The Impact of Taylor Swift on Super Bowl Ads

With the Super Bowl approaching, millions of Americans will gather on Sunday to indulge in a shared national pastime: watching television commercials. The NFL season finale, which features the Kansas City Chiefs and San Francisco 49ers, is the biggest event of the year for the US advertising industry.In 2023, businesses will spend an average of $7 million for a 30-second commercial in front of 115 million viewers.Large companies face a formidable challenge this year as megastar Taylor Swift, who is flying in from a concert in Tokyo to see her boyfriend perform, competes for attention.It's anticipated that her relationship with Kansas City tight end Travis Kelce will propel viewership to all-time highs, with teens and tweens snagging a spot on the family sofa to watch their idol support her man from a lavish box. Because the Super Bowl is one of the few occasions when a politically divided and culturally dispersed country comes together in front of one show, advertisers are willing to spend outrageous sums of money.More than 100 million people can watch simultaneously on any other medium, according to Charles Taylor, a marketing professor at Villanova University.   "This is similar to the past, when a campaign involving advertisements could reach the majority of Americans. There simply isn't another place for us to do that today,"       

Esha Deol and husband Bharat Takhtani confirm their divorce.

News on Esha Deol Bharat Takhtani's divorce: Esha Deol, a Bollywood actress and the daughter of Dharmendra and Hema Malini, has been in the news for a while now because of her personal life. Media reports suggested for a long time that things were not going well between the two.In the meantime, it has been reported that Esha Deol has officially declared her 12-year marriage to Bharat Takhtani ended in divorce. Esha and Bharat formally announced their choice on February 6.Fans of Esha are a little taken aback by the revelation. Fans of the actress are extremely shocked by her decision. 2012 saw Esha and Bharat tie the knot after a protracted courtship. Radhya and Miraya are the names of their two daughters, whom they both have. Their respective love stories are on par with a movie's plot.In addition, Bharat Takhtani, Esha's husband, is a well-known businessman who has also appeared in a few Telugu movies. Simultaneously, Esha made her debut in the industry with the 2002 release of "Koi Mere Dil Se Poochhe."Following her marriage to Bharat Takhtani, Esha had turned away from the film business. But the actress has now decided that she wants to return to the big screen. Esha last appeared in the movie "Dua." The actress had previously stated that she would like to be included in "Dhoom 4" as well.In a joint statement, Esha Deol and Bharat Takhtani announced their divorce. In 2012, they got married. Esha Deol and her spouse Bharat Takhtani announced their divorce after eleven years of marriage. The pair stated in a joint statement that their split is "amicable."After 11 years of marriage, Esha Deol and her spouse Bharat Takhtani have announced their divorce. The couple announced their "amicable" separation in a joint statement. Esha, the daughter of Bollywood actors Dharmendra and Hema Malini, has made the decision to divorce her spouse after more than ten years of marriage.  

Hoaxes, fake news, clickbait - The legal implications and ethical considerations

Although shockvertising certainly draws attention, it raises the question of whether it is a necessary evil for significant topics or if it runs the risk of taking advantage of tragedies and undermining public confidence in causes and businesses.Gaurav Arora, Co-Founder of Social Panga, notes that it is important to distinguish between shock advertising and the dissemination of fake news in the instance of Poonam Pandey's fake death, which was purportedly done to raise awareness about cervical cancer. He claims that the incidence raises questions about the authenticity of digital platforms as well as the veracity of advertising. It emphasizes how difficult it is to tell the truth in the digital age. He continues, "Shock advertising can raise awareness of significant issues, but it needs to be used with caution to preserve credibility for businesses and causes.When shock tactics backfire: The advertising industry may learn from the Poonam Pandey hoax case Heta Desai Baandal, Managing Director, Sociomark, believes that shock advertising is like a double-edged sword: while it certainly draws attention and generates conversation, brands must exercise caution to ensure their messages resonate authentically with their audience and uphold the integrity of the causes they support. Shock advertising may be an effective strategy for bringing attention to significant issues if used carefully and within acceptable bounds, but striking the correct balance takes a sophisticated approach."We now know what transpired when Poonam Pandey followed suit, or rather, we are still learning. If Shah Rukh Khan followed suit, what might happen? And if Rashmika Mandanna followed suit, what would happen? What would happen if Nayantara or Mohanlal followed suit? What would happen if Tata or Apple followed suit? I hope that everyone involved understands the message, says Origami Creative co-founder and director Laeeq Ali.According to Ovez Khan, CEO of Trivium Media Group, shockvertising is a contentious advertising strategy that uses unexpected, provocative, or disturbing components in campaigns to stand out from the crowd. It frequently aims to arouse strong feelings in viewers, enticing them to interact with the product or brand being promoted. When employing shockvertising tactics, it is imperative that a public figure such as Poonam Pandey retain an ethical and responsible stance. We must exercise caution and give our audience's sensitivity first priority. In an attempt to defend the ad, Poonam said that its goal was to raise awareness of cervical cancer. Poonam attempted to craft a campaign that would strike a deep chord with her supporters by fusing shock with a poignant story.Although shockvertising certainly draws attention, it raises the question of whether it is a necessary evil for significant topics or if it runs the risk of taking advantage of tragedies and undermining public confidence in causes and businesses. Gaurav Arora, Co-Founder of Social Panga, notes that it is important to distinguish between shock advertising and the dissemination of fake news in the instance of Poonam Pandey's fake death, which was purportedly done to raise awareness about cervical cancer. He claims that the incidence raises questions about the authenticity of digital platforms as well as the veracity of advertising. It emphasizes how difficult it is to tell the truth in the digital age. He continues, "Shock advertising can raise awareness of significant issues, but it needs to be used with caution to preserve credibility for businesses and causes. Read additionally: When shock maneuvers  

Samosa Singh premieres their first commercial with Sunil Grover.

The very talented Indian actor and comedian Sunil Grover is the star of Samosa Singh's first commercial film, which is being released today. Samosa Singh is a trailblazer in the Indian snacking industry. Through a whimsical and humorous storyline, the movie perfectly encapsulates the essence of delicious samosas.The one-minute ad showcases Sunil Grover's excellent comedic timing and kind demeanor, which are consistent with Samosa Singh's dedication to making tasty, high-quality samosas. The movie displays the exhilaration and delight that go hand in hand with childhood reminiscence."This partnership is a celebration of the joy, flavor, and uniqueness that come in every mouthful of Samosa Singh—it's more than just a marketing campaign. The founder of Samosa Singh, Shikar Singh, continued, "We believe that this partnership will not only make the audience laugh but also highlight Samosa Singh's commitment to provide delight with crispy, savory samosa.""We are excited to release our first ad film, and having the versatile Sunil Grover on board makes it more special," said Nidhi Singh, co-founder of Samosa Singh. We believe that this relationship will resonate with our target demographic because of his charm and wit, which perfectly match the essence of our brand.As time goes on, Samosa Singh continues to lead the way in producing distinctive and delectable samosa experiences. Their most recent partnership with Sunil Grover is proof of their commitment to giving both new and returning customers an amazing culinary experience along with a fun adventure.Snack industry player Syamosa Singh announces the release of its first commercial film, starring comedian and actor Sunil Grover from India. Through a whimsical and humorous story, the movie seeks to encapsulate the essence of delicious samosas.The first commercial film for snack manufacturer Samosa Singh features Indian comedian and actor Sunil Grover. The film uses a lighthearted and humorous story to try and capture the essence of samosas.The company released a one-minute commercial that showcases Grover's comedic timing and amiable demeanor, which are in line with Samosa Singh's dedication to making samosas. The movie aims to capture the exhilaration and delight that come with childhood reminiscence. This partnership celebrates the joy, flavor, and uniqueness of each and every bite of Samosa Singh rather than just being a marketing gimmick. The founder of Samosa Singh, Shikar Singh, stated, "We think that this partnership would not only make the audience laugh but also leave a lasting taste and impression, underscoring Samosa Singh's dedication to offer delight with crispy, savory samosa."  

WhatsApp will add support for cross-platform messaging

Cross-platform messaging support will soon be added to Meta's messaging app, which already supports end-to-end encryption (E2EE). Third-party chat support will enable users of other messaging apps to text WhatsApp users. Meta has stated that this feature will only be available to users who voluntarily sign up, in order to avoid cross-service spamming. The organization has confirmed that it is working to make cross-platform messaging possible ahead of the EU's March 6 deadline for the Digital Markets Act (DMA).Users will be able to send messages with different kinds of attachments when WhatsApp's upcoming chat interoperability is activated, WhatsApp Engineering Director Dick Brouwer told Wired. Messages received from users on other platforms will be reported to them through a new "Third Party Chats" section at the top of their chat list, which will also distinguish between chats that are encrypted with WhatsApp's E2EE technology and those that are not.    Other chat platforms can connect to the Meta-owned chat platform in order to send and receive messages, and encrypt messages using the open source Signal Protocol. This allows them to message users of WhatsApp. According to Brouwer, WhatsApp is documenting its client-server protocol, which will enable other chat services to establish direct connections between their clients and WhatsApp's servers in order to send messages to users on different platforms. According to the report, the third party chat feature will not support regular SMS messages. Calling and group chats across chat platforms will not be possible this year, in contrast to individual chats. Furthermore, according to Brouwer, the features of WhatsApp chats will advance more slowly than those of third-party chats. In order to avoid spam and scams, users will also need to explicitly consent to receive chats from third-party platforms.

Gupta, Rajendra Prasad Selected as the New Advocate General of Rajasthan

Governor Kalraj Mishra approved the nomination of Senior Advocate Rajendra Prasad Gupta as the new Advocate General of Rajasthan.Governor Kalraj Mishra approved the nomination of Senior Advocate Rajendra Prasad Gupta as the new Advocate General of Rajasthan. As the replacement for the outgoing governor in December, this nomination represents a major shift in the legal leadership of the state. As MS Singhvi's replacement, Rajendra Prasad Gupta begins a new chapter in his tenure as Rajasthan's 19th Advocate General.Rajendra Prasad Gupta's Journey Rajendra Prasad Gupta was born on June 4, 1962, in Reed Village, Parbatsar Tehsil, Nagaur District. His educational and professional background is remarkable. After completing his schooling in his village, Gupta went on to seek higher education. He graduated in 1981 with a degree in business and then in 1985 obtained an LLB from Rajasthan University. His academic accomplishments didn't end there; in 1986, he also graduated with a degree in chartered accounting, demonstrating his broad skill set and commitment to his career. An Historical View of Rajasthan's Advocate General The States Reorganization Act of 1956, which created the State of Rajasthan and the Rajasthan High Court, also established the Office of the Advocate General of Rajasthan. As the state's first Advocate General, the late Shri G.C. Kasliwal, has had the privilege of representing the Government of Rajasthan in legal matters from the office's founding. The Rajasthan High Court has its main seat in Jodhpur and a division bench in Jaipur.Function and Role of the Advocate General Article 165 of the Indian Constitution designates the Advocate General as a constitutional authority, whose job it is to counsel the State Government on legal issues. This crucial position entails carrying out legal responsibilities as directed by the Governor and carrying out tasks authorized by the Constitution or any other active legislation. The Governor appoints the Advocate General to the position, and the Governor sets the Advocate General's salary.Legislative Authority and Obligations The Advocate General may attend State Legislature sessions and contribute to the legislative process without having a vote, as per Article 177 of the Constitution. Because of his special position, the Advocate General can provide legal insights into legislative talks, improving the quality and ensuring that the legislative framework complies with legal requirements.  

Ranveer Singh becomes a Brand Ambassador and Stakeholder at boAt.

The well-known lifestyle brand boAt has attracted the attention of Bollywood actor Ranveer Singh, who has invested in the company and is now the official spokesperson for its audio products.The well-known lifestyle brand boAt has attracted the attention of Bollywood actor Ranveer Singh, who has invested in the company and is now the official spokesperson for its audio products. With this relationship, boAt makes a calculated strategic move by adding Singh to their esteemed roster of brand ambassadors, which already includes well-known athletes and celebrities.A Well-Moved Investment More than just a business move, Ranveer Singh's investment in boAt is a team effort to transform the audio experience for the Indian market, with a focus on the Gen Z and Millennial markets. Singh is well-known for his lively demeanor and strong affinity for music, thus it is anticipated that his involvement would infuse the brand with new life and inventiveness.Several of the biggest figures in the entertainment and sports industries, including Kiara Advani, Rashmika Mandanna, and cricket players Shreyas Iyer, Hardik Pandya, KL Rahul, and Jemimah Rodrigues, are now boAt's brand ambassadors thanks to the addition of Ranveer Singh. This group of brand ambassadors embodies boAt's dedication to creating a brand that appeals to young people and those who are young at heart. The Partnership's Vision Co-founder and chief marketing officer of boAt, Aman Gupta, expressed his excitement at having Ranveer Singh on the team. Singh's contagious enthusiasm and love of music were emphasized by Gupta as important components that perfectly complement the tenets of boAt. With an emphasis on innovation, high-quality sound, and community building, boAt's objective to improve the audio experience in India is recognized as validated by this relationship.Ranveer Singh expressed his excitement in collaborating with boAt, highlighting the company's dedication to excellent sound quality and its strong affinity for the younger demographic. To Singh, contributing to the cause of "amplifying the sound of India like never before" is the main motivation behind investing in boAt."Lost in Nirvana" Initiative The "Lost in Nirvana" campaign, which was designed and carried out in conjunction with the creative firm Talented, marked the beginning of the partnership. The campaign consists of commercial films that highlight the remarkable qualities of the Nirvana line, including its 120-hour battery life, boAt distinctive sound, and active noise cancellation technology. In the ad, Ranveer Singh presents himself in a distinctive and never-before-seen avatar, inviting viewers to join him on a musical trip.BoAt's Tour and Provisions Established in 2015 by Aman Gupta and Sameer Mehta, boAt has quickly become a well-known brand in the wearable technology industry, providing a wide variety of devices such as speakers, smartwatches, and headphones. The business has raised $177 million in funding thus far, indicating strong growth and promise in the cutthroat industry.  

After becoming a father, Imran Khan recalls leaving Bollywood and realizing he had to work on himself in order to be the

Imran Khan revealed that he gave up his career as an actor because he wanted to be the best version of himself following the birth of his daughter Imara.Thanks to the internet, Imran Khan, who voluntarily left the film industry nine years ago, is beginning to prepare a comeback. The actor who was paired opposite Ranbir Kapoor garnered attention again after an innocuous remark on an Instagram post. Imran is now making baby strides toward turning to face the camera once more. Imran revealed in a recent interview that he began viewing his life and profession from a different angle after becoming a father and realized he needed to be the greatest version of himself for his daughter, even though being an actor was nearly in the way of that.Imran, who last starred alongside Kangana Ranaut in Katti Batti (2015), revealed in an interview with Vogue that he "hit a low in 2016 where I felt broken inside." Recognizing his advantages, Imran stated that at one point in his life, he was pondering some philosophical issues about life and that, as a well-known actor, he did not have to worry about money by the time he was thirty."I wasn't passionate about it enough to want to put in the effort to pursue it at that point, so it wasn't my career," he stated. For an actor who made a highly successful start in 2008 with Jaane Tu, Imran endured a run of failures. This was an odd turn, Ya Jaane Na. Imran discussed how becoming a father influenced him, saying, "I had recently become a father and thought, 'This is valuable.'" I consider this to be quite serious. For Imara, I tried to be the best version of myself. And that's when he realized what his true purpose in life was. "I made the decision that acting was no longer my profession. I had to take care of myself now, feel my best and be at my strongest for myImran wed Avantika, his former spouse, in 2011, and the two welcomed their daughter Imara into the world in 2014. 2019 saw the couple's divorce.  

Sad about Javed Akhtars animal remarks, Sandeep Reddy Vanga claims that watching Mirzapur by Farhan Akhtar will make people throw up.

Javed Akhtar criticized Animal, according to Sandeep Reddy Vanga, without seeing the whole movie. In addition, he counseled Akhtar to keep an eye on his abusive son Farhan Akhtar's Mirzapur.The portrayal of toxic masculinity in Sandeep Reddy Vanga's "Animal," starring Ranbir Kapoor as Ranvijay, drew criticism. Writer-lyricist Javed Akhtar deemed these movies risky. Sandeep responded by pleading with Akhtar to keep an eye on his son Farhan Akhtar's output before criticizing his movie."It is very clear that he did not watch the film," Sandeep stated in an interview with Siddharth Kannan. That comment makes it quite evident that he did not watch the entire movie. What can I say about someone who is speaking without having seen the movie? You naturally feel horrible since it is obvious that he hasn't watched the movie. But it's not just about him—if someone is hurling stones at a work of art, shouldn't they first consider their surroundings?"Why didn't he tell Farhan Akhtar the same thing when he was producing Mirzapur," he went on. Although I haven't watched the entire program, Duniya bhar ke gaali Mirzapur ek show mai hai. If you watch the Telugu translation of the show, you will feel like throwing up. Why doesn't he review his son's work?Speaking about Animal, Akhtar recently declared, "It's dangerous if a man asks a woman to lick his shoe or if a man says it's okay to slap a woman in a movie that becomes a huge hit." In the contentious scene, Zoya, played by Tripti Dimri, was shown being asked to lick Ranbir's shoe.Netflix, an over-the-top platform, recently published the film Animal. In addition, Bobby Deol, Anil Kapoor, and Rashmika Mandanna are featured in the movie. Over 900 crores of rupees have been made worldwide from Animal.  

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The Chandigarh poll event was deemed a mockery of democracy by the Supreme Court.

The Supreme Court condemned the returning officer on Monday for alleged irregularities in the contentious Chandigarh mayoral election, which the BJP unexpectedly won 16–12 after the AAP–Congress coalition's eight votes were declared invalid. The court expressed its disgust at the way the returning officer "murdered democracy" by tampering with ballot papers before rejecting them.The Chandigarh mayor election vote papers and video footage were ordered to be turned over to the Punjab and Haryana High Court registrar by the Supreme Court.On Monday, the Supreme Court ordered that the registrar of the Punjab and Haryana High Court get all of the ballot papers and other original records, including the video footage, pertaining to the Chandigarh mayor elections."It's evident that the returning officer tampered with the ballots? Is he destroying democracy? The top court stated, "Can't allow democracy to be murdered like this," in response to a case filed by Kuldeep Dhalor, a councillor for the Aam Aadmi Party who had lost the mayoral race to Manoj Sonkar of the Bharatiya Janata Party. "This is an abomination of democracy," declared the highest court. The meeting of the Chandigarh Municipal Corporation, which was set for February 7, was also ordered to be postponed by the highest court.The presiding officer's decision to eliminate eight opposition votes helped the BJP win the mayoralty, as evidenced by the harsh statement made by the top court a few days later. Allegations of vote rigging were raised by the action.In the race for mayor, Sonkar defeated Kuldeep Kumar of the AAP with 16 votes to his opponent's 12. There were eight invalid votes.AAP council members squatted outside the municipal corporation building under the leadership of Sunny Ahluwalia, the party's co-incharge for Chandigarh."The goal of this relay hunger strike is to preserve democracy and oppose the BJP, which we believe is a vote thief." He declared that this demonstration will go on until the "fake" mayor is deposed and Presiding Officer Anil Masih is taken into custody.In anticipation of the Lok Sabha election, the Congress and the AAP had projected an easy victory for their alliance in the 35-member Chandigarh Municipal Corporation, viewing it as an early test for the opposition grouping in INDIA.  

The announcement of Kalyan Jewellers entry into Ayodhya

One of the most reputable and well-known jewelry businesses in India, Kalyan Jewellers, has announced that it would open its first showroom in Ayodhya on Friday, February 9. Shri Amitabh Bachchan, brand ambassador, will open the new shop at Civil Lines in Ayodhya. The inauguration is set to take place at 5:00 PM on Friday, February 9. With this event, the company will celebrate reaching its 250th showroom worldwide as well as entering the Ayodhya market. As of right now, the jewelry brand is present in four West Asian nations and 23 Indian states.Kalyan Jewellers is celebrating the introduction of its 250th store with a special promotion. The jewellery brand is providing 0% manufacturing charges for half the purchase value, with a minimum purchase value of Rs. 1 lakh*. The Kalyan Special Gold Board Rate, which is the lowest on the market and consistent throughout all of the company's showrooms, will also be applicable. These deals are only available for a short time.In addition, Kalyan Jewellers has stated that, in honor of the occasion, it will be launching a pre-booking deal for customers wishing to purchase jewelry for the impending Akshaya Tritiya celebration. The special Akshaya Tritiya pre-booking option will be accessible starting on February 9th.Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, made the following statement in response to the opening of the new showroom: "As a company, we have achieved huge milestones and taken major strides towards creating a holistic ecosystem to enhance the customer shopping experience." We are excited to share the news of our venture into Ayodhya, which has enormous unrealized potential and will accelerate our expansion. The company's recent expenditures in this area are a reflection of its dedication to improving its visibility in North India and increasing customer accessibility.The company's plan to increase its retail presence and operations in the area includes the opening of a showroom in Ayodhya, which will increase customer accessibility to the brand and fuel its growth. A wide variety of designs from Kalyan Jewellers' numerous collections will be on display in the store. Modern amenities and a top-notch atmosphere are what guests can anticipate, offering an unmatched experience.Every piece of jewellery that Kalyan Jewellers sells is BIS hallmarked and goes through several purity tests. The Kalyan Jewellers 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of jewelry, comprehensive product information, and open exchange and buy-back policies, will also be given to customers. This certification is evidence of the brand's dedication to provide its devoted clientele with the best possible service.Additionally, popular house brands from Kalyan will be available in the showroom, such as Rang (precious stone jewelry), Anokhi (uncut diamonds), Apoorva (diamonds for special occasions), Muhurat (wedding jewelry line), Mudhra (handcrafted antique jewelry), Nimah (temple jewelry), Glo (dancing diamonds), Ziah (solitaire-like diamond jewelry), and the recently launched Lila (colored stones and diamond jewelry).  

Relaxed Maharashtra dance bar regulations could increase alcohol sales

According to industry analysts and executives, the Supreme Court's relaxation of the rules controlling the state's dance bars could temporarily increase sales of alcoholic beverages in Maharashtra.The prohibition was repealed by the supreme court in 2015, opening the door for these clubs to obtain licenses—with the requirement that the shows not be pornographic.But as per a series of appeals filed by hotel and restaurant operators, a 2016 Maharashtra law effectively outlawed any kind of dancing.The Maharashtra Prohibition of Obscene Dancing in Hotels, Restaurants, and Bar Rooms and Protection of Dignity of Women Act, 2016, was maintained by the Supreme Court on Thursday, albeit with certain modifications.It eliminated rules including the need for a divider between the bar and performance space and the prohibition against selling alcohol on the dance stage.It's going to open up another sales channel, so it will help right away. Because spirits were so expensive, dance clubs were major consumers of beer. However, spirit consumption may increase if they are permitted and some are modernized, according to Deepak Roy, executive vice chairman of Allied Blenders and Distillers Pvt. Ltd (ABD).Sales of all types of alcohol—including wine, beer, and spirits—were negatively impacted in 2017 by the Supreme Court's decision to outlaw the selling of alcohol close to highways. Since then, Maharashtra has had two additional setbacks. The Maharashtra government sharply raised the excise charge on beer at the end of 2017, which hurt sales in 2018. Additionally, as of January 1, 2019, the excise duty on spirits was increased by 5% for minor brands and by 20–25% for premium and mid-sized brands."It seems like there will be more low- and mid-end spirits at dance clubs. Although I don't think there are too many premium spirits on the market, Abneesh Roy, senior vice president at Edelweiss Securities, stated that it is undoubtedly good for the sector as a whole.According to a Mumbai-based industry expert, dance bars used to account for a significant portion of volume sales during their peak, and the relaxation should help, particularly for beer sales. When these venues were at their busiest, dance bars supplied almost 20% of Mumbai's beer consumption, according to the above-mentioned executive, who spoke under anonymity. According to the CEO, there were about 3,500 of them in the city alone.The director general of the All India Brewers Association, Shobhan Roy, does not anticipate any notable changes in beer consumption, though."Dance bars are limited to Mumbai." They're largely in the suburbs even there. Although it's not a big channel, it adds one more avenue for consumption," Roy stated.The mid- and lower-end segments will profit the most, but even they won't gain much. Dance bars' patrons used to frequent them for both entertainment and alcohol consumption, but after they closed, they would have found another place to go, according to Pramod Krishna, a former leader of the Confederation of Indian Alcoholic Beverage Companies and current independent consultant for the alcohol business.  

Soon, Pulkit Samrat and Kriti Kharbanda will wed. Going over their love story again

The upcoming nuptials of Pulkit Samrat and Kriti Kharbanda have prompted 'roka' rumors recently. (Image: Instagram/Ria Samrat Luthra)Although the pair hasn't revealed much about their marriage, they frequently post pictures of their family. (Image: Instagram/Ria Samrat Luthra)Bollywood couple Pulkit Samrat and Kriti Kharbanda have taken their relationship to the next level by becoming officially engaged after dating for years. Although the couple has not yet released an official statement, Pulkit posted a touching photo from their engagement ceremony to his Instagram story.In an interview, actor Pulkit Samrat revealed his and fiancée Kriti Kharbanda's plans to get married and how much they enjoy "staying best friends" in their relationship.Since many Bollywood couples have recently tied the knot, actor Pulkit Samrat was also questioned about when he planned to wed his partner, actor Kriti Kharbanda. The actor sidestepped the topic by calling the two of them "best friends" and stating that marriage occasionally tends to alter that equation.For almost three years, Pulkit and Kriti have been in a relationship. Together, the two have acted in Veerey Ki Wedding, Taish, and Pagalpanti. Despite their tendency to keep their marital plans to themselves, the two have been rather transparent about their romance.Pulkit recently said, "Mera toh funda simple hai (My funda is simple), as long as you are living as best friends things are sorted," in response to a query on marriage in an interview with Bombay Times. In this manner, "Your arguments and love are all friendly" (aapke jhagde aur pyaar friends wale hote hai). This equation between the two people occasionally changes when marriage is involved. Therefore, why worry so much if you are surrounded by your closest friends?The actor went on to discuss how their relationship works well together. "As closest friends or partners, we encourage one another to advance personally and concentrate on our careers. We're both driven, ambitious people. We need that ongoing encouragement since we have made our fair share of mistakes in our careers. She is a blessing in my life because she helps me stay focused and centered. To be the finest versions of ourselves so that we may be even better for one other is what we are doing right now, he said.Currently in production is Fukrey 3, the third entry in Pulkit's popular franchise. Suswagatam Khushmadeed is another project he is working on. In the meantime, Kriti will be starring in her first Malayalam film this year, Alone, starring opposite Mohanlal.  

Animal Sandeep Reddy Vangas political views and craft are equally immature.

Scene after credits: Sandeep Reddy Vanga's Animal is about as irredeemable as they come; it is intellectually bankrupt, morally repugnant, and stylistically incompetent.The film Animal, starring Ranbir Kapoor, is unbearably long. It starts with the protagonist, Ranvijay, marching into his father's steel mill and being literally put on a pedestal. There, he gives a passionate speech about honor and commitment while the business, Swastik Steel, is nicely positioned against a swastika in the background. Ranvijay is furious because his father just made it through a vicious attack. He lifts his right arm in the middle of his diatribe and commands his subjects to take an oath. In just a few minutes, director Sandeep Reddy Vanga's tribute to Adolf Hitler's Nuremberg rallies is over. You're a little taken aback and wonder, "Was this movie made by a child?"In contrast to Vanga's first picture, the effortlessly enraged Kabir Singh, Animal seems to have been made with offense in mind. However, as is often the case, insincerity is easily recognized. People were incensed by Kabir Singh's misogyny mostly because it seemed as though the film was determined to give its disturbed protagonist a free pass. The most provocative scenes are woven into the plot of Animal, a far more stylized and hence more challenging to watch picture, rather than the plot being provocative in and of itself. Ranvijay marches into a school carrying a loaded assault gun, tells his sweetheart to kiss his shoe, and gives a woman a lecture about menstruation. This kind of fake edginess leads to a movie where a phallic machineThe film portrays the natural neediness of its director, which is embodied in Ranvijay's never-ending need for his father's love, who isn't there. In the days after Animal's premiere—this was, after all, the period when he became a superstar—Vanga's principal grievance was that reviewers didn't find the film to be very good. Vanga never referenced Animal's hundreds of crores in earnings, even as the rest of his colleagues used the movie's box office numbers to defend its reckless politics, as if that mattered. He was staring at his Moby-Dick, and he was probably never going to get the critical appreciation that he appeared to realize in real time.And although though Vanga had just recently come to grips with this very likely truth, he was still having fits and insisted that Animal's "craft" should be valued separately from its themes. But let's talk about the filmmaking for the sake of argument. Vanga has refuted claims that he plagiarized Oldboy in Animal's pre-interval action block, but anyone who have watched Park Chan-wook's groundbreaking movie, a modern tragedy about the futility of retribution, would understand Vanga's motivation. Aside from the obvious spectacle of Choi Min-sik slicing through a swarm of foes, what really set Oldboy's iconic corridor battle sequence apart was the meticulously staged single shot that was captured on film.Since then, corridor fight scenes have become more and more prevalent; some of the best imitations can be seen in Marvel's Daredevil and Gareth Evans' The Raid. These two projects seemed to realize that the staging, not the location, was what gave Oldboy's pivotal battle scene its incredible intensity. Conversely, Vanga decides to keep the claustrophobic setting (as well as the axe) but eliminates the element that first gave the scene its unique quality. The action is hacked to pieces, with so many cuts that it would make a butcher blush, as though the director himself took an axe to the film.  

After a viral video of a student being beaten went viral, Rahat Fateh Ali Khan responded. When I apologized to him, he began to cry.

In a now-viral video, singer Rahat Fateh Ali Khan is shown beating a man in a room over a "bottle." He explained the incident by saying the man was his apprentice.Speaking candidly, Rahat Fateh Ali Khan discussed a recently circulated video in which he was seen striking Naveed Hasnain with a shoe. Speaking with Adeel Asif on his podcast, the Pakistani artist expressed his regret to Naveed, referring to him as his "protege" or "shagird." He had already addressed the issue after receiving backlash on social media for supposedly physically torturing his protégé.Rahat apologized to Adeel for the incident and said, "I did apologize to him." Saying, "Ustaad ji (Sir), why are you doing this?" he broke down in tears. "Jaise role hota hai, baap ka," remarked the 49-year-old. Shagird ki jarurat hai baap hone ki baap. I am his instructor; humne woh role hi adaa kia hai. I've taken on the part of his dad).He continued by saying that he has been covering the costs of his employee's wedding and medical care for their family. Rahat was shown repeatedly kicking and slapping the worker with his shoe over a "bottle" in the widely shared video. He later clarified that it was "pir sahab ka dum ka paani (holy water)" in response to the many taunts he received.On trolls, Rahat Fateh Ali Khan The Pakistani singer responded to the trolling by saying, "He is my protege, and I accepted that I scolded and trashed him." I apologized afterwards. It was good up until this point, but now people are making fun of it. In actuality, though, he was carrying my holy water. People do not realize how serious the issue is. Since it concerns my spiritual guide, it is a very serious problem for me.Rahat Fateh Ali Khan, identifying the man as his pupil, was shown on the video striking and slapping him. "Where is my bottle?" he continued asking him. Rahat then referred to the event as a "internal matter" involving a boss and his worker. "What you have witnessed in these movies pertains to a dispute that exists inside between a shagird (protege) and a ustaad (master). We give our proteges a lot of praise when they perform well, and we penalize them when they make mistakes. In a different video that included Hasnain and his father, he clarified, "I had apologized to him at the same time."  

Overview for 2024 It is expected that the advertising market in India will reach a value of US$15.84 billion.

The Indian advertising industry has had a remarkable resurgence, outpacing forecasts and positioning itself as one of the fastest-growing sectors globally. It emerged as the fastest-growing market in the top 10 in 2023, taking eighth place in the worldwide ad expenditure rankings. Although the digital advertising business was initially predicted to develop at a moderate rate of 8–10% in the fiscal year 2022–2023, it exceeded predictions. Digital ad spending is expected to more than quadruple, reaching US$ 21 billion by 2027–2028, driven by economic tailwinds in 2023–2024.The growth of internet and smartphone users has caused a digital change in India's advertising industry. This has spurred a booming digital ad market that is expected to grow at a 12.3% annual rate to reach US$ 7.9 billion by 2027, according to IBEF. The internet and digital platforms are dominant, yet TV and traditional marketing still have a place. With 30% of advertising spending (about Rs. 8,757 crore or US$ 1.05 billion), social media takes the lead, followed by online video at 28% (almost Rs. 8,319 crore or US$ 1 billion). Display banners make up 16% (Rs. 4,816 crore or US$ 579.2 million) and paid search accounts for 23% (Rs. 6,895 crore or US$ 892.23 million).What's in store for 2024? For long-term business growth, the dynamic Indian digital marketing environment necessitates ongoing awareness of changing trends. According to projections, by 2024, advertising income in India is expected to reach Rs. 394 billion (US$ 5.42 billion). COO of Red Matter Technologies Vaasu Gavarasana, mentor and coach for marketing at T-Hub and IIT Madras, says: "Look for big changes in marketing strategies, especially a rise in TV advertising that is predicted to reach Rs. 394 billion (US$ 4.89 billion) in 2024. Surpassing its international rivals, Out-of-Home (OOH) advertising is expected to expand at an astounding 9.9% CAGR. As with television, the digital sector is expected to make about 38% of India's total advertising revenue. Anticipate a significant increase in spending on social media marketing, driven byFurthermore, in view of the impending interim budget declaration on February 1st, 2024, Red Matter Technologies CEO and co-founder Srikant Rajasekharuni emphasizes that "the proposed tax reduction for digital platform advertising from 18% to a lower rate lies in a potential game-changer." At the moment, there is an 18% tax on digital advertisements, which is far more than the 5% tax on ads in print media. Taking into account the rapidly expanding digital market in India, the Indian budget must review and reduce taxes on digital media in order to promote advertising and further revenue growth.A number of issues will influence the state of digital marketing and advertising in 2024. With 40% of the market, television is expected to dominate the Indian media landscape. Print media, at 13%, and the rapidly growing OTT and gaming sectors, at 8%, will follow closely behind. With a Compound Annual Growth Rate (CAGR) of 24%, the advertising-based video on demand (AVoD) market is expected to grow significantly and reach a substantial US$ 2.6 billion by 2025. This environment is favorable for digital advertisements on these platforms.According to IBEF, 600–650 million Indians are expected to actively connect with short-form videos in the future, devoting 55–60 minutes of their day to this content. India is projected to overtake the US, Japan, and China as the world's four largest TV advertising markets by 2027. Furthermore, by that same year, mobile internet advertising is expected to account for 73% of all online advertising revenue in India, further reshaping the constantly shifting landscape of digital advertising.   These advancements herald a new era of interactive marketing and innovation and mark a turning point for digital advertising, affecting companies at all levels. The future seems like a dynamic environment where companies looking to succeed will need to strategically adapt to new trends.  

Google parent Alphabets share price drops 6 percentas ad revenue declines and capex increases.

Wall Street was let down by Alphabet on Tuesday when the company revealed that this year it would be spending more on things like servers that fuel artificial intelligence, despite the fact that holiday-season advertising sales fell short of forecasts.After hours trading saw a 6% decline in Alphabet shares. Alphabet's dominant businesses, Google and YouTube, have been up against competition for advertising budgets from other online platforms like Facebook, Instagram, TikTok, and Amazon.com, all against the backdrop of conflicting U.S. economic indications.The company's fourth-quarter ad revenue increased to $65.5 billion from $59.0 billion the previous year, with retail sales being a bright light. Based on LSEG statistics, that fell short of analysts' average projection of $66.1 billion.According to Thomas Monteiro, an analyst at Investing.com, "Alphabet's disappointing ad revenue numbers suggest that corporations worldwide are still uncertain about the pace of interest rate cuts from global central banks."Google, the creator of the technology that laid the groundwork for the current AI boom, is engaged in conflict with two major competitors in the market: OpenAI, the company that created ChatGPT, and Microsoft, which supports it.Microsoft's Azure grew faster in the same period that Google Cloud's revenue exceeded Wall Street forecasts and growth resumed with a boost from AI.Such AI demands significant investments in data centers, servers, and research. Alphabet's capital expenditures surged by 45% to $11 billion, the biggest level in years. During a conference call with analysts, Chief Financial Officer Ruth Porat stated that this year's capital expenditures will be significantly higher than those of 2023.Technology companies have been reducing staff and shutting down non-priority initiatives in order to save expenses. According to Porat, Alphabet anticipates spending $700 million on severance-related costs in the first quarter.Google is giving its ChatGPT competitor Bard access to a potent model suite dubbed Gemini. A agreement to invest up to $2 billion in the well-known AI firm Anthropic was also made, as it attempts to lure clients away from more established cloud rivals Microsoft and Amazon. Additionally, it is giving advertisers control over Gemini to maintain their financial support for Google's search division.However, because ad purchasers may be deterred by geopolitical and economic uncertainties, AI's boost to advertising may still be some way off. Alphabet's AI initiatives are being investigated by the US, and Google is preparing to file an appeal of a significant antitrust lawsuit that it lost. Alphabet reported $20.7 billion in profit for the fourth quarter."BETTER THAN AN AGENT" During the analyst call, Alphabet CEO Sundar Pichai highlighted the advancements made with AI in various areas of the company, such as posing new queries that Google can skillfully handle. Since OpenAI's November 2022 announcement of ChatGPT, which demonstrated to the public how so-called generative AI can create fresh text and graphics with a single command, a frenzy has engulfed the technology industry. The possibility of AI "agents" managing human demands with more autonomy has also increased with advancements.When asked about Google Assistant, the company's digital assistant, Pichai stated that artificial intelligence (AI) "allows us to act more like an agent over time" and "go beyond answers and follow through for users even more." Investor interest in Google Cloud has increased as Alphabet concentrates on artificial intelligence. The segment turned a quarterly profit for the first time last year, but as clients reduced their cloud expenditure, sales growth slowed. While Google has promoted competing technologies, Microsoft has been a formidable foe, integrating AI into its cloud and productivity suite, which has long been adopted by corporations.Pichai informed investors that cloud expansion was being encouraged by generative AI. With $9.2 billion in sales for the most recent quarter, Google Cloud exceeded analyst projections of $8.9 billion. While it was less than the 32% growth in the same quarter last year, cloud revenue growth had resumed its upward trajectory from the previous quarter, reaching 25.7%. Azure, Microsoft's cloud platform, saw a 30% increase in sales, the company announced on Tuesday.LSEG data shows that Alphabet's total revenue for the quarter ended December 31 was $86.3 billion, versus projections of $85.3 billion.  

Easy cardio exercises by Malaika Arora to get a flat, toned abdomen

Bollywood’s original yogini, Malaika Arora, also known as the chaiyya chaiyya girl, is renowned for her extreme levels of fitness. Her passion for fitness stems from the fact that she mixes easy-to-do cardio exercises into her regimen. Malaika uses skipping, a great aerobic workout that increases heart health, burns calories, and develops coordination, in her routine. Malaika customizes her exercise regimen to suit her tastes and degree of fitness, and she displays her fitness cards for public viewing every Monday.Her most recent Instagram post demonstrates how she works out cardio first thing in the morning to burn fat and maintain her toned, slender figure. Malaika, who was wearing a yellow short exercise outfit, exuded confidence and encouraged everyone to strive for better personal growth. She captioned her inspirational video, saying, "Always killing it, this one  Starting the week off with some fun cardio and a dose of Casper's energy."Here are a few of the cardio workouts she usually incorporates before beginning her exercise program:A fantastic cardiovascular exercise that raises heart rate and improves cardiovascular system function is skipping. This generally strengthens the heart and increases stamina. Jumping rope offers a complete exercise and is an excellent way to burn calories. It helps burn calories quickly, which can help you lose weight and keep it off.Among other muscular areas, jumping jacks exercise the arms, shoulders, core, and legs. This is an intense, full-body workout that increases muscle tone and strength. Exercises like jumping jacks are simple and accessible because they don't call for any additional equipment.Mountain climbers burn calories throughout their ascents because they partake in strenuous physical activity, which aids in weight management and fat loss. The lower back, obliques, and abdominal muscles of mountain climbers are strengthened by their constant use of their core muscles. This enhances the stability and support of the spine and the core.Without any equipment, you can do Russian twists; alternatively, you can use a medicine ball or weight. They can therefore be used and are suitable for at-home training. Russian twists are an effective way to burn calories and get a flat stomach when included in a full workout program.Malaika's go-to workout is the in-and-out activity, sometimes known as jackknife sit-ups or V-ups. They are an effective abdominal exercise that strengthen the rectus abdominis and hip flexors. In-and-outs, like many abdominal exercises, aid in burning calories, which is beneficial for anyone attempting to reduce weight or improve their general physical condition.Pop squats are a great exercise to acquire a flat tummy like Malaika because they mix strength and aerobic elements, which burn calories. Pop squats work the complete body, not only the lower body but also the upper and core during the jumping and landing stages.