Top Trending Advertising/Media News & Highlights
Banking on attention: The need for BFSI marketing to engage customers between UPI and Instagram
The financial services sector is at a pivotal juncture as India moves closer to its Digital Bharat vision, with the expectations of a generation of digital natives reshaping legacy institutions. The FINIXX Summit & Awards 2025, which has as its forward-thinking topic "Reimagining BFSI: Powering Digital Bharat Goals," put this change front and center.In order to examine the changing relationship between technology, trust, and consumer engagement in the BFSI (Banking, Financial Services, and Insurance) industry, a diverse group of marketing experts, digital strategists, and financial innovators convened for the summit.Experts discussed how rapidly changing consumer behavior is upending traditional marketing strategies in a fascinating panel titled "The Next-Gen BFSI Consumer: Understanding & Engaging Digital-First Audiences." They also discussed what it will take to foster trust, loyalty, and meaningful engagement in an increasingly app-first and attention-deficit world. The panel, which was presided over by Teamology Softech and Media Services Vice President of Growth and Strategy Lawrence Suchitha, included marketing directors from top BFSI institutions: VP of Digital Marketing at HDFC Bank, Aashir Allana AVP of Social Media Marketing at Tata Capital, Nikita Dilip Gupta SBI General Insurance's Head of Marketing and CSR, Rathin Lahiri Varun Mundra, Motilal Oswal Financial Services' Head of Media & Innovations Vishal Lohia, Hybrid Associate Director of Sales."The BFSI landscape has decisively moved from branch-first to app-first engagement," said Lawrence Suchitha, who opened the debate. Consumers of today need digital experiences that are quick, simple, and integrated—all while maintaining the transparency and trust that have traditionally characterized our industry. "The next-gen customer has never seen a passbook or stepped inside a branch," said Aashir Allana of HDFC Bank, emphasizing the point. They view the bank as an app rather than a physical establishment.Allana asserts that modern consumers evaluate their banking experiences by comparing them to Netflix, Amazon, and Zepto rather than other banks. "They want Zepto-level speed and Netflix-level personalization." Despite their impatience and impulsivity, they have a strong research bent. They expect the application procedure to take three minutes, but they will spend hours comparing credit cards. He pointed out that because of this behavioral mismatch, marketers must reach users "somewhere between Instagram and a UPI app."
Published 16 Oct 2025 05:15 PM
As Q3 growth jumps 5.7%, Arthur Sadoun praises Publicis' AI-powered pace.
Building on its impressive organic growth of +5.7% for the third quarter of 2025 (Q3'25), Publicis Groupe has increased its prediction for organic growth for the entire year. The quarter's great performance outperformed the first half of 2025's high growth of +5.4%.The business has increased its forecast for organic growth in the full year (FY) 2025 to a new range of +5% to +5.5%. This represents an improvement over the original estimate of +4% to +5%. A number of factors, including consistent client spending (without any significant budget cuts or slowdowns) and growing demand for its AI-powered goods and services, underpin the decision to increase the outlook. Long-term scope development with current clients, a robust business environment for new ventures, and a more advantageous competitive environment are all important growth drivers.Arthur Sadoun, Publicis Groupe's chairman and CEO, "Q3 was yet another excellent quarter, exceeding forecasts, with no slowdown in customer demand. At Publicis, we are proving that artificial intelligence is not a pipe dream but rather a current reality that is propelling our expansion. We are demonstrating once more how our distinct AI-powered methodology may help us acquire market share and establish ourselves as a Category of One. We achieved organic growth of +5.7%, which significantly widened the gap with our counterparts by over 700bps2. In addition to not seeing any significant reductions in marketing expenditures, we also witnessed a surge in demand for our AI-powered goods and services. This was evident in our Epsilon-powered Connected advertising initiatives, which had high single-digit growth as a result of our capacity to use AI to link influencers, commerce, and paid advertising. Due to the growing demand for customized content, our AI production platform experienced double-digit growth. Additionally, Publicis Sapient maintained its favorable results for the second consecutive quarter thanks to our capacity to create agentic networks for clients that are looking to de-silo their own businesses.We anticipate that this upward trend will continue throughout Q4. Because of this, we are comfortable raising the higher end of our prediction to +5.5% for our 2025 organic growth guidance. Additionally, we are reporting that our already industry-leading margin has improved to just over 18% throughout the course of the year. With net new billings for the first nine months of the year already surpassing our 2024 total, we are now planning for 2026 because of our unparalleled new business track record. For the seventh consecutive year, we anticipate outperforming the industry the following year. I want to express my gratitude to our teams for their exceptional work in getting us to this point and to our clients for their ongoing trust.
Published 14 Oct 2025 05:28 PM
FINIXX Summit & Awards 2025: Transforming BFSI for a Bharat empowered by digital technology
The financial services industry is at the forefront of change as India moves closer to realizing its goal of having a digitally inclusive economy. The FINIXX Summit and Awards 2025 returns against this dynamic backdrop with the audacious and forward-thinking subject, "Reimagining BFSI: Powering Digital Bharat Goals." The FINIXX Summit and Awards 2025 will take place in Mumbai tomorrow, October 14.FINIXX Summit 2025, which is set to bring together some of the most prominent voices in banking, financial services, insurance (BFSI), fintech, and marketing in the nation, is expected to be more than just a forum for discussion; it seeks to incite change, foster trust, and establish new standards for how financial brands interact with a rapidly changing customer base.Examining how digitization, human-centric design, trust-building, and integrated marketing tactics are changing the game for financial institutions throughout India is the main goal of the summit. As the underserved, underbanked, and technologically savvy Bharat sector becomes a strategic priority, FINIXX 2025 urgently highlights inclusive and transformative innovation. The summit will examine topics that represent the industry's continuous development through keynote addresses, fireside chats, CXO panels, and real-world case studies. The agenda gives a broad overview of the future, covering topics like figuring out how AI and data are changing engagement and risk assessment, as well as deciphering the next wave of fintech disruption.The comprehensive approach of FINIXX 2025 is what makes it unique. Exposure to cross-functional viewpoints will enable attendees to go with more than just talking points—they will leave with practical frameworks. C-suite executives, marketing strategists, product developers, compliance officers, and digital growth architects who want to remain on top of trends are the target audience for this event.
Published 13 Oct 2025 04:59 PM
CNN-News18 dominates as the leading prime-time English news channel
CNN-News18 has reaffirmed its position as the unrivaled leader in India's English news sector. CNN-News18 reigns supreme in the primetime slot without any rivals, establishing the channel as unparalleled. The most recent BARC data reveals that CNN News18 commanded the prime time slot with a remarkable 64.4% market share, far surpassing its rivals, NDTV at 15.4% and Times The channel’s credibility and its capacity to provide accurate, timely, and impactful journalism that connects with its audience have contributed to this consistent performance. The channel’s robust performance is fueled by its dedication to providing precise information and showcasing elite news figures such as Zakka Jacob, Anand Narasimhan, Rahul Shivshankar, and Shivani Gupta. The channel guarantees thorough coverage of all significant national-interest news through its vast network of reporters nationwide.
Published 09 Oct 2025 04:10 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024 Madison
Over 700 million people watch the 26 channels that Sony Pictures Network India (SPNI), an indirect wholly-owned subsidiary of Sony Group Corporation, Japan, owns and operates in Hindi and numerous other languages. In addition, it offers live sports, movies, short films, as well as its own original and archived material, on its single OTT platform, Sony LIV. There are about 33 million people who watch it. Madison World Chairman Sam Balsara stated, "Whilst the outlook for AdEx in India is extremely strong in the mid-term and long-term, we are witnessing a slowdown in momentum in the short term because of India Inc's focus on quarterly profits." "This does not augur well for sustained growth in profits for Advertisers who should be focussing on volume growth." Video, social, display, e-commerce, and search will contribute 17% of the growth in digital advertising, which is expected to reach Rs 46,465 crore in 2024, according to the report. It is anticipated that digital would account for 42% of all ad spending, up from 40% now. The Indian Premier League (IPL) has increased its ad market size from Rs 450 crore to about Rs 1000 crore in 2023Connected TV advertising. Traditional media, which include TV, print, radio, outdoor, and cinema, are predicted to account for 58%, or Rs 64,545 crore, of all ad spends in 2024, despite the fact that digital is currently the leading advertising medium. However, it is anticipated that traditional advertising would no longer account for 60% of all advertising by 2023. PMAR predicts that TV Adex will increase by 8% to Rs 35,575 crore. It is anticipated that in 2024, its portion of total AdEx will drop from 33% in 2023 to 32%. Thanks to sports, TV AdEx increased by 7% in 2023 to reach Rs 32,886 crore. It is anticipated that in 2019, the print AdEx will surpass the pre-Covid estimates, rising by 7% to Rs 20,613 crore. Publications in Hindi, English, and Marathi are most common the amount of print advertising space in India.OOH AdEx is expected to expand by 13% in 2023 and by 15% in 2024, primarily as a result of elections, to reach Rs 4761 crore. After surpassing pre-Covid levels to achieve Rs. 2,272 crore, radio advertising revenue growth is predicted to climb at a rate of 12% in 2024 to reach Rs. 2549 crore. Cinema AdEx has increased 36% to Rs 776 crore, although it has yet to return to pre-COVID levels. By 2024, the medium is projected to have grown by 35% to Rs 1047 crore
Cricket, elections to help TV AdEx grow 8% in 2024
Today in Mumbai, prominent figures from the marketing and advertising fields as well as leaders in the industry launched the Pitch Madison Advertising Report (PMAR). The study makes projections about media and advertising sector ad spending that will enable companies to completely transform their approach to marketing. The Pitch Madison Advertising Report predicts that linear TV will rise this year as big, established marketers still have faith in TV's ability to establish brands. "In 2024, we anticipate that TV will add an additional Rs 2,700 crore and grow by 8%, reaching a total of Rs 35,575 crore." TV will, however, lose 1% of the market share with this growth and end up at 32%, according to the research. The report further revealed that TV AdEx is under pressure as there is a growing perception that the very large lower middle class is under severe financial pressure and is being forced to buy and spend less. The report added that the reluctance of start-ups to finance expensive large-format shows, which are very profitable for broadcasters, is putting enormous pressure on TV ADEX. On the other hand, consumption of FMCG televisions is expected to increase year-on-year to drive volume growth. Positive factors that can drive the growth of TV AdEx are belief in the branding power of television, cricket tournaments IPL and ICC Men's T. 20 Cricket World Cup and general elections e.g.. The PMAR provides insights and forecasts for the future by analysing the amount and usage of advertising funds over the previous year. It seeks to comprehend the difficulties and possibilities that face marketers and the print, broadcast, radio, out-of-home, online, and film industries. PMAR's comprehensive data and insights allow advertisers, media planners/buyers, and brands to evaluate the previous year and make informed plans for the upcoming one. For information on current market trends and significant advancements across a range of media, media owners, marketers, and specialists in media buying and planning should consult this report.
Governing Council for ABBY One Show Awards 2024 announced
The full list of AGC members for the ABBY One Show Awards 2024 has been released by the Advertising Club and Advertising Agencies Association of India. The Grand Hyatt, Bambolim in Goa will host the 55th edition of the ABBY One Show Awards on May 29, 30, and 31st, 2024, during Goafest. The whole AGC membership list for the ABBY One Show Awards 2024 is as follows: Ajay Kakar is a member of The Advertising Club's managing committee and the chairperson of the ABBY One Show Awards 2024 awards governing council. Group CEO of FCB for India and South Asia and Co-Chair of the Awards Governing Council for the ABBY One Show Awards 2024 is Dheeraj Sinha. Ajay Chandwani, Member of The Advertising Club's Management Committee and Strategic Brand Consultant. Executive Director of McCann World Group India, Alok Lall Subramanyeswar S., Group CEO, MullenLowe Lintas Group & Chief Strategy Officer - APAC, MullenLowe Global Sonia Huria, Head Communications - APAC, Prime Video The Indian Association of Advertising Agencies: Prasanth Kumar, CEO of GroupM, South Asia, and President of the Advertising Agencies Association of India Goafest 2024's Chairperson, Jaideep Gandhi Havas Media CEO Mohit Joshi Madison World Chairman Sam Balsara Rana Barua, Group CEO of Havas India, South East, and North Asia and President of The Advertising Club, spoke on the highly renowned Awards Governing Council. "The ABBY One Show Awards have strengthened South Asia's, particularly India's, standing in the international arena in addition to honouring creative brilliance over the years. It is essential that we bring attention to work that is worthy, creative, inventive, and pertinent to society and culture. The prizes have fostered talent and raised awareness of previously unimaginable work. We are looking forward to this edition and know that the Awards Governing Council has a challenging task ahead of it considering the calibre and volume of work that has been displayed over the previous year.
On World Radio Day, Radio City Celebrates 100 Saal Radiopanti Ke.
Today, in honor of World Radio Day, Radio City—India's first private radio station—celebrates '100 saal radiopanti ke!' with a digitalization strategy. The radio station has adopted a well-balanced strategy to develop the brand's personality by providing innovative and distinctive programming for all of its audience across numerous genres. This allows it to extend beyond the 39 cities in which it presently operates.Since its founding 23 years ago, Radio City has undergone continuous change as it has come to understand how important it is to develop cutting-edge tactics in order to stay competitive. Its motto is "Rag Rag Mein Daude City," and its catchy song, #CitykiNayiVibe, exudes an alluring and trendy mood.Since radio has a strong local character and is listened to by 88% of Millennials and Gen Xers, it is a reliable and interesting medium. About 61% of radio listeners say that listening to the radio can lift their spirits and make them feel more connected to others. In order to remain relevant and educational while still connecting with its audience, Radio City provides a wide range of well crafted shows that address a variety of age groups, moods, and everyday necessities.In addition to being a top destination for quality music, the network offers humor programming via Babber Sher & Joke Studio and hosts the hit series Love Guru, which centers on a man who serves as both a personal therapist and a buddy you need at all times. Additionally, it offers its audience comfort with its spiritual broadcasts and the Taste Series & Food Cast, which transport listeners on a delectable culinary adventure. Radio City has led innovation with their AI-powered RJ Sia in order to remain relevant to its Gen Z listeners. With movie reviews and celebrity interviews, Blockbuster Sunday is a feature that engages and entertains listeners. For timely updates on what's going in both sectors, Radio City's conversations on technology and cars are highly sought-after. It also has educational"As we commemorate '100 saal radiopanti ke!' on World Radio Day, our station stands proud, embodying the enduring spirit of radio," adds Mr. Ashit Kukian, CEO of Radio City. Our journey is a reflection of our great sense of brand responsibility, as well as our unshakable commitment to the fundamental qualities of radio as a medium—it is always changing yet firmly anchored in tradition. Our approach to radigitalization shows how, although changing with the times, our fundamental principles have not changed. Reaching 93 million people, we work to adjust to shifting audience tastes with relevant dialogues, interactive segments, and interesting presenters across terrestrial, digital, and on-air platforms. As a brand, we are committed to striking a balance between entertainment and accountability."In celebration of "100 saal radiopanti ke!," Radio City reiterates its dedication to enhancing listeners' lives in the digital era while upholding the eternal history of radio. The station continues to be a reliable friend, offering listeners of all ages solace, a sense of community, and important information.February 13, Mumbai (Maharashtra) [India]: Today, in honor of World Radio Day, Radio City—India's first private radio station—celebrates '100 saal radiopanti ke!' with a digitalization strategy.
Malvika Sahay has joined The Westin Mumbai Garden City as Director of Operations.
The Westin Mumbai Garden City is pleased to announce Malvika Sahay's appointment to the position of Director of Operations. Malvika has a long history in the hospitality sector and brings a plethora of knowledge and a successful track record to her current position.Malvika Sahay has a lengthy career spanning multiple luxury hotels and is a highly successful professional in the hospitality industry. Malvika has a strong and extensive skill set, including shown proficiency in team management, food and beverage operations, and customer service. Her job at The Westin Mumbai Garden City is further strengthened by her acute awareness of industry trends and hospitality management.Prior to joining The Westin Mumbai Garden City, Malvika was a key player at Marriott International, The Ritz-Carlton Bangalore, JW Marriott Kolkata and Bengaluru.Malvika completed the demanding Taj Management Program Training, which enhanced her academic knowledge with real-world insights, and she holds a Bachelor of Hotel Management degree from the Welcomgroup Graduate School of Hotel Management, Manipal. Malvika Sahay will supervise the daily operations of The Westin Mumbai Garden City in her new role as Director of Operations. She will make sure that all services are executed smoothly and uphold the hotel's dedication to providing outstanding guest experiences. Speaking of her passions, she is utterly enthralled with the natural world's wonders and seeks out unique experiences via wildlife and adventure travel.We are delighted to welcome Malvika Sahay to The Westin Mumbai Garden City and look forward to her leading us to new heights in operational efficiency and guest satisfaction.The Westin Mumbai Garden City is pleased to announce Malvika Sahay's appointment to the position of Director of Operations. Malvika has a long history in the hospitality sector and brings a plethora of knowledge and a successful track record to her current position.
UK Police Search Hotel After Knife-wielding Man Is Seen
At an English hotel, a man was seen wandering around brandishing a big "knife" close to the elevators, which sparked panic. After multiple complaints from witnesses, armed police officers arrived at the location in Enderby, Leicestershire, shortly afterward. But when police realized that the weapon was simply a wand that belonged to a Harry Potter fan, they were astounded, according to the BBC. Following the entertaining incident, Leicestershire Police joked on Facebook that "there was no sign of Voldemort." They did not, however, specify which hotel the incident took place at. A Blaby police representative wrote: "This morning, a male individual inside a large hotel in Enderby was reported to have 'a large knife', so I went there with several firearms officers. We swiftly ascertained that it was a wand-wielding Harry Potter fan after making inquiries. Fortunately, nobody was hurt, and "Voldemort" showed no signs of appearing. Online users were amused and laughed at the Facebook post, and some took advantage of the situation to make puns and jokes about Harry Potter. A user made a joke, asking, "Are you being serious?" "So many missed opportunities for Harry Potter puns," another person said."You know, I wish there were more of these reports," remarked the third. However, these are dangerous times when it comes to knives; you can never be too cautious! I'm relieved that nobody is in danger and that instead of making people smile or laugh. Another four said, ''Expecto Patrol-man." Another said, ''I should use greater caution the next time I go out with my wands.''
#TakeBoldCareOfHer from Bold Care and Ranveer Singh breaks taboos.
Bollywood star Ranveer Singh has joined Bold Care as a co-founder and has been working behind the scenes for the company for more than a year. Bold Care is India's leading sexual health and wellness brand. They have announced the launch of their original and clever campaign, #TakeBoldCareOfHer. Bold Care hopes to mainstream the discussion around men's sexual health through this campaign. Bold Care's novel approach seeks to transform the way society views men's sexual health concerns and emphasizes how prevalent yet manageable these difficulties are.Johnny Sins, a well-known internet personality, is also a part of the campaign; this is his first-ever advertisement for an Indian company. The humorous parody of a regular Indian TV drama in the marketing film is sure to leave spectators stunned. It deftly addresses the problem at hand, normalizes it with amusing scenes, and offers a solution that has been validated by science. Directed by Ayappa KM, the advertisement was written by Tanmay Bhat, Devaiah Bopanna, and their team. Tanmay and Ayappa have previously collaborated on a number of effective advertising projects, such as the Rahul Dravid x CRED commercial. One of the top production companies for advertisements in the nation, Earlyman Films, produced the brand film.With this ad, Bold Care is speaking to men who have long suffered from sexual health issues in silence out of humiliation, fear, and judgment—a turning point in the history of Indian brands. This kind project seeks to dispel outmoded stereotypes, putting taboo subjects in the public eye and conveying the message that support is always there and you are not alone!Bold Care is paving the path for the Indian market to provide men with simple, real, and practical answers to their sexual health issues. Over 15 lakh men in India have trusted them for their covert two-day delivery of their high-quality items.Bold Care's co-founder Rajat Jadhav offered his thoughts on the creative strategy of the campaign, saying: "We want to challenge the stigma around men's sexual health in India with #TakeBoldCareofHer. Our goal has always been to establish new categories in this field and start candid discussions about sexual health. We provide solutions that are supported by science to assist men in resolving their sexual health concerns. Jadhav continues.Co-Founder of Bold Care Ranveer Singh says, "I sincerely hope to use my influence to raise awareness and have a positive impact here." More than just words, the Bold Care campaign is a project I am personally committed to, and I am here to alter the way we think about men's sexual health, with the goal of affecting millions of lives nationwide and bringing about real solutions.”
Answer Me by Banana Balloon Wins Top Prize at ONE Screen 2023
After Susan Credle was named Creative Advisor for FCB's parent firm, Interpublic Group of Cos., Andrés Ordóñez was hired as FCB's Global Chief Creative Officer.Until 2024, Credle will remain the FCB network's Creative Chair, working alongside Ordóñez to facilitate a seamless changeover. Andrés Ordóñez, a Colombian native with a strong creative background, is a driving force behind the expansion of the FCB network. Upon his debut at FCB Chicago in 2019, he came from Energy BBDO, where he was the Chief Creative Officer. Since then, the office has signed 40 new brands with contracts, including Danone, Terminix, and the US Postal Service.In addition, Ordóñez was named Pfizer's Lead Creative Partner in May of last year—a noteworthy accomplishment given Pfizer's standing as a major supplier of COVID-19 vaccines and booster doses. One of the agency's largest account acquisitions in 2023 was this cooperation.Ordóñez complimented Credle for her work in building the FCB brand and creating an environment that draws top talent in response to his new position. He announced that he intended to collaborate with worldwide CEO Tyler Turnbull to strengthen the worldwide network and show clients that innovation propels economic expansion.The Global CEO of FCB, Tyler Turnbull, stressed the company's unwavering dedication to enabling each agency to flourish on its own. He emphasized the value of ongoing development and innovation—a mindset ingrained by Credle—and emphasized the agency's emphasis on assisting its staff in producing exceptional work.Under Turnbull and Ordóñez's direction, FCB is committed to upholding its reputation for innovation and encouraging teamwork throughout its network, as evidenced by Ordóñez's appointment.Director Joaquin Salim, who collaborated with Capitolio Caracas on "Aleros [Pompeii]" for the band La Vida Boheme, is among the other top winners. The music video took home the Best of Region: Latin America and the Craft awards for editing and remote production.Havas New York won Best of Region-North America for their work on behalf of The Harris Project, "You Don't Know the Half of it." The piece also took up a Drama genre award. This year's Best of Region-Europe award was not chosen.
Andrés Ordóñez is appointed Global Chief Creative Officer of FCB.
After Susan Credle was named Creative Advisor for FCB's parent firm, Interpublic Group of Cos., Andrés Ordóñez was hired as FCB's Global Chief Creative Officer.Until 2024, Credle will remain the FCB network's Creative Chair, working alongside Ordóñez to facilitate a seamless changeover. Andrés Ordóñez, a Colombian native with a strong creative background, is a driving force behind the expansion of the FCB network. Upon his debut at FCB Chicago in 2019, he came from Energy BBDO, where he was the Chief Creative Officer. Since then, the office has signed 40 new brands with contracts, including Danone, Terminix, and the US Postal Service.In addition, Ordóñez was named Pfizer's Lead Creative Partner in May of last year—a noteworthy accomplishment given Pfizer's standing as a major supplier of COVID-19 vaccines and booster doses. One of the agency's largest account acquisitions in 2023 was this cooperation.Ordóñez complimented Credle for her work in building the FCB brand and creating an environment that draws top talent in response to his new position. He announced that he intended to collaborate with worldwide CEO Tyler Turnbull to strengthen the worldwide network and show clients that innovation propels economic expansion.The Global CEO of FCB, Tyler Turnbull, stressed the company's unwavering dedication to enabling each agency to flourish on its own. He emphasized the value of ongoing development and innovation—a mindset ingrained by Credle—and emphasized the agency's emphasis on assisting its staff in producing exceptional work.Under Turnbull and Ordóñez's direction, FCB is committed to upholding its reputation for innovation and encouraging teamwork throughout its network, as evidenced by Ordóñez's appointment.
The Impact of Taylor Swift on Super Bowl Ads
With the Super Bowl approaching, millions of Americans will gather on Sunday to indulge in a shared national pastime: watching television commercials. The NFL season finale, which features the Kansas City Chiefs and San Francisco 49ers, is the biggest event of the year for the US advertising industry.In 2023, businesses will spend an average of $7 million for a 30-second commercial in front of 115 million viewers.Large companies face a formidable challenge this year as megastar Taylor Swift, who is flying in from a concert in Tokyo to see her boyfriend perform, competes for attention.It's anticipated that her relationship with Kansas City tight end Travis Kelce will propel viewership to all-time highs, with teens and tweens snagging a spot on the family sofa to watch their idol support her man from a lavish box. Because the Super Bowl is one of the few occasions when a politically divided and culturally dispersed country comes together in front of one show, advertisers are willing to spend outrageous sums of money.More than 100 million people can watch simultaneously on any other medium, according to Charles Taylor, a marketing professor at Villanova University. "This is similar to the past, when a campaign involving advertisements could reach the majority of Americans. There simply isn't another place for us to do that today,"
Esha Deol and husband Bharat Takhtani confirm their divorce.
News on Esha Deol Bharat Takhtani's divorce: Esha Deol, a Bollywood actress and the daughter of Dharmendra and Hema Malini, has been in the news for a while now because of her personal life. Media reports suggested for a long time that things were not going well between the two.In the meantime, it has been reported that Esha Deol has officially declared her 12-year marriage to Bharat Takhtani ended in divorce. Esha and Bharat formally announced their choice on February 6.Fans of Esha are a little taken aback by the revelation. Fans of the actress are extremely shocked by her decision. 2012 saw Esha and Bharat tie the knot after a protracted courtship. Radhya and Miraya are the names of their two daughters, whom they both have. Their respective love stories are on par with a movie's plot.In addition, Bharat Takhtani, Esha's husband, is a well-known businessman who has also appeared in a few Telugu movies. Simultaneously, Esha made her debut in the industry with the 2002 release of "Koi Mere Dil Se Poochhe."Following her marriage to Bharat Takhtani, Esha had turned away from the film business. But the actress has now decided that she wants to return to the big screen. Esha last appeared in the movie "Dua." The actress had previously stated that she would like to be included in "Dhoom 4" as well.In a joint statement, Esha Deol and Bharat Takhtani announced their divorce. In 2012, they got married. Esha Deol and her spouse Bharat Takhtani announced their divorce after eleven years of marriage. The pair stated in a joint statement that their split is "amicable."After 11 years of marriage, Esha Deol and her spouse Bharat Takhtani have announced their divorce. The couple announced their "amicable" separation in a joint statement. Esha, the daughter of Bollywood actors Dharmendra and Hema Malini, has made the decision to divorce her spouse after more than ten years of marriage.
Hoaxes, fake news, clickbait - The legal implications and ethical considerations
Although shockvertising certainly draws attention, it raises the question of whether it is a necessary evil for significant topics or if it runs the risk of taking advantage of tragedies and undermining public confidence in causes and businesses.Gaurav Arora, Co-Founder of Social Panga, notes that it is important to distinguish between shock advertising and the dissemination of fake news in the instance of Poonam Pandey's fake death, which was purportedly done to raise awareness about cervical cancer. He claims that the incidence raises questions about the authenticity of digital platforms as well as the veracity of advertising. It emphasizes how difficult it is to tell the truth in the digital age. He continues, "Shock advertising can raise awareness of significant issues, but it needs to be used with caution to preserve credibility for businesses and causes.When shock tactics backfire: The advertising industry may learn from the Poonam Pandey hoax case Heta Desai Baandal, Managing Director, Sociomark, believes that shock advertising is like a double-edged sword: while it certainly draws attention and generates conversation, brands must exercise caution to ensure their messages resonate authentically with their audience and uphold the integrity of the causes they support. Shock advertising may be an effective strategy for bringing attention to significant issues if used carefully and within acceptable bounds, but striking the correct balance takes a sophisticated approach."We now know what transpired when Poonam Pandey followed suit, or rather, we are still learning. If Shah Rukh Khan followed suit, what might happen? And if Rashmika Mandanna followed suit, what would happen? What would happen if Nayantara or Mohanlal followed suit? What would happen if Tata or Apple followed suit? I hope that everyone involved understands the message, says Origami Creative co-founder and director Laeeq Ali.According to Ovez Khan, CEO of Trivium Media Group, shockvertising is a contentious advertising strategy that uses unexpected, provocative, or disturbing components in campaigns to stand out from the crowd. It frequently aims to arouse strong feelings in viewers, enticing them to interact with the product or brand being promoted. When employing shockvertising tactics, it is imperative that a public figure such as Poonam Pandey retain an ethical and responsible stance. We must exercise caution and give our audience's sensitivity first priority. In an attempt to defend the ad, Poonam said that its goal was to raise awareness of cervical cancer. Poonam attempted to craft a campaign that would strike a deep chord with her supporters by fusing shock with a poignant story.Although shockvertising certainly draws attention, it raises the question of whether it is a necessary evil for significant topics or if it runs the risk of taking advantage of tragedies and undermining public confidence in causes and businesses. Gaurav Arora, Co-Founder of Social Panga, notes that it is important to distinguish between shock advertising and the dissemination of fake news in the instance of Poonam Pandey's fake death, which was purportedly done to raise awareness about cervical cancer. He claims that the incidence raises questions about the authenticity of digital platforms as well as the veracity of advertising. It emphasizes how difficult it is to tell the truth in the digital age. He continues, "Shock advertising can raise awareness of significant issues, but it needs to be used with caution to preserve credibility for businesses and causes. Read additionally: When shock maneuvers
Samosa Singh premieres their first commercial with Sunil Grover.
The very talented Indian actor and comedian Sunil Grover is the star of Samosa Singh's first commercial film, which is being released today. Samosa Singh is a trailblazer in the Indian snacking industry. Through a whimsical and humorous storyline, the movie perfectly encapsulates the essence of delicious samosas.The one-minute ad showcases Sunil Grover's excellent comedic timing and kind demeanor, which are consistent with Samosa Singh's dedication to making tasty, high-quality samosas. The movie displays the exhilaration and delight that go hand in hand with childhood reminiscence."This partnership is a celebration of the joy, flavor, and uniqueness that come in every mouthful of Samosa Singh—it's more than just a marketing campaign. The founder of Samosa Singh, Shikar Singh, continued, "We believe that this partnership will not only make the audience laugh but also highlight Samosa Singh's commitment to provide delight with crispy, savory samosa.""We are excited to release our first ad film, and having the versatile Sunil Grover on board makes it more special," said Nidhi Singh, co-founder of Samosa Singh. We believe that this relationship will resonate with our target demographic because of his charm and wit, which perfectly match the essence of our brand.As time goes on, Samosa Singh continues to lead the way in producing distinctive and delectable samosa experiences. Their most recent partnership with Sunil Grover is proof of their commitment to giving both new and returning customers an amazing culinary experience along with a fun adventure.Snack industry player Syamosa Singh announces the release of its first commercial film, starring comedian and actor Sunil Grover from India. Through a whimsical and humorous story, the movie seeks to encapsulate the essence of delicious samosas.The first commercial film for snack manufacturer Samosa Singh features Indian comedian and actor Sunil Grover. The film uses a lighthearted and humorous story to try and capture the essence of samosas.The company released a one-minute commercial that showcases Grover's comedic timing and amiable demeanor, which are in line with Samosa Singh's dedication to making samosas. The movie aims to capture the exhilaration and delight that come with childhood reminiscence. This partnership celebrates the joy, flavor, and uniqueness of each and every bite of Samosa Singh rather than just being a marketing gimmick. The founder of Samosa Singh, Shikar Singh, stated, "We think that this partnership would not only make the audience laugh but also leave a lasting taste and impression, underscoring Samosa Singh's dedication to offer delight with crispy, savory samosa."
WhatsApp will add support for cross-platform messaging
Cross-platform messaging support will soon be added to Meta's messaging app, which already supports end-to-end encryption (E2EE). Third-party chat support will enable users of other messaging apps to text WhatsApp users. Meta has stated that this feature will only be available to users who voluntarily sign up, in order to avoid cross-service spamming. The organization has confirmed that it is working to make cross-platform messaging possible ahead of the EU's March 6 deadline for the Digital Markets Act (DMA).Users will be able to send messages with different kinds of attachments when WhatsApp's upcoming chat interoperability is activated, WhatsApp Engineering Director Dick Brouwer told Wired. Messages received from users on other platforms will be reported to them through a new "Third Party Chats" section at the top of their chat list, which will also distinguish between chats that are encrypted with WhatsApp's E2EE technology and those that are not. Other chat platforms can connect to the Meta-owned chat platform in order to send and receive messages, and encrypt messages using the open source Signal Protocol. This allows them to message users of WhatsApp. According to Brouwer, WhatsApp is documenting its client-server protocol, which will enable other chat services to establish direct connections between their clients and WhatsApp's servers in order to send messages to users on different platforms. According to the report, the third party chat feature will not support regular SMS messages. Calling and group chats across chat platforms will not be possible this year, in contrast to individual chats. Furthermore, according to Brouwer, the features of WhatsApp chats will advance more slowly than those of third-party chats. In order to avoid spam and scams, users will also need to explicitly consent to receive chats from third-party platforms.
Gupta, Rajendra Prasad Selected as the New Advocate General of Rajasthan
Governor Kalraj Mishra approved the nomination of Senior Advocate Rajendra Prasad Gupta as the new Advocate General of Rajasthan.Governor Kalraj Mishra approved the nomination of Senior Advocate Rajendra Prasad Gupta as the new Advocate General of Rajasthan. As the replacement for the outgoing governor in December, this nomination represents a major shift in the legal leadership of the state. As MS Singhvi's replacement, Rajendra Prasad Gupta begins a new chapter in his tenure as Rajasthan's 19th Advocate General.Rajendra Prasad Gupta's Journey Rajendra Prasad Gupta was born on June 4, 1962, in Reed Village, Parbatsar Tehsil, Nagaur District. His educational and professional background is remarkable. After completing his schooling in his village, Gupta went on to seek higher education. He graduated in 1981 with a degree in business and then in 1985 obtained an LLB from Rajasthan University. His academic accomplishments didn't end there; in 1986, he also graduated with a degree in chartered accounting, demonstrating his broad skill set and commitment to his career. An Historical View of Rajasthan's Advocate General The States Reorganization Act of 1956, which created the State of Rajasthan and the Rajasthan High Court, also established the Office of the Advocate General of Rajasthan. As the state's first Advocate General, the late Shri G.C. Kasliwal, has had the privilege of representing the Government of Rajasthan in legal matters from the office's founding. The Rajasthan High Court has its main seat in Jodhpur and a division bench in Jaipur.Function and Role of the Advocate General Article 165 of the Indian Constitution designates the Advocate General as a constitutional authority, whose job it is to counsel the State Government on legal issues. This crucial position entails carrying out legal responsibilities as directed by the Governor and carrying out tasks authorized by the Constitution or any other active legislation. The Governor appoints the Advocate General to the position, and the Governor sets the Advocate General's salary.Legislative Authority and Obligations The Advocate General may attend State Legislature sessions and contribute to the legislative process without having a vote, as per Article 177 of the Constitution. Because of his special position, the Advocate General can provide legal insights into legislative talks, improving the quality and ensuring that the legislative framework complies with legal requirements.
Ranveer Singh becomes a Brand Ambassador and Stakeholder at boAt.
The well-known lifestyle brand boAt has attracted the attention of Bollywood actor Ranveer Singh, who has invested in the company and is now the official spokesperson for its audio products.The well-known lifestyle brand boAt has attracted the attention of Bollywood actor Ranveer Singh, who has invested in the company and is now the official spokesperson for its audio products. With this relationship, boAt makes a calculated strategic move by adding Singh to their esteemed roster of brand ambassadors, which already includes well-known athletes and celebrities.A Well-Moved Investment More than just a business move, Ranveer Singh's investment in boAt is a team effort to transform the audio experience for the Indian market, with a focus on the Gen Z and Millennial markets. Singh is well-known for his lively demeanor and strong affinity for music, thus it is anticipated that his involvement would infuse the brand with new life and inventiveness.Several of the biggest figures in the entertainment and sports industries, including Kiara Advani, Rashmika Mandanna, and cricket players Shreyas Iyer, Hardik Pandya, KL Rahul, and Jemimah Rodrigues, are now boAt's brand ambassadors thanks to the addition of Ranveer Singh. This group of brand ambassadors embodies boAt's dedication to creating a brand that appeals to young people and those who are young at heart. The Partnership's Vision Co-founder and chief marketing officer of boAt, Aman Gupta, expressed his excitement at having Ranveer Singh on the team. Singh's contagious enthusiasm and love of music were emphasized by Gupta as important components that perfectly complement the tenets of boAt. With an emphasis on innovation, high-quality sound, and community building, boAt's objective to improve the audio experience in India is recognized as validated by this relationship.Ranveer Singh expressed his excitement in collaborating with boAt, highlighting the company's dedication to excellent sound quality and its strong affinity for the younger demographic. To Singh, contributing to the cause of "amplifying the sound of India like never before" is the main motivation behind investing in boAt."Lost in Nirvana" Initiative The "Lost in Nirvana" campaign, which was designed and carried out in conjunction with the creative firm Talented, marked the beginning of the partnership. The campaign consists of commercial films that highlight the remarkable qualities of the Nirvana line, including its 120-hour battery life, boAt distinctive sound, and active noise cancellation technology. In the ad, Ranveer Singh presents himself in a distinctive and never-before-seen avatar, inviting viewers to join him on a musical trip.BoAt's Tour and Provisions Established in 2015 by Aman Gupta and Sameer Mehta, boAt has quickly become a well-known brand in the wearable technology industry, providing a wide variety of devices such as speakers, smartwatches, and headphones. The business has raised $177 million in funding thus far, indicating strong growth and promise in the cutthroat industry.
After becoming a father, Imran Khan recalls leaving Bollywood and realizing he had to work on himself in order to be the
Imran Khan revealed that he gave up his career as an actor because he wanted to be the best version of himself following the birth of his daughter Imara.Thanks to the internet, Imran Khan, who voluntarily left the film industry nine years ago, is beginning to prepare a comeback. The actor who was paired opposite Ranbir Kapoor garnered attention again after an innocuous remark on an Instagram post. Imran is now making baby strides toward turning to face the camera once more. Imran revealed in a recent interview that he began viewing his life and profession from a different angle after becoming a father and realized he needed to be the greatest version of himself for his daughter, even though being an actor was nearly in the way of that.Imran, who last starred alongside Kangana Ranaut in Katti Batti (2015), revealed in an interview with Vogue that he "hit a low in 2016 where I felt broken inside." Recognizing his advantages, Imran stated that at one point in his life, he was pondering some philosophical issues about life and that, as a well-known actor, he did not have to worry about money by the time he was thirty."I wasn't passionate about it enough to want to put in the effort to pursue it at that point, so it wasn't my career," he stated. For an actor who made a highly successful start in 2008 with Jaane Tu, Imran endured a run of failures. This was an odd turn, Ya Jaane Na. Imran discussed how becoming a father influenced him, saying, "I had recently become a father and thought, 'This is valuable.'" I consider this to be quite serious. For Imara, I tried to be the best version of myself. And that's when he realized what his true purpose in life was. "I made the decision that acting was no longer my profession. I had to take care of myself now, feel my best and be at my strongest for myImran wed Avantika, his former spouse, in 2011, and the two welcomed their daughter Imara into the world in 2014. 2019 saw the couple's divorce.
Sad about Javed Akhtars animal remarks, Sandeep Reddy Vanga claims that watching Mirzapur by Farhan Akhtar will make people throw up.
Javed Akhtar criticized Animal, according to Sandeep Reddy Vanga, without seeing the whole movie. In addition, he counseled Akhtar to keep an eye on his abusive son Farhan Akhtar's Mirzapur.The portrayal of toxic masculinity in Sandeep Reddy Vanga's "Animal," starring Ranbir Kapoor as Ranvijay, drew criticism. Writer-lyricist Javed Akhtar deemed these movies risky. Sandeep responded by pleading with Akhtar to keep an eye on his son Farhan Akhtar's output before criticizing his movie."It is very clear that he did not watch the film," Sandeep stated in an interview with Siddharth Kannan. That comment makes it quite evident that he did not watch the entire movie. What can I say about someone who is speaking without having seen the movie? You naturally feel horrible since it is obvious that he hasn't watched the movie. But it's not just about him—if someone is hurling stones at a work of art, shouldn't they first consider their surroundings?"Why didn't he tell Farhan Akhtar the same thing when he was producing Mirzapur," he went on. Although I haven't watched the entire program, Duniya bhar ke gaali Mirzapur ek show mai hai. If you watch the Telugu translation of the show, you will feel like throwing up. Why doesn't he review his son's work?Speaking about Animal, Akhtar recently declared, "It's dangerous if a man asks a woman to lick his shoe or if a man says it's okay to slap a woman in a movie that becomes a huge hit." In the contentious scene, Zoya, played by Tripti Dimri, was shown being asked to lick Ranbir's shoe.Netflix, an over-the-top platform, recently published the film Animal. In addition, Bobby Deol, Anil Kapoor, and Rashmika Mandanna are featured in the movie. Over 900 crores of rupees have been made worldwide from Animal.
