Top Trending Advertising/Media News & Highlights

Banking on attention: The need for BFSI marketing to engage customers between UPI and Instagram

Banking on attention: The need for BFSI marketing to engage customers between UPI and Instagram

The financial services sector is at a pivotal juncture as India moves closer to its Digital Bharat vision, with the expectations of a generation of digital natives reshaping legacy institutions. The FINIXX Summit & Awards 2025, which has as its forward-thinking topic "Reimagining BFSI: Powering Digital Bharat Goals," put this change front and center.In order to examine the changing relationship between technology, trust, and consumer engagement in the BFSI (Banking, Financial Services, and Insurance) industry, a diverse group of marketing experts, digital strategists, and financial innovators convened for the summit.Experts discussed how rapidly changing consumer behavior is upending traditional marketing strategies in a fascinating panel titled "The Next-Gen BFSI Consumer: Understanding & Engaging Digital-First Audiences." They also discussed what it will take to foster trust, loyalty, and meaningful engagement in an increasingly app-first and attention-deficit world. The panel, which was presided over by Teamology Softech and Media Services Vice President of Growth and Strategy Lawrence Suchitha, included marketing directors from top BFSI institutions: VP of Digital Marketing at HDFC Bank, Aashir Allana AVP of Social Media Marketing at Tata Capital, Nikita Dilip Gupta SBI General Insurance's Head of Marketing and CSR, Rathin Lahiri Varun Mundra, Motilal Oswal Financial Services' Head of Media & Innovations Vishal Lohia, Hybrid Associate Director of Sales."The BFSI landscape has decisively moved from branch-first to app-first engagement," said Lawrence Suchitha, who opened the debate. Consumers of today need digital experiences that are quick, simple, and integrated—all while maintaining the transparency and trust that have traditionally characterized our industry. "The next-gen customer has never seen a passbook or stepped inside a branch," said Aashir Allana of HDFC Bank, emphasizing the point. They view the bank as an app rather than a physical establishment.Allana asserts that modern consumers evaluate their banking experiences by comparing them to Netflix, Amazon, and Zepto rather than other banks. "They want Zepto-level speed and Netflix-level personalization." Despite their impatience and impulsivity, they have a strong research bent. They expect the application procedure to take three minutes, but they will spend hours comparing credit cards. He pointed out that because of this behavioral mismatch, marketers must reach users "somewhere between Instagram and a UPI app."  

Published 16 Oct 2025 05:15 PM

As Q3 growth jumps 5.7%, Arthur Sadoun praises Publicis' AI-powered pace.

As Q3 growth jumps 5.7%, Arthur Sadoun praises Publicis' AI-powered pace.

Building on its impressive organic growth of +5.7% for the third quarter of 2025 (Q3'25), Publicis Groupe has increased its prediction for organic growth for the entire year. The quarter's great performance outperformed the first half of 2025's high growth of +5.4%.The business has increased its forecast for organic growth in the full year (FY) 2025 to a new range of +5% to +5.5%. This represents an improvement over the original estimate of +4% to +5%. A number of factors, including consistent client spending (without any significant budget cuts or slowdowns) and growing demand for its AI-powered goods and services, underpin the decision to increase the outlook. Long-term scope development with current clients, a robust business environment for new ventures, and a more advantageous competitive environment are all important growth drivers.Arthur Sadoun, Publicis Groupe's chairman and CEO, "Q3 was yet another excellent quarter, exceeding forecasts, with no slowdown in customer demand.  At Publicis, we are proving that artificial intelligence is not a pipe dream but rather a current reality that is propelling our expansion. We are demonstrating once more how our distinct AI-powered methodology may help us acquire market share and establish ourselves as a Category of One.  We achieved organic growth of +5.7%, which significantly widened the gap with our counterparts by over 700bps2. In addition to not seeing any significant reductions in marketing expenditures, we also witnessed a surge in demand for our AI-powered goods and services. This was evident in our Epsilon-powered Connected advertising initiatives, which had high single-digit growth as a result of our capacity to use AI to link influencers, commerce, and paid advertising. Due to the growing demand for customized content, our AI production platform experienced double-digit growth. Additionally, Publicis Sapient maintained its favorable results for the second consecutive quarter thanks to our capacity to create agentic networks for clients that are looking to de-silo their own businesses.We anticipate that this upward trend will continue throughout Q4. Because of this, we are comfortable raising the higher end of our prediction to +5.5% for our 2025 organic growth guidance. Additionally, we are reporting that our already industry-leading margin has improved to just over 18% throughout the course of the year. With net new billings for the first nine months of the year already surpassing our 2024 total, we are now planning for 2026 because of our unparalleled new business track record. For the seventh consecutive year, we anticipate outperforming the industry the following year. I want to express my gratitude to our teams for their exceptional work in getting us to this point and to our clients for their ongoing trust.  

Published 14 Oct 2025 05:28 PM

FINIXX Summit & Awards 2025: Transforming BFSI for a Bharat empowered by digital technology

FINIXX Summit & Awards 2025: Transforming BFSI for a Bharat empowered by digital technology

The financial services industry is at the forefront of change as India moves closer to realizing its goal of having a digitally inclusive economy. The FINIXX Summit and Awards 2025 returns against this dynamic backdrop with the audacious and forward-thinking subject, "Reimagining BFSI: Powering Digital Bharat Goals." The FINIXX Summit and Awards 2025 will take place in Mumbai tomorrow, October 14.FINIXX Summit 2025, which is set to bring together some of the most prominent voices in banking, financial services, insurance (BFSI), fintech, and marketing in the nation, is expected to be more than just a forum for discussion; it seeks to incite change, foster trust, and establish new standards for how financial brands interact with a rapidly changing customer base.Examining how digitization, human-centric design, trust-building, and integrated marketing tactics are changing the game for financial institutions throughout India is the main goal of the summit. As the underserved, underbanked, and technologically savvy Bharat sector becomes a strategic priority, FINIXX 2025 urgently highlights inclusive and transformative innovation. The summit will examine topics that represent the industry's continuous development through keynote addresses, fireside chats, CXO panels, and real-world case studies. The agenda gives a broad overview of the future, covering topics like figuring out how AI and data are changing engagement and risk assessment, as well as deciphering the next wave of fintech disruption.The comprehensive approach of FINIXX 2025 is what makes it unique. Exposure to cross-functional viewpoints will enable attendees to go with more than just talking points—they will leave with practical frameworks. C-suite executives, marketing strategists, product developers, compliance officers, and digital growth architects who want to remain on top of trends are the target audience for this event.  

Published 13 Oct 2025 04:59 PM

CNN-News18 dominates as the leading prime-time English news channel

CNN-News18 dominates as the leading prime-time English news channel

CNN-News18 has reaffirmed its position as the unrivaled leader in India's English news sector. CNN-News18 reigns supreme in the primetime slot without any rivals, establishing the channel as unparalleled. The most recent BARC data reveals that CNN News18 commanded the prime time slot with a remarkable 64.4% market share, far surpassing its rivals, NDTV at 15.4% and Times The channel’s credibility and its capacity to provide accurate, timely, and impactful journalism that connects with its audience have contributed to this consistent performance. The channel’s robust performance is fueled by its dedication to providing precise information and showcasing elite news figures such as Zakka Jacob, Anand Narasimhan, Rahul Shivshankar, and Shivani Gupta. The channel guarantees thorough coverage of all significant national-interest news through its vast network of reporters nationwide.  

Published 09 Oct 2025 04:10 PM

Advertising/Media

Advertising/Media

Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.

The promotion of Patanjali Kesh Kanti honours the resilience and spirit of women.

The promotion of Patanjali Kesh Kanti honours the resilience and spirit of women.

The brand ambassador for Patanjali Kesh Kanti's most recent campaign, #TootnaManaHai, is none other than famous actress Tamannaah Bhatia. The slogan "women's inner strength is indomitable that's why breaking down is never an option for her" resonates with this campaign, which aims to showcase the strength and unwavering spirit of women.Patanjali Kesh Kanti Advance Hair Oil, an all-natural Ayurvedic solution meant to solve common hair issues while improving general hair health, is the campaign's mainstay. The business claims that its hair oil, which is infused with 30 different herbs—including Bhringraj, Kalonji, Ghrit Kumari, Manjistha, Amla, Malkangani, Shikakai, Reetha, and Brahmi—offers a comprehensive approach to managing hair loss, mending damaged hair, delaying graying hair, and fighting dandruff. The primary components have been chosen due to their shown ability to nourish the scalp, stop hair loss, and encourage hair growth.Bhatia hopes to reaffirm via her narration that women have an innate strength that empowers them to face any challenge head-on with dignity and resolve. The #TootnaManaHai campaign by Patanjali Kesh Kanti aims to uplift women all throughout the country by empowering them to celebrate their path towards self-confidence and empowerment and to embrace their inner resilience.With the stunning Tamannaah Bhatia serving as its brand spokesperson, Patanjali Kesh Kanti's #TootnaManaHai is an inspirational new campaign. This ad echoes the strong message that a woman's inner strength is so profound that giving up is never an option. It is an homage to the unwavering strength and indomitable spirit of women.The launch of Patanjali Kesh Kanti Advance Hair Oil, a marvel of Ayurvedic genius, is the focal point of this endeavor. A combination of thirty priceless herbs, such as amla, kalonji, and Bhringraj, have been added to this all-natural mixture. These herbs were specifically picked for their well-known ability to boost hair vitality. With a focus on hair loss, damage repair, early graying, and dandruff, the oil ensures the health and beauty of your hair organically. It offers a holistic approach to hair care.With her endearing charm and sincere demeanor, Tamannaah Bhatia wonderfully captures the spirit of the campaign, which is one of tenacity and strength. She highlights in her engrossing story that women possess an inner strength that enables them to face obstacles head-on with grace and resolve.

Luminous Power Technologies puts the spotlight on #WomenInEnergy

Luminous Power Technologies puts the spotlight on #WomenInEnergy

In honor of International Women's Day, Luminous Power Technologies today released a digital short as part of their motivational campaign, #WomenInEnergy. The video, which is told from the perspective of a kid, masterfully depicts the prejudices and stereotypes that are pervasive in society regarding women in particular domestic contexts, such as a home terrace. Now in its second year, Luminous' #WomenInEnergy campaign seeks to inspire a better future for future generations while challenging gender preconceptions and biases that currently exist in the energy sector. The video, which was conceived by Autumn Grey, focuses on the routine domestic tasks that get accepted because they are only performed by female family members. With a small child watching his mother go about her daily business on the patio, In the film, those being taken up by other family members are beautifully shown, and the mother's role as a solar technician under the Luminous training program is shown. In this story, a boy challenges the idea of bias by judging his mother's worth by the labor she does on their terrace. Recognized for its creative energy solutions, the brand breaks beyond apparent bias to deliver a unique message. The idea of the IWD video was discussed by Neelima Burra, Chief Strategy Transformation and Marketing Officer of Luminous Power Technologies. She stated, "Although society has made significant progress and moved the needle for women in certain professions, there is still a lot to be addressed." Our movie emphasizes the need to change people's perspectives to embrace gender-neutral roles and provide everyone the same opportunity. Even if women have all the qualifications needed to work in the energy sector, they are nevertheless perceived as having a disproportionate number of men in technician positions. This movie will encourage viewers to reflect and alter their viewpoints. To hasten the nation's energy transition and promote the installation of solar PV rooftops, we must capitalize on the talent of women. The goal of our campaign, #WomenInEnergy, is to change people's perceptions and make careers for women in fields like solar technician practical and appealing. Luminous Power Technologies' chief human resource officer, Shikha Gupta, "The purpose of this film is to inspire viewers to think of traditionally male-dominated professions as safe and growth-oriented environments for women as well, such as solar technician." This movie offers a comprehensive message about the value of family support, which is the cornerstone for empowering women in non-traditional roles. When attitudes shift and everyone in the family assumes more responsibility for the home, closing the current gender gap will actually happen.

Shoppers Stop empowers women to embrace their choices fearlessly with #Don’tStop campaign

Shoppers Stop empowers women to embrace their choices fearlessly with #Don’tStop campaign

"Shoppers Stop launched the #Don'tStop campaign, which was created by Makani Creatives, in honor of Women's Day. The initiative aims to eliminate the biases and social pressures that women experience in the fields of fashion and beauty. Because of the unattainable standards that society has established, women—who are frequently the targets of unrelenting scrutiny and judgment—find themselves doubting their decisions and lacking confidence. The #Don'tStop campaign exhorts women to not hold back and to bravely embrace their choices. In the video, a girl receives criticism for being judged as ""Too Flashy,"" ""Too Bold,"" ""Too Revealing,"" ""Too Tight,"" ""Too Wild,"" and ""Too Fake,"" which is a reflection of the judgment many women face in all spheres of life. This realization served as the basis for Shoppers Stop's campaign, which encourages women to live freely and openly, without fear of repercussion. Women are frequently told what to dress, how to look, and how to portray themselves in society. #DontStop encourages women to reject these expectations and embrace their individuality. As longtime creative partners of Shoppers Stop, Sameer Makani, co-founder of Makani Creatives, commented on the campaign, saying, ""We wanted this topical campaign to authentically reflect the brand's ethos."" Our inspiration came from fashion, which is one of the most potent mediums for expressing oneself. The campaign is a powerful reminder to ignore unfavorable remarks and make decisions that suit one's comfort level and own preferences. ""We were struck by the power of simplicity in the storytelling and yet the impact it had on every woman in the room when team Makani presented the idea,"" Shwetal Basu, chief marketing and communication officer at Shoppers Stop and customer service associate, continued. It strikingly conveys the idea that, as a company, we are ardent supporters of self-assurance, tenacity, and inclusivity, opening doors for each and every woman to embrace her personal style."" The goal of the campaign film is to support women's uniqueness and give them the freedom to live boldly without fear of criticism or judgment."

ICICI Prudential Mutual Fund launches ‘Sapno ki Kishte’ campaign for Womens Day

ICICI Prudential Mutual Fund launches ‘Sapno ki Kishte’ campaign for Womens Day

"The commercial draws attention to the financial difficulties that women encounter and stresses the significance of using SIP to secure one's future. In honor of International Women's Day, ICICI Prudential Mutual Fund is launching Sapno ki Kishte, a new campaign that follows a mother and her son on their journey. The ad portrays the woman's unwavering will to fulfill her son's ambition of getting a car despite her daily obstacles with a moving story. The ad emphasizes the significance of women being financially literate and safeguarding their futures by using the Systematic Investment Plan (SIP) path.  The campaign highlights women's tenacity and daily sacrifices while highlighting their critical role in influencing their families' goals and objectives. Viewers see a woman's everlasting fortitude and perseverance as the story progresses. Abhijit Shah, ICICI Prudential AMC's head of marketing for digital and client experience, emphasized the significance of the campaign in honoring and appreciating the accomplishments made by women. He said, ""We at ICICI Prudential Mutual Fund think that everyone should be able to reach their financial objectives, no matter what their situation. We hope to celebrate women's unwavering spirit and the way Mutual Funds provides a means for them to safeguard their families' futures through this campaign. The ad emphasizes the advantages of using mutual funds as an investment vehicle to achieve long-term objectives and provide financial security. ICICI Prudential Mutual Fund is still dedicated to helping people achieve financial independence. The company's many digital outlets, including Facebook, Instagram, and YouTube, will be used to reach a large audience for the campaign. The campaign highlights women's tenacity and daily sacrifices while highlighting their critical role in influencing their families' goals and objectives. Viewers see a woman's everlasting fortitude and perseverance as the story progresses. The ad emphasizes the advantages of using mutual funds as an investment vehicle to achieve long-term objectives and provide financial security. In order to support people on their path to financial independence, ICICI Prudential Mutual Fund continues to provide a broad choice of investment solutions that are geared towards meeting various needs."

TATA IPL on digital streaming is set to reinvent the stage for advertisers

TATA IPL on digital streaming is set to reinvent the stage for advertisers

"TATA IPL 2024 is more than just a massive cricket match. For advertisers wishing to maximize their effect and reach, it's the ideal venue. The competition, which has the potential to reach 650 million viewers, will present unmatched chances to engage and interact with a wide range of Indian audiences, regardless of whether they are viewing the match on 4G feature phones or 5G-enabled 4K devices. With its extensive IPL ad suite this year, JioCinema is going all out to make it simpler than ever for companies to engage with viewers. The possibilities are genuinely unlimited with live streaming available across 19 channels, exclusive IPL content available in different Indian languages, and more than 100 cohorts to target. Marketers now have a rare chance to enthrall consumers and strengthen their brand's visibility. The IPL will be viewed on CTV devices by more than 200 million cricket enthusiasts. Of these, at least 25% will watch the event on state-of-the-art 4K devices and support their favorite team. From investing, dining out, entertainment, consumer durables, travel, and beauty and personal care, these ultra-premium viewers enjoy the best. Throughout the IPL, they are every marketer's dream due to their tremendous spending power and passion for exclusive cricket events! The fact that fans may view the matches for free on any devices—even 4G feature phones—makes TATA IPL 2024 even more special. It will make the IPL more accessible to a wider audience and enable marketers to engage with untapped markets that were previously only accessible through audio advertisements. Jio 4G feature phones will be used by 35–40 million consumers to view the Indian Premier League, offering sponsors chances to reach these genuinely incremental audiences with creative multimedia ad placements like pre-roll roadblocks, personalized communication, and coverage ownership. During TATA IPL 2024, advertisers can target specific audiences with over 100 audience groups using a variety of ad innovations. The strategy will be incredibly focused and granular, with an unprecedented scope and reach due to the highest number of cohorts available on LIVE sports. These cohorts will open up IPL advertising to companies of all sizes. Additionally, it lessens the likelihood of waste of advertising budget, addressing a major issue for marketers. JioCinema is expanding IPL affiliations to small companies and local stores in order to further improve accessibility, providing effective solutions that are priced affordably. This effort ensures that any brand, regardless of size, can take use of this unmatched platform to maximize reach and engagement. It also expands the horizons for these businesses and magnifies the impact of IPL advertising. The 'IPL brand' has tremendous potential that a small firm planning an expansion might use to attract new customers while staying inside a certain budget. This is a calculated action that strengthens the credibility of the advertising message, fosters brand trust, and makes it easier to enter undiscovered areas."

Canara HSBC Life Insurance launches iSelect Guaranteed Future Plus digital campaign

Canara HSBC Life Insurance launches iSelect Guaranteed Future Plus digital campaign

"As part of their most recent digital promotion, Canara HSBC Life Insurance has released three distinct films on their own social media channels, each of which highlights a key element of their most recent digital product, ""iSelect Guaranteed Future Plus."" The non-linked non-participating individual savings life insurance plan, created to meet a range of financial needs, guarantees a stable future for loved ones, and the campaign presents poignant tales via various life circumstances. Essential life insurance and guaranteed benefits are provided by iSelect Guaranteed Future Plus to safeguard customers' financial security throughout their entire lives. The program is made to adjust to your evolving milestones, so it will make sure your financial objectives are met on schedule. It offers peace of mind with customized alternatives that offer essential coverage and assured advantages, like as returns on your investment. The future is safe whether you go for stability, daily expense coverage with a complete premium refund, or quick cash assistance. The plan is designed to meet policyholders' financial goals and milestones, reflecting Canara HSBC Life Insurance's commitment to ensuring their customers' financial well-being throughout life's many stages. ""Through our new digital campaign, We aim to portray various life scenarios, illustrating the importance of building a financial plan to fulfil one's bigger promises and aspirations,"" says Canara HSBC Life Insurance Chief Strategy Officer and Distribution Officer Rishi Mathur. Our newest, top-notch product, iSelect Guaranteed Future Plus, offers excellent guaranteed returns and a thoughtful financial tool that ensures income and returns while preserving our clients' financial security. The most important takeaway from this is that you need a plan to assist you get ready to fulfill the larger promises made keeping your word to your loved ones and overcoming obstacles in life. ""As part of their most recent digital promotion, Canara HSBC Life Insurance has released three distinct films on their own social media channels, each of which highlights a key element of their most recent digital product, ""iSelect Guaranteed Future Plus."" The non-linked non-participating individual savings life insurance plan, created to meet a range of financial needs, guarantees a stable future for loved ones, and the campaign presents poignant tales via various life circumstances. Essential life insurance and guaranteed benefits are provided by iSelect Guaranteed Future Plus to safeguard customers' financial security throughout their entire lives. The program is made to adjust to your evolving milestones, so it will make sure your financial objectives are met on schedule. It offers peace of mind with customized alternatives that offer essential coverage and assured advantages, like as returns on your investment. The future is safe whether you go for stability, daily expense coverage with a complete premium refund, or quick cash assistance. The plan is designed to meet policyholders' financial goals and milestones, reflecting Canara HSBC Life Insurance's commitment to ensuring their customers' financial well-being throughout life's many stages. "Through our new digital campaign, We aim to portray various life scenarios, illustrating the importance of building a financial plan to fulfil one's bigger promises and aspirations,"" says Canara HSBC Life Insurance Chief Strategy Officer and Distribution Officer Rishi Mathur. Our newest, top-notch product, iSelect Guaranteed Future Plus, offers excellent guaranteed returns and a thoughtful financial tool that ensures income and returns while preserving our clients' financial security. The most important takeaway from this is that you need a plan to assist you get ready to fulfill the larger promises made keeping your word to your loved ones and overcoming obstacles in life. "  

Students in Class 10 arrive at this UP exam center wearing iron chains and are detained

Students in Class 10 arrive at this UP exam center wearing iron chains and are detained

According to the police, students from Muzaffarnagar, Uttar Pradesh, who were taking the Class 10 Boards exam today arrived at the testing location brandishing sharp objects, iron rods, and chains. The principal of KK Jain Inter College, Anurag Jain, reported to the police that there might be fights among the students following the exams. A police squad was soon dispatched to the college. After searching the students' bikes that were parked outside, the police found bags hanging from the two-wheelers that contained iron chains, rods, and sharp weapons. The students were identified, and the police reported that after the exam, about 12 of them were taken to the police station, where their parents were also contacted.

Akshay Kumar is shown by Sachin Tendulkar who the

Akshay Kumar is shown by Sachin Tendulkar who the "real Khiladi" is.

Top celebrities attended the Indian Street Premier League (ISL) on Wednesday, giving it a fantastic start. The league is being billed as "India's pioneering tennis ball T10 cricket tournament to be played inside a stadium" by its organizers. There are many different owners of the ISPL. Amitabh Bachchan (Mumbai), Akshay Kumar (Srinagar), Hrithik Roshan (Bengaluru), Suriya (Chennai), and Ram Charan (Hyderabad) are a few of the famous people who own teams in the league. On Wednesday, the captains of the Khiladi XI and Masters XI, Akshay Kumar and Sachin Tendulkar, engaged in a lively match. Sachin Tendulkar hit Akshay Kumar for a six during the game. The broadcasters captioned the video of the incident, "Mr. Khiladi getting told who the Real Khiladi of Cricket is."Kareena had stated in January, when discussing her affiliation with the Indian Super League, "We love cricket, it's a tradition we cherish." After all, it runs in the family. We are extremely happy to declare that we are the owners of Team Kolkata in the Indian Street Premier League! We are thrilled to be a part of this amazing opportunity for young, aspiring cricket players everywhere! "We are excited to work with the Indian Street Premier League (ISPL) on this amazing journey. The ISPL partnership is a symbol of our shared passion for cricket and the dynamic energy of the City of Joy. Because of the legacy and ties to the state left by our family, Kolkata has a particular place in our hearts. Cheers to an exciting season where talent, teamwork, and sheer willpower are the driving forces. Beyond just ownership, our relationship is based on a common dedication to the spirit of the format, which aims to develop the next generation of cricket players."  

Connecting Local Environmental Factors With UFO Sightings?

Connecting Local Environmental Factors With UFO Sightings?

UFOs, or unexplained aerial phenomena, have long been observed in the sky. Although preliminary research produced no solid proof, a recent study proposes a connection between sighting sites and their environs. After looking over two decades' worth of UAP reports, researchers discovered that locations with clear skies, low light pollution, and unhindered views had a higher frequency. There could be a number of reasons for this correlation, including better visibility that makes it possible to see more unusual objects. The study emphasizes how crucial environmental variables are to the analysis of UAP sightings.Investigating UFO sightings, researchers at the University of Utah sought to determine if there was a relationship between the location of sightings and the surrounding environment. They examined close to 100,000 National UFO Research Center reports over a 20-year period (2001-2020). For every county in the continental United States, they took into account two factors: the likelihood that something might be up there (airports, military bases) and how clear the sky is (light pollution, clouds, trees). Due to the wide open spaces and darkness in the western US, the results indicated a higher number of sightings. It's interesting to note that locations with heavy air traffic or a military presence were frequently hotspots for reports. This implies that individuals may be perceiving real objects but are merely unable to identify them. Lead author of the study and University of Utah associate professor of geography Richard Medina explained, "The idea is that if you have a chance to see something, then it's more likely that you're going to see unexplained phenomena in the sky." "With more technology than ever in the sky, one must wonder: What are people really seeing? Answering this question is difficult, but it's crucial since any ambiguity could pose a risk to national security."  

According to US think tank Brookings, India has eradicated extreme poverty.

According to US think tank Brookings, India has eradicated extreme poverty.

In a recent report, the American think tank Brookings Institution praised India for having eradicated extreme poverty, a major development in the country's socioeconomic landscape. The report, authored by economists Surjit Bhalla and Karan Bhasin, credits the success to the Indian government's aggressive redistribution-focused policy initiatives over the previous ten years that have promoted inclusive growth. According to the study's statistics, household consumption has increased while the headcount poverty ratio has significantly decreased. The data challenged the World Bank's earlier estimates, suggesting that there are fewer poor people in India.The study indicates that a key element behind this achievement is the combination of robust economic expansion and a notable decline in income inequality. From 12.2% in 2011–12 to just 2% in 2022–2023 at the purchase power parity $1.9 level, the "headcount poverty ratio" fell precipitously.The authors argued that the government's steadfast commitment to redistribution is the reason behind the higher growth in consumption in rural areas. According to the study, publicly funded programs like the national drive to build toilets and the push for universal access to electricity, modern cooking fuel, and piped water have been crucial. The report highlights the impact of these policies by pointing out that rural access to piped water has increased dramatically from 16.8% in August 2019 to an astounding 74.7% at this time. The authors stress that India's transition from extreme poverty to a lower poverty line signals both the need for the country to advance to a higher poverty line and positive implications for global poverty rates. The publication of the study coincides with the recessions of Japan and the UK, two of the largest economies in the world. The United Kingdom has officially entered a recession after revealing a 0.3 percent contraction in the fourth quarter of 2023. Japan, which was once expected to have the greatest economy in the world, has also been having difficulty recovering from the Covid pandemic  

A US man has won the lottery twice in six months, this time for ₹ 90 lakh.

A US man has won the lottery twice in six months, this time for ₹ 90 lakh.

After winning a whooping $110,000 (about Rs 91,13098) Fantasy 5 Double Play lottery jackpot for the second time in six months, a fortunate man from Wayne County, Michigan, is rejoicing. The winning ticket for the drawing on February 11th was bought by the 59-year-old winner, who opted to stay anonymous, at a BP gas station located on West 9 Mile Road in Southfield. It's interesting to note that he has previously experienced lottery luck. Using the same set of numbers (02-06-11-20-23), he had previously won the exact same jackpot amount in the Fantasy 5 Double Play drawing on August 31, 2023."After winning $110,000 back in August, I switched up my Fantasy 5 numbers," said the player. "I went to the store with my tickets to double-check and replay them. After scanning the tickets and giving one back to me, the clerk exclaimed, "I think you won big!" "There is no way, I can't be that lucky," I reasoned. As I checked the winning numbers, I saw that I had won once more! It was unbelievable to me. It is truly a blessing to win!" As he considered how to spend his windfall, the winner expressed his happiness at this amazing turn of events. He paid off debt with the first prize, and now he looks forward to enjoying this second win.  

Jackky Bhagnani and Rakul Preet Singh, recent brides, visit the Golden Temple

Jackky Bhagnani and Rakul Preet Singh, recent brides, visit the Golden Temple

Jackky Bhagnani and Rakul Preet Singh are newlyweds; please don't bother them. They're in Punjab visiting Rakul's parents and having a great time. You might wonder how we know. Rakul has posted photos to Instagram Stories from their trip. Along with her parents, the actress visited the Golden Temple in Amritsar. Rakul and Jackky can be seen grinning at the camera in the picture. Keep an eye out for the stunning temple in the distance. Rakul chose a yellow suit for their outing. Jackky matched her outfit with a red kurta and white pants. "Blessed" is what Rakul wrote alongside the picture. She also shared an emoji of a red heart and folded hands. On February 21, the couple wed in a picturesque beach ceremony in Goa.On Instagram, Rakul Preet Singh has been posting pictures from her dream wedding. She posted a number of images from their haldi ceremony on Thursday. The actress captioned the photo, "Love and laughter."

Supreme Court: Marriage Proposal

Supreme Court: Marriage Proposal "Not Reaching Desired End" Is Not Cheating

After speaking with the woman's family, the man who had aborted the wedding was found not guilty of cheating, according to the Supreme Court's recent ruling. Judges Sudhanshu Dhulia and Prasanna B. Varale stated, "There can be multiple reasons for initiating a marriage proposal and then the proposal not reaching the desired end," in the course of dismissing a case against Raju Krishna Shedbalkar. A 2021 Karnataka High Court ruling finding Raju Krishna Shedbalkar guilty of cheating under Section 417, which carries a maximum one-year jail sentence, a fine, or both, was challenged in the Supreme Court."This court has repeatedly stated that the intention to cheat or deceive must exist from the start in order for there to be a case of cheating. This is evident in the informant's complaint, by no stretch of the imagination," the Supreme Court declared.A complaint was filed by a woman who claimed that Raju Krishna Shedbalkar had cheated her by not marrying her, leading to the registration of a case against her, his brothers, sister, and mother.  

An ice cream vendor in Chandni Chowk, Delhi, was stabbed several times.

An ice cream vendor in Chandni Chowk, Delhi, was stabbed several times.

According to police, a 25-year-old ice cream vendor was stabbed several times today close to Chandni Chowk in north Delhi. According to the police, at Kotwali police station, they received a PCR call about the incident at Nai Sarak at 1:25 in the morning. "After a team was sent, they learned that the man had been taken to LNJP Hospital with multiple stab wounds to his thigh, hip, and back. Due to extreme intoxication, the victim was unfit to make a statement, according to a senior police officer.The officer went on to say that teams had been assembled to look into the incident and that CCTV footage was being examined in an attempt to identify the two-wheeler attackers. "After more investigation, it was discovered that the victim and another ice cream vendor got into a fight two or three days ago. The angle of enmity is being confirmed. Following the recording of the injured party's statement, legal action will be taken," the officer declared. 

"AAAI Young Lotus Contest 2024 Ogilvys Shagun Agarwal and Chaitali Mane win

"The AAAI Young Lotus Contest, 2024 winners have been declared by the Advertising Agencies Association of India (AAAI). O&M's Shagun Agarwal and Chaitali Mane make up the winning team. Among the more than forty entries that were received from gifted young professionals throughout India, their exceptional inventiveness and creative approach stood out. Under the direction of Rohit Ohri, Global Partner at FCB and Director at AAAI, the AAAI Young Lotus Contest 2024 sought to develop up-and-coming talent in the advertising sector. Ohri stressed, ""Young minds can use the AAAI Young Lotus Contest as a platform to use their creativity to improve the world."" The participants' eagerness to address one of the pressing concerns of our day, the need for clean air, this year has been inspiring. With the topic ""BREATH OF CHANGE: INNOVATING FOR CLEAN AIR IN INDIA,"" competitors had to come up with ideas for coordinated campaigns that supported environmental sustainability and cleaner air. With their winning contribution, which showcased creativity and a deep comprehension of the concept, Shagun Agarwal and Chaitali Mane will get the chance to represent India at the Young Lotus Workshop during Adfest 2024. Renowned creative minds Kartikeya Tiwari, NCD, FCB KINNECT, Moumita Pal, Creative Head, ENORMOUS, and Romit Nair, NCD, FCB ULKA, served on the contest jury. Adfest in Pattaya, Thailand's Young Lotus Workshop provides a venue for up-and-coming talent to interact with industry professionals, share ideas, and develop their abilities on a worldwide scale. The victorious team will travel to Thailand to take part in Adfest 2024 from March 21–23 and the Young Lotus Workshop from March 19–21. Under the direction of Rohit Ohri, Global Partner at FCB and Director at AAAI, the AAAI Young Lotus Contest 2024 sought to develop up-and-coming talent in the advertising sector. Ohri stressed, ""Young minds can use the AAAI Young Lotus Contest as a platform to use their creativity to improve the world."" The participants' eagerness to address one of the most pressing concerns of our day, the need for clean air, this year has been heartening. With the topic ""BREATH OF CHANGE: INNOVATING FOR CLEAN AIR IN INDIA,"" competitors had to come up with ideas for coordinated campaigns that supported environmental sustainability and cleaner air. Thanks to their winning entry, Shagun Agarwal and Chaitali Mane will have the chance to represent India at the Young Lotus Workshop during Adfest 2024. Renowned creative minds Kartikeya Tiwari, NCD, FCB KINNECT, Moumita Pal, Creative Head, ENORMOUS, and Romit Nair, NCD, FCB ULKA, served on the contest jury."

Google suspends Geminis picture tool in response to criticism

Google suspends Geminis picture tool in response to criticism

Recently, Google's Gemini faced criticism due to its incapacity to produce photos of Caucasian people."We introduced the ability to produce photographs of people three weeks ago as part of a new image production function for the Gemini conversational app, formerly known as Bard. Clearly, this functionality fell short of expectations. A few of the pictures that are produced are untrue or even offensive. We apologize that the tool didn't function properly and appreciate the input from users, Senior Vice President Prabhakar Raghavan stated in a blog post.Recently, there has been a lot of indignation and ridicule on social media due to photographs created by Geminis. Google was even accused by some users of being "woke" at the expense of accuracy or truth. Images showing Black and Asian Nazi troopers as well as a picture of four Swedish women—none of whom were white—were among those that drew criticism. Additionally, some users have reported that the program, no matter what they enter, would not produce any photographs of white people at all.The founder engineer of corporate search firm Glean, Debarghya Das, wrote on X, "It's embarrassingly hard to get Google Gemini to acknowledge that white people exist." The post included several photos produced by Gemini.Not only did Gemini commit a racial faux pas, but it also failed to consider cultural context. For example, a different X user said that when they looked for a picture of a "Bitcoiner eating a steak," they ended up with a picture of a Hindu woman consuming beef. "I assume Google is attempting to show cultural sensitivity with this? He went on, "Btw, Hindus can definitely be Bitcoiners, but they probably wouldn't be eating a steak because cows are revered."On Thursday, Google, a division of Alphabet (GOOGL), temporarily disabled a few image-generating functionalities of its Gemini suite of artificial intelligence (AI) services. The suspension follows user disclosure this week of several historically incorrect photos produced by the service.Four days priorGoogle has made the decision to temporarily halt the creation of person images using its Gemini image generator. The decision was made in reaction to complaints that the program inaccurately depicted people's races in historical settings, which sparked discussion about how technology shapes people's perceptions of diversity and history.Billionaire Elon Musk brought attention to the topic by calling the AI tool "woke" and "racist." The complexity of striking a balance between historical truth and inclusion proved to be too much for the technology to handle.

Zee creates an advisory council in the midst of

Zee creates an advisory council in the midst of "market rumors" to protect investor confidence.

To protect the interests of its shareholders, Zee Entertainment Enterprises established a three-person independent advisory group.The committee is led by Dr. Satish Chandra, a former Allahabad High Court judge, and consists of two independent directors.This development has occurred in response to reports of corporate governance violations at the corporation and the ensuing investigations by pertinent agencies. An "accounting hole" of Rs 2,000 crore was mentioned in media reports earlier this week about the company's financials.According to a ZEE representative, the goal of the action is to stop the "widespread circulation of misinformation, market rumors, and speculation. "The business has categorically denied the allegations, claiming that the reports in question are "incorrect and false."The reports also reveal a third party's vested interests. ZEE is a company led by an experienced Board and has upheld the highest standards of governance. The spokeswoman stated, "The Company has continuously extended complete cooperation to all concerned authorities and has transparently provided all requested information."According to the business, it has also asked SEBI to investigate "market rumors that lead to misinformation and consequently erosion of investor wealth."

Women should not be afraid to ask for help they cannot accomplish everything on their own.

Women should not be afraid to ask for help they cannot accomplish everything on their own.

At the 'Ideas of India' Summit 3.0 organized by ABP Network, Nandini Harinath, the Deputy Director of ISRO, along with other female leaders, shared insights on how women overcome the obstacles encountered in today's workforce.Women achievers were the main topic of discussion at a crucial session at the ABP Network-organized Ideas of India Summit 3.0. "Being raised by parents who were both technocrats and mathematicians, I was raised with education as my first priority from an early age. "My father's exceptional ability to elucidate the mechanics of commonplace events fostered a profound curiosity and admiration for the world I lived in," stated Nandini Harinath, Deputy Director, Spacecraft Operations Area, ISRO Telemetry Tracking and Command Network, ISRO. She shared her personal journey from being a junior engineer at ISRO to spearheading space missions like Chandrayaan and Mangalyaan.-2Leading female intellectuals and achievers in STEM fields gathered on the first day of ABP Network's premier event, the "Ideas of India" Summit 3.0, to discuss the theme "Women in STEM: Working in the Trenches, Reaching for the Stars," illuminating how women overcome all obstacles encountered in the contemporary workforce and their path to success.In addition, Nandini Harinath discussed the value of personal wellbeing, cooperation, and family support. "Managing a profession in space travel while juggling the needs of a family has frequently felt like traversing an obstacle course. That being said, I really do think that teamwork is powerful. During my trip, I have discovered how crucial it is to ask for help from folks in my immediate vicinity. Nothing worthwhile is accomplished in solitude, and asking for help from my family and the community has been essential when I've needed it, the woman continued.Nandini Harinath's commitment to ISRO and her knowledge in space science make her an invaluable asset. "With the emergence of private players in the sector, the possibilities are endless," she said, elucidating the future of India's space exploration ambitions. India should lead the way in space exploration, in my opinion, both for the benefit of science and because of the potential influence it will have on the development of our society in the future.Dr. Nigar Shaji, Project Director, Aditya L-1 Mission, ISRO, spoke about her experience and the advancement of women scientists at the organization. "Since school, I have believed in pursuing the uncommon path," Shaji remarked. I was encouraged by my parents, especially my father who is an agricultural specialist after earning a degree in math. There is no glass ceiling at ISRO; passion is encouraged. Maintaining a healthy balance between job, family, and personal life is crucial for women. Regarding the space business, the Aditya mission is essential to comprehending space weather and the sun, which protects Earth. Our goal should be to lead the space industry globally. Women in STEM fields need to be more visible, and inclusive and engaging teaching is needed from the ground up."Prof. (Dr.) Annapurni Subramaniam, FASc., FNASc., Director, Indian Institute of Astrophysics, elaborated on the critical role women in STEM play in shattering the glass ceiling and propelling India's growth, saying, "It is important to be happy with yourself, as a woman we have multiple roles to play and one cannot bend to all requirements, there has to be a distinction." As a result, women's health is not discussed much. Establishing a structure at home is crucial, wherein family support can be solicited and conventional roles can be challenged. This year marks the 125th anniversary of the Indian Institute of Astrophysics observatory in Kodaikanal, which has been collecting data on the Sun. In Ladakh, at a height of 2,500 meters, we have an observatory open at night.Ideas and ideators came together to celebrate the nation's people and diversity during the ABP Network's "Ideas of India" Summit 3.0, which focused on "The People's Agenda." Policymakers, cultural ambassadors, industry experts, celebrities, business executives, economists, and other notable figures were in attendance at the two-day summit to discuss the core principles of liberty, justice, equality, and diversity that shape India's politics, society, and culture. The best minds from many industries participated in thoughtful discussions on a range of subjects, offering insights into the country's future and its transition to becoming Viksit Bharat.

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