Top Trending Advertising/Media News & Highlights
In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.
In order to stop surrogate advertising, Sandeep Goyal has petitioned the Punjab and Haryana High Court for a government-led oversight agency. He contends that deceptive advertising of things that are prohibited, such as alcohol and tobacco, cannot be addressed by the self-regulation that is in place at the moment. By acknowledging the issue and sending letters to the appropriate authorities, the court has signaled the start of an important legal discussion over advertising control.The nation is experiencing a health catastrophe as a result of young people developing early alcohol and tobacco addictions. According to the petition, "it is argued that the commercials, which feature well-known celebrities to promote their product, not only encourage the use of alcohol and tobacco but also validate their use through the glamorous representation of these products. "The petition highlights how ineffectual the present self-regulatory frameworks—such as the Advertising Standards Council of India's (ASCI)—are at preventing deceptive advertising. Goyal demands a stronger regulatory framework run by the government to monitor advertising material.Goyal argues that current redressal procedures are not quick to offset the immediate effects of these advertisements, which continue to reach sizable audiences before any kind of regulation is implemented. Additionally, he cites Supreme Court and high court rulings advocating for more stringent regulatory monitoring in the advertising industry.
Published 31 May 2025 07:43 PM
Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.
Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie. For the impending End of Reason Sale (EORS), Myntra has released their newest ad, which features a gorgeous cast and a humorous twist.The story, which is set in a stylized living room, centers on a fictitious intervention that Johar's friends conduct, during which they first chastise him for using coupons to purchase. As each of them is ultimately influenced by the sale's offerings, the scenario swiftly becomes comical. With EORS scheduled to begin on May 31, the movie centers on Myntra's claims of the "Lowest Price Guaranteed" and cashback incentives."With each edition of EORS, our goal is not just to deliver unmatched value but to redefine how India experiences fashion," stated Kejal Parekh, Associate Director, Marketing, Myntra, while describing the intentions of the campaign. By bringing together well-known individuals in an entertaining and unusual atmosphere that reflects how our customers interact with fashion today, we wanted to achieve something genuinely novel for the 22nd edition.
Published 27 May 2025 08:55 PM
Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.
As the curtains opened on Day 3 of Goafest 2025, the atmosphere was electric, promising another day of creativity, innovation, inspiration, and information exchange. Under the theme IGNITE HUNGAMA, Mahindra Auto & Mahindra Electric Origin SUVs, in collaboration with Bingo!, kicked off the day with an incredible performance by Indian playback artist Javed Ali.Youri Guerassimov, Chief Creative Officer and CEO of Marcel France, gave a keynote talk on "Creativity That Dares to Disrupt" to the audience following the riveting performance. YouTube used the theme IGNITE BRAVERY to deliver the keynote.Using daring initiatives such as Volvo's safety innovation and Nike's Colin Kaepernick ad, he demonstrated how businesses stand out when they exhibit boldness, whether it be strategic, activist, or designers. Real effect frequently comes from simplicity and intent, as demonstrated by Marcel's "Inglorious Fruits and Vegetables," which turned an in-store concept into a movement, and McDonald's simple billboard. Guerassimov came to the conclusion that bravery is an attitude rather than a financial plan. "Being a little uncomfortable" in advertising is frequently a sign that you are headed in the correct direction. He asserted that remorse endures much longer than fear.
Published 23 May 2025 08:10 PM
It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution
Adgully had an open discussion with Ajay Gupte, CEO – South Asia at Wavemaker, at the center of Goafest 2024, where celebration, creativity, and innovation come together. Gupte was cheerful and thoughtful after the agency's significant victory at the Media ABBYs. He discussed the changing media landscape, the function of forums like Goafest, and why ChatGPT and other technologies foster creativity rather than stifle it.Gupte was clearly overjoyed when Wavemaker won its second Media ABBY this year. "We can't wait for our second Media ABBY. He said, "I'm really proud of all my Wavemakers who have worked so hard to make this happen. I'm very, very happy for them." This is simply amazing; it's a winning habit, and I'm honored to be a part of it.Gupte highlighted the value of Goafest as a platform for fostering up-and-coming talent and stimulating innovative ideas. "Goafest is all about inspiring creativity, critical thinking, and the will to accomplish excellent work. "This place has a lot of inspiring work that encourages people to start thinking differently and innovating," he said. "Creativity is truly ignited by forums such as this. I'm very happy that this is taking place. Gupte's perspective is surprisingly upbeat given how AI and programs like ChatGPT are becoming essential to discussions in a variety of industries. "To be honest, I don't think ChatGPT is stifling creativity. With each new technical development, our creativity grows. It improves our ability to think," he stated. "Today's youth are aided by technology and tools that enable them to perform even greater tasks. I hope that will be evident the following year.Gupte provided a pragmatic viewpoint on the seeming gap between conventional and non-traditional media. "Neither traditional media nor non-traditional media exist. He clarified, "It's about traditional or non-traditional planners." "Every medium has a function, particularly in a nation like ours. Understanding each medium's strengths and how they complement one another to produce outcomes is key. Although the medium itself is never traditional, its users occasionally are.
Published 22 May 2025 04:20 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
How to Revolutionize Your Company Using Facebook Advertising.
Facebook provides advertisers with a range of ad formats to select from when promoting content on the network. Depending on the target demographics and campaign goals, choosing the appropriate ad format can assist increase engagement and conversions. An overview of the primary Facebook ad formats that will be accessible to marketers in 2024 is given in this article. Popular choices including carousels, collections, slideshows, narratives, and more are covered. Facebook has a large user base and precise targeting capabilities, so having a high-level grasp of the formats can assist guide efficient ad tactics.Facebook Ads Content Guidelines Facebook has tight guidelines that all ads, regardless of format, have to abide by. These rules are essential for legal and successful Facebook advertisements. The primary goals of the standards are to stop misleading, improper, or damaging advertising experiences. Important prerequisites consist of: Advertisements are not allowed to make unfounded claims or to be deceptive. Advertisements have to be appropriate for the audience's age and geography. Images, videos, and other content must have the appropriate rights to be utilized. Political advertisements, regulated sectors, and product rules need to be adhered to. Certain restrictions forbid statements about one's bad self-perception, vulgarity, nudity, and COVID-19 disinformation. Ads concerning cryptocurrencies, dating, gaming, alcohol, and other topics are likewise subject to restrictions.
Malaysias crude palm oil production decreased 13.3% month over month to 1.55 million tonnes in December.
Production of crude palm oil in Malaysia plummeted 13.3% on month to 1.55 mln tn in December, according to preliminary figures from the Malaysian Palm Oil Board. December saw a 5.1% decrease in palm oil exports to 1.33 million tons. The report indicated that shipments of biodiesel decreased by 0.7% month to 17,834 tn. Biofuel is also made from palm oil. In December, the nation's total palm oil reserves dropped 4.6% month over month to 2.29 million tons. India is the biggest user of edible oils, whereas Malaysia is the second-largest producer of crude palm oil worldwide. As of January 3, farmers in Andhra Pradesh have planted rabi crops across 856,000 ha, a 27% decrease from 1.18 million ha a year earlier, according to state data.The area under bengal gram was down 29% on year at 238,000 ha from 337,000 ha last year, the statistics indicated. There were 444,000 acres of pulses, a 29% decrease from the previous year. The main rabi crops farmed in the state include tobacco, peanuts, black gram, bengal gram, and maize. According to the data, Andhra Pradesh usually receives 15.9 mm of rain throughout the winter, but so far this year there has been no rainfall in the state. As of January 3, farmers in Andhra Pradesh had planted 166,000 hectares of rice, compared to 278,000 hectares the year before. For the current agricultural season, 820,000 hectares is the intended area. Jowar's acreage was risen at 57,000 hectares from 39,000 ha a year ago, data revealed.
Thoughts for Sobering: In 2024, have no regrets about your alcohol advertisements.
Okay, so that's the end of another year. We've all consumed as many holiday delights as we could manage, taken down the decorations, and made a commitment to work out tomorrow. Many people have a health kick at the beginning of the year, and Dry January—giving up alcohol for the month of January—has become somewhat of a tradition in recent years. This year, with the popularity of low- or no-alcohol alternatives, it will be simpler than ever to stick to. However, did you know that this kind of product may soon be subject to new regulations? Continue reading to learn how, in 2024, the low- or no-alcohol culture is evolving.Prior starting that, though, let's take a moment to review Dry January and what NOT to say if you sell alcohol-related products (i.e., anything with an ABV of more than 0.5%). First off, don't imply in your advertisements that participating in Dry January is pointless and that individuals would be better off getting wasted than trying. Second, avoid suggesting or saying that drinking alcohol is simple and staying sober is difficult. Lastly, keep in mind that there are several limitations on what you may and cannot say about your product, even if it is low in calories, low in ABV, or has any other feature that might appeal to the "health conscious."The ASA maintained an email advertisement for a 4% hard seltzer drink in 2022. It said, "Forget Dry January... Is January's dry spell getting a bit stale? Nothing prevents you from having a drink without making you feel worse! Our beverages are the ideal option for a little libation without feeling too guilty because they only have 57 calories, 0g of sugar, and 4% ABV. The ASA concluded that the advertisement's overall message was that people should drink alcohol to get over their boredom or tedium during Dry January, even though the advertiser claimed the headline "is dry January becoming a little dry?" was a play on words and that it made unapproved nutritional claims for an alcoholic beverage.Let's move on to Section 18 and alcohol substitutes. The new regulations that CAP is bringing later this year will subject alcohol substitutes to Section 18. For some context, there wasn't much of a market for low- or no-alcohol beverages when the alcohol regulations were initially established. Since British society was generally acclimatized to alcohol use until the last few decades, most advertising regulations, such rule 18.9, which prohibits products with a relatively high ABV from emphasizing the ABV excessively, were aimed at stifling careless statements. Naturally, a lot has changed, even in the past few years, and there have been few or no alcoholic items that have flourished in
Netflix withdrew Nayantharas Annapoorani after receiving criticism for hurting Hindu sentiments
Not even a few weeks after its digital launch, Nayanthara's latest Tamil film Annapoorani has been taken down from Netflix. This is in response to In the Nilesh Krishnaa-directed film Annapoorani, an aspirant chef from an orthodox Brahmin household is prevented from enrolling in a cooking school by her father, a temple priest, on the grounds that she will need to prepare meat in order to pass the course. The title character decides to forge her own route to the top of the culinary industry after challenging this way of thinking. After receiving mediocre reviews upon its December 1 release, the movie made its Netflix debut on December 29.a police report alleging that the performers, directors, and streaming service offended Hindus' religious feelings. Nayanthara's recently released movie "Annapoorani" was taken down by Netflix as complaints that it offended "Hindu sentiments" became more vocal. The creator of the Hindu IT cell, Ramesh Solanki, filed a formal complaint against the movie.
Bollywood welcomes the New Year in style, from Kareena-Saif to Bhumi Pednekar
Bollywood stars are ringing in the New Year with unmatched style and elegance as we embrace 2024 with open arms. The holidays are a time for celebration, but they also give our favorite celebrities a platform to show off their excellent sense of style. See how some of the biggest names in the business, like Bhumi Pednekar and Kareena Kapoor, rang in the New Year in classic B-town fashion.Kareena Kapoor shared a peek into their New Year's party with her husband Saif Ali Khan and their gorgeous children Taimur and Jeh. The picture of elegance, Kareena, posted a mirror photo with Saif fiddling with his bow tie. Kareena looked stunning in a black and golden velvet salwar suit, while Saif looked dapper in a traditional white tuxedo. In a different picture, Jeh looked stunning in a cable knit sweater and pants, while toddler Taimur showed off his sense of taste in a grey blazer-pant pair, channeling his dad's dapper appearance.
My admiration for Munawar Faruqui is that he owns up to his mistakes, remarks the brother of Bigg Boss 17 participant Ayesha Khan.
The brother of Ayesha Khan talked about Munawar Faruqui's previous romances and even mentioned how much he liked Abhishek Kumar.Family Week on Bigg Boss 17 is here. Social media is already experiencing a storm due to the family week's effects, so it will be interesting to see how things play out in the days ahead. Munawar Faruqui and Ayesha Khan's family will soon move into the house, despite the fact that we witnessed Vicky Jain's mother disparage Ankita Lokhande on the show. Shahbaz Khan, Ayesha's brother, recently discussed Ayesha and Munawar's connection with Indianexpress.com. He also refuted rumors that Bigg Boss 17 was Ayesha's publicity gimmick.Bigg Boss 17's Family Week is arrived. The impacts of family week are already causing a social media tempest, so it will be interesting to observe how things develop in the coming days. Though we saw Vicky Jain's mother disparage Ankita Lokhande on the show, Munawar Faruqui and Ayesha Khan's family will soon move into the house. Ayesha's brother, Shahbaz Khan, recently talked about Ayesha and Munawar's involvement with Indianexpress.com. He also denied reports that Ayesha was using Bigg Boss 17 as a publicity stunt.
Mannara Chopra lashes out at Vicky Jain, in Bigg Boss 17
Bigg Boss 17 is becoming more serious every day. The reality show's dramatic turns and turns keep making news. Ankita, the captain of the house, was given a nomination task wherein she had to post a contestant's photo and urge those who had to nominate them to stand up. Vicky Jain submitted Mannara Chopra's nomination for the second time in the nomination duty. Mannara Chopra became offended by this and retaliated by telling him to shut up because she wasn't speaking to him for convenience. They are seen bickering in a video that is currently trending on social media.In the comment section, fans also picked sides and poured ink. "Mannara ne shiddat se dosti nibhayi he pr uske liye kisine dosti nibhayi," a user said. He's chintu, but he's also gd aware. Kisi competitor ko itne dhoke mile nhi honge jitne manna ko mile he dosti me. Kisi ssn me. Whoa! Vicky Jain, we'll make sure you're gone for good this season, so wait and watch." "Mannara is overreacting, it's a game show," another user commented. Nothing specific that you had in mind..."Why assault Vicky and other people?"The other contenders nominated for this week are Vicky, Samarth, Abhishek, Arun, Ayesha, and Munawar in addition to Mannara. Every day, there is an epic showdown in the Bigg Boss 17 house. As each person is eliminated one by one, the dynamics within the house are constantly shifting. Fans are interested in finding out who will be evicted next because of the fabricated relationships, altercations, and mysterious games.
Aamir Khans ex-wife Kiran Rao dedicates a song to the newlyweds during the pre-wedding dinner in this video about the Ira Khan-Nupur Shikhare wedding.
Ira Khan-Nupur Shikhare Wedding: Ira Khan and her spouse Nupur Shikhare are in the news everywhere because of their bizarre legally recognized marriage on January 3, 2024. The couple celebrated in private with friends and family at Taj Lands End. Ira and Nupur are looking forward to their traditional Udaipur wedding, which is coming up soon. On January 5, 2024, a brand-new, never-before-seen video from Ira Khan and Nupur Shikhare's mehendi ceremony went viral. The beautiful song that Aamir Khan's ex-wife Kiran Rao dedicated to the newlyweds in the video has gone viral.Regarding that, Kiran can be heard belting out Annie LeBlanc's song "Birds Of A Feather Flock Together. " We watch Ira and Nupur dance to the same song at their dinner party before the couple's wedding ceremonies begin. Kiran wore a wide-sleeved glittering blouse with a black saree. Ira was decked up in a stunning black velvet gown, while Nupur wore cream-colored slacks and a light green formal shirt.Aamir Khan discovered in a different video that his elder son wasn't there since the song was devoted to the bride's brothers, Azad and Junaid. Being a loving father, he stood on stage and said that Junaid wasn't there. He followed the artist all the way to the corner where he was sitting, and then he danced with Junaid. When we noticed it, we couldn't help but smile. In one of the recordings, Aamir Khan was seen standing next to his ex-wives, Kiran Rao and Reena Dutta, as well as the couple, Ira and Nupur. The family was beaming happily at photographers on the red carpet during the wedding ceremony. At first, Aamir was seen standing close to Reena, but they later moved.
Ankita Lokhande claims that she married Vicky Jain without giving it any thought, to which he responds,
Bigg Boss 17: Vicky Jain's closeness to Mannara Chopra sparked the confrontation between Ankita Lokhande and him. Ankita sobbed, telling Vicky that their relationship was gone.Inside the house, competitor Vicky Jain got into a heated altercation. The Khabri posted a video on X, formerly known as Twitter, where Ankita made hints that her marriage to Vicky Jain wasn't the best choice. Ankita broke down in tears as the video came to a conclusion.Vicky and Ankita argue about his friendship with Mannara. Vicky's tight relationship with Bigg Boss participant Mannara Chopra sparked the argument. Inside the house, a displeased Ankita said to Vicky, "Suddenly Mannara is in your life. You're really fond of her. You take pleasure in conversing with her. Please continue. Vicky then questioned her, saying, "What's wrong with that? Please provide reason and logic. Vicky later informed Ankita of her "unreasonable attitude." With an angry reply, she asked, "What's your problem? You're upset with me because I mentioned Mannara, right? Ankita was then charged by Vicky with, "You drive away all the friends with your opinions." With a stern voice, Ankita stated, "Go and keep your friendship going; she is now your friend." "I will go where I want to go," was his response.
The Ranbir Kapoor and Bobby Deol starrer is all poised to join the Rs 700 crore club internationally.
Actor Ranbir Kapoor claims that although Animal may not have pleased everyone, the box office receipts of his most recent release demonstrate that love for a movie transcends all barriers. The crime action drama Animal defied critics and some spectators by being one of the highest grossing Hindi films of 2023, while being called sexist and extremely violent by others. The movie, which was directed by Sandeep Reddy Vanga, came out on December 1. Globally, it brought in over ₹ 900 crore.Speaking at Animal's Saturday night triumph party, Ranbir Kapoor thanked the filmmaker for include him in his vision. "I'd like to express my gratitude to everyone for coming to celebrate 'Animal' today. Although there were some people who didn't like the movie, I believe that nothing can surpass the love that a film may inspire given its level of popularity and affection. "At the event, the actor stated that nothing transcends beyond cinema." Reddy Vanga, along with Animal stars Anil Kapoor, Bobby Deol, Rashmika Mandanna, Triptii Dimri, Prem Chopra, Suresh Oberoi, Saurabh Sachdeva, and Siddhant Karnick, attended the success event. The filmmaker expressed gratitude to the Animal cast and crew for their contributions toReddy Vanga was attributed for the success of "Animal" by Deol, whose performance as the scary silent mobster Abrar Haque turned out to be one of the movie's highlights. It's all really incredible. Without Sandeep Reddy Vanga, none of this would have been possible. He said, "He had this desire to make this film with conviction. Echoing Deol's thoughts was Dimri, who played Rannvijay's mistress Zoya in the movie. "I want to thank Sandeep sir from my heart for giving me this opportunity and believing in me," she stated. Leading lady Mandanna was referred to as the movie's "lucky mascot" by Anil Kapoor. You can only
Karnataka LoP Arrested For Opposing Karsevak Shrikant Pujaris Arrest Regarding Babri Demolition
Legislative Assembly member and BJP leader R Ashoka was held by Karnataka police for allegedly inciting rioting following the 1992 demolition of the Babri Masjid. Ashoka had staged a demonstration against the state government over the detention of Shrikant Pujari. The BJP workers who have been protesting the arrest escalated their demonstration on Thursday by starting the 'I'm also a Karsevak, Arrest Me Too' campaign.LoP Karnataka Legislative Assembly & BJP politician R Ashoka was taken into custody by the police, according to ANI. Along with party members, he was demonstrating against the state government over the detention of Shrikant Pujari, who was taken into custody for his alleged role in the rioting that followed the 1992 demolition of the Babri Masjid.LoP Karnataka Legislative Assembly & BJP politician R Ashoka was taken into custody by the police, according to ANI. Along with party members, he was demonstrating against the state government over the detention of Shrikant Pujari, who was taken into custody for his alleged role in the rioting that followed the 1992 demolition of the Babri Masjid.
Uorfi Javed posts a picture of herself wearing an oxygen mask in the hospital, then removes it later.
After being admitted to the hospital, social media star Uorfi Javed posted a picture of herself in a since-deleted post. On Thursday, Uorfi shared a photo of herself on Instagram when she was dozing off. She removed her post a few hours later. (Also Read| After being "disabled by mistake," Uorfi Javed's Instagram account was reopened. She says, "Guys, please decide."Uorfi posts a picture from the hospital. She was sitting on the bed and dressed in medical clothes in the photo. She grinned, closed her eyes, and raised her hands in a peace sign. On the other hand, Uorfi had on an oxygen mask. She kept her fans and following in the dark about her hospitalization. Uorfi posted the image and said, "Starting 2024 with a bang."Respondents to Uorfi's post "Hey, what happened?" was Sambhavna Seth's response to the post. "Praying for your speedy recovery," a fan added. "Feel better and wish you a very peaceful new 2024," commented another commenter. "I'm confused," said one commenter. Are you genuinely ill, or is it just an outfit? If not, quickly recover." Many admirers commented, "Get well soon."
Salman Khans house was the scene of an Ira Khan pre-wedding celebration attended by Aamir Khan, son Junaid, ex-wife Kiran Rao, and relatives.
On Tuesday, Aamir Khan's family was present at Salman Khan's Mumbai residence for Ira Khan's pre-wedding event. Today, Ira will wed Nupur Shikhare.Shortly after Reena Dutta, Aamir Khan's first wife, and Kiran Rao, his ex-wife, were seen arriving in Mumbai on Tuesday for Ira Khan's haldi ceremony, the entire family showed up to Salman Khan, actor,'s house for a pre-wedding celebration. Aamir arrived in a car with his son, aspiring actor Junaid, visible beside him. Azad, the kid of Kiran and Aamir, was also observed getting into a car with his mother. Aamir was photographed beside his son and aspiring actor Junaid as they arrived in a car. Aamir's ex-wife, Kiran Rao, and their son Azad also arrived in a car. They were joined by Aamir's mother, Zeenat Hussain. Junaid Khan is Aamir's son from his first marriage to Reena Dutta. They were all photographed together in paparazzi recordings before Ira's wedding. Kiran and Azad wore traditional clothes, whereas Aamir and Junaid dressed casually. Aamir's mother, Zeenat Hussain, who had been living in Chennai due to health concerns, arrived in another automobile.
Speaking candidly on Aryan Khans arrest, Shah Rukh Khan describes it as
Shah Rukh Khan talked about how "unpleasant" the Aryan Khan case was and what lessons he took away from it.After receiving an award lately, Shah Rukh Khan talked about his son Aryan Khan's imprisonment in 2021. Shah Rukh had a fantastic year with his films, but he has avoided talking to the media and has only used social media to communicate with his fans directly. Shah Rukh talked about the challenging moments his family has faced recently and the lesson he learned during this period on Wednesday, when he accepted a special award from News18."The past four to five years have been quite the journey for my family and me. Because of Covid, I'm sure for some of you as well. I made a lot of bad movies. Analysts started writing my death knells,” he said as he compared the trade analysts to “idiots”. He then talked about his "personal" issues, most likely referring to Aryan's arrest at the 2021 Cordelia cruise narcotics bust. After spending nearly a month in jail, Aryan was eventually exonerated of all charges.
Potential recovery anticipated in 2019; funding pace to stay sluggish
For India's startup ecosystem, which is in third place internationally, 2023 was another barren year. Global venture financing reached a low point in 2023 as a result of variables including inflation, growing interest rates, geopolitical unrest, and recessionary fears.In terms of value, financing for Indian startups decreased by 65.8% between January and November of 2023, according to a research published by GlobalData. In the first eleven months of this year, they have raised $6.9 billion through 1,013 venture capital (VC) fundraising deals. In the same time frame previous year, the companies had raised $20.2 billion.Experts contend that despite these difficulties, the Indian startup scene is still strong because of government programs and a renewed emphasis on long-term, sustainable success.The Startup India Seed Fund Scheme, Fund of Funds for Startups, and Credit Guarantee Scheme for Startups are just a few of the measures the government has launched to assist new businesses. "We still have hope for the future. The startup scene is positioned for a better and more resilient future because to a combination of supportive government policies, India's strong and developing economy, and ongoing infrastructural projects, according to Aniruddha Sen, co-founder of Kenko Health, who spoke with Livemint.Sen went on, "It is anticipated that the governments' steadfast dedication to assisting startups via financial initiatives, tax breaks, and regulatory changes would foster an atmosphere that encourages entrepreneurship. The startup funding landscape may be greatly impacted by such encouraging actions. The unwavering quest for innovation and technical breakthroughs continues to be a motivating factor. Due to their potential to completely change industries, startups at the vanguard of transformational technologies—like artificial intelligence (AI), biotechnology, and clean energy—are expected to draw significant capital."
In 2023, Meesho plans to resume hiring on campuses and hire 150 candidates.
Meesho, an online retailer that stopped hiring on campuses in 2022, reported that it had hired 150 people in 2023. In 2024, the business supported by SoftBank plans to hire more young workers, it said."Meesho put a halt to campus hiring in 2022 because its main goal was profitable expansion. Without adding more employees, the company's primary goal was to become profitable, Chief HR Ashish Kumar Singh told Livemint.Meesho is hiring in the following areas: business, finance growth, consumer experience, analytics, monetization, technology and product, and human resources.Salary packages for non-tech positions like strategy and operations have increased compared to the previous year, the company stated. In search of campus hiring opportunities, the e-commerce platform traveled to the following locations: Indian Institute of Science (IISC), Indian Institute of Information Technology (III) Allahabad, BITS Pilani, Indian Institute of Management (IIMs)-Lucknow and Kozhikode, National Institutes of Technology-Delhi, Bhopal, Surat, Calicut, Institute of Chartered Accountants of India (ICAI), and Management Development Institute (MDI). All of these locations were visited by the e-commerce platform.According to the e-commerce startup, Indian Institute of Information Technology (IIIT) Allahabad and IIT BHU are the campuses with the highest number of hirings. Meesho announces first profit in July and plans to go public in 12–18 months. Meesho hired 150 students in total in 2021 for both tech and non-tech positions. Meesho just added IIIT Bangalore, IIIT Lucknow, IIIT Jabalpur, and IIIT Kota to its roster of institutes for campus recruiting. The online retailer announced in December 2023 that it had posted consolidated profit after taxes for the second quarter that ended in September 2023, making it the first unicorn in e-The company put the rise in sales down to a number of factors, including a rise in the number of shopping apps downloaded in India in 2022 and 2023, an increase in the frequency of transactions for current clients, a diversification of the product line, and an emphasis on enhancing revenue generation through different value-added seller services.
The quick ascent of Rapido: How the startup hopes to upset the Ola and Uber monopoly
He company's current goal is expansion, which is essentially focused on making use of the current infrastructure to serve a larger customer base without sacrificing comfort or security.Rapido, a two-and three-wheeler taxi company that recently joined the cab hailing market to challenge Ola and Uber's monopoly, stated that its current focus is growth. This growth will primarily come from utilizing the company's current infrastructure to serve more customers without sacrificing convenience or safety. We want to get insights from a range of user responses to our products by extending our operations to other cities. Our goals are to ascertain whether our services are truly helpful, as well as to comprehend how they affect them and make a more significant good impact on the communities we serve. This strategy makes sure that, even as we expand, we remain aware of the changing demands of our clients and keep improving our offerings to provide real value. Rishikesh SRRapido, a two-and three-wheeler taxi company that recently joined the cab hailing market to challenge Ola and Uber's monopoly, stated that its current focus is growth. This growth will primarily come from utilizing the company's current infrastructure to serve more customers without sacrificing convenience or safety. We want to get insights from a range of user responses to our products by extending our operations to other cities. Our goals are to ascertain whether our services are truly helpful, as well as to comprehend how they affect them and make a more significant good impact on the communities we serve. This strategy makes sure that, even as we expand, we remain aware of the changing demands of our clients and keep improving our offerings to provide real value. Rishikesh SR
For FY23, Unacademys revenue jumps 26% to Rs 907 crore while its loss cuts
The test-prep startup Unacademy reported that, despite constant layoffs at the company, its losses in FY23 decreased by 41% to Rs 1,678 crore. In FY23, employee-related expenses decreased by 28% to Rs 1,281 crore.The test-prep startup Unacademy reported that, despite constant layoffs at the company, its losses in FY23 decreased by 41% to Rs 1,678 crore. In FY23, employee-related expenses decreased by 28% to Rs 1,281 crore.In what was a difficult year for the startup environment, many modern businesses, like Myntra, ZestMoney, and Curefoods, reported stronger revenues for FY23, but their losses also increased.Revenue at Myntra rises to Rs 4,375 crore: The apparel retailer Myntra, which is owned by Flipkart, reported a 25% increase in operating revenue to Rs 4,375 crore in FY23, despite a 31% increase in losses to Rs 782 crore. The online fashion platform's largest expense, amounting to Rs 1,758 crore, was spent on advertising and promotional activities, representing a 35% increase over the previous year.Unacademy reduces losses to Rs 1,678 crore, or 41%: Unacademy, a startup providing test preparation, reported that its losses in FY23, which included several layoffs at the company, decreased by 41% to Rs 1,678 crore. The Bengaluru-based firm saw a 26% increase in sales to Rs 907 crore during the year, while costs associated with payroll decreased by 28% to Rs 1,281 crore.ZestMoney reports a loss of Rs 412 crore. ZestMoney, a troubled startup that has been searching for a buyer, declared a net loss of Rs 412.4 crore for the fiscal year 2023. On the other hand, while total expenses increased by 21% to Rs 662.2 crore, overall revenue for the buy-now-pay-later platform increased by 72% to Rs 250 crore.
