What is the meaning of happy customers?

The ICC Cricket World Cup helped India's economy by increasing consumer spending across a number of businesses, with hotels, restaurants, and sports goods retailers benefiting most. Local cafes, fine-dining establishments, and small enterprises also saw growth. Retailers might expand business hours, hold freebies and contests, use social media platforms for engagement, start advertising campaigns, and push specials in order to take advantage of the increase in spending. A comfort.People had plenty to celebrate in 2023, from large-scale athletic events to significant concert tours. During the ICC Cricket World Cup, India hosted a multi-week athletic spectacular that was loved by legions of spectators. Companies planned trips, friends and family got together to support their teams, and fervent supporters traveled to destinations like Chennai and Delhi, just two of the several host towns that were humming with enthusiasm.

There were numerous knock-on repercussions on the Indian economy. Consumer spending increased in all sectors of the economy, although it benefited hotels, restaurants, and sports memorabilia stores the most. Small companies, neighborhood eateries, mom-and-pop shops, and upscale eating establishments all experienced growth. With the World Cup, India's economy gained ground.Here are some strategies used by brands to capitalize on significant events: Increase business hours to satisfy those who wish to purchase before or after the event Organize competitions and giveaways, like trivia games, where victors can get gifts, deals, or complimentary merchandise. Use social media to promote user-generated content, engage customers with contests and real-time updates, and launch advertising campaigns that capitalize on the event's popularity. Encourage offers,... Visit this link for additional information: https://economictimes.indiatimes.com/industry/services/advertising/unravel-the-impact-of-major-events-on-consumer-spending/score-big-with-consumers/articleshow/106883402.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppstUsing a new digital food offer that offered a discount for buying large meal bundles during the event, a convenience store in the market sought to increase food sales over a significant weekend of broadcast sports events. Following the campaign's end, the shop sought to determine its effectiveness and which customers benefited the most from it.Introducing Mastercard Test & Learn®, a cloud-based tool that assists businesses in designing and analyzing market trends to identify the incremental impact of their initiatives and decide how best to target and customize their rollout in order to optimize return on investment.