Top Trending Advertising/Media News & Highlights

In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.

In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.

In order to stop surrogate advertising, Sandeep Goyal has petitioned the Punjab and Haryana High Court for a government-led oversight agency. He contends that deceptive advertising of things that are prohibited, such as alcohol and tobacco, cannot be addressed by the self-regulation that is in place at the moment. By acknowledging the issue and sending letters to the appropriate authorities, the court has signaled the start of an important legal discussion over advertising control.The nation is experiencing a health catastrophe as a result of young people developing early alcohol and tobacco addictions. According to the petition, "it is argued that the commercials, which feature well-known celebrities to promote their product, not only encourage the use of alcohol and tobacco but also validate their use through the glamorous representation of these products. "The petition highlights how ineffectual the present self-regulatory frameworks—such as the Advertising Standards Council of India's (ASCI)—are at preventing deceptive advertising. Goyal demands a stronger regulatory framework run by the government to monitor advertising material.Goyal argues that current redressal procedures are not quick to offset the immediate effects of these advertisements, which continue to reach sizable audiences before any kind of regulation is implemented. Additionally, he cites Supreme Court and high court rulings advocating for more stringent regulatory monitoring in the advertising industry.  

Published 31 May 2025 07:43 PM

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie. For the impending End of Reason Sale (EORS), Myntra has released their newest ad, which features a gorgeous cast and a humorous twist.The story, which is set in a stylized living room, centers on a fictitious intervention that Johar's friends conduct, during which they first chastise him for using coupons to purchase. As each of them is ultimately influenced by the sale's offerings, the scenario swiftly becomes comical. With EORS scheduled to begin on May 31, the movie centers on Myntra's claims of the "Lowest Price Guaranteed" and cashback incentives."With each edition of EORS, our goal is not just to deliver unmatched value but to redefine how India experiences fashion," stated Kejal Parekh, Associate Director, Marketing, Myntra, while describing the intentions of the campaign. By bringing together well-known individuals in an entertaining and unusual atmosphere that reflects how our customers interact with fashion today, we wanted to achieve something genuinely novel for the 22nd edition.  

Published 27 May 2025 08:55 PM

Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.

Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.

As the curtains opened on Day 3 of Goafest 2025, the atmosphere was electric, promising another day of creativity, innovation, inspiration, and information exchange. Under the theme IGNITE HUNGAMA, Mahindra Auto & Mahindra Electric Origin SUVs, in collaboration with Bingo!, kicked off the day with an incredible performance by Indian playback artist Javed Ali.Youri Guerassimov, Chief Creative Officer and CEO of Marcel France, gave a keynote talk on "Creativity That Dares to Disrupt" to the audience following the riveting performance. YouTube used the theme IGNITE BRAVERY to deliver the keynote.Using daring initiatives such as Volvo's safety innovation and Nike's Colin Kaepernick ad, he demonstrated how businesses stand out when they exhibit boldness, whether it be strategic, activist, or designers. Real effect frequently comes from simplicity and intent, as demonstrated by Marcel's "Inglorious Fruits and Vegetables," which turned an in-store concept into a movement, and McDonald's simple billboard. Guerassimov came to the conclusion that bravery is an attitude rather than a financial plan. "Being a little uncomfortable" in advertising is frequently a sign that you are headed in the correct direction. He asserted that remorse endures much longer than fear.  

Published 23 May 2025 08:10 PM

It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution

It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution

Adgully had an open discussion with Ajay Gupte, CEO – South Asia at Wavemaker, at the center of Goafest 2024, where celebration, creativity, and innovation come together. Gupte was cheerful and thoughtful after the agency's significant victory at the Media ABBYs. He discussed the changing media landscape, the function of forums like Goafest, and why ChatGPT and other technologies foster creativity rather than stifle it.Gupte was clearly overjoyed when Wavemaker won its second Media ABBY this year. "We can't wait for our second Media ABBY. He said, "I'm really proud of all my Wavemakers who have worked so hard to make this happen. I'm very, very happy for them." This is simply amazing; it's a winning habit, and I'm honored to be a part of it.Gupte highlighted the value of Goafest as a platform for fostering up-and-coming talent and stimulating innovative ideas. "Goafest is all about inspiring creativity, critical thinking, and the will to accomplish excellent work. "This place has a lot of inspiring work that encourages people to start thinking differently and innovating," he said. "Creativity is truly ignited by forums such as this. I'm very happy that this is taking place. Gupte's perspective is surprisingly upbeat given how AI and programs like ChatGPT are becoming essential to discussions in a variety of industries. "To be honest, I don't think ChatGPT is stifling creativity. With each new technical development, our creativity grows. It improves our ability to think," he stated. "Today's youth are aided by technology and tools that enable them to perform even greater tasks. I hope that will be evident the following year.Gupte provided a pragmatic viewpoint on the seeming gap between conventional and non-traditional media. "Neither traditional media nor non-traditional media exist. He clarified, "It's about traditional or non-traditional planners." "Every medium has a function, particularly in a nation like ours. Understanding each medium's strengths and how they complement one another to produce outcomes is key. Although the medium itself is never traditional, its users occasionally are.  

Published 22 May 2025 04:20 PM

Advertising/Media

Advertising/Media

Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.

Amateur Nishna improves to fourth place with bogey-free 64 cards

Amateur Nishna improves to fourth place with bogey-free 64 cards

On Wednesday, amateur Nishna Patel shot an incredible 6-under 64 to tie for fourth place in this leg of the Hero Women's Pro Golf Tour.At the Bombay Presidency Golf Club, Hitaashee Bakshi (70) was leading at 3-under 137 after 36 holes, while Nishna, who had a dismal first round of 77, is at 1-over.After a first round 67, Hitaashee, who is attempting to win for the first time since 2022, shot even par 70 to stay at 3-under 137. She had two bogeys and two birdies.Hitaashee led Amandeep Drall (68-71) by two strokes, and Ridhima Dilawari (68-72) finished third at even par 130.Nishna was the player of the day; she had made one birdie on the third hole out of her first ten holes, and then she birdied eight more. She concluded with yet another birdie on the 18th after making back-to-back gains on the 11th and 12th. In an attempt to win back-to-back, Nishna, who prevailed in the first leg in Pune last week, will have to compete against Hitaashee, Amandeep, and Ridhima. Sneha Singh (68–73), the 2023 Hero Order of Merit winner, and Khushi Khanijau (71–70) tied for fourth place with Nishna.Vani Kapoor (76–69) and Neha Tripathi (71–74), two seasoned players, were tied for tenth place.Mumbai, Jan. 17 (IANS): At the Bombay Presidency Golf Club, amateur Nishna Patel played an incredible 6-under 64, including five birdies on the back nine, to push her way into contention in the second leg of the Women's Pro Golf Tour.Mumbai, Jan. 17, (IANS): At the Bombay Presidency Golf Club, amateur Nishna Patel played an incredible 6-under 64, including five birdies on the back nine, to push her way into contention in the second leg of the Women's Pro Golf Tour. After 36 holes at the Bombay Presidency Golf Club, Hitaashee Bakshi (70) was leading at 3-under 137. Nishna, who had a poor first round of 77, is currently 1-over and tied fourth. After a first round 67, Hitaashee, who is attempting to win for the first time since 2022, shot even par 70 to stay at 3-under 137. She had two bogeys and two birdies.Amandeep Drall (68–71) was trailed by two strokes by Hitaashee, and Ridhima Dilawari (68–72) finished third at even par 130. Nishna Patel, an amateur, had the best day. She made one birdie on her first ten holes and then lit up the next eight. She concluded with yet another birdie on the 18th after making back-to-back gains on the 11th and 12th. In an attempt to win back-to-back, Nishna, who prevailed in the first leg in Pune last week, will have to compete against Hitaashee, Amandeep, and Ridhima. 2023 Hero Order of Merit winners Sneha Singh (68–73) and Khushi Khanijau (71–70) tied for fourth place with Nishna. Vidhatri Urs (69–74), amateur Rhea Jha (72–70), and All India champion  

Sobhita Dhulipala to be the face of Bhima Jewels’ Diamond Range

Sobhita Dhulipala to be the face of Bhima Jewels’ Diamond Range

Bhima Jewels and actress Sobhita Dhulipala have collaborated thanks to the assistance of mSixandPartners. In the "Made to Celebrate You" campaign, Sobhita talks about her professional achievements while exhibiting the diamond selection at Bhima Jewels. The purpose of the advertisement is to honour powerful women from a variety of backgrounds and to inspire them to practise self-love. Abhishek Bindumadhav, Managing Director of Bhima Jewels, made the following statement on this occasion: "We're happy that our dependable partner mSix&Partners started this strategic collaboration with Actor Ms. Sobhita, who will now represent Bhima Jewels as our Brand Ambassador. Sobhita embodies qualities that are consistent with our brand; her grace, elegance, and adaptable style fit in perfectly with our dedication to high standards, fine craftsmanship, and classic beauty. We would like to start our collaboration with Ms. Sobhita with a new television commercial that defies convention. Although diamonds are typically thought of as gifts for ladies, our newest campaign, "Made to Celebrate You," challenges this perception. By focusing on diamonds instead, it honours strong women from a variety of backgrounds. This inspirational message emphasises the idea that people nowadays celebrate their successes and engage in self-love. Sobhita is the perfect example of this enthusiasm; she has a vibrant personality. She is the ideal representation of the women our company seeks to honor—a celebration of uniqueness, achievement, and the innate strength that characterises. "We are thrilled to have facilitated this partnership between Sobhita Dhulipala and Bhima Jewels which has culminated into this impressive-looking, thoughtful campaign," stated Subhamay Mukhopadhyay, Managing Partner, mSix&Partners India, in response to the partnership. Sobhita's gracious demeanour perfectly personifies the brand principles of Bhima Jewels, making her an ideal choice for this collaboration. In addition to making sure we leverage the greatest technological resources for our clients, mSix&Partners provides a comprehensive viewpoint that advances the goals of the brand."  

Paisabazaar releases Aawaaz, a new brand film.

Paisabazaar releases Aawaaz, a new brand film.

In keeping with its "Paison Se Badhkar" brand ethos, Paisabazaar has announced the release of its new brand film, "Aawaaz." In the film 'Awaaz,' RJ Naved leads a group of vision impaired kids on an adventurous car journey through the picturesque and winding roads of Munnar, narrating to them the breathtaking vistas through his voice. The movie emphasises Paisabazaar's "Paison Se Badhkar" attitude, highlighting the company's commitment to supporting its customers financially and doing its tiny part to assist them achieve their goals. The movie will be enhanced on every digital platform. Chief Marketing Officer of Paisabazaar Sachin Vashistha made the following statement about the movie: "At Paisabazaar, we firmly believe that customers are the reason we exist and hence, the brand's relationship with them is more than just a business deal. Speaking with millions of customers over the years has provided us with a wealth of knowledge on how loans may transform lives and support the achievement of dreams and objectives. Using our signature emotive storytelling, Awaaz skillfully and quietly conveys our brand philosophy. "I wasn't playing a character; I was Naved," stated RJ Naved. Being free to express myself honestly was freeing. I was able to establish a connection with individuals through this movie that extends beyond a predetermined part. I have the chance to be a part of something really unique thanks to Paisabazaar. This is more than simply a movie; it's a portrayal of the human spirit, victories, and hardships encountered in real life. I have no doubt that the story will move the audience as much as it did me and that it will stay with them forever." In the movie Aawaaz, RJ Naved takes a group of vision impaired kids on an exhilarating car journey through the picturesque and winding roads of Munnar, narrating to them the breathtaking sights.The movie emphasizes Paisabazaar's "Paison Se Badhkar" attitude, highlighting the company's commitment to supporting its customers financially and doing its tiny part to assist them achieve their goals. The movie will be enhanced on every digital platform.    

Choosing frames with Lenskart is made enjoyable by Karan Johar and Kiara Advani.

Choosing frames with Lenskart is made enjoyable by Karan Johar and Kiara Advani.

The new Lenskart ads with Karan and Kiara are entertaining when it comes to choosing glasses! [OR] Lenskart releases its newest advertising campaign, "Glasses Badlo Vibe Badlo," which stars Kiara Advani and Karan Johar. The eyeglasses company Lenskart has started running advertisements with Kiara Advani and Karan Johar."The clever strategy used in the ad campaigns expertly combines comedy and Lenskart's wide range of products into their story, turning the choosing procedure into a joyful investigation of chic frames to suit every style and preference. The slogan "Glasses badlo, Vibe badlo" becomes the main idea, capturing the notion that getting new glasses isn't simply a way to update your appearance but also a way to change your entire style. The core theme of the TVC's messaging is that Lenskart encourages people to create a collection that fits a range of emotions and situations," the business said in a statement. In one of the ads, Kiara is introduced to Karan Johar's exclusive line of eyewear at a Lenskart store. This sparks a playful conversation in which Kiara not only puts the spectacles on but also lets her inner KJO loose with humour, pouts and the quintessential 'Koffee with Karan' atmosphere. In the other ad campaign, professional eyewear is explored by Karan and Kiara in a lighthearted manner. With his businesslike demeanour, stylish glasses, and lighthearted banter with Kiara, Karan presents an endearing and fun take on eyewear design for a broad spectrum of viewers. "We are thrilled to have Karan and Kiara as the faces of the new ad campaigns solidifying their relationship with the brand once again," says Lenskart co-founder Ramneek Khurana in response to the same. These commercial campaigns have taken on a whole new meaning because to their distinct chemistry and comedic timing. With these advertisements, we hope to convey our personalities frame by frame, amass a collection of eyewear that reflects the range of our emotions, and make the selection process entertaining.  

Consumers consume more than five hours of online entertainment on their TVs

Consumers consume more than five hours of online entertainment on their TVs

The main benefits of streaming on TV include enhanced sound and visual quality, a wide selection of material from OTT providers, and the ease of viewing on a large screen.Customers are increasingly choosing to stream their favorite TV episodes and movies on television, according to a study. In contrast to other available options like smartphones, tablets, and laptops, 78% of respondents preferred streaming online content on their TVs through streaming sticks, smart TVs, and set-top boxes, according to a NielsenIQ study on TV streaming trends commissioned by Amazon in December 2023.Compared to fewer than three hours during the week, nearly 66% of respondents streamed for five hours a day on the weekends. Furthermore, 74% of them watched the same with family, particularly their spouse and kids, and 97% of them preferred to stream internet entertainment on TV during dinnertime. The study found that respondents most frequently viewed items in the comedy genre. In order of preference, sports, thrillers, romances, horror, foreign TV series, and news came in close succession.TV streaming is preferred since it's more comfortable and offers a better watching experience. People are streaming on TV due to improved video and audio quality, ease of access to a wide range of material from OTT providers and internet sources, and availability of an active broadband connection at home. This inclination is also influenced by ergonomic benefits. Watching TV may also help you keep a good posture, which can reduce the aches and pains that come with occasionally holding your phone while watching video.For Indian audiences, speed is important. Lag-free streaming (39%) and a large selection of OTT Apps (24%) were the most requested characteristics by respondents when it came to TV streaming. The ability to stream internet material and live TV shows from DTH channels on a single screen, as well as the availability of voice assistants for content search and smart home appliance control, were additional preferences.Since its inception, online video streaming has advanced significantly, as have consumer streaming habits. Our inclination to watch media on the television, the largest screen in our homes, hasn't changed. Your favorite TV series, films, sports, and more are easily accessible on Fire TV, according to Parag Gupta, Director and Country Manager, Amazon Devices India. With Alexa's universal voice search, finding content on your old, non-smart TV is made easier. Users can also get more out of their current smart TV by using the Fire TV stick, which offers a faster streaming experience and access to over 12,000 apps from a variety of genres.   

Media companies rise sharply as election advertisement spending soars.

Media companies rise sharply as election advertisement spending soars.

Expectations of increasing ad sales during the next election season, together with other stock-specific factors like lowering newsprint prices, have propelled media companies to an incredible five-day run.The Bennett, Coleman and Co. subsidiary Entertainment Network India Ltd (ENIL), which runs Radio Mirchi, has increased by 17% during the last five trading days. Rival print media company HT Media Ltd, which publishes Mint and Hindustan Times, saw a 2.65% increase over that time.DB Corp., the publisher of Dainik Bhaskar, and Network18 Media & Investments Ltd. and Sun TV, the television network operators, spearheaded the first boom. However, investors are now banking on print and radio companies as well. Over the last half-year, Network 18 and TV18 Broadcast Ltd have had gains of 87% and 53%, respectively, while DB Corp has experienced a 63% increase and Sun TV has seen a 35% increase.Moneycontrol spoke with analysts who linked the recent jump to anticipation of increasing ad revenues in the run-up to the elections, but stock-specific factors also played a part.Among the largest gainers from political party expenditure in the run-up to elections have been media corporations. Television, print, and radio media companies are expected to benefit from the upcoming advertising frenzy by the Bharatiya Janata Party and its competing political parties over the next six months.According to Karan Taurani, Senior Vice President at Elara Capital, "there is an expectation that advertisement spending will see a strong momentum over the next six to eight months due to the elections." He also added that the rally in media stocks is a result of the general elections' positive impact on radio, television, and print advertising.According to Ashish Goel, Managing Partner and CEO of InvestSavy PMS, political parties are expected to provide media firms with significant revenue growth.Indeed, the rise in advertising revenue in the last quarters of the fiscal years 2014 and 2019 (which happened to be years when there were parliamentary elections) was essentially the same as in years when there were no elections. According to a Moneycontrol research, in the fourth quarter of 2013–14, advertising sales climbed for Jagran Prakashan, HT Media, and DB Corp, respectively, by 12.7 percent, 14%, and 14.3 percent over the same period the previous year. These increases were consistent with the growth observed in non-election years.  

In the midst of merger negotiations, Disney Star and Viacom18 will compete for IPL ad dollars.

In the midst of merger negotiations, Disney Star and Viacom18 will compete for IPL ad dollars.

Though merger negotiations between their parent firms are still ongoing, Disney Star and Viacom18 are gearing up for a fierce war for IPL 2024 ad money. Disney Star is looking for sponsorships and is providing specific-rate advertising choices for SD and HD channels. On the other side, Viacom18 has maintained its advertising pricing and intends to continue offering free IPL viewing on JioCinema.Even as merger negotiations between their parent firms continue, Disney Star and Viacom18 are preparing for a fierce competition for advertising dollars in the next Indian Premier League (IPL) 2024.Disney Star and Viacom18 have inked a non-binding term sheet to merge, as ET has reported. Right now, both are going through a process of due diligence.In the second encounter of the three-match series, India and South Africa square off at Gqeberha after the first T20 match was abandoned due to rain in Durban. Rain is a threat once more for the second Twenty20 match. The game is set to begin at 8:30 p.m. (IST). Both countries would be anticipating the T20 World Cup, which will be held in the US and the West Indies, after the series. However, before the World Cup, both teams have very few games remaining. However, Indian captain Suryakumar Yadav stated that the IPL will provide a lo."The World Cup is a short time away from T20 matches. But the IPL consists of 14 league games. There shouldn't be an issue. Indian captain Suryakumar Yadav stated, "The T20 series victory against Australia was a tremendous lift, but the loss to Australia in the ODI World Cup final was disappointing.  

WondrLab establishes a base in Europe and purchases the Polish firm WebTalk.

WondrLab establishes a base in Europe and purchases the Polish firm WebTalk.

WebTalk is a Polish agency that Wondrlab purchases in a cash and stock transaction. WebTalk acquires an unknown financial stake in Wondrlab. WebTalk clients gain from the acquisition since it gives them access to Wondrlab platforms. The largest acquisition made by Wondrlab to date, this is its sixth. Wondrlab has raised $7 million and intends to acquire 26 acquisitions. The company has opened its European base and aims to generate revenue of Rs 200 crore. The Supervisory Board's new chairman is Jarek Ziebinski.CEO Saurabh Varma of marketing technology startup Wondrlab told ET that the company has acquired WebTalk, a Polish digital agency, for a combination of cash and shares, marking its first international acquisition. WebTalk is a B2C digital marketing agency in the Central and Eastern European (CEE) region that was founded in 2010. Serving over 40 clients in Poland, CEE, and Central Asia, it employs 100 specialists.The acquisition of WebTalk, a Polish digital marketing business, has been announced by Wondrlab Network, an Indian platform-first digital network. With this transaction, Wondrlab has acquired five companies and entered foreign markets for the first time since its founding in 2020.In addition to this purchase, Wondrlab has opened a European Hub in Poland, demonstrating its continued dedication to providing comprehensive solutions and outsourcing for global brands. Clients will have instant access to services in critical areas like digital video, content and community, digital media and data, and digital business transformation through the European hub.With a staff of 100 experts, WebTalk is a results-driven B2C digital marketing agency that was created in 2010 and is run by Michal Dunin. Serving more than 40 customers in Poland, Central and Eastern Europe (CEE), and Central Asia, the agency has a solid clientele that includes well-known brands like Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens. Michal Dunin will oversee the newly formed Wondrlab European Hub following the acquisition. Wondrlab has designated Jarek Ziebinski as Chairman of the Supervisory Board to manage the company's expansion into Europe. In addition to leading the agency's network in Central and Eastern Europe and acting as CEO and chairman of Leo Burnett, Ziebinski has over thirty years of expertise in marketing, media, and advertising.The CEO and creator of Wondrlab Network, Saurabh Varma, expressed his excitement over the deal and emphasized the historical significance of an Indian company purchasing a multinational corporation. He underlined that Wondrlab's goal of building an elite network with international standards that originates in India has reached a significant turning point with this acquisition. In addition, Varma disclosed intentions to make 21 more acquisitions over the course of the next 36 to 48 months, with a strategic emphasis on developing hubs in Poland, Vietnam, the Middle East, India, and the Middle East. "This is our fifth acquisition and we'll be looking at 21 more acquisitions in 36-48 months," Wondrlab Network Founder and CEO Saurabh Varma stated. Europe is only the beginning for us.   

What is the meaning of happy customers?

What is the meaning of happy customers?

The ICC Cricket World Cup helped India's economy by increasing consumer spending across a number of businesses, with hotels, restaurants, and sports goods retailers benefiting most. Local cafes, fine-dining establishments, and small enterprises also saw growth. Retailers might expand business hours, hold freebies and contests, use social media platforms for engagement, start advertising campaigns, and push specials in order to take advantage of the increase in spending. A comfort.People had plenty to celebrate in 2023, from large-scale athletic events to significant concert tours. During the ICC Cricket World Cup, India hosted a multi-week athletic spectacular that was loved by legions of spectators. Companies planned trips, friends and family got together to support their teams, and fervent supporters traveled to destinations like Chennai and Delhi, just two of the several host towns that were humming with enthusiasm. There were numerous knock-on repercussions on the Indian economy. Consumer spending increased in all sectors of the economy, although it benefited hotels, restaurants, and sports memorabilia stores the most. Small companies, neighborhood eateries, mom-and-pop shops, and upscale eating establishments all experienced growth. With the World Cup, India's economy gained ground.Here are some strategies used by brands to capitalize on significant events: Increase business hours to satisfy those who wish to purchase before or after the event Organize competitions and giveaways, like trivia games, where victors can get gifts, deals, or complimentary merchandise. Use social media to promote user-generated content, engage customers with contests and real-time updates, and launch advertising campaigns that capitalize on the event's popularity. Encourage offers,... Visit this link for additional information: https://economictimes.indiatimes.com/industry/services/advertising/unravel-the-impact-of-major-events-on-consumer-spending/score-big-with-consumers/articleshow/106883402.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppstUsing a new digital food offer that offered a discount for buying large meal bundles during the event, a convenience store in the market sought to increase food sales over a significant weekend of broadcast sports events. Following the campaign's end, the shop sought to determine its effectiveness and which customers benefited the most from it.Introducing Mastercard Test & Learn®, a cloud-based tool that assists businesses in designing and analyzing market trends to identify the incremental impact of their initiatives and decide how best to target and customize their rollout in order to optimize return on investment.    

Ankita Lokhande provides the following shocking revelations from her chat with her mother-in-law:

Ankita Lokhande provides the following shocking revelations from her chat with her mother-in-law:

Ankita Lokhande revealed shocking information from her talk with her mother-in-law, Ranjana Jain, who made a fleeting cameo in the house, during the most recent episode of Weekend Ka Vaar.The turbulent relationship between Ankita Lokhande and her husband Vicky Jain within the Bigg Boss house has recently made news. Ankita revealed startling information from her chat with her mother-in-law, Ranjana Jain, who made a fleeting cameo in the house, on the most recent episode of Weekend Ka Vaar.It was revealed in the previous episode that after Ankita hurled a slipper at Vicky, Vicky's father had called Ankita's mother, Vandana Lokhande, to ask if she would respond in the same way toward her deceased husband. Ankita went into further detail about her heated conversation with Vicky.He replied, "Aapki aukat kya hai" (My mother was called by Papa to inquire if she had ever beaten her husband with her slippers). He also made her feel inferior by raising doubts about her social standing. Ankita said, "I gently informed mummy [Ranjana Jain, Vicky Jain's mother] that she was by herself because my father just passed away.Ankita Lokhande and Vicky Jain, a pair from Bigg Boss 17, are the buzz of the town thanks to their turbulent relationship. During the current Weekend Ka Vaar episode, Ankita disclosed surprising details from her talk with her mother-in-law, Ranajan Jain, who made a brief cameo in the house.Ankita Lokhande and Vicky Jain are currently in control of Bigg Boss 17. Even outside of the program, people are talking about the conflicts between the two. Additionally, the TV personality frequently brought up her late partner, actor Sushant Singh Rajput, in the program, which strained relations with Vicky's mother-in-law. In addition, Ankita has faced trolling for repeatedly using Sushant's name within the Bigg Boss 17 house. In the meantime, Vandana Lokhande, the actress's mother, has revealed a significant detail regarding her interaction with the Rajput family.Vandana Lokhande, Ankita's mother, recently spoke candidly about Ankita and Sushant's relationship in an interview. She claimed at the time that she had lived with Sushant and Ankita and could personally attest to their close friendship. I've known them as a couple for seven years and we've shared the same residence. Ankita cherished him dearly. It was not as simple to go on in such a circumstance. Ankita is a highly sentimental individual. Sushant was an exceptionally kind and intellectual person. Shweta and Rani, Sushant's sisters, still speak with Ankita over the phone. Every few days, Ankita receives a call from her father, KK Singh.

Celebrates the 12th failure of Vidhu Vinod Chopra

Celebrates the 12th failure of Vidhu Vinod Chopra

In a lengthy post on social media, Anurag Kashyap praised Vidhu Vinod Chopra and his most recent film, 12th Fail.Vidhu Vinod Chopra, a fellow filmmaker, has Anurag Kashyap utterly in awe. Kashyap praised Chopra on social media, saying that the movie 12th Fail had mesmerized him. The Kennedy director added that he has optimism for making wonderful movies because of Chopra, who is 71 years old."Probably the best mainstream film I've seen in 2023," he said at the beginning of his post. "At 71 years old, @vidhuvinodchoprafilms has crafted a masterpiece out of a simple story of an adamant man wanting to be more than what life gives him." He goes and gets what he wants, whatever he pleases.12th Fail: The most recent film by Vikrant Massey has been a huge box office success and has garnered positive reviews from reviewers, trade analysts, and even the biggest names in Bollywood. The excitement surrounding 12th Fail is still going strong even after the movie has been out for more than two months. Notable directors like Rohit Shetty and well-known star Ayushmann Khurrana have already bestowed many commendable awards upon the movie. Anurag Kashyap, a Bollywood director, has expressed his appreciation for Vidhu Vinod Chopra's film on social media. Look at the post that's underneath. See Also - 12th Failed: 10 Images of IPS Manoj Kumar Sharma and Shraddha Joshi demonstrate why they are the ideal role models for the Generation Z today.Citing Vidhu's 12th Fail as a ground-breaking accomplishment, Anurag put himself in the company of other filmmakers who might be feeling a little lost. He praised it as the greatest mainstream movie of 2023 and posted the movie's poster along with his commentary on Facebook.The most recent well-known person to commend Vidhu Vinod Chopra for his movie 12th Fail is filmmaker Anurag Kashyap. In a lengthy letter, Anurag recounted meeting Manoj Kumar Sharma, the IPS officer the movie is based on, and expressed his inability to picture his narrative as it is presented in the movie. The movie has actor Vikrant Massey in the prominent role. See also: Rani Mukerji faces backlash for declaring Indian movies to be the best in the world  

Chandigarh schools are closed from January 8 to January 20.

Chandigarh schools are closed from January 8 to January 20.

Chandigarh closed its schools: Due to the current weather, the UT Chandigarh Director of School Education has extended winter breaks for classrooms up to the eighth grade. The Indian Metrological Department (IMD) has issued a red alert for Punjab and portions of Haryana. With safety precautions in place, the Delhi government has declared that all students would resume attending in-person courses.The Director of School Education of Chandigarh has ordered that the winter vacation for courses up to eighth grade be prolonged until January 20. It has been suggested that schools offer these classes online to their students. will instead begin on January 20, 2024."As a result of the current unfavorable weather and to protect kids from the intense cold, there won't be any in-person classes for students up to Class VIII at any government, government-aided, or recognized private schools in UT Chandigarh until January 20, 2024. For these subjects, the schools may set up online courses for their pupils," the official announcement stated. The notification goes on to say, "Until January 20, 2024, all Government, Government-Aided, and Recognized Private Schools of UT Chandigarh shall open for students not earlier than 9:30 AM and close no later than 4:00 PM. This applies to Class IX through XII." When setting the schedule for these sessions, the schools must consider the duration of the cold snap, particularly in the early morning and late evening, as well as the time the students need to spend traveling to and from school.In addition to giving school staff a break, the announcement enables schools to modify staff schedules as necessary.The Indian Metrological Department (IMD) has issued a red alert for Punjab and portions of Haryana for the next 48 to 72 hours due to the ongoing cold wave in northern India.  

Because of the cold, Uttar Pradesh extends its school breaks.

Because of the cold, Uttar Pradesh extends its school breaks.

According to media reports, the winter break for kids in grades up to eight has been extended by an additional two days because of the local weather. The Gautam Buddh Nagar administration had earlier ordered all Noida and Greater Noida schools to announce breaks for pupils in Class 8 through January 14. The directive was given by Rahul Panwar, the District Basic Education Officer, and it applies to all schools that are approved by the state board, CBSE, ICSE, IB, and other organizations. Because of the frigid weather, the Uttar Pradesh administration has decided to prolong the school holidays by a few more days. In some areas, like Agra and Meerut, the school holidays have been prolonged until January 20, while in Gautam Budh Nagar, Ghaziabad, and Lucknow, they have been extended for an additional two days.Due to heavy fog, poor visibility, and a cold wave in the area, all Gautam Budh Nagar schools, from nursery to standard 8, would be closed until January 16, 2024, according to the department of basic education there. According to media sources, the winter break for Noida pupils up to class 8 has been prolonged until January 16 due to the current weather. But as of right now, no announcement has been made by the authorities. Before, all schools in Noida and Greater Noida were told by the Gautam Buddh Nagar administration to declare holidays for pupils up to Class 8 until January 14."In compliance with the instructions given by District Magistrate Maneesh Kumar Verma in view of the dense fog and extreme cold, all the board (CBSE/ICSE IB, UP Board and others) affiliated schools (from Class nursery to 8) running in the district Gautam Buddh Nagar, will observe holiday till January 14," according to the official announcement. For the next five days, North India is expected to see dense to extremely dense fog, according to the IMD's forecast on Friday. Additionally, it had forecasted three days of cold day to extremely severe cold day wave conditions over the plains of Northwest India, followed by a decrease.No school, including double-shift institutions, is allowed to start courses earlier than nine in the morning, per the instruction. Furthermore, until further instructions are given, schools are not allowed to hold classes past 5 p.m. The winter vacation for classrooms up to the eighth grade in Chandigarh has been extended to January 20, 2024. 

PM Modi starts unique 11-day rites and fasting in advance of the dedication of the Ram Mandir in Ayodhya.

PM Modi starts unique 11-day rites and fasting in advance of the dedication of the Ram Mandir in Ayodhya.

The Prime Minister began an unusual 11-day fast last week in anticipation of the pran pratishtha of the Ram Temple. He followed a strict schedule that involved giving up solid meals and only consuming water.On Friday, Prime Minister Narendra Modi announced that he would perform a series of rites that are necessary before the statues at the Ram Temple in Ayodhya are dedicated on January 22.On Friday, Prime Minister Narendra Modi announced that he would perform a series of rites that are necessary before the statues at the Ram Temple in Ayodhya are dedicated on January 22. He will fast for eleven days in addition to rising at the Brahamamahurata and visiting Panchavati in Nashik, where Lord Ram spent a large portion of his banishment.Modi claimed in an audio message that the consecration had brought forth emotions he had never experienced before. "I am fortunate to be present for this important event as well. During the consecration, I am an instrument of the Lord to represent all of India's people, he declared.According to Modi, people have been waiting a long time for the temple to be built and have asked for their blessings in advance of the opening ceremony.Despite his busy schedule and obligations, Modi pledged to adhere to all the regulations on the day of the inauguration and in the lead-up to it with the rigor required by the scriptures.As per an informed source, he has commenced the 11-day pre-consecration practice of adhering to Yama-Niyam. "In his daily routine, the Prime Minister consistently adheres to the Brahmamuhurta Jagran, Sadhana, and Satvik diet. "The scriptures stipulate that a thorough and elaborate procedure must be followed in order to consecrate a deity's idol. "...certain guidelines that must be adhered to for a few days before to the consecration have been provided. The Prime Minister is committed to building and dedicating the Ram temple in the spirit of spiritual practice since he is a devotee of Ram, the source stated.The prime minister also said prayers on Friday at the Shree Kala Ram Mandir, which is located in Nashik's Panchavati neighbourhood near the banks of the Godavari. According to the scriptures, Lord Ram lived for several years in the Dandakaranya jungle, which is located in the Panchavati district, with Sita and Lakshman. "The land of five banyan trees" is the meaning of the name Panchavati.The prime minister also said prayers on Friday at the Shree Kala Ram Mandir, which is located in Nashik's Panchavati neighbourhood near the banks of the Godavari. According to the scriptures, Lord Ram lived for several years in the Dandakaranya jungle, which is located in the Panchavati district, with Sita and Lakshman. "The land of five banyan trees" is the meaning of the name Panchavati.  

Noah became the first Indian to win a Dakar stage.

Noah became the first Indian to win a Dakar stage.

Harith Noah, an Indian rider, won a stage at the renowned Dakar Rally on Monday, making history as the first Indian to do so.In the Rally 2 class, the German-born Kerala racer, who competes for the Sherco TVS Rally Factory squad, won Stage 8.Despite having a cold, Harith placed 16th overall in Stage 7. However, he set the best in-class time on Monday at the very first checkpoint.After Stage 8, Harith is ranked third in the Rally 2 class and thirteenth overall.Stage 8 (overall standing): P11 (458 km). I felt great after riding, and my illness is also improving. When you do well, I suppose everything seems nice. Lost some time trying to find the path in the second portion, but I was focused on navigation and pushed when it seemed comfortable. "The Dakar is far from over, and tomorrow is another day," Noah wrote on social media.Dakar Rally 2024: At stage 8 of rally 2, Harith Noah achieves a historic triumph. Indian rider Harith Noah became the first person from India to win a stage at the Dakar Rally in 2024 when he won the Rally 2 class's Stage 8.Indian racer Harith Noah has shown a lot of promise in the 2024 Dakar, continuously improving from his Prologue finish of 29th. Harith is now ranked 13th overall following Stage 8 and third in Rally 2. Harith became the first Indian to ever place on the podium at Dakar when he finished third in the Rally 2 class earlier this year in Stage 3. To make matters worse, Harith became the first Indian to win at Dakar today when he won stage 8 in the Rally 2 class.Even though Harith had a cold, she managed to finish 16th in Stage 7. The Sherco TVS Rally Factory rider set a new class record at the first checkpoint of the day after feeling better. The top six riders were all within one minute of one another, indicating that the competition was fierce. Bradley Cox (BAS World KTM Racing Team) had taken the lead by 111 km, but Harith was not far behind. At the 165-kilometer point, Harith regained the lead for the last time, placing him 10th overall and fewer than seven minutes behind Ricky Brabec, the overall stage leader. Subsequently, Harith led his class all the way to the finish line, placing eleventh out of all the bikes in competition, seven minutes and nine seconds behind overall winner KevinHarith, who was born in Germany, is a native of Shoranur, Kerala, and is competing in his fifth Dakar Rally. Harith finished the Dakar season in 2021 in 20th place, better than any Indian rider to have ever competed in the race. The 29-year-old's next two years weren't so good, including a terrifying collision in 2023 that resulted in a fracture of his fifth thoracic vertebrae (T5). However, it appears that he has grown from his errors. Harith won the 2023 TransAnatolia Rally while competing for the Petronas TVS Factory Racing Team. Harith has also been incredibly steady this season, and with four stages remaining, there is still enough time in Dakar for Harith to win a few more titles.  

Ankita and Gurjar win senior cross-country championships.

Ankita and Gurjar win senior cross-country championships.

At the one-day 58th National Cross Country Championships held here on Monday, Hemant Gurjar of the Railways and Ankita of the same company became victorious in the men's and women's categories, respectively.The national champion Vidhatri Urs and Mannat Brar, two of the four amateurs competing this week, are scheduled to compete in the Women's Amateur Asia-Pacific early in the upcoming month, so this should be a fantastic preparation for them.The fact that Nishna won last week and Mannat finished tied for fourth shows that amateurs are now a serious contender on the professional Tour. PTI Corr AM AM AM.At the one-day 58th National Cross Country Championships conducted here on Monday, Hemant Gurjar of the Railways and Ankita of the same company were victorious in the men's and women's championships, respectively. However, in the men's team event, Services won with 20 points, placing Railways (28) in second place overall.The one-day 58th National Cross Country Championships were conducted here on Monday, and the winners were athletes from the Railway Sports Promotion Board (RSPB), who took home the men's and women's titles. In the last meters of the men's 10 km race, Hemraj Gurjar of RSPB overtook his competitor to cross the finish line in 29:30.00. In second place with a timing of 29:35.00 was Puneet from SSCB.Later on, Ravi Gulia of Haryana and Sawan Barwal of Himachal Pradesh engaged in a fierce competition for the bronze medal. But in a time of 29:38.00, Barwal defeated his opponent to take home the bronze. And Gulia came in fourth. With 20 points, the Services team was able to secure the team championship, though. Haryana came in third place with 64 points, followed by Railways in second place with 28 points.As anticipated, Ankita won the gold in the women's 10 km race with a time of 34:36.00. With 16 points in the women's division, Railways were victorious as a team. Maharashtra came in third place with 77 points, followed by Uttar Pradesh with 41 points. Conclusions (all finals): Men's 10km: Sawan Barwal (Himachal Pradesh) 29:38.00, Puneet (SSCB) 29:35.00, and Hemraj Gurjar (Railway Sports Promotion Board) 29:30.00. Services scored 20, Railways scored 28, and Haryana scored 64 points as a team. U-20: 8 km: Rohit Choudhary (Rajasthan) 23:54.00, Naresh Chopra (Rajasthan) 23:46.00, and Shivaji Parashu (Karnataka) 23:42.00 in time. Team: Haryana 54, Maharashtra 52, and Rajasthan 42 points. U18: 6km: Mohit Choudhary (Telangana) 18:18.00, Abhishek (Sikkim) 18:13, and Rohit Binner (Maharashtra) 18:11. U16: 2km: Anil Kumar (Uttar Pradesh) 5:39.00, Amit Kumar Mahto (Jharkhand) 5:42.00, Sachin Rawat (Delhi) 5:37.00.  

A Deep fake video featuringSachin Tendulkar becomes viral

A Deep fake video featuringSachin Tendulkar becomes viral

Sachin Tendulkar asserts in the widely shared video that his daughter Sara uses an app every day to get money.India's legendary cricket player Sachin Tendulkar is the most recent casualty of deepfake technology. The former Indian batter alerted his fans to a phony video purporting to show him supporting a mobile app. Tendulkar asserts in the widely shared video that his daughter Sara uses the app to make money every day. In response to the video, Tendulkar called attention to the increasing abuse of technology and asked his social media followers to denounce the marketing and the video."These are not real videos. The widespread misuse of technology is unsettling. He shared the video and commented, "Requesting everyone to report videos, ads, & apps like these in large numbers.""Social media sites must be watchful and quick to address concerns. The 50-year-old continued, "They must act quickly to limit the dissemination of false information and deepfakes.Sara Tendulkar Demands Action From Social Media Companies Against Deepfakes Sara Tendulkar, Sachin's 26-year-old daughter, had previously voiced her worries about her deepfakes and urged social media companies to take action against such accounts and videos."Social media is a beautiful place where we can all share our daily activities, pleasures, and sorrows. But the misuse of technology, which distorts the veracity and authenticity of the internet, is unsettling. In a now-deleted post, she said, "I've come across some deepfake photos of myself that are far from reality.""It is evident that several accounts on X (previously Twitter) were made with the intention of impersonating me and misleading people. "I hope X looks into such accounts and suspends them. I do not have an account on X," she continued in her statement."The truth should never be sacrificed for entertainment. Let's promote dialogue that is grounded in reality and trust," Sara said.  

At the ITF Womens Open, Shrivalli Rashmikaa is in the second round of qualifying.

At the ITF Womens Open, Shrivalli Rashmikaa is in the second round of qualifying.

Out of the fourteen players, three Indians, including Shrivalli Rashmikaa Bhamidipaty, advanced to the second round of qualification in the KPB Trust ITF Women's Open, which got underway at the KSLTA Stadium in this city on Sunday. In the opening round, the 13th seed defeated a determined Ekaterina Yashina 7-5, 7-6 (5). The other Indians that made it to the final qualifying round were Zeel Desai, ranked 14th, and Vaidehi Chaudhary, ranked 11. On Monday, eight qualifiers who will compete in the main draw, which gets underway on Tuesday, will be revealed. Ekaterina started off well, getting a break in the first game itself, and applying constant pressure on her rival. The players decide to play from the baseline, waiting for their opponent to make a In the second set, both the competitors traded a break apiece in the 5th and 6th games respectively before Ekaterina broke the Indian’s serve in the seventh game and held her serve in the next to lead 5-3. The 22-year-old Rashmikaa took advantage of her opponent's errors to win the following three games and secure a break to lead 6-5 in the tenth game. In order to force a tiebreaker, which might have gone any way, Ekaterina held her serve.  

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