Alia Bhatt surpasses Kendall and Kim to become the "most visible attendee" at the Met Gala. What is meant by that?

The 2024 Met Gala featuring Alia Bhatt was more than simply a red carpet event; it became a social media sensation. The Bollywood actress, whose handmade Sabyasachi sari elevated both her own and the designer's brands to the forefront, was reportedly the "most visible attendee" of the event.This concerned cultural effect as much as celebrity. Social media went crazy after Alia's second Met Gala appearance. Images of her magnificent saree, which was created by 163 artisans, took over feeds and brought in an astounding $4.2 million in Earned Media Value (EMV).Sabyasachi was likewise propelled to the top of the list by his dominance on social media. The elaborate hand stitching of the sari, which included beads, silk thread, and shimmering semi-precious stones, captured the attention of viewers all around the world and brought in $471K in revenue.

This demonstrated the influence of Indian design on a worldwide scale, surpassing well-known foreign fashion houses like Burberry and Oscar de la Renta. Let's examine what that implies.The 2024 Met Gala featuring Alia Bhatt was more than simply a red carpet event; it became a social media sensation. According to sources, the Bollywood diva was the "most visible attendee" of the event, and her handmade Sabyasachi sari elevated both her own and the designer's brands.