; it's a portrayal of the human spirit, victories, and hardships encountered in real life. I have no doubt that the story will move the audience as much as it did me and that it will stay with them forever." In the movie Aawaaz, RJ Naved takes a group of vision impaired kids on an exhilarating car journey through the picturesque and winding roads of Munnar, narrating to them the breathtaking sights.The movie emphasizes Paisabazaar's "Paison Se Badhkar" attitude, highlighting the company's commitment to supporting its customers financially and doing its tiny part to assist them achieve their goals. The movie will be enhanced on every digital platform.
Choosing frames with Lenskart is made enjoyable by Karan Johar and Kiara Advani.
The new Lenskart ads with Karan and Kiara are entertaining when it comes to choosing glasses! [OR] Lenskart releases its newest advertising campaign, "Glasses Badlo Vibe Badlo," which stars Kiara Advani and Karan Johar. The eyeglasses company Lenskart has started running advertisements with Kiara Advani and Karan Johar."The clever strategy used in the ad campaigns expertly combines comedy and Lenskart's wide range of products into their story, turning the choosing procedure into a joyful investigation of chic frames to suit every style and preference. The slogan "Glasses badlo, Vibe badlo" becomes the main idea, capturing the notion that getting new glasses isn't simply a way to update your appearance but also a way to change your entire style. The core theme of the TVC's messaging is that Lenskart encourages people to create a collection that fits a range of emotions and situations," the business said in a statement. In one of the ads, Kiara is introduced to Karan Johar's exclusive line of eyewear at a Lenskart store. This sparks a playful conversation in which Kiara not only puts the spectacles on but also lets her inner KJO loose with humour, pouts and the quintessential 'Koffee with Karan' atmosphere. In the other ad campaign, professional eyewear is explored by Karan and Kiara in a lighthearted manner. With his businesslike demeanour, stylish glasses, and lighthearted banter with Kiara, Karan presents an endearing and fun take on eyewear design for a broad spectrum of viewers. "We are thrilled to have Karan and Kiara as the faces of the new ad campaigns solidifying their relationship with the brand once again," says Lenskart co-founder Ramneek Khurana in response to the same. These commercial campaigns have taken on a whole new meaning because to their distinct chemistry and comedic timing. With these advertisements, we hope to convey our personalities frame by frame, amass a collection of eyewear that reflects the range of our emotions, and make the selection process entertaining.
Consumers consume more than five hours of online entertainment on their TVs
The main benefits of streaming on TV include enhanced sound and visual quality, a wide selection of material from OTT providers, and the ease of viewing on a large screen.Customers are increasingly choosing to stream their favorite TV episodes and movies on television, according to a study. In contrast to other available options like smartphones, tablets, and laptops, 78% of respondents preferred streaming online content on their TVs through streaming sticks, smart TVs, and set-top boxes, according to a NielsenIQ study on TV streaming trends commissioned by Amazon in December 2023.Compared to fewer than three hours during the week, nearly 66% of respondents streamed for five hours a day on the weekends. Furthermore, 74% of them watched the same with family, particularly their spouse and kids, and 97% of them preferred to stream internet entertainment on TV during dinnertime. The study found that respondents most frequently viewed items in the comedy genre. In order of preference, sports, thrillers, romances, horror, foreign TV series, and news came in close succession.TV streaming is preferred since it's more comfortable and offers a better watching experience. People are streaming on TV due to improved video and audio quality, ease of access to a wide range of material from OTT providers and internet sources, and availability of an active broadband connection at home. This inclination is also influenced by ergonomic benefits. Watching TV may also help you keep a good posture, which can reduce the aches and pains that come with occasionally holding your phone while watching video.For Indian audiences, speed is important. Lag-free streaming (39%) and a large selection of OTT Apps (24%) were the most requested characteristics by respondents when it came to TV streaming. The ability to stream internet material and live TV shows from DTH channels on a single screen, as well as the availability of voice assistants for content search and smart home appliance control, were additional preferences.Since its inception, online video streaming has advanced significantly, as have consumer streaming habits. Our inclination to watch media on the television, the largest screen in our homes, hasn't changed. Your favorite TV series, films, sports, and more are easily accessible on Fire TV, according to Parag Gupta, Director and Country Manager, Amazon Devices India. With Alexa's universal voice search, finding content on your old, non-smart TV is made easier. Users can also get more out of their current smart TV by using the Fire TV stick, which offers a faster streaming experience and access to over 12,000 apps from a variety of genres.
Media companies rise sharply as election advertisement spending soars.
Expectations of increasing ad sales during the next election season, together with other stock-specific factors like lowering newsprint prices, have propelled media companies to an incredible five-day run.The Bennett, Coleman and Co. subsidiary Entertainment Network India Ltd (ENIL), which runs Radio Mirchi, has increased by 17% during the last five trading days. Rival print media company HT Media Ltd, which publishes Mint and Hindustan Times, saw a 2.65% increase over that time.DB Corp., the publisher of Dainik Bhaskar, and Network18 Media & Investments Ltd. and Sun TV, the television network operators, spearheaded the first boom. However, investors are now banking on print and radio companies as well. Over the last half-year, Network 18 and TV18 Broadcast Ltd have had gains of 87% and 53%, respectively, while DB Corp has experienced a 63% increase and Sun TV has seen a 35% increase.Moneycontrol spoke with analysts who linked the recent jump to anticipation of increasing ad revenues in the run-up to the elections, but stock-specific factors also played a part.Among the largest gainers from political party expenditure in the run-up to elections have been media corporations. Television, print, and radio media companies are expected to benefit from the upcoming advertising frenzy by the Bharatiya Janata Party and its competing political parties over the next six months.According to Karan Taurani, Senior Vice President at Elara Capital, "there is an expectation that advertisement spending will see a strong momentum over the next six to eight months due to the elections." He also added that the rally in media stocks is a result of the general elections' positive impact on radio, television, and print advertising.According to Ashish Goel, Managing Partner and CEO of InvestSavy PMS, political parties are expected to provide media firms with significant revenue growth.Indeed, the rise in advertising revenue in the last quarters of the fiscal years 2014 and 2019 (which happened to be years when there were parliamentary elections) was essentially the same as in years when there were no elections. According to a Moneycontrol research, in the fourth quarter of 2013–14, advertising sales climbed for Jagran Prakashan, HT Media, and DB Corp, respectively, by 12.7 percent, 14%, and 14.3 percent over the same period the previous year. These increases were consistent with the growth observed in non-election years.
In the midst of merger negotiations, Disney Star and Viacom18 will compete for IPL ad dollars.
Though merger negotiations between their parent firms are still ongoing, Disney Star and Viacom18 are gearing up for a fierce war for IPL 2024 ad money. Disney Star is looking for sponsorships and is providing specific-rate advertising choices for SD and HD channels. On the other side, Viacom18 has maintained its advertising pricing and intends to continue offering free IPL viewing on JioCinema.Even as merger negotiations between their parent firms continue, Disney Star and Viacom18 are preparing for a fierce competition for advertising dollars in the next Indian Premier League (IPL) 2024.Disney Star and Viacom18 have inked a non-binding term sheet to merge, as ET has reported. Right now, both are going through a process of due diligence.In the second encounter of the three-match series, India and South Africa square off at Gqeberha after the first T20 match was abandoned due to rain in Durban. Rain is a threat once more for the second Twenty20 match. The game is set to begin at 8:30 p.m. (IST). Both countries would be anticipating the T20 World Cup, which will be held in the US and the West Indies, after the series. However, before the World Cup, both teams have very few games remaining. However, Indian captain Suryakumar Yadav stated that the IPL will provide a lo."The World Cup is a short time away from T20 matches. But the IPL consists of 14 league games. There shouldn't be an issue. Indian captain Suryakumar Yadav stated, "The T20 series victory against Australia was a tremendous lift, but the loss to Australia in the ODI World Cup final was disappointing.
WondrLab establishes a base in Europe and purchases the Polish firm WebTalk.
WebTalk is a Polish agency that Wondrlab purchases in a cash and stock transaction. WebTalk acquires an unknown financial stake in Wondrlab. WebTalk clients gain from the acquisition since it gives them access to Wondrlab platforms. The largest acquisition made by Wondrlab to date, this is its sixth. Wondrlab has raised $7 million and intends to acquire 26 acquisitions. The company has opened its European base and aims to generate revenue of Rs 200 crore. The Supervisory Board's new chairman is Jarek Ziebinski.CEO Saurabh Varma of marketing technology startup Wondrlab told ET that the company has acquired WebTalk, a Polish digital agency, for a combination of cash and shares, marking its first international acquisition. WebTalk is a B2C digital marketing agency in the Central and Eastern European (CEE) region that was founded in 2010. Serving over 40 clients in Poland, CEE, and Central Asia, it employs 100 specialists.The acquisition of WebTalk, a Polish digital marketing business, has been announced by Wondrlab Network, an Indian platform-first digital network. With this transaction, Wondrlab has acquired five companies and entered foreign markets for the first time since its founding in 2020.In addition to this purchase, Wondrlab has opened a European Hub in Poland, demonstrating its continued dedication to providing comprehensive solutions and outsourcing for global brands. Clients will have instant access to services in critical areas like digital video, content and community, digital media and data, and digital business transformation through the European hub.With a staff of 100 experts, WebTalk is a results-driven B2C digital marketing agency that was created in 2010 and is run by Michal Dunin. Serving more than 40 customers in Poland, Central and Eastern Europe (CEE), and Central Asia, the agency has a solid clientele that includes well-known brands like Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens. Michal Dunin will oversee the newly formed Wondrlab European Hub following the acquisition. Wondrlab has designated Jarek Ziebinski as Chairman of the Supervisory Board to manage the company's expansion into Europe. In addition to leading the agency's network in Central and Eastern Europe and acting as CEO and chairman of Leo Burnett, Ziebinski has over thirty years of expertise in marketing, media, and advertising.The CEO and creator of Wondrlab Network, Saurabh Varma, expressed his excitement over the deal and emphasized the historical significance of an Indian company purchasing a multinational corporation. He underlined that Wondrlab's goal of building an elite network with international standards that originates in India has reached a significant turning point with this acquisition. In addition, Varma disclosed intentions to make 21 more acquisitions over the course of the next 36 to 48 months, with a strategic emphasis on developing hubs in Poland, Vietnam, the Middle East, India, and the Middle East. "This is our fifth acquisition and we'll be looking at 21 more acquisitions in 36-48 months," Wondrlab Network Founder and CEO Saurabh Varma stated. Europe is only the beginning for us.
What is the meaning of happy customers?
The ICC Cricket World Cup helped India's economy by increasing consumer spending across a number of businesses, with hotels, restaurants, and sports goods retailers benefiting most. Local cafes, fine-dining establishments, and small enterprises also saw growth. Retailers might expand business hours, hold freebies and contests, use social media platforms for engagement, start advertising campaigns, and push specials in order to take advantage of the increase in spending. A comfort.People had plenty to celebrate in 2023, from large-scale athletic events to significant concert tours. During the ICC Cricket World Cup, India hosted a multi-week athletic spectacular that was loved by legions of spectators. Companies planned trips, friends and family got together to support their teams, and fervent supporters traveled to destinations like Chennai and Delhi, just two of the several host towns that were humming with enthusiasm. There were numerous knock-on repercussions on the Indian economy. Consumer spending increased in all sectors of the economy, although it benefited hotels, restaurants, and sports memorabilia stores the most. Small companies, neighborhood eateries, mom-and-pop shops, and upscale eating establishments all experienced growth. With the World Cup, India's economy gained ground.Here are some strategies used by brands to capitalize on significant events: Increase business hours to satisfy those who wish to purchase before or after the event Organize competitions and giveaways, like trivia games, where victors can get gifts, deals, or complimentary merchandise. Use social media to promote user-generated content, engage customers with contests and real-time updates, and launch advertising campaigns that capitalize on the event's popularity. Encourage offers,... Visit this link for additional information: https://economictimes.indiatimes.com/industry/services/advertising/unravel-the-impact-of-major-events-on-consumer-spending/score-big-with-consumers/articleshow/106883402.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppstUsing a new digital food offer that offered a discount for buying large meal bundles during the event, a convenience store in the market sought to increase food sales over a significant weekend of broadcast sports events. Following the campaign's end, the shop sought to determine its effectiveness and which customers benefited the most from it.Introducing Mastercard Test & Learn®, a cloud-based tool that assists businesses in designing and analyzing market trends to identify the incremental impact of their initiatives and decide how best to target and customize their rollout in order to optimize return on investment.
Ankita Lokhande provides the following shocking revelations from her chat with her mother-in-law:
Ankita Lokhande revealed shocking information from her talk with her mother-in-law, Ranjana Jain, who made a fleeting cameo in the house, during the most recent episode of Weekend Ka Vaar.The turbulent relationship between Ankita Lokhande and her husband Vicky Jain within the Bigg Boss house has recently made news. Ankita revealed startling information from her chat with her mother-in-law, Ranjana Jain, who made a fleeting cameo in the house, on the most recent episode of Weekend Ka Vaar.It was revealed in the previous episode that after Ankita hurled a slipper at Vicky, Vicky's father had called Ankita's mother, Vandana Lokhande, to ask if she would respond in the same way toward her deceased husband. Ankita went into further detail about her heated conversation with Vicky.He replied, "Aapki aukat kya hai" (My mother was called by Papa to inquire if she had ever beaten her husband with her slippers). He also made her feel inferior by raising doubts about her social standing. Ankita said, "I gently informed mummy [Ranjana Jain, Vicky Jain's mother] that she was by herself because my father just passed away.Ankita Lokhande and Vicky Jain, a pair from Bigg Boss 17, are the buzz of the town thanks to their turbulent relationship. During the current Weekend Ka Vaar episode, Ankita disclosed surprising details from her talk with her mother-in-law, Ranajan Jain, who made a brief cameo in the house.Ankita Lokhande and Vicky Jain are currently in control of Bigg Boss 17. Even outside of the program, people are talking about the conflicts between the two. Additionally, the TV personality frequently brought up her late partner, actor Sushant Singh Rajput, in the program, which strained relations with Vicky's mother-in-law. In addition, Ankita has faced trolling for repeatedly using Sushant's name within the Bigg Boss 17 house. In the meantime, Vandana Lokhande, the actress's mother, has revealed a significant detail regarding her interaction with the Rajput family.Vandana Lokhande, Ankita's mother, recently spoke candidly about Ankita and Sushant's relationship in an interview. She claimed at the time that she had lived with Sushant and Ankita and could personally attest to their close friendship. I've known them as a couple for seven years and we've shared the same residence. Ankita cherished him dearly. It was not as simple to go on in such a circumstance. Ankita is a highly sentimental individual. Sushant was an exceptionally kind and intellectual person. Shweta and Rani, Sushant's sisters, still speak with Ankita over the phone. Every few days, Ankita receives a call from her father, KK Singh.
Celebrates the 12th failure of Vidhu Vinod Chopra
In a lengthy post on social media, Anurag Kashyap praised Vidhu Vinod Chopra and his most recent film, 12th Fail.Vidhu Vinod Chopra, a fellow filmmaker, has Anurag Kashyap utterly in awe. Kashyap praised Chopra on social media, saying that the movie 12th Fail had mesmerized him. The Kennedy director added that he has optimism for making wonderful movies because of Chopra, who is 71 years old."Probably the best mainstream film I've seen in 2023," he said at the beginning of his post. "At 71 years old, @vidhuvinodchoprafilms has crafted a masterpiece out of a simple story of an adamant man wanting to be more than what life gives him." He goes and gets what he wants, whatever he pleases.12th Fail: The most recent film by Vikrant Massey has been a huge box office success and has garnered positive reviews from reviewers, trade analysts, and even the biggest names in Bollywood. The excitement surrounding 12th Fail is still going strong even after the movie has been out for more than two months. Notable directors like Rohit Shetty and well-known star Ayushmann Khurrana have already bestowed many commendable awards upon the movie. Anurag Kashyap, a Bollywood director, has expressed his appreciation for Vidhu Vinod Chopra's film on social media. Look at the post that's underneath. See Also - 12th Failed: 10 Images of IPS Manoj Kumar Sharma and Shraddha Joshi demonstrate why they are the ideal role models for the Generation Z today.Citing Vidhu's 12th Fail as a ground-breaking accomplishment, Anurag put himself in the company of other filmmakers who might be feeling a little lost. He praised it as the greatest mainstream movie of 2023 and posted the movie's poster along with his commentary on Facebook.The most recent well-known person to commend Vidhu Vinod Chopra for his movie 12th Fail is filmmaker Anurag Kashyap. In a lengthy letter, Anurag recounted meeting Manoj Kumar Sharma, the IPS officer the movie is based on, and expressed his inability to picture his narrative as it is presented in the movie. The movie has actor Vikrant Massey in the prominent role. See also: Rani Mukerji faces backlash for declaring Indian movies to be the best in the world
Chandigarh schools are closed from January 8 to January 20.
Chandigarh closed its schools: Due to the current weather, the UT Chandigarh Director of School Education has extended winter breaks for classrooms up to the eighth grade. The Indian Metrological Department (IMD) has issued a red alert for Punjab and portions of Haryana. With safety precautions in place, the Delhi government has declared that all students would resume attending in-person courses.The Director of School Education of Chandigarh has ordered that the winter vacation for courses up to eighth grade be prolonged until January 20. It has been suggested that schools offer these classes online to their students. will instead begin on January 20, 2024."As a result of the current unfavorable weather and to protect kids from the intense cold, there won't be any in-person classes for students up to Class VIII at any government, government-aided, or recognized private schools in UT Chandigarh until January 20, 2024. For these subjects, the schools may set up online courses for their pupils," the official announcement stated. The notification goes on to say, "Until January 20, 2024, all Government, Government-Aided, and Recognized Private Schools of UT Chandigarh shall open for students not earlier than 9:30 AM and close no later than 4:00 PM. This applies to Class IX through XII." When setting the schedule for these sessions, the schools must consider the duration of the cold snap, particularly in the early morning and late evening, as well as the time the students need to spend traveling to and from school.In addition to giving school staff a break, the announcement enables schools to modify staff schedules as necessary.The Indian Metrological Department (IMD) has issued a red alert for Punjab and portions of Haryana for the next 48 to 72 hours due to the ongoing cold wave in northern India.
Because of the cold, Uttar Pradesh extends its school breaks.
According to media reports, the winter break for kids in grades up to eight has been extended by an additional two days because of the local weather. The Gautam Buddh Nagar administration had earlier ordered all Noida and Greater Noida schools to announce breaks for pupils in Class 8 through January 14. The directive was given by Rahul Panwar, the District Basic Education Officer, and it applies to all schools that are approved by the state board, CBSE, ICSE, IB, and other organizations. Because of the frigid weather, the Uttar Pradesh administration has decided to prolong the school holidays by a few more days. In some areas, like Agra and Meerut, the school holidays have been prolonged until January 20, while in Gautam Budh Nagar, Ghaziabad, and Lucknow, they have been extended for an additional two days.Due to heavy fog, poor visibility, and a cold wave in the area, all Gautam Budh Nagar schools, from nursery to standard 8, would be closed until January 16, 2024, according to the department of basic education there. According to media sources, the winter break for Noida pupils up to class 8 has been prolonged until January 16 due to the current weather. But as of right now, no announcement has been made by the authorities. Before, all schools in Noida and Greater Noida were told by the Gautam Buddh Nagar administration to declare holidays for pupils up to Class 8 until January 14."In compliance with the instructions given by District Magistrate Maneesh Kumar Verma in view of the dense fog and extreme cold, all the board (CBSE/ICSE IB, UP Board and others) affiliated schools (from Class nursery to 8) running in the district Gautam Buddh Nagar, will observe holiday till January 14," according to the official announcement. For the next five days, North India is expected to see dense to extremely dense fog, according to the IMD's forecast on Friday. Additionally, it had forecasted three days of cold day to extremely severe cold day wave conditions over the plains of Northwest India, followed by a decrease.No school, including double-shift institutions, is allowed to start courses earlier than nine in the morning, per the instruction. Furthermore, until further instructions are given, schools are not allowed to hold classes past 5 p.m. The winter vacation for classrooms up to the eighth grade in Chandigarh has been extended to January 20, 2024.
PM Modi starts unique 11-day rites and fasting in advance of the dedication of the Ram Mandir in Ayodhya.
The Prime Minister began an unusual 11-day fast last week in anticipation of the pran pratishtha of the Ram Temple. He followed a strict schedule that involved giving up solid meals and only consuming water.On Friday, Prime Minister Narendra Modi announced that he would perform a series of rites that are necessary before the statues at the Ram Temple in Ayodhya are dedicated on January 22.On Friday, Prime Minister Narendra Modi announced that he would perform a series of rites that are necessary before the statues at the Ram Temple in Ayodhya are dedicated on January 22. He will fast for eleven days in addition to rising at the Brahamamahurata and visiting Panchavati in Nashik, where Lord Ram spent a large portion of his banishment.Modi claimed in an audio message that the consecration had brought forth emotions he had never experienced before. "I am fortunate to be present for this important event as well. During the consecration, I am an instrument of the Lord to represent all of India's people, he declared.According to Modi, people have been waiting a long time for the temple to be built and have asked for their blessings in advance of the opening ceremony.Despite his busy schedule and obligations, Modi pledged to adhere to all the regulations on the day of the inauguration and in the lead-up to it with the rigor required by the scriptures.As per an informed source, he has commenced the 11-day pre-consecration practice of adhering to Yama-Niyam. "In his daily routine, the Prime Minister consistently adheres to the Brahmamuhurta Jagran, Sadhana, and Satvik diet. "The scriptures stipulate that a thorough and elaborate procedure must be followed in order to consecrate a deity's idol. "...certain guidelines that must be adhered to for a few days before to the consecration have been provided. The Prime Minister is committed to building and dedicating the Ram temple in the spirit of spiritual practice since he is a devotee of Ram, the source stated.The prime minister also said prayers on Friday at the Shree Kala Ram Mandir, which is located in Nashik's Panchavati neighbourhood near the banks of the Godavari. According to the scriptures, Lord Ram lived for several years in the Dandakaranya jungle, which is located in the Panchavati district, with Sita and Lakshman. "The land of five banyan trees" is the meaning of the name Panchavati.The prime minister also said prayers on Friday at the Shree Kala Ram Mandir, which is located in Nashik's Panchavati neighbourhood near the banks of the Godavari. According to the scriptures, Lord Ram lived for several years in the Dandakaranya jungle, which is located in the Panchavati district, with Sita and Lakshman. "The land of five banyan trees" is the meaning of the name Panchavati.