Top Trending Advertising/Media News & Highlights
EC requires pre-certification on all platforms and tightens regulations on digital ads ahead of state elections.
With the announcement of the Assembly election schedule for Assam, Kerala, Tamil Nadu, West Bengal, and Puducherry, as well as by-elections in six states, the Election Commission of India (ECI) has implemented a more comprehensive regulatory framework to control political advertising, emphasizing digital platforms, transparency, and the control of misinformation.A pre-certification requirement for all political advertisements in electronic and online media is at the heart of the directive. The action is a reflection of the Commission's effort to stay up with the quickly changing political landscape, where voter perception is now significantly shaped by social media amplification and digital outreach.Before distributing commercials, all political parties, candidates, and affiliated organizations must first receive approval from the Media Certification and Monitoring Committees (MCMCs), according to the new regulations. This holds true for a variety of digital channels, such as social media platforms, e-papers, bulk SMS, voice messaging, and public audio-visual displays, in addition to more conventional electronic media like radio and television.While recognized political parties can apply for certification through state-level committees, candidates and individuals must apply to district-level MCMCs. To examine disputed rulings, an appeals process has also been established, with each state's Chief Electoral Officer (CEO) serving as its head. The Commission has effectively extended regulatory authority deep into the digital ecosystem by making it plain that no political advertisement may be published or distributed on internet-based platforms without prior approval.In addition to certification, MCMCs have been assigned to monitor suspected "paid news" situations more closely, which has long been a problem in Indian elections. When content is discovered to be promotional but presented as editorial, the committees are supposed to keep a careful eye on media outputs and take appropriate action. Candidates are now required to disclose all official social media accounts in their nomination papers as part of a concurrent push for transparency. In online campaigning, where unofficial or proxy accounts have frequently been used to reinforce narratives without credit, this rule aims to ensure traceability and responsibility.
Published 21 Mar 2026 05:42 PM
Owning your uniqueness is empowerment Mona Jain advocates for genuine leadership
At the 7th Women Disruptors Summit & Awards 2026, which was organized by Adgully, industry professionals came together to celebrate women's accomplishments and discuss how to encourage future leaders, with a focus on gender parity and inclusive leadership.A keynote speech by Mona Jain, President of Revenue Growth & Business Development at ABP Network, was one of the summit's highlights. Speaking on the topic of "Empowering Women, Empowering Change," Jain offered a very intimate analysis of resiliency, self-assurance, and the transformational potential of women supporting one another. Jain began her speech on a contemplative tone, highlighting the subtle but significant influence of self-assured female leadership in the workplace. "When a woman leads confidently in the workplace, she creates opportunities for other women to follow." "At that point, empowering women turns into empowering change," she stated. Jain acknowledged that her mother had shaped her perspective and linked her confidence in independence and leadership to her childhood.the same attitude toward my kid and the young ladies I work with," she said. She acknowledged that there were difficulties along the way in the corporate world. Like many women pursuing leadership roles, Jain was open about her periods of uncertainty and emotional exhaustion. There were numerous times when I struggled and doubted myself. There were moments when I wanted to give up and take a simpler route. However, I persevered.
Published 17 Mar 2026 05:26 PM
IPL 2026 Cultural Toolkit for Brands Folk Frequency Releases
BARC India and Nielsen have jointly announced the launch of BARC | Nielsen ONE Ads, a first-of-its-kind cross-media advertising measurement solution that combines digital and linear television data into a single, unified framework, marking a significant milestone for the Indian advertising sector. The absence of a unified, single-source view of campaign effectiveness across screens is a persistent problem in the advertising ecosystem that the new approach seeks to solve. In order to maximize media spending, marketers and agencies need more integrated measuring solutions as media consumption continues to split across platforms and devices.BARC | Nielsen ONE Ads integrates Nielsen ONE Ads' digital measuring capabilities with BARC's linear television viewership statistics. Advertisers can assess actual campaign reach and frequency across the whole media landscape thanks to the platform's deduplicated view of audiences across various screens, including Linear TV, Connected TV (CTV), Mobile, and Computer/Desktop. JioHotstar will be the first platform to use the framework, starting with the ICC Men's T20 World Cup India & Sri Lanka 2026. The partnership is a major step toward measuring premium internet and television content across platforms. Further industry-wide cross-screen coverage may be possible in the future with further involvement from other broadcasters.
Published 09 Mar 2026 05:20 PM
How CTV can prevent repeating the ad errors of linear TV for living room monetization
Connected TV live sports are about to enter a crucial period of recalibration. The medium is plagued by an old broadcast reflex: more advertisements equal more money, despite its promises of scale, accuracy, and living-room supremacy. A fundamental concern for the ecosystem is raised by the growing need to profit from every stop as live matches draw enormous concurrent audiences. To what extent can ad loads be increased before fandom becomes transactional and viewer immersion breaks down? Tolerance is a delicate currency in an environment where control and choice are paramount. This unique research explores what sustainability actually means during live sports by bringing together voices from the CTV, ad-tech, platform, and agency sectors. Beyond simple inventory counts, topics like experience design, temporal intelligence, creative ecosystems, and attention economics are covered. The emphasis is on creating a model where monetization does not come at the expense of loyalty, taking into account factors like the unpredictable nature of live broadcasts and the potential to increase interaction after the final whistle. The fundamental conflict is obvious: how well the ecosystem learns to use the screen, rather than how much advertising it can accommodate, will determine the direction of CTV sports in the future.
Published 24 Feb 2026 05:42 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
Alongside each other on the red carpet are Aamir Khan and Kiran Rao.
Tuesday night was a busy one for Bollywood stars because Laapataa Ladies was screened in Mumbai. The film Laapataa Ladies, which is co-produced by Aamir Khan and directed by Kiran Rao, is scheduled to hit theaters on March 1. Last night in Mumbai, a special screening of the film was held in advance of its release. Last night, Aamir Khan and Kiran Rao were spotted together in order on the red carpet. In a yellow saree, Kiran Rao looked stunning as usual, and Aamir Khan completed the look with a black ensemble. Sunny Deol, Kajol, Karan Johar, Ira, the daughter of Aamir Khan, and her spouse Nupur Shikhare were also present.After 15 years of marriage to filmmaker Kiran Rao, Aamir Khan filed for divorce in July 2021. They are regularly pictured together and they are still co-parenting their son Azad. Ira is the younger of Aamir Khan's two children with his ex-wife Reena Dutta.Aamir Khan's most recent film appearance was in Laal Singh Chaddha. In Revathy's Salaam Venky, which starred Kajol in the title role, the actor also made a brief cameo appearance. In addition, he is producing the movie Champions. Aamir Khan made this statement about his upcoming acting project at a Mumbai event last year. I haven't made the decision to work on a movie yet. Right now, I want to spend time with my family. Since that's what I want to do at the moment, I feel good about it. Of course, I'll work on a movie when I'm emotionally prepared."
Todays ruling by the Allahabad High Court permits Hindus to offer prayers in the Gyanvapi Cellar
The Varanasi district court's decision to permit Hindu prayers in the Gyanvapi mosque's cellar was challenged in a petition that was dismissed by the Allahabad High Court today. On January 31, the district court in Varanasi made a ruling allowing a priest to lead prayers in the Gyanvapi mosque's southern cellar. Shailendra Kumar Pathak petitioned for the order to be granted, claiming that his maternal grandfather Somnath Vyas had offered prayers up until December 1993. Since he was a hereditary pujari, Mr. Pathak had asked to be permitted to return to the tahkhana and continue performing pooja. Within the mosque's basement are four 'tehkhanas' (cellars), one of which is still owned by the Vyas family.Following the release of an Archaeological Survey of India (ASI) report on the mosque complex, the Varanasi district court issued an order. According to the ASI survey, which the same court ordered in relation to a related case, the mosque was built over the ruins of a Hindu temple during Aurangzeb's reign. The petitioner's account was disputed by the mosque committee. The committee stated that since there were no idols in the cellar, prayers could not be said there until 1993.Within hours of the Supreme Court declining to hear the committee's appeal against the Varanasi district court order and requesting that it go to the high court, the committee went to the high court on February
Woman Who Served With ISIS in Syria Loses Appeal Against UK Citizenship Revocation
On Friday, a British-born woman who joined the Islamic State while still a schoolgirl in Syria was unsuccessful in her most recent attempt to have her British citizenship revoked. In 2019, not long after Shamima Begum was discovered in a Syrian detention camp, the British government revoked her citizenship on the grounds of national security. Begum, who is now 24 years old, claimed the ruling was illegal, citing, among other things, British officials' improper consideration of the possibility that she was a victim of human trafficking. However, a lower court dismissed this claim in February 2023.After receiving an appeal in October, the Court of Appeal in London denied her request on Friday.
Man Mixes Noodles With His Bare Hands, the Internet Says
Whether it's a formal wedding, a small get-together, or a birthday party, food is always a crucial component. Delicious food elevates any celebration and makes it even more memorable. While food enthusiasts prioritize taste, cleanliness is just as vital. A man can be seen making noodles at a counter in what looks to be a formal occasion in a recent video that has gone viral on Instagram. But he chooses to use a spoon and his bare hands rather than a ladle. You did indeed read that right. His hands, covered in noodles, are seen repeatedly mixing the dish in a wok full of noodles. In the comments section after watching the video, some people voiced concerns about hygiene."Aaj se barat ka khana khana band," a user commented. [I'm going to stop eating at weddings going forward.]"Mai meri bhains ko aise hi chaara deta hu" was said by another. "I feed my buffalo like this." "Bhaiya ak plate jo hatho ke uper laga hai...dena mughe kachre me dalna hai," was written in a comment. [Brother, please hand me a plate full of the noodles you're holding. I must dispose of it in the trash.] The sentiment on social media was "Main nhi khaungi [I will not eat]". Some said it was "yuckkkk." Someone uttered, "Set me free to yahi milega." [You can only get this here for no cost.] "Rehne de Bhai tu maat bana chow mein [Never mind, brother, don't make noodles]," said another. A video demonstrating unsanitary eating habits has previously gone viral on Instagram. A video tour of a commercial bakery that was unsettling and revealed questionable practices was previously publicized. In the video, an employee can be seen shoving eggs into a bucket and then pouring the questionable concoction into a machine. Remarkably, the bakery uses food coloring essence to mimic the taste of chocolate instead of cocoa powder.
Digidarts drives the digital mandate for HomeSharp
"The performance marketing firm Digidarts has teamed with HomeSharp, a luxury real estate site based in Mumbai. With the help of creative marketing funnels and data-driven, strategic targeting, Digidarts is poised to increase HomeSharp's visibility to the right kind of customers. The founder of HomeSharp, Yazad R. Irani, comments on the collaboration: ""Our collaboration with Digidarts is based on a shared dedication to accuracy and quality."" Our mission to not only meet but exceed the expectations of Mumbai's discerning homebuyers is closely aligned with Digidarts' skill in engaging with a discerning consumer base, as we set out to reinvent the luxury real estate sector. This partnership represents our common goal of smoothly converting the ambitious ambitions of Mumbai's elite into concrete realities, going beyond simple strategic alignment. As a team, we're not just creating relationships; we're creating heirlooms."" Digidarts creator Siddhartha Vanvani expresses his excitement, saying, "We are thrilled to work with HomeSharp. Yazad has developed a ground-breaking strategy that might fundamentally alter India's luxury real estate market. Our objective is to establish HomeSharp as a leader in the luxury real estate space by streamlining the user acquisition process and using BullsEye tactics to break into the real estate sector. By fusing cutting-edge technology with knowledge of luxury real estate and real estate development, HomeSharp's smart home-buying approach seeks to make the transaction enjoyable and unforgettable. With the goal of better achieving their goal of offering luxury houses to a wider range of consumers, HomeSharp has teamed up with 360° performance marketing agency Digidarts to strengthen their brand recognition and data-driven marketing techniques. With their renowned BullsEye performance marketing solutions, Digidarts spearheads HomeSharp's digital marketing initiatives and promotes the idea that every person should have an easy time buying their ideal house."
Amazon miniTV awards listening and digital customer support mandate to GOZOOP HAWK
"As part of the mandate, the team will be in charge of exploiting online interactions to drive stronger consumer insights and increase customer happiness. The listening and digital response management responsibilities for Amazon miniTV have been awarded to GOZOOP HAWK, a customer care and online reputation management agency under the GOZOOP Group. GOZOOP HAWK's primary duties under the mandate will be to manage digital customer support, keep an eye on online brand chatter, measure sentiments, magnify positive stories, provide prompt resolutions, and derive actionable business insights for the brand by comprehending and tracking meaningful web conversations to satisfy customers. A vast collection of well-liked web series, films, and reality shows in a variety of genres, including romance, comedy, slice-of-life, and thrillers, are available on Amazon miniTV. The content is dubbed into English. ORM is a crucial part of reputation management and brand promotion, according to Aruna Daryanani, Director and Business Head of Amazon miniTV. We may further bolster our brand visibility with the appropriate plan, brainstorming, and innovative thinking. Our collaboration with GOZOOP HAWK excites us, and we look forward to leveraging their knowledge to keep improving the consumer experience. Hawkk has consistently proven to be able to provide some of the most unusual listening and online customer support solutions, according to Premkumar Iyer, President of GOZOOP HAWK. The collaboration works because of this tendency to push boundaries and Amazon miniTV's disruptive strategy in the dynamic OTT market. We have previously completed some excellent work, such as turning the entire response management strategy around for Amazon miniTV's recent debut of K-dramas translating to Korean, leading to a change in outreach. We want to continue working with them on such unusual projects in the future. "
Social Beat bags Sukoon’s digital mandate
"Mumbai: Sukoon, the top chain of mental health hospitals in India, has awarded the digital marketing mandate to Social Beat, a digital marketing agency renowned for its creative approaches and exceptional outcomes. The mandate, which was acquired during a multi-agency pitch, will entail managing, planning, and strategizing the brand's digital initiatives overall. All digital marketing efforts will be handled by Social Beat, with an emphasis on high-quality lead generation and hospital admission in Sukoon. Using a variety of digital platforms, the agency will reimagine the brand's digital experience and strive toward digital performance goals. ""With our expertise, our primary focus will be on artfully communicating the brand's offerings and their benefits to a diverse and nuanced audience by leveraging our entire gamut of digital solutions,"" stated Vikas Chawla, co-founder of Social Beat. fulfill the objectives of increasing admission to Sukoon facilities and generating excellent leads. We are thrilled and eager to contribute to Sukoon's main aims and business objectives as well as establish the brand as one that consumers will remember easily. ""We are confident that Social Beat, with their expertise and capabilities in digital marketing and social media campaigns, will help us optimally spread our message and reach out to a wider audience across the country,"" stated Kanishk Gupta, co-founder and chief operating officer of Sukoon. We firmly think that our partnership with Social Beat would enable us to expand, establish new standards in the field of mental health treatment, and spread awareness of our brand's values throughout India."
At Jackky Bhagnani and Rakul Preet Singhs sangeet, Shilpa Shetty and Raj Kundra dance.
The celebrations for Rakul Preet Singh and Jackky Bhagnani's marriage have started. On Tuesday in Goa, the couple threw a sangeet night for the guests. Shilpa Shetty and husband Raj Kundra can be seen lighting the stage on fire with their dance moves to the song Mundian To Bach Ke in a widely shared video from the event. In the video, Shilpa and Raj are seen twinnning in black. It was earlier reported by Pinkvilla that Raj and Shilpa would be performing at Rakul and Jackky's wedding. It also stated that Jackky's father Vashu Bhagnani and Raj Kundra have a long-standing friendship, and Jackky is close friends with Shilpa.Additionally, Shilpa Shetty posted a video to her Instagram story wherein she flaunts her OOTN. In the video, she can be heard saying, "Ready to Rock 'N' Roll." According to a Pinkvilla report, Riteish Deshmukh and Bhumi Pednekar hosted the sangeet ceremony. The report also stated that a number of Bollywood songs were performed, including Pehle Bhi Main from Animal and Tumse Milke Dil Ka Hai Jo Haal from the same movie, both featuring Shah Rukh Khan. It was reported that the festivities went on until four in the morning. Just so you know, Jackky Bhagnani and Rakul Preet Singh will wed in Goa today in front of their loved ones and friends. Rakul was seen last Thursday night arriving at Jackky Bhagnani's house in Mumbai, wearing all black, before taking off for Goa. Rakul is seen in the video walking with her family and relatives to Jackky's house. Jackky had lights strung throughout his home. Just so you know, The couple prayed at Mumbai's Siddhivinayak temple on Saturday afternoon. Wearing a pink salwar suit was Rakul Preet Singh's outfit. Jackky was dressed in a green kurta, while she wore few accessories. He wore black pants with it. They also struck a pose for the photographers.
Sana Javed is at the Pakistan Super League match featuring Shoaib Malik.
On February 17, the Pakistan Super League (PSL) got underway. Due to the Pakistan Super League's (PSL) dates conflicting with other franchise-based competitions and numerous cricket boards refusing their players' permission to participate in domestic T20 competitions, a number of well-known international cricketers have withdrawn from the league. Numerous players have chosen to play in the SA20, ILT20, and Bangladesh Premier League, severely hurting all six franchises. Pace bowler Reece Topley of England is the most recent player to withdraw from the PSL Multan Sultans due to injury. The team had lost a number of players when they signed on for the upcoming season. The stars of Pakistan receive a lot of attention when there are no international stars present. In a recent PSL match against Multan Sultans, Shoaib Malik, a former captain of the Pakistan cricket team, top-scored for his team with a 53 off 35 balls. The Karachi Kings lost the match by 55 runs despite his half-century. Sana Javed, the wife of Shoaib Malik, was present at the game. The couple recently tied the knot. Since Shoaib Malik had broken up with Indian tennis star Sania Mirza, word of their marriage spread quickly on social media.
At the Womens Premier League Opening Ceremony, Shah Rukh Khan will perform.
When superstar Shah Rukh Khan prepares to perform at the Women's Premier League (WPL) opening ceremony for the second season, fans can't contain their excitement. There will be a star-studded opening ceremony for the second season of WPL. The King Khan was selected to be a star performer at the WPL opening ceremony, the WPL social media team announced on Wednesday. "Get ready, everyone—@iamsrk will be the one celebrating Cricket ka Queendom! A post on the WPL's X handle said, "Watch the #TATAWPL 2024 Opening Ceremony on @JioCinema& @Sports18LIVE from the M. Chinnaswamy Stadium, Bengaluru." At the opening ceremony, Tiger Shroff, Varun Dhawan, Shahid Kapoor, and Kartik Aaryan will all perform in addition to Shah Rukh Khan. The Delhi Capitals and Mumbai Indians, the WPL's finalists from the previous season, will play in the opening game of the second season on February 23 at M. Chinnaswamy Stadium in Bengaluru. The competition, which is being held in Bengaluru and Delhi, will run until March 17. The eliminator is scheduled for March 15 and the summit match is scheduled for March 17 in New Delhi. Bengaluru and Delhi will host the upcoming edition. Every game will begin at 7:30 p.m.The inaugural event took place in Mumbai and Navi Mumbai in March 2023. This time, fans across India can expect a double dose of cricket fever as two energetic cities take center stage. The five teams vying for the coveted trophy are the UP Warriorz, Delhi Capitals, Mumbai Indians, Gujarat Giants, and Royal Challengers Bangalore. They are all eager to put in their best effort. The top three teams from the league stage will advance to the playoffs in the WPL's 2024 season, which will have the same format as the year before. The top team in the league standings will advance directly to the championship game, with the second and third-place teams playing in the Eliminator on March 15. The Mumbai Indians, captained by Harmanpreet Kaur of India, defeated Meg Lanning's Delhi Capitals by a margin of 7 wickets to win the inaugural season.
Celebrate Your Son Jehs Birthday, Kareena Kapoor
Jeh Ali Khan's aunt Saba Patuadi shared some adorable behind-the-scenes photos from his third birthday celebrations. On Wednesday night, Kareena Kapoor and Saif Ali Khan threw a birthday celebration. Saba Patuadi is seen posing with sister-in-law Kareena Kapoor in the first photo. Kareena wore a casual look, while Saba was decked out in a floral dress. She accessorized with jeans and a yellow t-shirt. Look for the photos of the enormous Spider-Man cake. In the remaining photos, Kareena-Saif, Babita, and Soha Ali Khan are seen at the cake-cutting ceremony with their daughter Inaaya. In the caption, Saba wrote, "Happy Birthday, Boy Bash! God willing, #jehjaan turns three! Look at this:Saba wished Jeh a happy birthday by posting some amusing photos of him. In the caption, she wrote, "My Jeh Jàan turns three!Greetings on your birthday, Munchkin.1. Never stop grinning and ruling the world! 2. Enjoy as much cake as you want today! 3. And my baby boy, I'll always have your back. To the moon and back, love you! Many photos of Jeh with Soha, Kareena Kapoor-Saif Ali Khan, Inaaya (Soha and Kunal Kemmu's daughter), and Kunal Kemmu were shared by Soha. She posted a few joyful photos of Jeh, showing the young child grinning at the camera. In a single click, Kareena makes a funny face and Jeh, sitting on his father's lap, is seen showing his mother a spoon. Big sister Inaaya is seen holding baby Jeh in a different picture. Soha shared the photos and wished Jeh Baba a happy birthday. formally three years old."
UP Establishes Committee To Examine Noida Farmers Concerns
According to officials, Yogi Adityanath, the chief minister of Uttar Pradesh, ordered the creation of a committee on Wednesday to investigate the problems raised by farmers in Gautam Buddh Nagar who are staging protests against the Noida and Greater Noida government. Following an unsuccessful attempt to travel to Delhi on February 8, local farmers' groups have threatened to march on the capital city in the middle of the night in order to demand their demands. The farmer groups are requesting better pay and developed plots in place of the land that the NTPC and local government previously took from them.District Magistrate Manish Kumar Verma stated that the committee, which will be led by the chairman of the Uttar Pradesh Revenue Council, will deliberate on the problems pertaining to the farmers' demonstrations against the local government before presenting its findings to the government.According to an official statement, the committee will be comprised of the divisional commissioner and the district magistrate, with support from the Chief Executive Officers of the Noida Authority and the Greater Noida Authority as needed."The report will have to be presented to the state government within the time limit set by the committee, formed on the instructions of the chief minister to resolve the problems of farmers," said the statement. A high-level committee of NTPC will speak with the affected farmers and interested parties to ensure a solution, according to the district magistrate, in order to address the demands of the farmers impacted by the NTPC, Dadri project. He said that DK Patel, Director (HR), NTPC, New Delhi, will lead this committee.
Actor Rituraj Singh, 59, of Anupamaa passes away from cardiac arrest
Renowned actor Rituraj Singh, who starred in movies like Badrinath Ki Dulhania and TV series like Anupamaa, died early on Tuesday at home from a cardiac arrest, according to a close friend. He was fifty-nine. He was admitted to the hospital a few days ago for some stomach problems and was later released. Amit Behl told PTI that he suffered a cardiac arrest and died at his home at around 1:30 in the morning. Singh's spouse and two kids are still alive. Singh was a well-known character from movies, TV series, and streaming content.Banegi Apni Baat, Hitler Didi, Shapath, Adaalat, and Diya Aur Baati Hum are just a few of his television roles. In addition, he had cameos in OTT series and Hindi movies like Made in Heaven, Indian Police Force, and Bandish Bandits. Amit Behl claimed that actor Pallavi Joshi informed him of the passing. We don't currently know the funeral's specifics.
Sushmita Sen On Her Ignorance Of Table etiquette During The Miss Universe Dinner
Sushmita Sen is known for being open and honest about both her personal and professional struggles. The actress now admitted that she didn't attend a Miss Universe dinner because she didn't know how to use table manners in an interview with Curly Tales. 29 years ago (1994), Sushmita made history as the first Indian to win the Miss Universe title. "I didn't learn table manners before winning Miss Universe," the actress stated. They sent me to Mexico City after I won it. At eighteen, I can hardly speak English. At that moment, I'm just trying to get things together, and Barbara, my travel manager, is seated to my right. After Barbara, there are all men. I'm so hungry that I'm grinning and telling my travel manager, "I'm very hungry." Then I stoop down and say, I'm starving, Barbara. "So are they, and since you're the main guest, you should get started," she says."I felt very out of place, and I don't want to feel that again," Sushmita Sen continued. "Pet bhar ke kha ke jaao ghar se, taki waha pe jaake khana khane ki utsukta nahi hogi" is one of the lessons I learned. It means to eat well at home and then go to an official dinner to avoid feeling the need to eat there. Then you can politely decline, "No more, please," and they'll think you're on a strict diet.Sushmita Sen has never held back when discussing her career path in the business. In a previous interview with the late actor Farooq Shaikh on the talk show Jeena Isi Ka Naam Hai on NDTV, the actress revealed that she couldn't afford to buy four different designer outfits for the Miss India finale, so she had her winning gown sewed by a local tailor."Itne paise nahi the ki hum designer kapde pehen ke stage par jaye," the actress said. The chahiye costumes are char. Our financial situation prevented us from purchasing designer clothing, even though we are middle class. Four costumes were required. Being middle-class, we were aware of our limitations.""So what?" Sushmita Sen continued, "Mum ne kaha? Tumhe dekhne arhe hai, log dekhne thodi arhe hai. We went to the Sarojini Nagar market, a flea market in New Delhi, and bought some stuff. Ah, garage mein, ek petticoat wala aadmi tha, unko jaakar thama dia aur kaha, 'Dekho bhaiya, TV pe aane wala hai, accha banana.' New khareed ke kaat ke, usmein elastic daal ke gloves pehne the maine, mummy ne bache hue fabric ko mod k ek rose bnaya aur fir kala socks. Unhone uss fabric ke sath mera winning gown tyaar kia. [My mother exclaimed, 'Whatever?Rather than focusing on your attire, they will observe you instead. Therefore, we purchased a piece of cloth from the Sarojini Nagar market. There was a local tailor who made petticoats downstairs in the garage. We told him, "This will come on TV, make a good dress," and gave him the material. From that fabric, he made my winning gown, and my mother used the leftover fabric to make a rose. I wore our brand-new, black socks as gloves after we cut and added elastic."
A man in Jaipur purchases an e-scooter worth ₹1 Lakh using ₹10 Coins.
A Jaipur man gained notoriety when he used just ₹ 10 coins to purchase a brand-new Ather 450 electric scooter. CEO of Ather Energy Tarun Mehta shared a photo of the happy e-scooter owner along with the cash he used to buy it, expressing his admiration for the man's inventive mode of payment. Mr. Mehta added in the caption that the man purchased the Ather 450 model, which retails for slightly more than ₹ 1 Lakh on the company's website. "A new Ather owner just bought himself a 450 in Jaipur... all with 10Re coins!" Mr. Mehta shared the photo along with a note. The man is seen in the picture with several people standing next to him, clutching a massive replica e-scooter key. A table,Since Mr. Mehta shared the post a few days ago, it has received hundreds of likes and more than 44,000 views. As they responded to the post on social media, users left a variety of comments. "Do they count coins manually or if weight of each coin remaining same they'll just weigh it all to arrive at the total?" joked a user. Another person questioned, "So did the dealer weigh the coins instead of counting?!" Another man in Assam purchased a scooter in 2022 with a sack full of coins he had saved. A few years prior, a video featuring a Russian blogger purchasing an iPhone XS from an Apple store while carrying a bathtub full of change went viral.
At the 2024 PCAs, Sydney Sweeney didn need much to draw attention.
On the red carpet, making a style statement might not be as simple as it seems. Celebrities frequently go to extreme lengths to create an impression, dressing in dynamic gowns and creating mind-bending optical illusions. Few people can pull off an effortlessly stylish look while drawing attention from everyone in the room. Included in them was Count Sydney Sweeney. With her movie co-star Glen Powell by her side, the Anyone But You actress attended the People's Choice Awards 2024 on Sunday night. Although their on-screen chemistry generated a lot of excitement when the film first came out, her red carpet look was what stole the show at this event. Sydney Sweeney attended the awards ceremony wearing a rich crimson custom-made Monot gown. The bustier was wired, and the narrow straps dropped to reveal a plunging neckline. The all-black garment hugged her curves in a form-fitting silhouette until it revealed a slit at the back of the length at the ankle. Her gown was accessorized with satin strap heels, finger rings, and earrings; after all, a look like that really didn't need anything more.Sydney wore her blond hair, which was ombre in tone, parted down the middle and falling in big waves down her back. Her stunning red gown looked stunning with her smokey eyes, which she accessorized with a nude lip and bronzed cheeks.Sydney Sweeney is obviously partial to a little red dress, and we're not at all upset about that.
After the failed Zee merger, what will happen to Sony? The CEO of the company discloses its India strategy.
"Overview ""India has significant long-term growth potential. This market has a lot of appeal. Consequently, in response to a question concerning the company's plans in India following the cancellation of the proposed merger, Totoki stated, ""We will attempt to seek various opportunities and see if we can find another opportunity that would replace this type of plan."" According to a senior business official, Sony will explore a number of possibilities now that the planned merger of its Indian branch with Zee has been canceled. These would include looking for an alternative plan and exploring organic development chances in India, which has enormous long-term potential. Hiroki Totoki, president, COO, and CFO of Sony, stated during an earnings call that the company will keep making investments in India since it is a very good market. ""India has significant long-term growth potential. This market has a lot of appeal. Consequently, in response to a question concerning the company's plans in India following the cancellation of the proposed merger, Totoki stated, ""We will attempt to seek various opportunities and see if we can find another opportunity that would replace this type of plan."" He commented, ""Well, that investment is not going to change a capital allocation or our behavior in our investment,"" in reference to the investment Sony had made as part of the agreement. Thus, we don't yet have any firm plans."" February 14 was the day of the earnings call. According to the terms of the merger that ZEEL and Sony agreed upon, Additionally, the Japanese behemoth was expected to contribute USD 1.5 billion to the combined company. He stated in the investor call that the company will keep pursuing organic development in line with its plan in India, where it conducts business through Culver Max Entertainment (formerly known as Sony Pictures Network India). The arrangement between Sony and ZEEL to combine its two Indian companies, Culver Max Entertainment and Bangla Entertainment Private Limited (BEPL), was terminated last month. Sony Group Corporation (SGC) claimed that ZEEL had not complied with the merger requirements and had filed for arbitration before SIAC, requesting a termination cost of USD 90 million (about Rs 748.5 crore). In a petition to the National Company Law Tribunal (NCLT), ZEEL requested that Sony Group be directed to...Over 700 million people watch the 26 channels that Sony Pictures Network India (SPNI), an indirect wholly-owned subsidiary of Sony Group Corporation, Japan, owns and operates in Hindi and numerous other languages. In addition, it offers live sports, movies, short films, as well as its own original and archived material, on its single OTT platform, Sony LIV. There are about 33 million people who watch it."
AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024 Madison
Over 700 million people watch the 26 channels that Sony Pictures Network India (SPNI), an indirect wholly-owned subsidiary of Sony Group Corporation, Japan, owns and operates in Hindi and numerous other languages. In addition, it offers live sports, movies, short films, as well as its own original and archived material, on its single OTT platform, Sony LIV. There are about 33 million people who watch it. Madison World Chairman Sam Balsara stated, "Whilst the outlook for AdEx in India is extremely strong in the mid-term and long-term, we are witnessing a slowdown in momentum in the short term because of India Inc's focus on quarterly profits." "This does not augur well for sustained growth in profits for Advertisers who should be focussing on volume growth." Video, social, display, e-commerce, and search will contribute 17% of the growth in digital advertising, which is expected to reach Rs 46,465 crore in 2024, according to the report. It is anticipated that digital would account for 42% of all ad spending, up from 40% now. The Indian Premier League (IPL) has increased its ad market size from Rs 450 crore to about Rs 1000 crore in 2023Connected TV advertising. Traditional media, which include TV, print, radio, outdoor, and cinema, are predicted to account for 58%, or Rs 64,545 crore, of all ad spends in 2024, despite the fact that digital is currently the leading advertising medium. However, it is anticipated that traditional advertising would no longer account for 60% of all advertising by 2023. PMAR predicts that TV Adex will increase by 8% to Rs 35,575 crore. It is anticipated that in 2024, its portion of total AdEx will drop from 33% in 2023 to 32%. Thanks to sports, TV AdEx increased by 7% in 2023 to reach Rs 32,886 crore. It is anticipated that in 2019, the print AdEx will surpass the pre-Covid estimates, rising by 7% to Rs 20,613 crore. Publications in Hindi, English, and Marathi are most common the amount of print advertising space in India.OOH AdEx is expected to expand by 13% in 2023 and by 15% in 2024, primarily as a result of elections, to reach Rs 4761 crore. After surpassing pre-Covid levels to achieve Rs. 2,272 crore, radio advertising revenue growth is predicted to climb at a rate of 12% in 2024 to reach Rs. 2549 crore. Cinema AdEx has increased 36% to Rs 776 crore, although it has yet to return to pre-COVID levels. By 2024, the medium is projected to have grown by 35% to Rs 1047 crore
