Ankit Sharma and Layla Khan are named senior vice presidents of strategy by BBH India.

Ankit Sharma and Layla Khan, who will join the agency as senior vice-presidents of strategy and planning, respectively, are the two senior level appointments made by BBH India, a division of Publicis Groupe India. The planning and strategy function will be led and driven by them. Leading the strategic direction on important client relationships will be both leaders. Khan and Sharma will work out of the agency's Mumbai and Gurugram locations, respectively.Himanshu Saxena, BBH India's managing director and chief operating officer, will get direct reports from the new leaders.Regarding the two significant hires, Saxena stated, "We are ecstatic to have Ankit Sharma and Layla Khan join our leadership group. Both of these leaders have an outstanding history of executing incredibly powerful and successful campaigns on a range of internationally and locally recognized major brands. Their depth of knowledge and enthusiasm for producing outstanding work in the areas of digital, design, experience, analytics, and advertising for our clients will solidify our standing as a dominant force in India.Sharma has over 16 years of broad experience in analytics, brand consulting, and advertising. His specialty is using semiotics, design thinking, and human behavior to brand construction in organizations like FCB India, DY Works, JWT, Analytics Quotient, and McCann Worldgroup.Among the various companies he has collaborated with include PepsiCo India, Dabur, Britannia, ITC (Aashirvaad and Sunfeast), TVS Apache, Hero Motocorp, Nike, and Dominos (US Market).

Over the years, his work has been honored at several Effie Awards."I am excited to join an agency that embraces a culture of defying the norms," he stated about his new position at BBH India. I'm thrilled to be a part of this revolutionary journey since BBH's "Zag" philosophy offers a novel approach to brand building in the ever evolving advertising industry."Khan, on the other hand, has over 15 years of experience working at creative agencies in India and Sri Lanka, including Wunderman Thompson (now known as VML), Mullen Lowe Group, and Contract Advertising (WPP). Global companies including HSBC, Kellogg's, De Beers, Yardley London, Upfield Flora, and Unilever (Lakme, Tresemme, Knorr, Hellman Mayo, Marmite, Pureit, Surf Excel, and Vim) have all benefited greatly from her influence on their future.Several domestic brands, including Kotak Wealth, Haldiram's, Godrej Interio, Everyuth Naturals, Sugarlite, and D'décor, have also benefited from her success. She has won prized awards at the Effie Awards in India and Sri Lanka because of her passion for cracking regionally particular cultural and subcultural codes and creating tech-infused storylines.Regarding her new position, Khan stated, "Technology is not an idea," as BBH founder John Hegarty famously remarked at an age when artificial intelligence is rapidly changing our world. It's a tool for expressing ideas. and I really connect with this. I believe that quickly developing technologies have enormous potential to support compelling narratives that motivate, pique interest, and create novel approaches for businesses to stay relevant to their target audiences. I'm happy to be a part of BBH's history of groundbreaking work and am looking forward to contributing.