In the midst of merger negotiations, Disney Star and Viacom18 will compete for IPL ad dollars.

Though merger negotiations between their parent firms are still ongoing, Disney Star and Viacom18 are gearing up for a fierce war for IPL 2024 ad money. Disney Star is looking for sponsorships and is providing specific-rate advertising choices for SD and HD channels.

On the other side, Viacom18 has maintained its advertising pricing and intends to continue offering free IPL viewing on JioCinema.Even as merger negotiations between their parent firms continue, Disney Star and Viacom18 are preparing for a fierce competition for advertising dollars in the next Indian Premier League (IPL) 2024.Disney Star and Viacom18 have inked a non-binding term sheet to merge, as ET has reported. Right now, both are going through a process of due diligence.In the second encounter of the three-match series, India and South Africa square off at Gqeberha after the first T20 match was abandoned due to rain in Durban. Rain is a threat once more for the second Twenty20 match. The game is set to begin at 8:30 p.m. (IST).

Both countries would be anticipating the T20 World Cup, which will be held in the US and the West Indies, after the series. However, before the World Cup, both teams have very few games remaining. However, Indian captain Suryakumar Yadav stated that the IPL will provide a lo."The World Cup is a short time away from T20 matches. But the IPL consists of 14 league games. There shouldn't be an issue. Indian captain Suryakumar Yadav stated, "The T20 series victory against Australia was a tremendous lift, but the loss to Australia in the ODI World Cup final was disappointing.