Top Trending Advertising/Media News & Highlights
Why the fundamental fault lines in the business won't be resolved by the Omnicom–IPG merger
The Omnicom–IPG merger is now more than just a balance-sheet event as India's advertising sector faces one of its largest structural changes in decades. In a sector already struggling with AI disruption, customer distrust, and shifting talent economics, it is a stress test for scale, relevance, and trust.Veteran executives Ashish Bhasin, Anita Nayyar, Shubho Sengupta, and Kunal Lalani provide starkly different interpretations of what consolidation actually means, including whether it signals the emergence of a three-player oligopoly, a long-overdue efficiency reset, or a defensive reaction to an industry that has already moved on.One thing unites their opinions: size by itself is no longer a guarantee of advantage. The next stage of competition will be characterised by speed, specialisation, and credibility rather than scale as holding corporations compete to handle conflicts, merge cultures, and reassure clients. In 2026, artists, agencies, and advertisers will focus more on who still matters than on who is the biggest."This era of consolidation in advertising and media did not begin recently—it has been unfolding over the past decade," notes Ashish Bhasin, founder of The Bhasin Consulting Group and former CEO APAC, Dentsu. He reminds us that media owners and broadcasters have travelled the same route as agencies, with mergers like Star and CNBC indicating what was to come. Given that "the top four or five holding companies now account for nearly 80–85% of the market share," as noted by Bhasin, the merger of Omnicom and IPG seems like the next obvious step. The level of competition has changed. "A very formidable competitor emerges for WPP," which has long maintained the top spot in India, as a result of the merger. "Going forward, WPP, Omnicom, and Publicis are likely to become the three largest holding companies in India," according to Bhasin, who envisions a market dominated by three titans. Scale will continue to be important, especially in the media, driving rivalry and making "further consolidation inevitable."However, Bhasin takes pains to avoid portraying this as everyone else's demise. He acknowledges that "the overarching trend clearly points towards consolidation," but adds that "India remains a large and fast-growing market, so there is space for multiple players to coexist."
Published 31 Dec 2025 11:11 PM
Network18 defies industry slowdown; Rahul Joshi charts bold growth path for 2026
In a year when the majority of advertising-driven media firms struggled with diminishing earnings, dwindling viewership, and industry consolidation, Network18 has reported growth in all of its major businesses while increasing its emphasis on relevance, subscription, creative collaborations, and digital-first expansion.Rahul Joshi, Managing Director & Group Editor-in-Chief at Network18, stated in an internal year-end message to staff members that the organization had "beaten the odds" in a difficult year for classic news formats by emphasizing unique content, ecosystem thinking, and non-traditional revenue streams. The group established Creator18 to bolster its creator economy strategy, providing a platform for a variety of digital artists while also utilizing their audiences to increase relevance and income share. Additionally, the business emphasized a fresh emphasis on high-quality tools, research, and insights across its major brands, Moneycontrol and CNBC-TV18, as opposed to chasing "click-baity" traffic.Joshi emphasized the quick expansion of Moneycontrol's lending platform, the success of MC Pro, which has over a million users, and the early popularity of SuperPro, which targets high-value traders and investors and increases average revenue per user. He reaffirmed that the company's next growth phase will be defined by non-news content, digital tools, and product innovation. Stronger advertiser access, even from emerging markets, is made possible by the regional news cluster's ongoing multilingual expansion, which is bolstered by a robust national sales network and improved digital outreach. According to Joshi, the firm is still "de-risked" in comparison to its traditional ad-dependent counterparts because subscriber income is growing, transactions are scaling, and events and IPs are bolstering heritage monetization.He acknowledged the structural changes in media consumption, particularly among Gen Z, and pointed out that speedier, platform-native storytelling is becoming more relevant than conventional news formats. With a greater emphasis on CTV and social media, he emphasized that Network18's brands will lead with subtlety, intelligence, and digital-first execution, driven by platforms like Firstpost, Kadak, News18 India, and CNN-News18. Joshi declared 2026 to be a "mission mode" year to foster youthful leadership, experiment vigorously, and keep reinventing the future of Indian news media as he celebrated his ten years with the organization. "We made 2025 count in a year that was really difficult for many. He used Roald Dahl to encourage teams to maintain their faith in "magic" in the face of change, saying, "Let's make 2026 rock."
Published 30 Dec 2025 10:03 PM
On December 26, 2025, India will have early access to Now You See Me, Now You Don't.
The widely watched heist-adventure show With an early access release set for December 26, 2025, NOW YOU SEE ME: NOW YOU DON'T will make its digital premiere in India, offering viewers looking for a premium watching experience a rental fee of INR 499. The movie will be accessible on several key digital platforms, like as Google/YouTube, Apple TV, and Amazon, giving viewers a variety of ways to enjoy the magical series. The film NOW YOU SEE ME: NOW YOU DON'T, which was directed by Ruben Fleischer, brings back the Four Horsemen along with a new generation of illusionists. It offers an exhilarating mix of mind-bending twists, shocks, and expansive magic sequences that have never been seen on screen before. With bold illusions and intense storytelling, the movie raises the stakes while maintaining the franchise's trademark blend of spectacle and tension.Along with an ensemble cast that includes Dave Franco, Woody Harrelson, and Jesse Eisenberg, the movie maintains the adventurous tone of the trilogy while adding new characters and audacious new heists. The Now You See Me franchise, which is well-known for its chic graphics and deft storytelling, has amassed a sizable worldwide following thanks to its distinctive blend of magic and criminality.
Published 23 Dec 2025 11:00 PM
How an Indian Gen Z leader is reinventing design education
Director of the JD Institute of Fashion Technology Rinesh Dalal talks with Adgully about his experience reinventing design education through innovation, entrepreneurship, and creativity. Dalal, who joined the education sector at the age of 18, offers a unique combination of strategic thought and artistic vision to his leadership position. He considers creating experiential learning ecosystems outside of classrooms, from fostering creative communities and supporting emerging talent to extending the JD tradition into digital-first platforms like JDOnline and JD Podcast. Dalal also discusses how technology, narrative, and purpose will continue to influence design education in India.I was never ready to start working at such a young age, much less establish my own business. I had intended to continue my education in film in London, but because my family is very business-oriented, I decided to use that money to start my own company. In retrospect, I can see how much I have developed both myself and inside the company. I joined JD Institute four years ago, and it has been two and a half years since I assumed full leadership. I have acquired extensive practical experience throughout this period, which enables me to firmly continue this tradition. As a member of the same generation as today's youngsters, I am aware of their goals, mindset, and the help they require at various phases of their development.JDOnline was developed to close the accessibility gap by enabling anybody, anywhere, to receive top-notch design education without being constrained by traditional classroom settings. JD Podcast helps students grasp the real-world dynamics of the creative industry by providing them with authentic talks, thoughts, and experiences from artists, entrepreneurs, and industry leaders. This helps close the industry awareness gap.
Published 21 Dec 2025 09:53 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
UP Establishes Committee To Examine Noida Farmers Concerns
According to officials, Yogi Adityanath, the chief minister of Uttar Pradesh, ordered the creation of a committee on Wednesday to investigate the problems raised by farmers in Gautam Buddh Nagar who are staging protests against the Noida and Greater Noida government. Following an unsuccessful attempt to travel to Delhi on February 8, local farmers' groups have threatened to march on the capital city in the middle of the night in order to demand their demands. The farmer groups are requesting better pay and developed plots in place of the land that the NTPC and local government previously took from them.District Magistrate Manish Kumar Verma stated that the committee, which will be led by the chairman of the Uttar Pradesh Revenue Council, will deliberate on the problems pertaining to the farmers' demonstrations against the local government before presenting its findings to the government.According to an official statement, the committee will be comprised of the divisional commissioner and the district magistrate, with support from the Chief Executive Officers of the Noida Authority and the Greater Noida Authority as needed."The report will have to be presented to the state government within the time limit set by the committee, formed on the instructions of the chief minister to resolve the problems of farmers," said the statement. A high-level committee of NTPC will speak with the affected farmers and interested parties to ensure a solution, according to the district magistrate, in order to address the demands of the farmers impacted by the NTPC, Dadri project. He said that DK Patel, Director (HR), NTPC, New Delhi, will lead this committee.
Actor Rituraj Singh, 59, of Anupamaa passes away from cardiac arrest
Renowned actor Rituraj Singh, who starred in movies like Badrinath Ki Dulhania and TV series like Anupamaa, died early on Tuesday at home from a cardiac arrest, according to a close friend. He was fifty-nine. He was admitted to the hospital a few days ago for some stomach problems and was later released. Amit Behl told PTI that he suffered a cardiac arrest and died at his home at around 1:30 in the morning. Singh's spouse and two kids are still alive. Singh was a well-known character from movies, TV series, and streaming content.Banegi Apni Baat, Hitler Didi, Shapath, Adaalat, and Diya Aur Baati Hum are just a few of his television roles. In addition, he had cameos in OTT series and Hindi movies like Made in Heaven, Indian Police Force, and Bandish Bandits. Amit Behl claimed that actor Pallavi Joshi informed him of the passing. We don't currently know the funeral's specifics.
Sushmita Sen On Her Ignorance Of Table etiquette During The Miss Universe Dinner
Sushmita Sen is known for being open and honest about both her personal and professional struggles. The actress now admitted that she didn't attend a Miss Universe dinner because she didn't know how to use table manners in an interview with Curly Tales. 29 years ago (1994), Sushmita made history as the first Indian to win the Miss Universe title. "I didn't learn table manners before winning Miss Universe," the actress stated. They sent me to Mexico City after I won it. At eighteen, I can hardly speak English. At that moment, I'm just trying to get things together, and Barbara, my travel manager, is seated to my right. After Barbara, there are all men. I'm so hungry that I'm grinning and telling my travel manager, "I'm very hungry." Then I stoop down and say, I'm starving, Barbara. "So are they, and since you're the main guest, you should get started," she says."I felt very out of place, and I don't want to feel that again," Sushmita Sen continued. "Pet bhar ke kha ke jaao ghar se, taki waha pe jaake khana khane ki utsukta nahi hogi" is one of the lessons I learned. It means to eat well at home and then go to an official dinner to avoid feeling the need to eat there. Then you can politely decline, "No more, please," and they'll think you're on a strict diet.Sushmita Sen has never held back when discussing her career path in the business. In a previous interview with the late actor Farooq Shaikh on the talk show Jeena Isi Ka Naam Hai on NDTV, the actress revealed that she couldn't afford to buy four different designer outfits for the Miss India finale, so she had her winning gown sewed by a local tailor."Itne paise nahi the ki hum designer kapde pehen ke stage par jaye," the actress said. The chahiye costumes are char. Our financial situation prevented us from purchasing designer clothing, even though we are middle class. Four costumes were required. Being middle-class, we were aware of our limitations.""So what?" Sushmita Sen continued, "Mum ne kaha? Tumhe dekhne arhe hai, log dekhne thodi arhe hai. We went to the Sarojini Nagar market, a flea market in New Delhi, and bought some stuff. Ah, garage mein, ek petticoat wala aadmi tha, unko jaakar thama dia aur kaha, 'Dekho bhaiya, TV pe aane wala hai, accha banana.' New khareed ke kaat ke, usmein elastic daal ke gloves pehne the maine, mummy ne bache hue fabric ko mod k ek rose bnaya aur fir kala socks. Unhone uss fabric ke sath mera winning gown tyaar kia. [My mother exclaimed, 'Whatever?Rather than focusing on your attire, they will observe you instead. Therefore, we purchased a piece of cloth from the Sarojini Nagar market. There was a local tailor who made petticoats downstairs in the garage. We told him, "This will come on TV, make a good dress," and gave him the material. From that fabric, he made my winning gown, and my mother used the leftover fabric to make a rose. I wore our brand-new, black socks as gloves after we cut and added elastic."
A man in Jaipur purchases an e-scooter worth ₹1 Lakh using ₹10 Coins.
A Jaipur man gained notoriety when he used just ₹ 10 coins to purchase a brand-new Ather 450 electric scooter. CEO of Ather Energy Tarun Mehta shared a photo of the happy e-scooter owner along with the cash he used to buy it, expressing his admiration for the man's inventive mode of payment. Mr. Mehta added in the caption that the man purchased the Ather 450 model, which retails for slightly more than ₹ 1 Lakh on the company's website. "A new Ather owner just bought himself a 450 in Jaipur... all with 10Re coins!" Mr. Mehta shared the photo along with a note. The man is seen in the picture with several people standing next to him, clutching a massive replica e-scooter key. A table,Since Mr. Mehta shared the post a few days ago, it has received hundreds of likes and more than 44,000 views. As they responded to the post on social media, users left a variety of comments. "Do they count coins manually or if weight of each coin remaining same they'll just weigh it all to arrive at the total?" joked a user. Another person questioned, "So did the dealer weigh the coins instead of counting?!" Another man in Assam purchased a scooter in 2022 with a sack full of coins he had saved. A few years prior, a video featuring a Russian blogger purchasing an iPhone XS from an Apple store while carrying a bathtub full of change went viral.
At the 2024 PCAs, Sydney Sweeney didn need much to draw attention.
On the red carpet, making a style statement might not be as simple as it seems. Celebrities frequently go to extreme lengths to create an impression, dressing in dynamic gowns and creating mind-bending optical illusions. Few people can pull off an effortlessly stylish look while drawing attention from everyone in the room. Included in them was Count Sydney Sweeney. With her movie co-star Glen Powell by her side, the Anyone But You actress attended the People's Choice Awards 2024 on Sunday night. Although their on-screen chemistry generated a lot of excitement when the film first came out, her red carpet look was what stole the show at this event. Sydney Sweeney attended the awards ceremony wearing a rich crimson custom-made Monot gown. The bustier was wired, and the narrow straps dropped to reveal a plunging neckline. The all-black garment hugged her curves in a form-fitting silhouette until it revealed a slit at the back of the length at the ankle. Her gown was accessorized with satin strap heels, finger rings, and earrings; after all, a look like that really didn't need anything more.Sydney wore her blond hair, which was ombre in tone, parted down the middle and falling in big waves down her back. Her stunning red gown looked stunning with her smokey eyes, which she accessorized with a nude lip and bronzed cheeks.Sydney Sweeney is obviously partial to a little red dress, and we're not at all upset about that.
After the failed Zee merger, what will happen to Sony? The CEO of the company discloses its India strategy.
"Overview ""India has significant long-term growth potential. This market has a lot of appeal. Consequently, in response to a question concerning the company's plans in India following the cancellation of the proposed merger, Totoki stated, ""We will attempt to seek various opportunities and see if we can find another opportunity that would replace this type of plan."" According to a senior business official, Sony will explore a number of possibilities now that the planned merger of its Indian branch with Zee has been canceled. These would include looking for an alternative plan and exploring organic development chances in India, which has enormous long-term potential. Hiroki Totoki, president, COO, and CFO of Sony, stated during an earnings call that the company will keep making investments in India since it is a very good market. ""India has significant long-term growth potential. This market has a lot of appeal. Consequently, in response to a question concerning the company's plans in India following the cancellation of the proposed merger, Totoki stated, ""We will attempt to seek various opportunities and see if we can find another opportunity that would replace this type of plan."" He commented, ""Well, that investment is not going to change a capital allocation or our behavior in our investment,"" in reference to the investment Sony had made as part of the agreement. Thus, we don't yet have any firm plans."" February 14 was the day of the earnings call. According to the terms of the merger that ZEEL and Sony agreed upon, Additionally, the Japanese behemoth was expected to contribute USD 1.5 billion to the combined company. He stated in the investor call that the company will keep pursuing organic development in line with its plan in India, where it conducts business through Culver Max Entertainment (formerly known as Sony Pictures Network India). The arrangement between Sony and ZEEL to combine its two Indian companies, Culver Max Entertainment and Bangla Entertainment Private Limited (BEPL), was terminated last month. Sony Group Corporation (SGC) claimed that ZEEL had not complied with the merger requirements and had filed for arbitration before SIAC, requesting a termination cost of USD 90 million (about Rs 748.5 crore). In a petition to the National Company Law Tribunal (NCLT), ZEEL requested that Sony Group be directed to...Over 700 million people watch the 26 channels that Sony Pictures Network India (SPNI), an indirect wholly-owned subsidiary of Sony Group Corporation, Japan, owns and operates in Hindi and numerous other languages. In addition, it offers live sports, movies, short films, as well as its own original and archived material, on its single OTT platform, Sony LIV. There are about 33 million people who watch it."
AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024 Madison
Over 700 million people watch the 26 channels that Sony Pictures Network India (SPNI), an indirect wholly-owned subsidiary of Sony Group Corporation, Japan, owns and operates in Hindi and numerous other languages. In addition, it offers live sports, movies, short films, as well as its own original and archived material, on its single OTT platform, Sony LIV. There are about 33 million people who watch it. Madison World Chairman Sam Balsara stated, "Whilst the outlook for AdEx in India is extremely strong in the mid-term and long-term, we are witnessing a slowdown in momentum in the short term because of India Inc's focus on quarterly profits." "This does not augur well for sustained growth in profits for Advertisers who should be focussing on volume growth." Video, social, display, e-commerce, and search will contribute 17% of the growth in digital advertising, which is expected to reach Rs 46,465 crore in 2024, according to the report. It is anticipated that digital would account for 42% of all ad spending, up from 40% now. The Indian Premier League (IPL) has increased its ad market size from Rs 450 crore to about Rs 1000 crore in 2023Connected TV advertising. Traditional media, which include TV, print, radio, outdoor, and cinema, are predicted to account for 58%, or Rs 64,545 crore, of all ad spends in 2024, despite the fact that digital is currently the leading advertising medium. However, it is anticipated that traditional advertising would no longer account for 60% of all advertising by 2023. PMAR predicts that TV Adex will increase by 8% to Rs 35,575 crore. It is anticipated that in 2024, its portion of total AdEx will drop from 33% in 2023 to 32%. Thanks to sports, TV AdEx increased by 7% in 2023 to reach Rs 32,886 crore. It is anticipated that in 2019, the print AdEx will surpass the pre-Covid estimates, rising by 7% to Rs 20,613 crore. Publications in Hindi, English, and Marathi are most common the amount of print advertising space in India.OOH AdEx is expected to expand by 13% in 2023 and by 15% in 2024, primarily as a result of elections, to reach Rs 4761 crore. After surpassing pre-Covid levels to achieve Rs. 2,272 crore, radio advertising revenue growth is predicted to climb at a rate of 12% in 2024 to reach Rs. 2549 crore. Cinema AdEx has increased 36% to Rs 776 crore, although it has yet to return to pre-COVID levels. By 2024, the medium is projected to have grown by 35% to Rs 1047 crore
Cricket, elections to help TV AdEx grow 8% in 2024
Today in Mumbai, prominent figures from the marketing and advertising fields as well as leaders in the industry launched the Pitch Madison Advertising Report (PMAR). The study makes projections about media and advertising sector ad spending that will enable companies to completely transform their approach to marketing. The Pitch Madison Advertising Report predicts that linear TV will rise this year as big, established marketers still have faith in TV's ability to establish brands. "In 2024, we anticipate that TV will add an additional Rs 2,700 crore and grow by 8%, reaching a total of Rs 35,575 crore." TV will, however, lose 1% of the market share with this growth and end up at 32%, according to the research. The report further revealed that TV AdEx is under pressure as there is a growing perception that the very large lower middle class is under severe financial pressure and is being forced to buy and spend less. The report added that the reluctance of start-ups to finance expensive large-format shows, which are very profitable for broadcasters, is putting enormous pressure on TV ADEX. On the other hand, consumption of FMCG televisions is expected to increase year-on-year to drive volume growth. Positive factors that can drive the growth of TV AdEx are belief in the branding power of television, cricket tournaments IPL and ICC Men's T. 20 Cricket World Cup and general elections e.g.. The PMAR provides insights and forecasts for the future by analysing the amount and usage of advertising funds over the previous year. It seeks to comprehend the difficulties and possibilities that face marketers and the print, broadcast, radio, out-of-home, online, and film industries. PMAR's comprehensive data and insights allow advertisers, media planners/buyers, and brands to evaluate the previous year and make informed plans for the upcoming one. For information on current market trends and significant advancements across a range of media, media owners, marketers, and specialists in media buying and planning should consult this report.
Governing Council for ABBY One Show Awards 2024 announced
The full list of AGC members for the ABBY One Show Awards 2024 has been released by the Advertising Club and Advertising Agencies Association of India. The Grand Hyatt, Bambolim in Goa will host the 55th edition of the ABBY One Show Awards on May 29, 30, and 31st, 2024, during Goafest. The whole AGC membership list for the ABBY One Show Awards 2024 is as follows: Ajay Kakar is a member of The Advertising Club's managing committee and the chairperson of the ABBY One Show Awards 2024 awards governing council. Group CEO of FCB for India and South Asia and Co-Chair of the Awards Governing Council for the ABBY One Show Awards 2024 is Dheeraj Sinha. Ajay Chandwani, Member of The Advertising Club's Management Committee and Strategic Brand Consultant. Executive Director of McCann World Group India, Alok Lall Subramanyeswar S., Group CEO, MullenLowe Lintas Group & Chief Strategy Officer - APAC, MullenLowe Global Sonia Huria, Head Communications - APAC, Prime Video The Indian Association of Advertising Agencies: Prasanth Kumar, CEO of GroupM, South Asia, and President of the Advertising Agencies Association of India Goafest 2024's Chairperson, Jaideep Gandhi Havas Media CEO Mohit Joshi Madison World Chairman Sam Balsara Rana Barua, Group CEO of Havas India, South East, and North Asia and President of The Advertising Club, spoke on the highly renowned Awards Governing Council. "The ABBY One Show Awards have strengthened South Asia's, particularly India's, standing in the international arena in addition to honouring creative brilliance over the years. It is essential that we bring attention to work that is worthy, creative, inventive, and pertinent to society and culture. The prizes have fostered talent and raised awareness of previously unimaginable work. We are looking forward to this edition and know that the Awards Governing Council has a challenging task ahead of it considering the calibre and volume of work that has been displayed over the previous year.
On World Radio Day, Radio City Celebrates 100 Saal Radiopanti Ke.
Today, in honor of World Radio Day, Radio City—India's first private radio station—celebrates '100 saal radiopanti ke!' with a digitalization strategy. The radio station has adopted a well-balanced strategy to develop the brand's personality by providing innovative and distinctive programming for all of its audience across numerous genres. This allows it to extend beyond the 39 cities in which it presently operates.Since its founding 23 years ago, Radio City has undergone continuous change as it has come to understand how important it is to develop cutting-edge tactics in order to stay competitive. Its motto is "Rag Rag Mein Daude City," and its catchy song, #CitykiNayiVibe, exudes an alluring and trendy mood.Since radio has a strong local character and is listened to by 88% of Millennials and Gen Xers, it is a reliable and interesting medium. About 61% of radio listeners say that listening to the radio can lift their spirits and make them feel more connected to others. In order to remain relevant and educational while still connecting with its audience, Radio City provides a wide range of well crafted shows that address a variety of age groups, moods, and everyday necessities.In addition to being a top destination for quality music, the network offers humor programming via Babber Sher & Joke Studio and hosts the hit series Love Guru, which centers on a man who serves as both a personal therapist and a buddy you need at all times. Additionally, it offers its audience comfort with its spiritual broadcasts and the Taste Series & Food Cast, which transport listeners on a delectable culinary adventure. Radio City has led innovation with their AI-powered RJ Sia in order to remain relevant to its Gen Z listeners. With movie reviews and celebrity interviews, Blockbuster Sunday is a feature that engages and entertains listeners. For timely updates on what's going in both sectors, Radio City's conversations on technology and cars are highly sought-after. It also has educational"As we commemorate '100 saal radiopanti ke!' on World Radio Day, our station stands proud, embodying the enduring spirit of radio," adds Mr. Ashit Kukian, CEO of Radio City. Our journey is a reflection of our great sense of brand responsibility, as well as our unshakable commitment to the fundamental qualities of radio as a medium—it is always changing yet firmly anchored in tradition. Our approach to radigitalization shows how, although changing with the times, our fundamental principles have not changed. Reaching 93 million people, we work to adjust to shifting audience tastes with relevant dialogues, interactive segments, and interesting presenters across terrestrial, digital, and on-air platforms. As a brand, we are committed to striking a balance between entertainment and accountability."In celebration of "100 saal radiopanti ke!," Radio City reiterates its dedication to enhancing listeners' lives in the digital era while upholding the eternal history of radio. The station continues to be a reliable friend, offering listeners of all ages solace, a sense of community, and important information.February 13, Mumbai (Maharashtra) [India]: Today, in honor of World Radio Day, Radio City—India's first private radio station—celebrates '100 saal radiopanti ke!' with a digitalization strategy.
Malvika Sahay has joined The Westin Mumbai Garden City as Director of Operations.
The Westin Mumbai Garden City is pleased to announce Malvika Sahay's appointment to the position of Director of Operations. Malvika has a long history in the hospitality sector and brings a plethora of knowledge and a successful track record to her current position.Malvika Sahay has a lengthy career spanning multiple luxury hotels and is a highly successful professional in the hospitality industry. Malvika has a strong and extensive skill set, including shown proficiency in team management, food and beverage operations, and customer service. Her job at The Westin Mumbai Garden City is further strengthened by her acute awareness of industry trends and hospitality management.Prior to joining The Westin Mumbai Garden City, Malvika was a key player at Marriott International, The Ritz-Carlton Bangalore, JW Marriott Kolkata and Bengaluru.Malvika completed the demanding Taj Management Program Training, which enhanced her academic knowledge with real-world insights, and she holds a Bachelor of Hotel Management degree from the Welcomgroup Graduate School of Hotel Management, Manipal. Malvika Sahay will supervise the daily operations of The Westin Mumbai Garden City in her new role as Director of Operations. She will make sure that all services are executed smoothly and uphold the hotel's dedication to providing outstanding guest experiences. Speaking of her passions, she is utterly enthralled with the natural world's wonders and seeks out unique experiences via wildlife and adventure travel.We are delighted to welcome Malvika Sahay to The Westin Mumbai Garden City and look forward to her leading us to new heights in operational efficiency and guest satisfaction.The Westin Mumbai Garden City is pleased to announce Malvika Sahay's appointment to the position of Director of Operations. Malvika has a long history in the hospitality sector and brings a plethora of knowledge and a successful track record to her current position.
UK Police Search Hotel After Knife-wielding Man Is Seen
At an English hotel, a man was seen wandering around brandishing a big "knife" close to the elevators, which sparked panic. After multiple complaints from witnesses, armed police officers arrived at the location in Enderby, Leicestershire, shortly afterward. But when police realized that the weapon was simply a wand that belonged to a Harry Potter fan, they were astounded, according to the BBC. Following the entertaining incident, Leicestershire Police joked on Facebook that "there was no sign of Voldemort." They did not, however, specify which hotel the incident took place at. A Blaby police representative wrote: "This morning, a male individual inside a large hotel in Enderby was reported to have 'a large knife', so I went there with several firearms officers. We swiftly ascertained that it was a wand-wielding Harry Potter fan after making inquiries. Fortunately, nobody was hurt, and "Voldemort" showed no signs of appearing. Online users were amused and laughed at the Facebook post, and some took advantage of the situation to make puns and jokes about Harry Potter. A user made a joke, asking, "Are you being serious?" "So many missed opportunities for Harry Potter puns," another person said."You know, I wish there were more of these reports," remarked the third. However, these are dangerous times when it comes to knives; you can never be too cautious! I'm relieved that nobody is in danger and that instead of making people smile or laugh. Another four said, ''Expecto Patrol-man." Another said, ''I should use greater caution the next time I go out with my wands.''
#TakeBoldCareOfHer from Bold Care and Ranveer Singh breaks taboos.
Bollywood star Ranveer Singh has joined Bold Care as a co-founder and has been working behind the scenes for the company for more than a year. Bold Care is India's leading sexual health and wellness brand. They have announced the launch of their original and clever campaign, #TakeBoldCareOfHer. Bold Care hopes to mainstream the discussion around men's sexual health through this campaign. Bold Care's novel approach seeks to transform the way society views men's sexual health concerns and emphasizes how prevalent yet manageable these difficulties are.Johnny Sins, a well-known internet personality, is also a part of the campaign; this is his first-ever advertisement for an Indian company. The humorous parody of a regular Indian TV drama in the marketing film is sure to leave spectators stunned. It deftly addresses the problem at hand, normalizes it with amusing scenes, and offers a solution that has been validated by science. Directed by Ayappa KM, the advertisement was written by Tanmay Bhat, Devaiah Bopanna, and their team. Tanmay and Ayappa have previously collaborated on a number of effective advertising projects, such as the Rahul Dravid x CRED commercial. One of the top production companies for advertisements in the nation, Earlyman Films, produced the brand film.With this ad, Bold Care is speaking to men who have long suffered from sexual health issues in silence out of humiliation, fear, and judgment—a turning point in the history of Indian brands. This kind project seeks to dispel outmoded stereotypes, putting taboo subjects in the public eye and conveying the message that support is always there and you are not alone!Bold Care is paving the path for the Indian market to provide men with simple, real, and practical answers to their sexual health issues. Over 15 lakh men in India have trusted them for their covert two-day delivery of their high-quality items.Bold Care's co-founder Rajat Jadhav offered his thoughts on the creative strategy of the campaign, saying: "We want to challenge the stigma around men's sexual health in India with #TakeBoldCareofHer. Our goal has always been to establish new categories in this field and start candid discussions about sexual health. We provide solutions that are supported by science to assist men in resolving their sexual health concerns. Jadhav continues.Co-Founder of Bold Care Ranveer Singh says, "I sincerely hope to use my influence to raise awareness and have a positive impact here." More than just words, the Bold Care campaign is a project I am personally committed to, and I am here to alter the way we think about men's sexual health, with the goal of affecting millions of lives nationwide and bringing about real solutions.”
Answer Me by Banana Balloon Wins Top Prize at ONE Screen 2023
After Susan Credle was named Creative Advisor for FCB's parent firm, Interpublic Group of Cos., Andrés Ordóñez was hired as FCB's Global Chief Creative Officer.Until 2024, Credle will remain the FCB network's Creative Chair, working alongside Ordóñez to facilitate a seamless changeover. Andrés Ordóñez, a Colombian native with a strong creative background, is a driving force behind the expansion of the FCB network. Upon his debut at FCB Chicago in 2019, he came from Energy BBDO, where he was the Chief Creative Officer. Since then, the office has signed 40 new brands with contracts, including Danone, Terminix, and the US Postal Service.In addition, Ordóñez was named Pfizer's Lead Creative Partner in May of last year—a noteworthy accomplishment given Pfizer's standing as a major supplier of COVID-19 vaccines and booster doses. One of the agency's largest account acquisitions in 2023 was this cooperation.Ordóñez complimented Credle for her work in building the FCB brand and creating an environment that draws top talent in response to his new position. He announced that he intended to collaborate with worldwide CEO Tyler Turnbull to strengthen the worldwide network and show clients that innovation propels economic expansion.The Global CEO of FCB, Tyler Turnbull, stressed the company's unwavering dedication to enabling each agency to flourish on its own. He emphasized the value of ongoing development and innovation—a mindset ingrained by Credle—and emphasized the agency's emphasis on assisting its staff in producing exceptional work.Under Turnbull and Ordóñez's direction, FCB is committed to upholding its reputation for innovation and encouraging teamwork throughout its network, as evidenced by Ordóñez's appointment.Director Joaquin Salim, who collaborated with Capitolio Caracas on "Aleros [Pompeii]" for the band La Vida Boheme, is among the other top winners. The music video took home the Best of Region: Latin America and the Craft awards for editing and remote production.Havas New York won Best of Region-North America for their work on behalf of The Harris Project, "You Don't Know the Half of it." The piece also took up a Drama genre award. This year's Best of Region-Europe award was not chosen.
Andrés Ordóñez is appointed Global Chief Creative Officer of FCB.
After Susan Credle was named Creative Advisor for FCB's parent firm, Interpublic Group of Cos., Andrés Ordóñez was hired as FCB's Global Chief Creative Officer.Until 2024, Credle will remain the FCB network's Creative Chair, working alongside Ordóñez to facilitate a seamless changeover. Andrés Ordóñez, a Colombian native with a strong creative background, is a driving force behind the expansion of the FCB network. Upon his debut at FCB Chicago in 2019, he came from Energy BBDO, where he was the Chief Creative Officer. Since then, the office has signed 40 new brands with contracts, including Danone, Terminix, and the US Postal Service.In addition, Ordóñez was named Pfizer's Lead Creative Partner in May of last year—a noteworthy accomplishment given Pfizer's standing as a major supplier of COVID-19 vaccines and booster doses. One of the agency's largest account acquisitions in 2023 was this cooperation.Ordóñez complimented Credle for her work in building the FCB brand and creating an environment that draws top talent in response to his new position. He announced that he intended to collaborate with worldwide CEO Tyler Turnbull to strengthen the worldwide network and show clients that innovation propels economic expansion.The Global CEO of FCB, Tyler Turnbull, stressed the company's unwavering dedication to enabling each agency to flourish on its own. He emphasized the value of ongoing development and innovation—a mindset ingrained by Credle—and emphasized the agency's emphasis on assisting its staff in producing exceptional work.Under Turnbull and Ordóñez's direction, FCB is committed to upholding its reputation for innovation and encouraging teamwork throughout its network, as evidenced by Ordóñez's appointment.
The Impact of Taylor Swift on Super Bowl Ads
With the Super Bowl approaching, millions of Americans will gather on Sunday to indulge in a shared national pastime: watching television commercials. The NFL season finale, which features the Kansas City Chiefs and San Francisco 49ers, is the biggest event of the year for the US advertising industry.In 2023, businesses will spend an average of $7 million for a 30-second commercial in front of 115 million viewers.Large companies face a formidable challenge this year as megastar Taylor Swift, who is flying in from a concert in Tokyo to see her boyfriend perform, competes for attention.It's anticipated that her relationship with Kansas City tight end Travis Kelce will propel viewership to all-time highs, with teens and tweens snagging a spot on the family sofa to watch their idol support her man from a lavish box. Because the Super Bowl is one of the few occasions when a politically divided and culturally dispersed country comes together in front of one show, advertisers are willing to spend outrageous sums of money.More than 100 million people can watch simultaneously on any other medium, according to Charles Taylor, a marketing professor at Villanova University. "This is similar to the past, when a campaign involving advertisements could reach the majority of Americans. There simply isn't another place for us to do that today,"
Esha Deol and husband Bharat Takhtani confirm their divorce.
News on Esha Deol Bharat Takhtani's divorce: Esha Deol, a Bollywood actress and the daughter of Dharmendra and Hema Malini, has been in the news for a while now because of her personal life. Media reports suggested for a long time that things were not going well between the two.In the meantime, it has been reported that Esha Deol has officially declared her 12-year marriage to Bharat Takhtani ended in divorce. Esha and Bharat formally announced their choice on February 6.Fans of Esha are a little taken aback by the revelation. Fans of the actress are extremely shocked by her decision. 2012 saw Esha and Bharat tie the knot after a protracted courtship. Radhya and Miraya are the names of their two daughters, whom they both have. Their respective love stories are on par with a movie's plot.In addition, Bharat Takhtani, Esha's husband, is a well-known businessman who has also appeared in a few Telugu movies. Simultaneously, Esha made her debut in the industry with the 2002 release of "Koi Mere Dil Se Poochhe."Following her marriage to Bharat Takhtani, Esha had turned away from the film business. But the actress has now decided that she wants to return to the big screen. Esha last appeared in the movie "Dua." The actress had previously stated that she would like to be included in "Dhoom 4" as well.In a joint statement, Esha Deol and Bharat Takhtani announced their divorce. In 2012, they got married. Esha Deol and her spouse Bharat Takhtani announced their divorce after eleven years of marriage. The pair stated in a joint statement that their split is "amicable."After 11 years of marriage, Esha Deol and her spouse Bharat Takhtani have announced their divorce. The couple announced their "amicable" separation in a joint statement. Esha, the daughter of Bollywood actors Dharmendra and Hema Malini, has made the decision to divorce her spouse after more than ten years of marriage.
Hoaxes, fake news, clickbait - The legal implications and ethical considerations
Although shockvertising certainly draws attention, it raises the question of whether it is a necessary evil for significant topics or if it runs the risk of taking advantage of tragedies and undermining public confidence in causes and businesses.Gaurav Arora, Co-Founder of Social Panga, notes that it is important to distinguish between shock advertising and the dissemination of fake news in the instance of Poonam Pandey's fake death, which was purportedly done to raise awareness about cervical cancer. He claims that the incidence raises questions about the authenticity of digital platforms as well as the veracity of advertising. It emphasizes how difficult it is to tell the truth in the digital age. He continues, "Shock advertising can raise awareness of significant issues, but it needs to be used with caution to preserve credibility for businesses and causes.When shock tactics backfire: The advertising industry may learn from the Poonam Pandey hoax case Heta Desai Baandal, Managing Director, Sociomark, believes that shock advertising is like a double-edged sword: while it certainly draws attention and generates conversation, brands must exercise caution to ensure their messages resonate authentically with their audience and uphold the integrity of the causes they support. Shock advertising may be an effective strategy for bringing attention to significant issues if used carefully and within acceptable bounds, but striking the correct balance takes a sophisticated approach."We now know what transpired when Poonam Pandey followed suit, or rather, we are still learning. If Shah Rukh Khan followed suit, what might happen? And if Rashmika Mandanna followed suit, what would happen? What would happen if Nayantara or Mohanlal followed suit? What would happen if Tata or Apple followed suit? I hope that everyone involved understands the message, says Origami Creative co-founder and director Laeeq Ali.According to Ovez Khan, CEO of Trivium Media Group, shockvertising is a contentious advertising strategy that uses unexpected, provocative, or disturbing components in campaigns to stand out from the crowd. It frequently aims to arouse strong feelings in viewers, enticing them to interact with the product or brand being promoted. When employing shockvertising tactics, it is imperative that a public figure such as Poonam Pandey retain an ethical and responsible stance. We must exercise caution and give our audience's sensitivity first priority. In an attempt to defend the ad, Poonam said that its goal was to raise awareness of cervical cancer. Poonam attempted to craft a campaign that would strike a deep chord with her supporters by fusing shock with a poignant story.Although shockvertising certainly draws attention, it raises the question of whether it is a necessary evil for significant topics or if it runs the risk of taking advantage of tragedies and undermining public confidence in causes and businesses. Gaurav Arora, Co-Founder of Social Panga, notes that it is important to distinguish between shock advertising and the dissemination of fake news in the instance of Poonam Pandey's fake death, which was purportedly done to raise awareness about cervical cancer. He claims that the incidence raises questions about the authenticity of digital platforms as well as the veracity of advertising. It emphasizes how difficult it is to tell the truth in the digital age. He continues, "Shock advertising can raise awareness of significant issues, but it needs to be used with caution to preserve credibility for businesses and causes. Read additionally: When shock maneuvers
