Man Mixes Noodles With His Bare Hands, the Internet Says

Whether it's a formal wedding, a small get-together, or a birthday party, food is always a crucial component. Delicious food elevates any celebration and makes it even more memorable. While food enthusiasts prioritize taste, cleanliness is just as vital. A man can be seen making noodles at a counter in what looks to be a formal occasion in a recent video that has gone viral on Instagram. But he chooses to use a spoon and his bare hands rather than a ladle. You did indeed read that right. His hands, covered in noodles, are seen repeatedly mixing the dish in a wok full of noodles. In the comments section after watching the video, some people voiced concerns about hygiene."Aaj se barat ka khana khana band," a user commented. [I'm going to stop eating at weddings going forward.]"Mai meri bhains ko aise hi chaara deta hu" was said by another. "I feed my buffalo like this." "Bhaiya ak plate jo hatho ke uper laga hai...dena mughe kachre me dalna hai," was written in a comment. [Brother, please hand me a plate full of the noodles you're holding. I must dispose of it in the trash.] The sentiment on social media was "Main nhi khaungi [I will not eat]". Some said it was "yuckkkk."  Someone uttered, "Set me free to yahi milega." [You can only get this here for no cost.] "Rehne de Bhai tu maat bana chow mein [Never mind, brother, don't make noodles]," said another. A video demonstrating unsanitary eating habits has previously gone viral on Instagram. A video tour of a commercial bakery that was unsettling and revealed questionable practices was previously publicized. In the video, an employee can be seen shoving eggs into a bucket and then pouring the questionable concoction into a machine. Remarkably, the bakery uses food coloring essence to mimic the taste of chocolate instead of cocoa powder. 

Digidarts drives the digital mandate for HomeSharp

"The performance marketing firm Digidarts has teamed with HomeSharp, a luxury real estate site based in Mumbai. With the help of creative marketing funnels and data-driven, strategic targeting, Digidarts is poised to increase HomeSharp's visibility to the right kind of customers. The founder of HomeSharp, Yazad R. Irani, comments on the collaboration: ""Our collaboration with Digidarts is based on a shared dedication to accuracy and quality."" Our mission to not only meet but exceed the expectations of Mumbai's discerning homebuyers is closely aligned with Digidarts' skill in engaging with a discerning consumer base, as we set out to reinvent the luxury real estate sector. This partnership represents our common goal of smoothly converting the ambitious ambitions of Mumbai's elite into concrete realities, going beyond simple strategic alignment. As a team, we're not just creating relationships; we're creating heirlooms."" Digidarts creator Siddhartha Vanvani expresses his excitement, saying, "We are thrilled to work with HomeSharp. Yazad has developed a ground-breaking strategy that might fundamentally alter India's luxury real estate market. Our objective is to establish HomeSharp as a leader in the luxury real estate space by streamlining the user acquisition process and using BullsEye tactics to break into the real estate sector. By fusing cutting-edge technology with knowledge of luxury real estate and real estate development, HomeSharp's smart home-buying approach seeks to make the transaction enjoyable and unforgettable. With the goal of better achieving their goal of offering luxury houses to a wider range of consumers, HomeSharp has teamed up with 360° performance marketing agency Digidarts to strengthen their brand recognition and data-driven marketing techniques. With their renowned BullsEye performance marketing solutions, Digidarts spearheads HomeSharp's digital marketing initiatives and promotes the idea that every person should have an easy time buying their ideal house."

Amazon miniTV awards listening and digital customer support mandate to GOZOOP HAWK

"As part of the mandate, the team will be in charge of exploiting online interactions to drive stronger consumer insights and increase customer happiness. The listening and digital response management responsibilities for Amazon miniTV have been awarded to GOZOOP HAWK, a customer care and online reputation management agency under the GOZOOP Group. GOZOOP HAWK's primary duties under the mandate will be to manage digital customer support, keep an eye on online brand chatter, measure sentiments, magnify positive stories, provide prompt resolutions, and derive actionable business insights for the brand by comprehending and tracking meaningful web conversations to satisfy customers. A vast collection of well-liked web series, films, and reality shows in a variety of genres, including romance, comedy, slice-of-life, and thrillers, are available on Amazon miniTV. The content is dubbed into English. ORM is a crucial part of reputation management and brand promotion, according to Aruna Daryanani, Director and Business Head of Amazon miniTV. We may further bolster our brand visibility with the appropriate plan, brainstorming, and innovative thinking. Our collaboration with GOZOOP HAWK excites us, and we look forward to leveraging their knowledge to keep improving the consumer experience. Hawkk has consistently proven to be able to provide some of the most unusual listening and online customer support solutions, according to Premkumar Iyer, President of GOZOOP HAWK. The collaboration works because of this tendency to push boundaries and Amazon miniTV's disruptive strategy in the dynamic OTT market. We have previously completed some excellent work, such as turning the entire response management strategy around for Amazon miniTV's recent debut of K-dramas translating to Korean, leading to a change in outreach. We want to continue working with them on such unusual projects in the future. "

Social Beat bags Sukoon’s digital mandate

"Mumbai: Sukoon, the top chain of mental health hospitals in India, has awarded the digital marketing mandate to Social Beat, a digital marketing agency renowned for its creative approaches and exceptional outcomes. The mandate, which was acquired during a multi-agency pitch, will entail managing, planning, and strategizing the brand's digital initiatives overall. All digital marketing efforts will be handled by Social Beat, with an emphasis on high-quality lead generation and hospital admission in Sukoon. Using a variety of digital platforms, the agency will reimagine the brand's digital experience and strive toward digital performance goals. ""With our expertise, our primary focus will be on artfully communicating the brand's offerings and their benefits to a diverse and nuanced audience by leveraging our entire gamut of digital solutions,"" stated Vikas Chawla, co-founder of Social Beat. fulfill the objectives of increasing admission to Sukoon facilities and generating excellent leads. We are thrilled and eager to contribute to Sukoon's main aims and business objectives as well as establish the brand as one that consumers will remember easily. ""We are confident that Social Beat, with their expertise and capabilities in digital marketing and social media campaigns, will help us optimally spread our message and reach out to a wider audience across the country,"" stated Kanishk Gupta, co-founder and chief operating officer of Sukoon. We firmly think that our partnership with Social Beat would enable us to expand, establish new standards in the field of mental health treatment, and spread awareness of our brand's values throughout India."

At Jackky Bhagnani and Rakul Preet Singhs sangeet, Shilpa Shetty and Raj Kundra dance.

The celebrations for Rakul Preet Singh and Jackky Bhagnani's marriage have started. On Tuesday in Goa, the couple threw a sangeet night for the guests. Shilpa Shetty and husband Raj Kundra can be seen lighting the stage on fire with their dance moves to the song Mundian To Bach Ke in a widely shared video from the event. In the video, Shilpa and Raj are seen twinnning in black. It was earlier reported by Pinkvilla that Raj and Shilpa would be performing at Rakul and Jackky's wedding. It also stated that Jackky's father Vashu Bhagnani and Raj Kundra have a long-standing friendship, and Jackky is close friends with Shilpa.Additionally, Shilpa Shetty posted a video to her Instagram story wherein she flaunts her OOTN. In the video, she can be heard saying, "Ready to Rock 'N' Roll." According to a Pinkvilla report, Riteish Deshmukh and Bhumi Pednekar hosted the sangeet ceremony. The report also stated that a number of Bollywood songs were performed, including Pehle Bhi Main from Animal and Tumse Milke Dil Ka Hai Jo Haal from the same movie, both featuring Shah Rukh Khan. It was reported that the festivities went on until four in the morning. Just so you know, Jackky Bhagnani and Rakul Preet Singh will wed in Goa today in front of their loved ones and friends. Rakul was seen last Thursday night arriving at Jackky Bhagnani's house in Mumbai, wearing all black, before taking off for Goa. Rakul is seen in the video walking with her family and relatives to Jackky's house. Jackky had lights strung throughout his home. Just so you know, The couple prayed at Mumbai's Siddhivinayak temple on Saturday afternoon. Wearing a pink salwar suit was Rakul Preet Singh's outfit. Jackky was dressed in a green kurta, while she wore few accessories. He wore black pants with it. They also struck a pose for the photographers.  

Sana Javed is at the Pakistan Super League match featuring Shoaib Malik.

On February 17, the Pakistan Super League (PSL) got underway. Due to the Pakistan Super League's (PSL) dates conflicting with other franchise-based competitions and numerous cricket boards refusing their players' permission to participate in domestic T20 competitions, a number of well-known international cricketers have withdrawn from the league. Numerous players have chosen to play in the SA20, ILT20, and Bangladesh Premier League, severely hurting all six franchises. Pace bowler Reece Topley of England is the most recent player to withdraw from the PSL Multan Sultans due to injury. The team had lost a number of players when they signed on for the upcoming season. The stars of Pakistan receive a lot of attention when there are no international stars present. In a recent PSL match against Multan Sultans, Shoaib Malik, a former captain of the Pakistan cricket team, top-scored for his team with a 53 off 35 balls. The Karachi Kings lost the match by 55 runs despite his half-century. Sana Javed, the wife of Shoaib Malik, was present at the game. The couple recently tied the knot. Since Shoaib Malik had broken up with Indian tennis star Sania Mirza, word of their marriage spread quickly on social media.  

At the Womens Premier League Opening Ceremony, Shah Rukh Khan will perform.

When superstar Shah Rukh Khan prepares to perform at the Women's Premier League (WPL) opening ceremony for the second season, fans can't contain their excitement. There will be a star-studded opening ceremony for the second season of WPL. The King Khan was selected to be a star performer at the WPL opening ceremony, the WPL social media team announced on Wednesday. "Get ready, everyone—@iamsrk will be the one celebrating Cricket ka Queendom! A post on the WPL's X handle said, "Watch the #TATAWPL 2024 Opening Ceremony on @JioCinema& @Sports18LIVE from the M. Chinnaswamy Stadium, Bengaluru." At the opening ceremony, Tiger Shroff, Varun Dhawan, Shahid Kapoor, and Kartik Aaryan will all perform in addition to Shah Rukh Khan. The Delhi Capitals and Mumbai Indians, the WPL's finalists from the previous season, will play in the opening game of the second season on February 23 at M. Chinnaswamy Stadium in Bengaluru. The competition, which is being held in Bengaluru and Delhi, will run until March 17. The eliminator is scheduled for March 15 and the summit match is scheduled for March 17 in New Delhi. Bengaluru and Delhi will host the upcoming edition. Every game will begin at 7:30 p.m.The inaugural event took place in Mumbai and Navi Mumbai in March 2023. This time, fans across India can expect a double dose of cricket fever as two energetic cities take center stage. The five teams vying for the coveted trophy are the UP Warriorz, Delhi Capitals, Mumbai Indians, Gujarat Giants, and Royal Challengers Bangalore. They are all eager to put in their best effort. The top three teams from the league stage will advance to the playoffs in the WPL's 2024 season, which will have the same format as the year before. The top team in the league standings will advance directly to the championship game, with the second and third-place teams playing in the Eliminator on March 15. The Mumbai Indians, captained by Harmanpreet Kaur of India, defeated Meg Lanning's Delhi Capitals by a margin of 7 wickets to win the inaugural season.  

Celebrate Your Son Jehs Birthday, Kareena Kapoor

Jeh Ali Khan's aunt Saba Patuadi shared some adorable behind-the-scenes photos from his third birthday celebrations. On Wednesday night, Kareena Kapoor and Saif Ali Khan threw a birthday celebration. Saba Patuadi is seen posing with sister-in-law Kareena Kapoor in the first photo. Kareena wore a casual look, while Saba was decked out in a floral dress. She accessorized with jeans and a yellow t-shirt. Look for the photos of the enormous Spider-Man cake. In the remaining photos, Kareena-Saif, Babita, and Soha Ali Khan are seen at the cake-cutting ceremony with their daughter Inaaya. In the caption, Saba wrote, "Happy Birthday, Boy Bash! God willing, #jehjaan turns three! Look at this:Saba wished Jeh a happy birthday by posting some amusing photos of him. In the caption, she wrote, "My Jeh Jàan turns three!Greetings on your birthday, Munchkin.1. Never stop grinning and ruling the world! 2. Enjoy as much cake as you want today! 3. And my baby boy, I'll always have your back. To the moon and back, love you! Many photos of Jeh with Soha, Kareena Kapoor-Saif Ali Khan, Inaaya (Soha and Kunal Kemmu's daughter), and Kunal Kemmu were shared by Soha. She posted a few joyful photos of Jeh, showing the young child grinning at the camera. In a single click, Kareena makes a funny face and Jeh, sitting on his father's lap, is seen showing his mother a spoon. Big sister Inaaya is seen holding baby Jeh in a different picture. Soha shared the photos and wished Jeh Baba a happy birthday. formally three years old." 

UP Establishes Committee To Examine Noida Farmers Concerns

According to officials, Yogi Adityanath, the chief minister of Uttar Pradesh, ordered the creation of a committee on Wednesday to investigate the problems raised by farmers in Gautam Buddh Nagar who are staging protests against the Noida and Greater Noida government. Following an unsuccessful attempt to travel to Delhi on February 8, local farmers' groups have threatened to march on the capital city in the middle of the night in order to demand their demands. The farmer groups are requesting better pay and developed plots in place of the land that the NTPC and local government previously took from them.District Magistrate Manish Kumar Verma stated that the committee, which will be led by the chairman of the Uttar Pradesh Revenue Council, will deliberate on the problems pertaining to the farmers' demonstrations against the local government before presenting its findings to the government.According to an official statement, the committee will be comprised of the divisional commissioner and the district magistrate, with support from the Chief Executive Officers of the Noida Authority and the Greater Noida Authority as needed."The report will have to be presented to the state government within the time limit set by the committee, formed on the instructions of the chief minister to resolve the problems of farmers," said the statement. A high-level committee of NTPC will speak with the affected farmers and interested parties to ensure a solution, according to the district magistrate, in order to address the demands of the farmers impacted by the NTPC, Dadri project. He said that DK Patel, Director (HR), NTPC, New Delhi, will lead this committee.  

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Actor Rituraj Singh, 59, of Anupamaa passes away from cardiac arrest

Renowned actor Rituraj Singh, who starred in movies like Badrinath Ki Dulhania and TV series like Anupamaa, died early on Tuesday at home from a cardiac arrest, according to a close friend. He was fifty-nine. He was admitted to the hospital a few days ago for some stomach problems and was later released. Amit Behl told PTI that he suffered a cardiac arrest and died at his home at around 1:30 in the morning. Singh's spouse and two kids are still alive. Singh was a well-known character from movies, TV series, and streaming content.Banegi Apni Baat, Hitler Didi, Shapath, Adaalat, and Diya Aur Baati Hum are just a few of his television roles. In addition, he had cameos in OTT series and Hindi movies like Made in Heaven, Indian Police Force, and Bandish Bandits. Amit Behl claimed that actor Pallavi Joshi informed him of the passing. We don't currently know the funeral's specifics.

Sushmita Sen On Her Ignorance Of Table etiquette During The Miss Universe Dinner

Sushmita Sen is known for being open and honest about both her personal and professional struggles. The actress now admitted that she didn't attend a Miss Universe dinner because she didn't know how to use table manners in an interview with Curly Tales. 29 years ago (1994), Sushmita made history as the first Indian to win the Miss Universe title. "I didn't learn table manners before winning Miss Universe," the actress stated. They sent me to Mexico City after I won it. At eighteen, I can hardly speak English. At that moment, I'm just trying to get things together, and Barbara, my travel manager, is seated to my right. After Barbara, there are all men. I'm so hungry that I'm grinning and telling my travel manager, "I'm very hungry." Then I stoop down and say, I'm starving, Barbara. "So are they, and since you're the main guest, you should get started," she says."I felt very out of place, and I don't want to feel that again," Sushmita Sen continued. "Pet bhar ke kha ke jaao ghar se, taki waha pe jaake khana khane ki utsukta nahi hogi" is one of the lessons I learned. It means to eat well at home and then go to an official dinner to avoid feeling the need to eat there. Then you can politely decline, "No more, please," and they'll think you're on a strict diet.Sushmita Sen has never held back when discussing her career path in the business. In a previous interview with the late actor Farooq Shaikh on the talk show Jeena Isi Ka Naam Hai on NDTV, the actress revealed that she couldn't afford to buy four different designer outfits for the Miss India finale, so she had her winning gown sewed by a local tailor."Itne paise nahi the ki hum designer kapde pehen ke stage par jaye," the actress said. The chahiye costumes are char. Our financial situation prevented us from purchasing designer clothing, even though we are middle class. Four costumes were required. Being middle-class, we were aware of our limitations.""So what?" Sushmita Sen continued, "Mum ne kaha? Tumhe dekhne arhe hai, log dekhne thodi arhe hai. We went to the Sarojini Nagar market, a flea market in New Delhi, and bought some stuff. Ah, garage mein, ek petticoat wala aadmi tha, unko jaakar thama dia aur kaha, 'Dekho bhaiya, TV pe aane wala hai, accha banana.' New khareed ke kaat ke, usmein elastic daal ke gloves pehne the maine, mummy ne bache hue fabric ko mod k ek rose bnaya aur fir kala socks. Unhone uss fabric ke sath mera winning gown tyaar kia. [My mother exclaimed, 'Whatever?Rather than focusing on your attire, they will observe you instead. Therefore, we purchased a piece of cloth from the Sarojini Nagar market. There was a local tailor who made petticoats downstairs in the garage. We told him, "This will come on TV, make a good dress," and gave him the material. From that fabric, he made my winning gown, and my mother used the leftover fabric to make a rose. I wore our brand-new, black socks as gloves after we cut and added elastic." 

A man in Jaipur purchases an e-scooter worth ₹1 Lakh using ₹10 Coins.

A Jaipur man gained notoriety when he used just ₹ 10 coins to purchase a brand-new Ather 450 electric scooter. CEO of Ather Energy Tarun Mehta shared a photo of the happy e-scooter owner along with the cash he used to buy it, expressing his admiration for the man's inventive mode of payment. Mr. Mehta added in the caption that the man purchased the Ather 450 model, which retails for slightly more than ₹ 1 Lakh on the company's website. "A new Ather owner just bought himself a 450 in Jaipur... all with 10Re coins!" Mr. Mehta shared the photo along with a note. The man is seen in the picture with several people standing next to him, clutching a massive replica e-scooter key. A table,Since Mr. Mehta shared the post a few days ago, it has received hundreds of likes and more than 44,000 views. As they responded to the post on social media, users left a variety of comments. "Do they count coins manually or if weight of each coin remaining same they'll just weigh it all to arrive at the total?" joked a user. Another person questioned, "So did the dealer weigh the coins instead of counting?!" Another man in Assam purchased a scooter in 2022 with a sack full of coins he had saved. A few years prior, a video featuring a Russian blogger purchasing an iPhone XS from an Apple store while carrying a bathtub full of change went viral. 

At the 2024 PCAs, Sydney Sweeney didn need much to draw attention.

On the red carpet, making a style statement might not be as simple as it seems. Celebrities frequently go to extreme lengths to create an impression, dressing in dynamic gowns and creating mind-bending optical illusions. Few people can pull off an effortlessly stylish look while drawing attention from everyone in the room. Included in them was Count Sydney Sweeney. With her movie co-star Glen Powell by her side, the Anyone But You actress attended the People's Choice Awards 2024 on Sunday night. Although their on-screen chemistry generated a lot of excitement when the film first came out, her red carpet look was what stole the show at this event. Sydney Sweeney attended the awards ceremony wearing a rich crimson custom-made Monot gown. The bustier was wired, and the narrow straps dropped to reveal a plunging neckline. The all-black garment hugged her curves in a form-fitting silhouette until it revealed a slit at the back of the length at the ankle. Her gown was accessorized with satin strap heels, finger rings, and earrings; after all, a look like that really didn't need anything more.Sydney wore her blond hair, which was ombre in tone, parted down the middle and falling in big waves down her back. Her stunning red gown looked stunning with her smokey eyes, which she accessorized with a nude lip and bronzed cheeks.Sydney Sweeney is obviously partial to a little red dress, and we're not at all upset about that.  

After the failed Zee merger, what will happen to Sony? The CEO of the company discloses its India strategy.

"Overview ""India has significant long-term growth potential. This market has a lot of appeal. Consequently, in response to a question concerning the company's plans in India following the cancellation of the proposed merger, Totoki stated, ""We will attempt to seek various opportunities and see if we can find another opportunity that would replace this type of plan."" According to a senior business official, Sony will explore a number of possibilities now that the planned merger of its Indian branch with Zee has been canceled. These would include looking for an alternative plan and exploring organic development chances in India, which has enormous long-term potential. Hiroki Totoki, president, COO, and CFO of Sony, stated during an earnings call that the company will keep making investments in India since it is a very good market. ""India has significant long-term growth potential. This market has a lot of appeal. Consequently, in response to a question concerning the company's plans in India following the cancellation of the proposed merger, Totoki stated, ""We will attempt to seek various opportunities and see if we can find another opportunity that would replace this type of plan."" He commented, ""Well, that investment is not going to change a capital allocation or our behavior in our investment,"" in reference to the investment Sony had made as part of the agreement. Thus, we don't yet have any firm plans."" February 14 was the day of the earnings call. According to the terms of the merger that ZEEL and Sony agreed upon, Additionally, the Japanese behemoth was expected to contribute USD 1.5 billion to the combined company. He stated in the investor call that the company will keep pursuing organic development in line with its plan in India, where it conducts business through Culver Max Entertainment (formerly known as Sony Pictures Network India). The arrangement between Sony and ZEEL to combine its two Indian companies, Culver Max Entertainment and Bangla Entertainment Private Limited (BEPL), was terminated last month. Sony Group Corporation (SGC) claimed that ZEEL had not complied with the merger requirements and had filed for arbitration before SIAC, requesting a termination cost of USD 90 million (about Rs 748.5 crore). In a petition to the National Company Law Tribunal (NCLT), ZEEL requested that Sony Group be directed to...Over 700 million people watch the 26 channels that Sony Pictures Network India (SPNI), an indirect wholly-owned subsidiary of Sony Group Corporation, Japan, owns and operates in Hindi and numerous other languages. In addition, it offers live sports, movies, short films, as well as its own original and archived material, on its single OTT platform, Sony LIV. There are about 33 million people who watch it."  

AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024 Madison

Over 700 million people watch the 26 channels that Sony Pictures Network India (SPNI), an indirect wholly-owned subsidiary of Sony Group Corporation, Japan, owns and operates in Hindi and numerous other languages. In addition, it offers live sports, movies, short films, as well as its own original and archived material, on its single OTT platform, Sony LIV. There are about 33 million people who watch it. Madison World Chairman Sam Balsara stated, "Whilst the outlook for AdEx in India is extremely strong in the mid-term and long-term, we are witnessing a slowdown in momentum in the short term because of India Inc's focus on quarterly profits." "This does not augur well for sustained growth in profits for Advertisers who should be focussing on volume growth." Video, social, display, e-commerce, and search will contribute 17% of the growth in digital advertising, which is expected to reach Rs 46,465 crore in 2024, according to the report. It is anticipated that digital would account for 42% of all ad spending, up from 40% now. The Indian Premier League (IPL) has increased its ad market size from Rs 450 crore to about Rs 1000 crore in 2023Connected TV advertising. Traditional media, which include TV, print, radio, outdoor, and cinema, are predicted to account for 58%, or Rs 64,545 crore, of all ad spends in 2024, despite the fact that digital is currently the leading advertising medium. However, it is anticipated that traditional advertising would no longer account for 60% of all advertising by 2023. PMAR predicts that TV Adex will increase by 8% to Rs 35,575 crore. It is anticipated that in 2024, its portion of total AdEx will drop from 33% in 2023 to 32%. Thanks to sports, TV AdEx increased by 7% in 2023 to reach Rs 32,886 crore. It is anticipated that in 2019, the print AdEx will surpass the pre-Covid estimates, rising by 7% to Rs 20,613 crore. Publications in Hindi, English, and Marathi are most common the amount of print advertising space in India.OOH AdEx is expected to expand by 13% in 2023 and by 15% in 2024, primarily as a result of elections, to reach Rs 4761 crore. After surpassing pre-Covid levels to achieve Rs. 2,272 crore, radio advertising revenue growth is predicted to climb at a rate of 12% in 2024 to reach Rs. 2549 crore. Cinema AdEx has increased 36% to Rs 776 crore, although it has yet to return to pre-COVID levels. By 2024, the medium is projected to have grown by 35% to Rs 1047 crore  

Cricket, elections to help TV AdEx grow 8% in 2024

Today in Mumbai, prominent figures from the marketing and advertising fields as well as leaders in the industry launched the Pitch Madison Advertising Report (PMAR). The study makes projections about media and advertising sector ad spending that will enable companies to completely transform their approach to marketing. The Pitch Madison Advertising Report predicts that linear TV will rise this year as big, established marketers still have faith in TV's ability to establish brands. "In 2024, we anticipate that TV will add an additional Rs 2,700 crore and grow by 8%, reaching a total of Rs 35,575 crore." TV will, however, lose 1% of the market share with this growth and end up at 32%, according to the research. The report further revealed that TV AdEx is under pressure as there is a growing perception that the very large lower middle class is under severe financial pressure and is being forced to buy and spend less. The report added that the reluctance of start-ups to finance expensive large-format shows, which are very profitable for broadcasters, is putting enormous pressure on TV ADEX. On the other hand, consumption of FMCG televisions is expected to increase year-on-year to drive volume growth. Positive factors that can drive the growth of TV AdEx are belief in the branding power of television, cricket tournaments IPL and ICC Men's T. 20 Cricket World Cup and general elections e.g.. The PMAR provides insights and forecasts for the future by analysing the amount and usage of advertising funds over the previous year. It seeks to comprehend the difficulties and possibilities that face marketers and the print, broadcast, radio, out-of-home, online, and film industries. PMAR's comprehensive data and insights allow advertisers, media planners/buyers, and brands to evaluate the previous year and make informed plans for the upcoming one. For information on current market trends and significant advancements across a range of media, media owners, marketers, and specialists in media buying and planning should consult this report.

Governing Council for ABBY One Show Awards 2024 announced

The full list of AGC members for the ABBY One Show Awards 2024 has been released by the Advertising Club and Advertising Agencies Association of India. The Grand Hyatt, Bambolim in Goa will host the 55th edition of the ABBY One Show Awards on May 29, 30, and 31st, 2024, during Goafest. The whole AGC membership list for the ABBY One Show Awards 2024 is as follows: Ajay Kakar is a member of The Advertising Club's managing committee and the chairperson of the ABBY One Show Awards 2024 awards governing council. Group CEO of FCB for India and South Asia and Co-Chair of the Awards Governing Council for the ABBY One Show Awards 2024 is Dheeraj Sinha. Ajay Chandwani, Member of The Advertising Club's Management Committee and Strategic Brand Consultant. Executive Director of McCann World Group India, Alok Lall Subramanyeswar S., Group CEO, MullenLowe Lintas Group & Chief Strategy Officer - APAC, MullenLowe Global Sonia Huria, Head Communications - APAC, Prime Video The Indian Association of Advertising Agencies: Prasanth Kumar, CEO of GroupM, South Asia, and President of the Advertising Agencies Association of India Goafest 2024's Chairperson, Jaideep Gandhi Havas Media CEO Mohit Joshi Madison World Chairman Sam Balsara Rana Barua, Group CEO of Havas India, South East, and North Asia and President of The Advertising Club, spoke on the highly renowned Awards Governing Council. "The ABBY One Show Awards have strengthened South Asia's, particularly India's, standing in the international arena in addition to honouring creative brilliance over the years. It is essential that we bring attention to work that is worthy, creative, inventive, and pertinent to society and culture. The prizes have fostered talent and raised awareness of previously unimaginable work. We are looking forward to this edition and know that the Awards Governing Council has a challenging task ahead of it considering the calibre and volume of work that has been displayed over the previous year.

On World Radio Day, Radio City Celebrates 100 Saal Radiopanti Ke.

Today, in honor of World Radio Day, Radio City—India's first private radio station—celebrates '100 saal radiopanti ke!' with a digitalization strategy. The radio station has adopted a well-balanced strategy to develop the brand's personality by providing innovative and distinctive programming for all of its audience across numerous genres. This allows it to extend beyond the 39 cities in which it presently operates.Since its founding 23 years ago, Radio City has undergone continuous change as it has come to understand how important it is to develop cutting-edge tactics in order to stay competitive. Its motto is "Rag Rag Mein Daude City," and its catchy song, #CitykiNayiVibe, exudes an alluring and trendy mood.Since radio has a strong local character and is listened to by 88% of Millennials and Gen Xers, it is a reliable and interesting medium. About 61% of radio listeners say that listening to the radio can lift their spirits and make them feel more connected to others. In order to remain relevant and educational while still connecting with its audience, Radio City provides a wide range of well crafted shows that address a variety of age groups, moods, and everyday necessities.In addition to being a top destination for quality music, the network offers humor programming via Babber Sher & Joke Studio and hosts the hit series Love Guru, which centers on a man who serves as both a personal therapist and a buddy you need at all times.  Additionally, it offers its audience comfort with its spiritual broadcasts and the Taste Series & Food Cast, which transport listeners on a delectable culinary adventure. Radio City has led innovation with their AI-powered RJ Sia in order to remain relevant to its Gen Z listeners. With movie reviews and celebrity interviews, Blockbuster Sunday is a feature that engages and entertains listeners. For timely updates on what's going in both sectors, Radio City's conversations on technology and cars are highly sought-after. It also has educational"As we commemorate '100 saal radiopanti ke!' on World Radio Day, our station stands proud, embodying the enduring spirit of radio," adds Mr. Ashit Kukian, CEO of Radio City. Our journey is a reflection of our great sense of brand responsibility, as well as our unshakable commitment to the fundamental qualities of radio as a medium—it is always changing yet firmly anchored in tradition. Our approach to radigitalization shows how, although changing with the times, our fundamental principles have not changed. Reaching 93 million people, we work to adjust to shifting audience tastes with relevant dialogues, interactive segments, and interesting presenters across terrestrial, digital, and on-air platforms. As a brand, we are committed to striking a balance between entertainment and accountability."In celebration of "100 saal radiopanti ke!," Radio City reiterates its dedication to enhancing listeners' lives in the digital era while upholding the eternal history of radio. The station continues to be a reliable friend, offering listeners of all ages solace, a sense of community, and important information.February 13, Mumbai (Maharashtra) [India]: Today, in honor of World Radio Day, Radio City—India's first private radio station—celebrates '100 saal radiopanti ke!' with a digitalization strategy.