Top Trending Advertising/Media News & Highlights

Why the fundamental fault lines in the business won't be resolved by the Omnicom–IPG merger

Why the fundamental fault lines in the business won't be resolved by the Omnicom–IPG merger

The Omnicom–IPG merger is now more than just a balance-sheet event as India's advertising sector faces one of its largest structural changes in decades. In a sector already struggling with AI disruption, customer distrust, and shifting talent economics, it is a stress test for scale, relevance, and trust.Veteran executives Ashish Bhasin, Anita Nayyar, Shubho Sengupta, and Kunal Lalani provide starkly different interpretations of what consolidation actually means, including whether it signals the emergence of a three-player oligopoly, a long-overdue efficiency reset, or a defensive reaction to an industry that has already moved on.One thing unites their opinions: size by itself is no longer a guarantee of advantage. The next stage of competition will be characterised by speed, specialisation, and credibility rather than scale as holding corporations compete to handle conflicts, merge cultures, and reassure clients. In 2026, artists, agencies, and advertisers will focus more on who still matters than on who is the biggest."This era of consolidation in advertising and media did not begin recently—it has been unfolding over the past decade," notes Ashish Bhasin, founder of The Bhasin Consulting Group and former CEO APAC, Dentsu. He reminds us that media owners and broadcasters have travelled the same route as agencies, with mergers like Star and CNBC indicating what was to come. Given that "the top four or five holding companies now account for nearly 80–85% of the market share," as noted by Bhasin, the merger of Omnicom and IPG seems like the next obvious step. The level of competition has changed. "A very formidable competitor emerges for WPP," which has long maintained the top spot in India, as a result of the merger. "Going forward, WPP, Omnicom, and Publicis are likely to become the three largest holding companies in India," according to Bhasin, who envisions a market dominated by three titans. Scale will continue to be important, especially in the media, driving rivalry and making "further consolidation inevitable."However, Bhasin takes pains to avoid portraying this as everyone else's demise. He acknowledges that "the overarching trend clearly points towards consolidation," but adds that "India remains a large and fast-growing market, so there is space for multiple players to coexist."  

Published 31 Dec 2025 11:11 PM

Network18 defies industry slowdown; Rahul Joshi charts bold growth path for 2026

Network18 defies industry slowdown; Rahul Joshi charts bold growth path for 2026

In a year when the majority of advertising-driven media firms struggled with diminishing earnings, dwindling viewership, and industry consolidation, Network18 has reported growth in all of its major businesses while increasing its emphasis on relevance, subscription, creative collaborations, and digital-first expansion.Rahul Joshi, Managing Director & Group Editor-in-Chief at Network18, stated in an internal year-end message to staff members that the organization had "beaten the odds" in a difficult year for classic news formats by emphasizing unique content, ecosystem thinking, and non-traditional revenue streams. The group established Creator18 to bolster its creator economy strategy, providing a platform for a variety of digital artists while also utilizing their audiences to increase relevance and income share. Additionally, the business emphasized a fresh emphasis on high-quality tools, research, and insights across its major brands, Moneycontrol and CNBC-TV18, as opposed to chasing "click-baity" traffic.Joshi emphasized the quick expansion of Moneycontrol's lending platform, the success of MC Pro, which has over a million users, and the early popularity of SuperPro, which targets high-value traders and investors and increases average revenue per user. He reaffirmed that the company's next growth phase will be defined by non-news content, digital tools, and product innovation. Stronger advertiser access, even from emerging markets, is made possible by the regional news cluster's ongoing multilingual expansion, which is bolstered by a robust national sales network and improved digital outreach. According to Joshi, the firm is still "de-risked" in comparison to its traditional ad-dependent counterparts because subscriber income is growing, transactions are scaling, and events and IPs are bolstering heritage monetization.He acknowledged the structural changes in media consumption, particularly among Gen Z, and pointed out that speedier, platform-native storytelling is becoming more relevant than conventional news formats. With a greater emphasis on CTV and social media, he emphasized that Network18's brands will lead with subtlety, intelligence, and digital-first execution, driven by platforms like Firstpost, Kadak, News18 India, and CNN-News18. Joshi declared 2026 to be a "mission mode" year to foster youthful leadership, experiment vigorously, and keep reinventing the future of Indian news media as he celebrated his ten years with the organization. "We made 2025 count in a year that was really difficult for many. He used Roald Dahl to encourage teams to maintain their faith in "magic" in the face of change, saying, "Let's make 2026 rock."  

Published 30 Dec 2025 10:03 PM

On December 26, 2025, India will have early access to Now You See Me, Now You Don't.

On December 26, 2025, India will have early access to Now You See Me, Now You Don't.

The widely watched heist-adventure show With an early access release set for December 26, 2025, NOW YOU SEE ME: NOW YOU DON'T will make its digital premiere in India, offering viewers looking for a premium watching experience a rental fee of INR 499. The movie will be accessible on several key digital platforms, like as Google/YouTube, Apple TV, and Amazon, giving viewers a variety of ways to enjoy the magical series. The film NOW YOU SEE ME: NOW YOU DON'T, which was directed by Ruben Fleischer, brings back the Four Horsemen along with a new generation of illusionists. It offers an exhilarating mix of mind-bending twists, shocks, and expansive magic sequences that have never been seen on screen before. With bold illusions and intense storytelling, the movie raises the stakes while maintaining the franchise's trademark blend of spectacle and tension.Along with an ensemble cast that includes Dave Franco, Woody Harrelson, and Jesse Eisenberg, the movie maintains the adventurous tone of the trilogy while adding new characters and audacious new heists. The Now You See Me franchise, which is well-known for its chic graphics and deft storytelling, has amassed a sizable worldwide following thanks to its distinctive blend of magic and criminality.  

Published 23 Dec 2025 11:00 PM

How an Indian Gen Z leader is reinventing design education

How an Indian Gen Z leader is reinventing design education

Director of the JD Institute of Fashion Technology Rinesh Dalal talks with Adgully about his experience reinventing design education through innovation, entrepreneurship, and creativity. Dalal, who joined the education sector at the age of 18, offers a unique combination of strategic thought and artistic vision to his leadership position. He considers creating experiential learning ecosystems outside of classrooms, from fostering creative communities and supporting emerging talent to extending the JD tradition into digital-first platforms like JDOnline and JD Podcast. Dalal also discusses how technology, narrative, and purpose will continue to influence design education in India.I was never ready to start working at such a young age, much less establish my own business. I had intended to continue my education in film in London, but because my family is very business-oriented, I decided to use that money to start my own company. In retrospect, I can see how much I have developed both myself and inside the company. I joined JD Institute four years ago, and it has been two and a half years since I assumed full leadership. I have acquired extensive practical experience throughout this period, which enables me to firmly continue this tradition. As a member of the same generation as today's youngsters, I am aware of their goals, mindset, and the help they require at various phases of their development.JDOnline was developed to close the accessibility gap by enabling anybody, anywhere, to receive top-notch design education without being constrained by traditional classroom settings. JD Podcast helps students grasp the real-world dynamics of the creative industry by providing them with authentic talks, thoughts, and experiences from artists, entrepreneurs, and industry leaders. This helps close the industry awareness gap.  

Published 21 Dec 2025 09:53 PM

Advertising/Media

Advertising/Media

Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.

Mandira Bedi criticizes fast diets and exhorts individuals to achieve balance in their exercise regimens on No Diet Day.

Mandira Bedi criticizes fast diets and exhorts individuals to achieve balance in their exercise regimens on No Diet Day.

One of the fittest actors in the business is Mandira Bedi. She has consistently promoted healthy eating and frequently shares motivational workout videos and updates. Mandira highlights the significance of discovering sustainable diets and striking a balance between eating what you enjoy and maintaining your fitness on this International No Diet Day.The truth is, no matter how often we vow to work out, our diet plays a bigger role in our fitness journey than our exercise regimen. It's always thirty percent workout and seventy percent food. You can gradually alter that equation if you exercise. It won't appear if you work out at the gym while consuming bad cuisine or fried food, according to Bedi.Mandira Bedi, an actor and television host, has made the decision to "begin again" and put her health, fitness, and weight back at the forefront. Having worked in the television and film industries for more than thirty years, I can attest to the pressure artists face to meet preconceived notions about how they should look.Does she have any advice for artists who occasionally turn to fad diets out of desperation? "Everyone realizes this after trying it. Here's the thing. Everyone, in my opinion, needs to learn that lesson the hard way—through trial and error. You must identify a sustainable path if you wish to travel the path to excellent health and fitness. I've tried everything, even with myself. Everyone has to establish their own balance via trial and error," she says.  

After Barcelona loses against Girona, Real Madrid wins their record-tying 36th Spanish league title.

After Barcelona loses against Girona, Real Madrid wins their record-tying 36th Spanish league title.

With four games left, Real Madrid ended the suffering of its Spanish opponents and secured the league title on Saturday. This came just in time for Real Madrid to fully concentrate on its Champions League semifinal matchup against Bayern Munich.Madrid performed as predicted, defeating relegation-threatened Cadiz 3-0, despite using only bench players. Coach Xavi Hernández acknowledged that Barcelona's 4-2 loss to Girona was emblematic of his team's trophy-less season.With just 12 points still to play, Girona overtook Barcelona in second place, and Madrid was able to capture its record-extending 36th Spanish league title thanks to a sequence of results that left them with an overwhelming 13-point disadvantage.Madrid would have celebrated the title on Saturday if Barcelona had prevailed at Girona.Now Madrid gets the opportunity to add to its record 14 European Cup victories. After a 2-2 first-leg stalemate in Germany, Madrid hosts Bayern on Wednesday in their Champions League semifinal matchup. Borussia Dortmund or Paris Saint-Germain will be waiting for the victor of the June 1 final. The club announced that it will postpone the customary victory celebration in downtown Madrid until next Saturday in order to focus on its crucial matchup with Bayern. Coach Carlo Ancelotti of Real Madrid declared, "We deserved this league title in every way," following his team's second league title and 12th trophy overall in his two years at the team."We want to celebrate with all of the supporters, but they know that we have a big battle coming up on Wednesday. We want to be well-prepared to please the supporters, and on Saturday, we will all celebrate the victory together. After Karim Benzema left in the summer and Thibaut Courtois, the goalkeeper, and defenders David Alaba and Eder Militao suffered major leg injuries, Madrid looked to be back on track to challenge reigning champion Barcelona at the beginning of the season. But after joining from Borussia Dortmund, Jude Bellingham developed into a prolific striker. Madrid was far ahead of the opposition thanks to his goals and midfield leadership as well as Vinícius Júnior's dribbling, pace, and goals.Madrid has won both of its league "clasico" matches against Barcelona, has only lost once in 34 rounds overall, and has delivered Girona two crushing defeats in their two encounters.Replicas Before the match against Bayern, Shine Ancelotti made significant changes to his starting eleven. The only player that started the first leg against Bayern and started against Cadiz was center-back Nacho Fernández. At the Santiago Bernabeu on Saturday, in the 51st minute, Brahim Díaz scored a goal from the edge of the box into the top corner, shattering Cadiz's defense. Moments after entering the game as a replacement, season MVP Bellingham scored his 18th league goal of the year to effectively seal the victory. In injury time, Joselu Mato added a third. Champions League play for Girona In addition to losing to Girona in the Catalan derby, which was their second major defeat of the season, Xavi's team also watched Madrid win the title as a result of their defeat. Barcelona dropped to third position, 14 points behind Madrid, as Girona overcame them. Girona opened a 13-point lead over Athletic Bilbao in fifth place, securing a top-four finish and Champions League spot. Girona is now poised to raise a problem for UEFA, whose regulations aim to safeguard the Champions League against the presence of two or more clubs owned by the same entity. Both Girona and Manchester City are members of the Abu Dhabi royal family-supported City Football Group. Girona has the ability to deny Barcelona of

 A record rise in the price of gold and silver on the MCX

A record rise in the price of gold and silver on the MCX

On Monday, May 6, 2024, the prices of gold and silver increased on the Multi Commodity Exchange (MCX).When compared to the previous close of Rs 81,043, silver futures, which mature on July 5, 2024, saw a hike of Rs 739, or 0.91 percent, and were retailing at Rs 81,977 per kg on the MCX.International prices, which might fluctuate in any way, set the price of silver in India. Aside from that, it also depends on how the rupee values in relation to the US dollar. Silver will cost more if the rupee depreciates against the dollar and global prices stay steady. Visit https://www.goodreturns.in/silver-rates/ to learn more.

Voltas – India back with Moorthy for Shor Kam Kaam Zyaada campaign

Voltas – India back with Moorthy for Shor Kam Kaam Zyaada campaign

"There are other things that are returning this summer besides the intense heat! In an exciting new campaign, Voltas, the top A.C. brand in India, has brought back the beloved and legendary Moorthy. Moorthy, who captured many hearts with his collected demeanor and clever repartee, has returned to promote Voltas' most recent line of Smart Air conditioners, which include a cutting-edge, IoT-enabled design, an inventive sleep mode, and incredibly quiet operation. In the new campaign, Moorthy maintains his composure in the face of his talkative brother-in-law, emphasizing the clear difference between him and the quiet effectiveness of Voltas air conditioners. The slogan ""Shor Kam, Kaam Zyaada"" effectively conveys the campaign's core message and makes a big deal out of it. The wacky two-commercial campaign, which relies on Moorthy's ageless appeal and Voltas' Smart Air air conditioners, is a pleasure to see. Deba Ghoshal, Vice President & Head of Marketing at Voltas Limited, remarked on the new campaign, saying, ""Yes, he is back! smoothly and silently, much like our newest product line. And more clever, perceptive, and modern this time around. Take a peek at our teasers to see what we have in store for this summer. Customers have always favored Voltas air conditioners, and in the last ten years, Murthy has come to be associated with the brand. Still, ""Bringing back Moorthy felt natural - given that Voltas and Moorthy have always clicked and Moorthy's witty aura left a lasting impression last time around,"" says Ritu Sharda, Chief Creative Office, Ogilvy India (North). With Summers rapidly approaching and Moorthy's talkative brother-in-law prepared to intensify the conversation, the campaign appeared to be an ideal method for initiating conversation."

Jasprit Bumrah and Kapil Dev turn teammates for Tata IPL 2024 on JioCinema

Jasprit Bumrah and Kapil Dev turn teammates for Tata IPL 2024 on JioCinema

JioCinema recently debuted MS Dhoni in a dual role for their first TATA IPL 2024 campaign. As part of their new campaign, TV Dekho Toh Aise, Kapil Dev and Jasprit Bumrah are now featured in two films. The most recent JioCinema film slate is concentrated on the Connected TV offering, which caters to fans who want to watch the TATA IPL both on a big screen and digitally. Additionally, they highlight the platform's many capabilities, which provide viewers an unparalleled level of autonomy and let them to switch from a "lean-back" to a "lean-forward" viewing experience. On March 22, 2024, TATA IPL 2024 will kick off on JioCinema with the southern derby between MS Dhoni's Chennai Super Kings and Royal Challengers Bangalore. The two elite cricket players' chats are peppered with witty quips directed at one another, all in good humor, in these banter-filled Chrome Pictures videos. In the first movie, Bumrah is absorbed in watching the TATA IPL on his phone when Kapil Dev walks in and strikes up a discussion with him. When Bumrah turns on a connected TV and starts streaming the same video Bumrah was watching, Kapil challenges him and claims superiority over the way his generation watches the TATA IPL. In keeping with the same theme, the second movie starring the pair goes one step further by talking about the possibility of viewing the TATA IPL in 4K, with the freedom to select important moments and camera angles. "Connected TV viewers are a rapidly growing subset within the digital universe, while there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport," a Viacom18 spokesperson stated. "Our films starring Kapil Dev and Jasprit Bumrah emphasize that the TATA IPL can be watched for free on Connected TV with premium features, as well as conveniently on a mobile device with flexibility." The intense competition's thrill is replicated on a large screen, giving the audience total control over the excellent viewing experience. We would like cricket lovers to witness firsthand how JioCinema is revolutionizing the television viewing experience and, as a result, the campaign's "TV Dekho Toh Aise" line.

TVS Motor champions children safety with Protect Little Riders campaign

TVS Motor champions children safety with Protect Little Riders campaign

"As part of the #TVSRide4Safety program, TVS Motor Company (TVSM) announced the launch of its ""Protect Little Riders"" campaign. Through this program, TVSM hopes to remove barriers to young riders' adoption of helmets and raise awareness of the safety of children when riding two-wheelers. In spite of official restrictions, there is a greater prevalence of child riders who do not wear helmets. This action is unusual because parents always put their children first. Consequently, in addition to promoting helmet adoption, the TVSRide4Safety campaign includes the creation of a line of kid-specific helmets. Furthermore, a specific website has been established to furnish parents with crucial details regarding the selection of suitable headgear size for their children's protection when riding two-wheelers. Aniruddha Haldar, Senior VP (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, commented on the campaign, saying, ""Children's helmet use is becoming a pressing issue in a nation deeply concerned about its youth. It's a blind spot that has developed over time."" As a result, we are contacting parents to work together, modify behavior, and embrace safety precautions. The simple message of the campaign is still to wear a helmet, make sure your child wears one, and ride safely. To assist in fostering a culture based on responsibility and safety, we cordially encourage you to participate in Protect Little Riders."" A key component of the #Ride4Safety Campaign, Protect Little Riders is a socially conscious effort to raise awareness and encourage constructive community action. This demonstrates TVS Motor Company's dedication to resolving issues with the ecology and making a significant contribution to making the riding environment safer for younger riders. Group CEO of MullenLowe Lintas Group and Chief Strategy Officer for APAC at MullenLowe Global, Subramanyeswar S. (Subbu), discussed the campaign, saying, ""Protect Little Riders is a crusade (and not just another campaign) through which we are putting a spotlight on one of the biggest blind spots on our roads - kids without helmets."" Every day, millions of children in our nation ride two-wheelers without wearing helmets."

The promotion of Patanjali Kesh Kanti honours the resilience and spirit of women.

The promotion of Patanjali Kesh Kanti honours the resilience and spirit of women.

The brand ambassador for Patanjali Kesh Kanti's most recent campaign, #TootnaManaHai, is none other than famous actress Tamannaah Bhatia. The slogan "women's inner strength is indomitable that's why breaking down is never an option for her" resonates with this campaign, which aims to showcase the strength and unwavering spirit of women.Patanjali Kesh Kanti Advance Hair Oil, an all-natural Ayurvedic solution meant to solve common hair issues while improving general hair health, is the campaign's mainstay. The business claims that its hair oil, which is infused with 30 different herbs—including Bhringraj, Kalonji, Ghrit Kumari, Manjistha, Amla, Malkangani, Shikakai, Reetha, and Brahmi—offers a comprehensive approach to managing hair loss, mending damaged hair, delaying graying hair, and fighting dandruff. The primary components have been chosen due to their shown ability to nourish the scalp, stop hair loss, and encourage hair growth.Bhatia hopes to reaffirm via her narration that women have an innate strength that empowers them to face any challenge head-on with dignity and resolve. The #TootnaManaHai campaign by Patanjali Kesh Kanti aims to uplift women all throughout the country by empowering them to celebrate their path towards self-confidence and empowerment and to embrace their inner resilience.With the stunning Tamannaah Bhatia serving as its brand spokesperson, Patanjali Kesh Kanti's #TootnaManaHai is an inspirational new campaign. This ad echoes the strong message that a woman's inner strength is so profound that giving up is never an option. It is an homage to the unwavering strength and indomitable spirit of women.The launch of Patanjali Kesh Kanti Advance Hair Oil, a marvel of Ayurvedic genius, is the focal point of this endeavor. A combination of thirty priceless herbs, such as amla, kalonji, and Bhringraj, have been added to this all-natural mixture. These herbs were specifically picked for their well-known ability to boost hair vitality. With a focus on hair loss, damage repair, early graying, and dandruff, the oil ensures the health and beauty of your hair organically. It offers a holistic approach to hair care.With her endearing charm and sincere demeanor, Tamannaah Bhatia wonderfully captures the spirit of the campaign, which is one of tenacity and strength. She highlights in her engrossing story that women possess an inner strength that enables them to face obstacles head-on with grace and resolve.

Luminous Power Technologies puts the spotlight on #WomenInEnergy

Luminous Power Technologies puts the spotlight on #WomenInEnergy

In honor of International Women's Day, Luminous Power Technologies today released a digital short as part of their motivational campaign, #WomenInEnergy. The video, which is told from the perspective of a kid, masterfully depicts the prejudices and stereotypes that are pervasive in society regarding women in particular domestic contexts, such as a home terrace. Now in its second year, Luminous' #WomenInEnergy campaign seeks to inspire a better future for future generations while challenging gender preconceptions and biases that currently exist in the energy sector. The video, which was conceived by Autumn Grey, focuses on the routine domestic tasks that get accepted because they are only performed by female family members. With a small child watching his mother go about her daily business on the patio, In the film, those being taken up by other family members are beautifully shown, and the mother's role as a solar technician under the Luminous training program is shown. In this story, a boy challenges the idea of bias by judging his mother's worth by the labor she does on their terrace. Recognized for its creative energy solutions, the brand breaks beyond apparent bias to deliver a unique message. The idea of the IWD video was discussed by Neelima Burra, Chief Strategy Transformation and Marketing Officer of Luminous Power Technologies. She stated, "Although society has made significant progress and moved the needle for women in certain professions, there is still a lot to be addressed." Our movie emphasizes the need to change people's perspectives to embrace gender-neutral roles and provide everyone the same opportunity. Even if women have all the qualifications needed to work in the energy sector, they are nevertheless perceived as having a disproportionate number of men in technician positions. This movie will encourage viewers to reflect and alter their viewpoints. To hasten the nation's energy transition and promote the installation of solar PV rooftops, we must capitalize on the talent of women. The goal of our campaign, #WomenInEnergy, is to change people's perceptions and make careers for women in fields like solar technician practical and appealing. Luminous Power Technologies' chief human resource officer, Shikha Gupta, "The purpose of this film is to inspire viewers to think of traditionally male-dominated professions as safe and growth-oriented environments for women as well, such as solar technician." This movie offers a comprehensive message about the value of family support, which is the cornerstone for empowering women in non-traditional roles. When attitudes shift and everyone in the family assumes more responsibility for the home, closing the current gender gap will actually happen.

Shoppers Stop empowers women to embrace their choices fearlessly with #Don’tStop campaign

Shoppers Stop empowers women to embrace their choices fearlessly with #Don’tStop campaign

"Shoppers Stop launched the #Don'tStop campaign, which was created by Makani Creatives, in honor of Women's Day. The initiative aims to eliminate the biases and social pressures that women experience in the fields of fashion and beauty. Because of the unattainable standards that society has established, women—who are frequently the targets of unrelenting scrutiny and judgment—find themselves doubting their decisions and lacking confidence. The #Don'tStop campaign exhorts women to not hold back and to bravely embrace their choices. In the video, a girl receives criticism for being judged as ""Too Flashy,"" ""Too Bold,"" ""Too Revealing,"" ""Too Tight,"" ""Too Wild,"" and ""Too Fake,"" which is a reflection of the judgment many women face in all spheres of life. This realization served as the basis for Shoppers Stop's campaign, which encourages women to live freely and openly, without fear of repercussion. Women are frequently told what to dress, how to look, and how to portray themselves in society. #DontStop encourages women to reject these expectations and embrace their individuality. As longtime creative partners of Shoppers Stop, Sameer Makani, co-founder of Makani Creatives, commented on the campaign, saying, ""We wanted this topical campaign to authentically reflect the brand's ethos."" Our inspiration came from fashion, which is one of the most potent mediums for expressing oneself. The campaign is a powerful reminder to ignore unfavorable remarks and make decisions that suit one's comfort level and own preferences. ""We were struck by the power of simplicity in the storytelling and yet the impact it had on every woman in the room when team Makani presented the idea,"" Shwetal Basu, chief marketing and communication officer at Shoppers Stop and customer service associate, continued. It strikingly conveys the idea that, as a company, we are ardent supporters of self-assurance, tenacity, and inclusivity, opening doors for each and every woman to embrace her personal style."" The goal of the campaign film is to support women's uniqueness and give them the freedom to live boldly without fear of criticism or judgment."

ICICI Prudential Mutual Fund launches ‘Sapno ki Kishte’ campaign for Womens Day

ICICI Prudential Mutual Fund launches ‘Sapno ki Kishte’ campaign for Womens Day

"The commercial draws attention to the financial difficulties that women encounter and stresses the significance of using SIP to secure one's future. In honor of International Women's Day, ICICI Prudential Mutual Fund is launching Sapno ki Kishte, a new campaign that follows a mother and her son on their journey. The ad portrays the woman's unwavering will to fulfill her son's ambition of getting a car despite her daily obstacles with a moving story. The ad emphasizes the significance of women being financially literate and safeguarding their futures by using the Systematic Investment Plan (SIP) path.  The campaign highlights women's tenacity and daily sacrifices while highlighting their critical role in influencing their families' goals and objectives. Viewers see a woman's everlasting fortitude and perseverance as the story progresses. Abhijit Shah, ICICI Prudential AMC's head of marketing for digital and client experience, emphasized the significance of the campaign in honoring and appreciating the accomplishments made by women. He said, ""We at ICICI Prudential Mutual Fund think that everyone should be able to reach their financial objectives, no matter what their situation. We hope to celebrate women's unwavering spirit and the way Mutual Funds provides a means for them to safeguard their families' futures through this campaign. The ad emphasizes the advantages of using mutual funds as an investment vehicle to achieve long-term objectives and provide financial security. ICICI Prudential Mutual Fund is still dedicated to helping people achieve financial independence. The company's many digital outlets, including Facebook, Instagram, and YouTube, will be used to reach a large audience for the campaign. The campaign highlights women's tenacity and daily sacrifices while highlighting their critical role in influencing their families' goals and objectives. Viewers see a woman's everlasting fortitude and perseverance as the story progresses. The ad emphasizes the advantages of using mutual funds as an investment vehicle to achieve long-term objectives and provide financial security. In order to support people on their path to financial independence, ICICI Prudential Mutual Fund continues to provide a broad choice of investment solutions that are geared towards meeting various needs."

TATA IPL on digital streaming is set to reinvent the stage for advertisers

TATA IPL on digital streaming is set to reinvent the stage for advertisers

"TATA IPL 2024 is more than just a massive cricket match. For advertisers wishing to maximize their effect and reach, it's the ideal venue. The competition, which has the potential to reach 650 million viewers, will present unmatched chances to engage and interact with a wide range of Indian audiences, regardless of whether they are viewing the match on 4G feature phones or 5G-enabled 4K devices. With its extensive IPL ad suite this year, JioCinema is going all out to make it simpler than ever for companies to engage with viewers. The possibilities are genuinely unlimited with live streaming available across 19 channels, exclusive IPL content available in different Indian languages, and more than 100 cohorts to target. Marketers now have a rare chance to enthrall consumers and strengthen their brand's visibility. The IPL will be viewed on CTV devices by more than 200 million cricket enthusiasts. Of these, at least 25% will watch the event on state-of-the-art 4K devices and support their favorite team. From investing, dining out, entertainment, consumer durables, travel, and beauty and personal care, these ultra-premium viewers enjoy the best. Throughout the IPL, they are every marketer's dream due to their tremendous spending power and passion for exclusive cricket events! The fact that fans may view the matches for free on any devices—even 4G feature phones—makes TATA IPL 2024 even more special. It will make the IPL more accessible to a wider audience and enable marketers to engage with untapped markets that were previously only accessible through audio advertisements. Jio 4G feature phones will be used by 35–40 million consumers to view the Indian Premier League, offering sponsors chances to reach these genuinely incremental audiences with creative multimedia ad placements like pre-roll roadblocks, personalized communication, and coverage ownership. During TATA IPL 2024, advertisers can target specific audiences with over 100 audience groups using a variety of ad innovations. The strategy will be incredibly focused and granular, with an unprecedented scope and reach due to the highest number of cohorts available on LIVE sports. These cohorts will open up IPL advertising to companies of all sizes. Additionally, it lessens the likelihood of waste of advertising budget, addressing a major issue for marketers. JioCinema is expanding IPL affiliations to small companies and local stores in order to further improve accessibility, providing effective solutions that are priced affordably. This effort ensures that any brand, regardless of size, can take use of this unmatched platform to maximize reach and engagement. It also expands the horizons for these businesses and magnifies the impact of IPL advertising. The 'IPL brand' has tremendous potential that a small firm planning an expansion might use to attract new customers while staying inside a certain budget. This is a calculated action that strengthens the credibility of the advertising message, fosters brand trust, and makes it easier to enter undiscovered areas."

Canara HSBC Life Insurance launches iSelect Guaranteed Future Plus digital campaign

Canara HSBC Life Insurance launches iSelect Guaranteed Future Plus digital campaign

"As part of their most recent digital promotion, Canara HSBC Life Insurance has released three distinct films on their own social media channels, each of which highlights a key element of their most recent digital product, ""iSelect Guaranteed Future Plus."" The non-linked non-participating individual savings life insurance plan, created to meet a range of financial needs, guarantees a stable future for loved ones, and the campaign presents poignant tales via various life circumstances. Essential life insurance and guaranteed benefits are provided by iSelect Guaranteed Future Plus to safeguard customers' financial security throughout their entire lives. The program is made to adjust to your evolving milestones, so it will make sure your financial objectives are met on schedule. It offers peace of mind with customized alternatives that offer essential coverage and assured advantages, like as returns on your investment. The future is safe whether you go for stability, daily expense coverage with a complete premium refund, or quick cash assistance. The plan is designed to meet policyholders' financial goals and milestones, reflecting Canara HSBC Life Insurance's commitment to ensuring their customers' financial well-being throughout life's many stages. ""Through our new digital campaign, We aim to portray various life scenarios, illustrating the importance of building a financial plan to fulfil one's bigger promises and aspirations,"" says Canara HSBC Life Insurance Chief Strategy Officer and Distribution Officer Rishi Mathur. Our newest, top-notch product, iSelect Guaranteed Future Plus, offers excellent guaranteed returns and a thoughtful financial tool that ensures income and returns while preserving our clients' financial security. The most important takeaway from this is that you need a plan to assist you get ready to fulfill the larger promises made keeping your word to your loved ones and overcoming obstacles in life. ""As part of their most recent digital promotion, Canara HSBC Life Insurance has released three distinct films on their own social media channels, each of which highlights a key element of their most recent digital product, ""iSelect Guaranteed Future Plus."" The non-linked non-participating individual savings life insurance plan, created to meet a range of financial needs, guarantees a stable future for loved ones, and the campaign presents poignant tales via various life circumstances. Essential life insurance and guaranteed benefits are provided by iSelect Guaranteed Future Plus to safeguard customers' financial security throughout their entire lives. The program is made to adjust to your evolving milestones, so it will make sure your financial objectives are met on schedule. It offers peace of mind with customized alternatives that offer essential coverage and assured advantages, like as returns on your investment. The future is safe whether you go for stability, daily expense coverage with a complete premium refund, or quick cash assistance. The plan is designed to meet policyholders' financial goals and milestones, reflecting Canara HSBC Life Insurance's commitment to ensuring their customers' financial well-being throughout life's many stages. "Through our new digital campaign, We aim to portray various life scenarios, illustrating the importance of building a financial plan to fulfil one's bigger promises and aspirations,"" says Canara HSBC Life Insurance Chief Strategy Officer and Distribution Officer Rishi Mathur. Our newest, top-notch product, iSelect Guaranteed Future Plus, offers excellent guaranteed returns and a thoughtful financial tool that ensures income and returns while preserving our clients' financial security. The most important takeaway from this is that you need a plan to assist you get ready to fulfill the larger promises made keeping your word to your loved ones and overcoming obstacles in life. "  

Students in Class 10 arrive at this UP exam center wearing iron chains and are detained

Students in Class 10 arrive at this UP exam center wearing iron chains and are detained

According to the police, students from Muzaffarnagar, Uttar Pradesh, who were taking the Class 10 Boards exam today arrived at the testing location brandishing sharp objects, iron rods, and chains. The principal of KK Jain Inter College, Anurag Jain, reported to the police that there might be fights among the students following the exams. A police squad was soon dispatched to the college. After searching the students' bikes that were parked outside, the police found bags hanging from the two-wheelers that contained iron chains, rods, and sharp weapons. The students were identified, and the police reported that after the exam, about 12 of them were taken to the police station, where their parents were also contacted.

Akshay Kumar is shown by Sachin Tendulkar who the

Akshay Kumar is shown by Sachin Tendulkar who the "real Khiladi" is.

Top celebrities attended the Indian Street Premier League (ISL) on Wednesday, giving it a fantastic start. The league is being billed as "India's pioneering tennis ball T10 cricket tournament to be played inside a stadium" by its organizers. There are many different owners of the ISPL. Amitabh Bachchan (Mumbai), Akshay Kumar (Srinagar), Hrithik Roshan (Bengaluru), Suriya (Chennai), and Ram Charan (Hyderabad) are a few of the famous people who own teams in the league. On Wednesday, the captains of the Khiladi XI and Masters XI, Akshay Kumar and Sachin Tendulkar, engaged in a lively match. Sachin Tendulkar hit Akshay Kumar for a six during the game. The broadcasters captioned the video of the incident, "Mr. Khiladi getting told who the Real Khiladi of Cricket is."Kareena had stated in January, when discussing her affiliation with the Indian Super League, "We love cricket, it's a tradition we cherish." After all, it runs in the family. We are extremely happy to declare that we are the owners of Team Kolkata in the Indian Street Premier League! We are thrilled to be a part of this amazing opportunity for young, aspiring cricket players everywhere! "We are excited to work with the Indian Street Premier League (ISPL) on this amazing journey. The ISPL partnership is a symbol of our shared passion for cricket and the dynamic energy of the City of Joy. Because of the legacy and ties to the state left by our family, Kolkata has a particular place in our hearts. Cheers to an exciting season where talent, teamwork, and sheer willpower are the driving forces. Beyond just ownership, our relationship is based on a common dedication to the spirit of the format, which aims to develop the next generation of cricket players."  

Connecting Local Environmental Factors With UFO Sightings?

Connecting Local Environmental Factors With UFO Sightings?

UFOs, or unexplained aerial phenomena, have long been observed in the sky. Although preliminary research produced no solid proof, a recent study proposes a connection between sighting sites and their environs. After looking over two decades' worth of UAP reports, researchers discovered that locations with clear skies, low light pollution, and unhindered views had a higher frequency. There could be a number of reasons for this correlation, including better visibility that makes it possible to see more unusual objects. The study emphasizes how crucial environmental variables are to the analysis of UAP sightings.Investigating UFO sightings, researchers at the University of Utah sought to determine if there was a relationship between the location of sightings and the surrounding environment. They examined close to 100,000 National UFO Research Center reports over a 20-year period (2001-2020). For every county in the continental United States, they took into account two factors: the likelihood that something might be up there (airports, military bases) and how clear the sky is (light pollution, clouds, trees). Due to the wide open spaces and darkness in the western US, the results indicated a higher number of sightings. It's interesting to note that locations with heavy air traffic or a military presence were frequently hotspots for reports. This implies that individuals may be perceiving real objects but are merely unable to identify them. Lead author of the study and University of Utah associate professor of geography Richard Medina explained, "The idea is that if you have a chance to see something, then it's more likely that you're going to see unexplained phenomena in the sky." "With more technology than ever in the sky, one must wonder: What are people really seeing? Answering this question is difficult, but it's crucial since any ambiguity could pose a risk to national security."  

According to US think tank Brookings, India has eradicated extreme poverty.

According to US think tank Brookings, India has eradicated extreme poverty.

In a recent report, the American think tank Brookings Institution praised India for having eradicated extreme poverty, a major development in the country's socioeconomic landscape. The report, authored by economists Surjit Bhalla and Karan Bhasin, credits the success to the Indian government's aggressive redistribution-focused policy initiatives over the previous ten years that have promoted inclusive growth. According to the study's statistics, household consumption has increased while the headcount poverty ratio has significantly decreased. The data challenged the World Bank's earlier estimates, suggesting that there are fewer poor people in India.The study indicates that a key element behind this achievement is the combination of robust economic expansion and a notable decline in income inequality. From 12.2% in 2011–12 to just 2% in 2022–2023 at the purchase power parity $1.9 level, the "headcount poverty ratio" fell precipitously.The authors argued that the government's steadfast commitment to redistribution is the reason behind the higher growth in consumption in rural areas. According to the study, publicly funded programs like the national drive to build toilets and the push for universal access to electricity, modern cooking fuel, and piped water have been crucial. The report highlights the impact of these policies by pointing out that rural access to piped water has increased dramatically from 16.8% in August 2019 to an astounding 74.7% at this time. The authors stress that India's transition from extreme poverty to a lower poverty line signals both the need for the country to advance to a higher poverty line and positive implications for global poverty rates. The publication of the study coincides with the recessions of Japan and the UK, two of the largest economies in the world. The United Kingdom has officially entered a recession after revealing a 0.3 percent contraction in the fourth quarter of 2023. Japan, which was once expected to have the greatest economy in the world, has also been having difficulty recovering from the Covid pandemic  

A US man has won the lottery twice in six months, this time for ₹ 90 lakh.

A US man has won the lottery twice in six months, this time for ₹ 90 lakh.

After winning a whooping $110,000 (about Rs 91,13098) Fantasy 5 Double Play lottery jackpot for the second time in six months, a fortunate man from Wayne County, Michigan, is rejoicing. The winning ticket for the drawing on February 11th was bought by the 59-year-old winner, who opted to stay anonymous, at a BP gas station located on West 9 Mile Road in Southfield. It's interesting to note that he has previously experienced lottery luck. Using the same set of numbers (02-06-11-20-23), he had previously won the exact same jackpot amount in the Fantasy 5 Double Play drawing on August 31, 2023."After winning $110,000 back in August, I switched up my Fantasy 5 numbers," said the player. "I went to the store with my tickets to double-check and replay them. After scanning the tickets and giving one back to me, the clerk exclaimed, "I think you won big!" "There is no way, I can't be that lucky," I reasoned. As I checked the winning numbers, I saw that I had won once more! It was unbelievable to me. It is truly a blessing to win!" As he considered how to spend his windfall, the winner expressed his happiness at this amazing turn of events. He paid off debt with the first prize, and now he looks forward to enjoying this second win.  

Jackky Bhagnani and Rakul Preet Singh, recent brides, visit the Golden Temple

Jackky Bhagnani and Rakul Preet Singh, recent brides, visit the Golden Temple

Jackky Bhagnani and Rakul Preet Singh are newlyweds; please don't bother them. They're in Punjab visiting Rakul's parents and having a great time. You might wonder how we know. Rakul has posted photos to Instagram Stories from their trip. Along with her parents, the actress visited the Golden Temple in Amritsar. Rakul and Jackky can be seen grinning at the camera in the picture. Keep an eye out for the stunning temple in the distance. Rakul chose a yellow suit for their outing. Jackky matched her outfit with a red kurta and white pants. "Blessed" is what Rakul wrote alongside the picture. She also shared an emoji of a red heart and folded hands. On February 21, the couple wed in a picturesque beach ceremony in Goa.On Instagram, Rakul Preet Singh has been posting pictures from her dream wedding. She posted a number of images from their haldi ceremony on Thursday. The actress captioned the photo, "Love and laughter."

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