Top Trending Advertising/Media News & Highlights

Banking on attention: The need for BFSI marketing to engage customers between UPI and Instagram

Banking on attention: The need for BFSI marketing to engage customers between UPI and Instagram

The financial services sector is at a pivotal juncture as India moves closer to its Digital Bharat vision, with the expectations of a generation of digital natives reshaping legacy institutions. The FINIXX Summit & Awards 2025, which has as its forward-thinking topic "Reimagining BFSI: Powering Digital Bharat Goals," put this change front and center.In order to examine the changing relationship between technology, trust, and consumer engagement in the BFSI (Banking, Financial Services, and Insurance) industry, a diverse group of marketing experts, digital strategists, and financial innovators convened for the summit.Experts discussed how rapidly changing consumer behavior is upending traditional marketing strategies in a fascinating panel titled "The Next-Gen BFSI Consumer: Understanding & Engaging Digital-First Audiences." They also discussed what it will take to foster trust, loyalty, and meaningful engagement in an increasingly app-first and attention-deficit world. The panel, which was presided over by Teamology Softech and Media Services Vice President of Growth and Strategy Lawrence Suchitha, included marketing directors from top BFSI institutions: VP of Digital Marketing at HDFC Bank, Aashir Allana AVP of Social Media Marketing at Tata Capital, Nikita Dilip Gupta SBI General Insurance's Head of Marketing and CSR, Rathin Lahiri Varun Mundra, Motilal Oswal Financial Services' Head of Media & Innovations Vishal Lohia, Hybrid Associate Director of Sales."The BFSI landscape has decisively moved from branch-first to app-first engagement," said Lawrence Suchitha, who opened the debate. Consumers of today need digital experiences that are quick, simple, and integrated—all while maintaining the transparency and trust that have traditionally characterized our industry. "The next-gen customer has never seen a passbook or stepped inside a branch," said Aashir Allana of HDFC Bank, emphasizing the point. They view the bank as an app rather than a physical establishment.Allana asserts that modern consumers evaluate their banking experiences by comparing them to Netflix, Amazon, and Zepto rather than other banks. "They want Zepto-level speed and Netflix-level personalization." Despite their impatience and impulsivity, they have a strong research bent. They expect the application procedure to take three minutes, but they will spend hours comparing credit cards. He pointed out that because of this behavioral mismatch, marketers must reach users "somewhere between Instagram and a UPI app."  

Published 16 Oct 2025 05:15 PM

As Q3 growth jumps 5.7%, Arthur Sadoun praises Publicis' AI-powered pace.

As Q3 growth jumps 5.7%, Arthur Sadoun praises Publicis' AI-powered pace.

Building on its impressive organic growth of +5.7% for the third quarter of 2025 (Q3'25), Publicis Groupe has increased its prediction for organic growth for the entire year. The quarter's great performance outperformed the first half of 2025's high growth of +5.4%.The business has increased its forecast for organic growth in the full year (FY) 2025 to a new range of +5% to +5.5%. This represents an improvement over the original estimate of +4% to +5%. A number of factors, including consistent client spending (without any significant budget cuts or slowdowns) and growing demand for its AI-powered goods and services, underpin the decision to increase the outlook. Long-term scope development with current clients, a robust business environment for new ventures, and a more advantageous competitive environment are all important growth drivers.Arthur Sadoun, Publicis Groupe's chairman and CEO, "Q3 was yet another excellent quarter, exceeding forecasts, with no slowdown in customer demand.  At Publicis, we are proving that artificial intelligence is not a pipe dream but rather a current reality that is propelling our expansion. We are demonstrating once more how our distinct AI-powered methodology may help us acquire market share and establish ourselves as a Category of One.  We achieved organic growth of +5.7%, which significantly widened the gap with our counterparts by over 700bps2. In addition to not seeing any significant reductions in marketing expenditures, we also witnessed a surge in demand for our AI-powered goods and services. This was evident in our Epsilon-powered Connected advertising initiatives, which had high single-digit growth as a result of our capacity to use AI to link influencers, commerce, and paid advertising. Due to the growing demand for customized content, our AI production platform experienced double-digit growth. Additionally, Publicis Sapient maintained its favorable results for the second consecutive quarter thanks to our capacity to create agentic networks for clients that are looking to de-silo their own businesses.We anticipate that this upward trend will continue throughout Q4. Because of this, we are comfortable raising the higher end of our prediction to +5.5% for our 2025 organic growth guidance. Additionally, we are reporting that our already industry-leading margin has improved to just over 18% throughout the course of the year. With net new billings for the first nine months of the year already surpassing our 2024 total, we are now planning for 2026 because of our unparalleled new business track record. For the seventh consecutive year, we anticipate outperforming the industry the following year. I want to express my gratitude to our teams for their exceptional work in getting us to this point and to our clients for their ongoing trust.  

Published 14 Oct 2025 05:28 PM

FINIXX Summit & Awards 2025: Transforming BFSI for a Bharat empowered by digital technology

FINIXX Summit & Awards 2025: Transforming BFSI for a Bharat empowered by digital technology

The financial services industry is at the forefront of change as India moves closer to realizing its goal of having a digitally inclusive economy. The FINIXX Summit and Awards 2025 returns against this dynamic backdrop with the audacious and forward-thinking subject, "Reimagining BFSI: Powering Digital Bharat Goals." The FINIXX Summit and Awards 2025 will take place in Mumbai tomorrow, October 14.FINIXX Summit 2025, which is set to bring together some of the most prominent voices in banking, financial services, insurance (BFSI), fintech, and marketing in the nation, is expected to be more than just a forum for discussion; it seeks to incite change, foster trust, and establish new standards for how financial brands interact with a rapidly changing customer base.Examining how digitization, human-centric design, trust-building, and integrated marketing tactics are changing the game for financial institutions throughout India is the main goal of the summit. As the underserved, underbanked, and technologically savvy Bharat sector becomes a strategic priority, FINIXX 2025 urgently highlights inclusive and transformative innovation. The summit will examine topics that represent the industry's continuous development through keynote addresses, fireside chats, CXO panels, and real-world case studies. The agenda gives a broad overview of the future, covering topics like figuring out how AI and data are changing engagement and risk assessment, as well as deciphering the next wave of fintech disruption.The comprehensive approach of FINIXX 2025 is what makes it unique. Exposure to cross-functional viewpoints will enable attendees to go with more than just talking points—they will leave with practical frameworks. C-suite executives, marketing strategists, product developers, compliance officers, and digital growth architects who want to remain on top of trends are the target audience for this event.  

Published 13 Oct 2025 04:59 PM

CNN-News18 dominates as the leading prime-time English news channel

CNN-News18 dominates as the leading prime-time English news channel

CNN-News18 has reaffirmed its position as the unrivaled leader in India's English news sector. CNN-News18 reigns supreme in the primetime slot without any rivals, establishing the channel as unparalleled. The most recent BARC data reveals that CNN News18 commanded the prime time slot with a remarkable 64.4% market share, far surpassing its rivals, NDTV at 15.4% and Times The channel’s credibility and its capacity to provide accurate, timely, and impactful journalism that connects with its audience have contributed to this consistent performance. The channel’s robust performance is fueled by its dedication to providing precise information and showcasing elite news figures such as Zakka Jacob, Anand Narasimhan, Rahul Shivshankar, and Shivani Gupta. The channel guarantees thorough coverage of all significant national-interest news through its vast network of reporters nationwide.  

Published 09 Oct 2025 04:10 PM

Advertising/Media

Advertising/Media

Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.

The goal of Swarajs advertisement with MS Dhoni is to demonstrate how simple and effective it is to use the Target 630 for farming tasks.

The goal of Swarajs advertisement with MS Dhoni is to demonstrate how simple and effective it is to use the Target 630 for farming tasks.

Mumbai: A campaign is presented by Swaraj Tractors, a well-known name in the local tractor market and a division of the Mahindra Group. MS Dhoni, a brand ambassador and customer, stars in it.The advertisement aims to convey how simple and effective it is to use the Swaraj Target 630 for horticulture, inter-row cultivation, puddling, and other farming tasks because of its sophisticated features and strong engine.When Dhoni visits a friend's property in the ad, he comes across the Swaraj Target 630. Dhoni drives the tractor through vineyards, paddy farms, horticultural areas, and sugarcane fields. This demonstrates the Swaraj Target's multi-utility capability.This is Dhoni's second appearance in a Swaraj commercial. The first advertisement highlighted Swaraj's dedication to provide top-notch, cutting-edge machinery. The new one improves upon the old one. The objective is to strengthen Swaraj's standing as a reliable brand among farmers.FCB Interface for Swaraj produced the new TVC, which will be accessible starting on May 10, 2024, in a number of regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi.  

Ankit Sharma and Layla Khan are named senior vice presidents of strategy by BBH India.

Ankit Sharma and Layla Khan are named senior vice presidents of strategy by BBH India.

Ankit Sharma and Layla Khan, who will join the agency as senior vice-presidents of strategy and planning, respectively, are the two senior level appointments made by BBH India, a division of Publicis Groupe India. The planning and strategy function will be led and driven by them. Leading the strategic direction on important client relationships will be both leaders. Khan and Sharma will work out of the agency's Mumbai and Gurugram locations, respectively.Himanshu Saxena, BBH India's managing director and chief operating officer, will get direct reports from the new leaders.Regarding the two significant hires, Saxena stated, "We are ecstatic to have Ankit Sharma and Layla Khan join our leadership group. Both of these leaders have an outstanding history of executing incredibly powerful and successful campaigns on a range of internationally and locally recognized major brands. Their depth of knowledge and enthusiasm for producing outstanding work in the areas of digital, design, experience, analytics, and advertising for our clients will solidify our standing as a dominant force in India.Sharma has over 16 years of broad experience in analytics, brand consulting, and advertising. His specialty is using semiotics, design thinking, and human behavior to brand construction in organizations like FCB India, DY Works, JWT, Analytics Quotient, and McCann Worldgroup.Among the various companies he has collaborated with include PepsiCo India, Dabur, Britannia, ITC (Aashirvaad and Sunfeast), TVS Apache, Hero Motocorp, Nike, and Dominos (US Market). Over the years, his work has been honored at several Effie Awards."I am excited to join an agency that embraces a culture of defying the norms," he stated about his new position at BBH India. I'm thrilled to be a part of this revolutionary journey since BBH's "Zag" philosophy offers a novel approach to brand building in the ever evolving advertising industry."Khan, on the other hand, has over 15 years of experience working at creative agencies in India and Sri Lanka, including Wunderman Thompson (now known as VML), Mullen Lowe Group, and Contract Advertising (WPP). Global companies including HSBC, Kellogg's, De Beers, Yardley London, Upfield Flora, and Unilever (Lakme, Tresemme, Knorr, Hellman Mayo, Marmite, Pureit, Surf Excel, and Vim) have all benefited greatly from her influence on their future.Several domestic brands, including Kotak Wealth, Haldiram's, Godrej Interio, Everyuth Naturals, Sugarlite, and D'décor, have also benefited from her success. She has won prized awards at the Effie Awards in India and Sri Lanka because of her passion for cracking regionally particular cultural and subcultural codes and creating tech-infused storylines.Regarding her new position, Khan stated, "Technology is not an idea," as BBH founder John Hegarty famously remarked at an age when artificial intelligence is rapidly changing our world. It's a tool for expressing ideas. and I really connect with this. I believe that quickly developing technologies have enormous potential to support compelling narratives that motivate, pique interest, and create novel approaches for businesses to stay relevant to their target audiences. I'm happy to be a part of BBH's history of groundbreaking work and am looking forward to contributing.  

Following Delhi, schools in Ahmedabad receive bomb threats via email; a link to Russia appears

Following Delhi, schools in Ahmedabad receive bomb threats via email; a link to Russia appears

But in a formal statement, the Ministry of Home Affairs (MHA) referred to the email as a "hoax." "There's no reason to freak out. It looks like the mail is a scam. The official statement from the MHA stated that the Delhi Police and security agencies are following protocol and taking the appropriate actions.Nearly three schools in Ahmedabad got bomb threats via email on Monday, following the targeting of over 130 schools in Delhi, according to newswire ANI. The matter is being investigated by the police."Don't panic or exaggerate—we are checking. Five or six schools have received threats via mail regarding bomb blasts. People shouldn't panic since tomorrow is election day; there's no need to create too much excitement, according to DCP Control Ahmedabad City.This occurred a few days after bomb threats were sent to 131 Delhi schools on May 1. The threat letter was addressed to Delhi NCR schools via the email address "sawariim@mail.ru." "Sawariim" is an Arabic term meaning "clashing of the swords." Since 2014, the terrorist organization Islamic State has utilized it to disseminate propaganda supporting Islam.In a formal statement, the Ministry of Home Affairs (MHA) referred to the email as a "hoax." "There's no reason to freak out. It looks like the mail is a scam. The MHA issued an official statement and stated that "Delhi Police and security agencies are taking necessary steps as per protocol."Following the bomb scare emails, the Delhi Police Special Cell filed a complaint against an unidentified individual. The investigation has uncovered a link to Russia since the email address used to send the threatening emails to the schools was associated with the nation run by Vladimir Putin.Additionally, the government of Delhi released a warning asking schools to keep a close eye on their official emails and to report any threats to the police right once."School Administrators/Managers/Heads of Government/Government Aided and Unaided Recognised Schools under the Directorate of Education, GNCT Delhi, should ensure that emails/messages received on the official email ID of the school at any time of the day (before, during, or after school hours) are checked timely," the notice stated.  

Manushi Chhillar looks stunning in a shimmering minidress designed by Shantanu & Nikhil. View the images inside.

Manushi Chhillar looks stunning in a shimmering minidress designed by Shantanu & Nikhil. View the images inside.

Manushi Chhillar exudes elegance and charm with her impeccable sense of style and irresistible beauty as she rocks a gorgeous Shantanu & Nikhil short dress.Manushi Chhillar is an absolute beauty who never stops killing it in the fashion world. Whatever the diva chooses to wear—a stylish saree or a beautiful jumpsuit—she can pull it off flawlessly. Her Falguni Shane peacock suit from a few days earlier set the bar for ethnic design, and this time she flawlessly channeled glam in a sparkling black minidress. Manushi is highly active on social media, and her glamorous Instagram stories, which are full of gorgeous outfits, are a goldmine of fashion ideas for all of her fans. Her most recent glam appearance is no different and will astound you.(@manushi_chhillar on Instagram)Her attire, which has a striking grey color scheme, has a deep plunge neckline, a corset bodice, a bodycon fit, a small hemline, a warp pattern at the waist, and an additional piece of cloth connected to the side that reaches the floor to provide drama. (@manushi_chhillar on Instagram)Her attire, which has a striking grey color scheme, has a deep plunge neckline, a corset bodice, a bodycon fit, a small hemline, a warp pattern at the waist, and an additional piece of cloth connected to the side that reaches the floor to provide drama.Her gorgeous appearance was flawlessly complemented with a chic bracelet, matching ear cuffs, rings on her finger, an opulent diamond choker necklace, and a pair of blue pump heels. (@manushi_chhillar on Instagram)Her makeup consisted of flushed cheeks, contoured cheekbones, winged eyeliner, mascara-covered lashes, blackened brows, sparkling eyeshadow, brilliant highlighter, and a shade of nude lipstick. To complete her striking appearance, her lush locks were fashioned in delicate curls and left open at the side. (@manushi_chhillar on Instagram)  

Indians steal the show at the Met Gala in 2024, from Mona Patel in a nude sculpted gown to Sudha Reddy in a 180-carat solitaire necklace.

Indians steal the show at the Met Gala in 2024, from Mona Patel in a nude sculpted gown to Sudha Reddy in a 180-carat solitaire necklace.

Like they do every year on the first Monday of May, a flurry of South Asian celebrities wearing Indian designers and supporting their native country gathered on the famous steps of The Metropolitan Museum of Art.We witnessed many Indian names making their impact at fashion's biggest night, from Mindy Kaling in Gaurav Gupta to Alia Bhatt in Sabyasachi to Isha Ambani in Rahul Mishra. In light of this, let's examine every Indian who shone brightly at the Met Gala 2024, which embraced the theme "Garden of Time."Wearing a handmade Iris van Herpen, fashion entrepreneur and philanthropist Mona Patel made her Met Gala debut. The philanthropist's body-hugging, nude sculpted gown, butterfly corset, and scalloped train had the internet in a frenzy.  The Vadodara-born fashion mogul, styled by Law Roach, incorporated slow-motion kinetic butterflies into her arm sleeves as a nod to the Met theme, "Garden of Time."With her non-profit Couture For Cause, Patel combines her passion for fashion with her charitable activities. She raises money and donates couture pieces through auction, many of which come from her own collection.The Gangubai Kathiawadi star, who had the look styled by Anaita Shroff Adajania, posted a few "behind the scenes" glimpses on Instagram: This dreamy saree is the result of the combined labor of 163 committed people, including skilled weavers, embroiderers, artists, and dyers, who put in a total of 1965 man hours. I am so appreciative to be wearing this beautiful creation, which is a monument to unending love and laborious work, that I am wearing it.Indian designer Rahul Mishra's couture sari gown, hand stitched by hand, was worn by the director of Reliance Retail. Her stylist Anaita Shroff Adajania wrote on Instagram that the unique look "took over 10,000 hours to complete." "Sophisticated applique and embroidery techniques, including Fareesha, Zardozi, Nakshi, and Dabka, along with French knots, were used to painstakingly incorporate delicate samples of flowers, butterflies, and dragonflies from the archives into the design," the speaker continued.The thirty-one-year-old businesswoman was also carrying a gorgeous purse made by Swadesh, including miniature paintings and nakashi by Jaipur artist Hari Narain Marotia.The Executive Director of the Serum Institute of India wore a specially designed Maison Margiela that was fashioned by John Galliano. Christian Louboutin shoes were the perfect finishing touch for the ensemble.Using Instagram, she expressed her happiness and gratitude for the opportunity to collaborate with Galliano: "We adored the concept of life and time being fragile yet strong and everlasting, and combining my own sleeping beauties—my wedding set of jewels. Working on an enduring work of live art with a legend and such an open creative partner has been an honor.  

A documentary series on Taylor Swift and Scooter Braun will premiere in June.

A documentary series on Taylor Swift and Scooter Braun will premiere in June.

The ongoing controversy involving Taylor Swift and Scooter Braun has been in the news for a while and is soon to be shown on screen. The "gripping" disagreement between pop megastar Taylor Swift and music industry billionaire Scooter Braun will be the subject of a two-part documentary series called Taylor Swift vs. Braun: Bad Blood. Read more about Scooter Braun here. The music mogul with whom Taylor Swift is at odds)Variety reports that Warner Bros. Discovery UK and Ireland has commissioned a docuseries that will delve into Taylor's conflict with music producer Scooter.The two-part documentary, dubbed Taylor Swift vs. Scooter Braun: Bad Blood in the works, will delve deeply into the $300 million disagreement between the pop sensation and the business tycoon after Braun obtained the rights to Swift's first six albums in June 2019. The documentary will focus on the pop superstar's public spat with Braun. (Read: Taylor Swift lashes out at Scooter Braun, who currently has the rights to every song she has released thus far.)In addition to journalists and legal professionals, the two hour-long episodes, which air in June, will also include those who are close to Taylor and Scooter. The project will analyze the roles of gender dynamics, fandom impact, and artist rights while delving into Scooter's $300 million acquisition of her music archive from Scott Borchetta of Big Machine Records in 2019. Its goal is to fairly reflect both sides.The claims made by Swift that Scott prevented her from obtaining the rights to her first six albums will also be examined in the series. Additionally, viewers are expected to receive a "comprehensive masterclass on music rights."The show is a part of the "vs" series from Warner Bros. Discovery UK. The popular projects Johnny vs. Amber, which centers on the court case involving Johnny Depp and Amber Heard, and Kim vs. Kanye: The Divorce, which details Kim Kardashian's split from musician Ye, formerly known as Kanye West, are also featured in the series.  

Indian beauty Alia Bhatt is wearing a gorgeous, gem-studded Sabyasachi saree that took 163 artisans 1905 hours to construct.

Indian beauty Alia Bhatt is wearing a gorgeous, gem-studded Sabyasachi saree that took 163 artisans 1905 hours to construct.

At the Met Gala in 2024, Alia Bhatt made her second appearance at what is commonly referred to as "fashion's biggest night." She looked stunning in a Sabyasachi sari.Following her breathtaking red carpet debut at the Met Gala the previous year, Alia Bhatt made a second appearance at what is commonly referred to as "fashion's biggest night." The Highway actor enthralled guests at the event held at The Metropolitan Museum of Art in New York while wearing a Sabyasachi saree embellished with exquisite embroidery and priceless gemstones.Alia's wardrobe was thoughtfully chosen to complement the Met Gala's "Sleeping Beauties: Reawakening Fashion" theme this year. The saree featured a 23-foot-long train that was painstakingly embroidered with silk floss, glass beading, and semi-precious jewels in the shape of flowers.Speaking about her outfit, Alia remarked, "I feel fantastic. I am giddy with anticipation. This is the culmination of months of planning. My attire is from Sabyasachi Mukherjee. I've attended the Met twice, but this is my first time wearing a saree. Nothing is more timeless than a saree, or so I thought when I thought of the topic "The Garden of Time." Every stitch on this is done by hand. This outfit was made by 163 artisans, workers, and everyone in 1905 man hours.Alia posted a photo of her ensemble on social media, giving Sabyasachi credit for designing the gorgeous ensemble. "It was an ode to art and eternity—a call to the Garden of Time," the author wrote. We recognize that things made with care and patience can endure a lifetime, and that timelessness has no limits. During our quest to find an Indian take of this global concept, the attire developed a personality of its own. Nothing is more innovative and traditional than the saree, and in the expert hands of #SabyasachiMukherjee, this concept was fully realized.She expressed her gratitude to the 163 artisans who worked on the saree's creation. "Creating this has been quite an experience," she continued. enjoyable and demanding in equal measure. This dreamy saree is the result of 163 committed workers, including skilled weavers, embroiderers, artists, and dyers, who put in a total of 1965 man hours of work. I am really appreciative to be this beautiful creation's embodiment as I wear this attire.  

Advertisers may design advertising more easily with Metas latest generative AI features.

Advertisers may design advertising more easily with Metas latest generative AI features.

On May 8, Facebook's parent company Meta expanded its paid verification program and revealed new generative AI-based advertising tools to help businesses grow.The massive social networking site has given advertisers access to full-image and text production tools to enable them produce ads more quickly and develop a variety of ad versions that will boost ad performance.With text overlay capabilities, businesses can now develop whole image variations based on the original advertising creative. The prior features of enlarging photos to better fit numerous surfaces and creating new backgrounds surrounding product photographs—first presented in October 2023—are now enhanced.According to the company, the picture expansion feature—which enables companies to modify creative assets to match various aspect ratios on various surfaces—will now be accessible on Reels and Feed on Facebook and Instagram. As a result, advertisers are able to create ads for various formats in a more efficient manner.For example, a coffee company promoting a cup of coffee can utilize this functionality to generate additional background variations, such as ones that represent a lovely farm, and can even modify the coffee cup to give more imaginative designs. According to Meta, in the upcoming months, advertisers will also be able to specify their preferred images through text prompts.Additionally, businesses will be able to add text overlay to AI-generated photos, giving them the choice of twelve of the most well-liked font typefaces.Marketers will be able to produce headline variations for their ads in addition to the main text thanks to the new text generating capabilities. By stressing the major selling points based on their past campaigns and the language inputs from businesses, Meta said the company is currently testing the generated text's ability to replicate the voice and tone of the brands.According to the firm, new functionalities will soon be developed using Meta's most recent large language model, Llama 3, which will enhance ad performance and yield suggestions of a higher caliber.By the end of the year, Meta hopes to have these generative AI features available globally, having begun to roll them out to marketers.The Advantage+ creative function, which automatically optimizes the images and videos to versions that the brand's audience is more likely to interact with, will make these features available in the company's Ads Manager."By bringing all of the generative AI features together in one place, businesses will be able to see the benefits of automation and generative AI at the same time" according to the business.  

The XYXX-KL campaign Rahul wants to escape his agony.

The XYXX-KL campaign Rahul wants to escape his agony.

The premium men's lifestyle brand in India, XYXX, has launched a new and inventive campaign called Ultimate Undie-pendence, which features investor and brand ambassador KL Rahul. The campaign draws attention to a widespread problem that has been disregarded for too long: men's persistent discomfort with traditional cotton underwear, which has become accepted as a way of life.The ad, which was created by Talented and produced by First December Films, imagines a future society in which men are physically restrained by their undergarments and find it difficult to perform everyday chores because they are in constant discomfort.KL leads off the campaign. Rahul seemed bewildered by this society where males are uncomfortable and struggle with everything they do, including riding a bike, lifting weights at the gym, and even working. As soon as KL recognizes the issue, he places an order for everyone to receive XYXX TENCELTM Modal Micro-made underpants so they can all feel "Undie-pendence." Men can be seen grinning and celebrating their newfound "Azaadi" despite feeling uneasy. The brand film calls for "Undie-pendence," a captivating term that team Talented playfully devised to express a sense of emancipation and independence from discomfort caused by your innerwear. It is backed by a soundtrack created by Varkey specifically for the campaign.The ad highlights how wearing comfy underwear may significantly improve one's everyday lifestyle. The ultimate in comfort is provided by XYXX TENCELTM Modal Micro-made underwear, which is improved with AirMax, 4-way Stretch, and CloudSoft. Reiterating that a man will make the move and genuinely believe the underwear upgrade is important because of the exceptional comfort he will have in his XYXX TENCELTM Modal Micro-made underwear. The goal of XYXX's campaign is to change attitudes and start a dialogue by encouraging men to consider the more advanced TENCELTM Modal Micro-made underwear rather than the conventional cotton varieties. The ad encourages men to switch by highlighting the sharp contrast between the restrictive environment of traditional underwear and the freedom that XYXX TENCELTM Modal Micro-made undewear offers. XYXX facilitates the shift to a more comfortable lifestyle by encouraging men to take the risk by providing samples and trials. With this campaign, XYXX hopes to improve men's daily comfort and well-being by addressing a common yet ignored issue."Your choice of underwear pretty much sets the tone for your entire day," says Petal Gangurde, Chief of Brand & Culture at XYXX, in response to the company's new film. Regretfully, the majority of men in India still don uncomfortable, ill-fitting plain cotton underwear.We had to get men to realize how bound and stuck they felt in their present underwear, which is how we came up with this extraordinarily rich concept of "Undie-pendence." We want men to break free from the stereotype that once they wear XYXX TENCELTM Modal Micro-made underwear, they will never go back to their former brand. This advertisement aims to dispel this notion.  Every man should be able to feel that incredible difference, as well as unmatched comfort and independence. Initially, the concept of externalizing comfort was a jest. Never before has anyone thought of underpants as cufflinks. Not even on the most peculiar websites! What began with us shooting pictures of  

Kareena is pleased to be a national ambassador for UNICEF India.

Kareena is pleased to be a national ambassador for UNICEF India.

UNICEF India has named Bollywood star Kareena Kapoor Khan as its national ambassador. Her longstanding affiliation with the organization since 2014, during which she has acted as a Celebrity Advocate, is recognized with this esteemed status.Young Advocates: Supporting a Range of Issues UNICEF India announced the appointment of Kareena along with the introduction of its inaugural class of Youth Advocates, four exceptional persons who will act as peer leaders and advocates for important issues impacting children and youth. The causes that the Youth Advocates are fighting for are: Gauranshi Sharma from Madhya Pradesh, advocating for the right to play and disability inclusion. Uttar Pradesh native Kartik Verma is an advocate for child rights and climate action. Nahid Afrin from Assam, raising awareness about mental health and early childhood development. Vinisha Umashankar from Tamil Nadu, a budding innovator and STEM pioneer.Kareena's dedication to the rights of children Kareena Kapoor Khan's commitment to the rights and wellbeing of children is demonstrated by her affiliation with UNICEF India. She has given her voice to numerous projects as a Celebrity Advocate, bringing attention to topics including child safety, nutrition, and education. As she assumes her new position as National Ambassador, Kareena is well-positioned to further up her efforts and use her powerful platform to make a significant difference in the lives of children in India and around the world.Youth Empowerment and Change-Driven UNICEF India's selection of Youth Advocates is a great step in empowering youth and recognizing their ability to effect positive change. In addition to serving as an inspiration to their peers, these advocates will help shape programs and policies that deal with the urgent issues that young people face. Kareena Kapoor Khan and the Youth Advocates will work diligently to guarantee that every child's rights are upheld and their voices are heard, forming a strong team.Children's Better Future Kareena Kapoor Khan and the Youth Advocates represent a fresh commitment to UNICEF India's great goal, which is to uphold the rights and welfare of children. The group wants to give children a better future where their rights, safety, and growth are respected and valued via their combined efforts. Kareena Kapoor Khan's impact and her passion for children's rights will surely encourage others to join the campaign as she sets off on her new adventure, causing a ripple effect that reverberates throughout the country and beyond.  

Netflixs Heeramandi Shekhar Suman explains why the web series won	 be making a comeback by comparing himself to Aamir Khan and Dilip Kumar.

Netflixs Heeramandi Shekhar Suman explains why the web series won be making a comeback by comparing himself to Aamir Khan and Dilip Kumar.

The Netflix online series Heeramandi has captivated the interest of all viewers. This is due to the immense anticipation around the film, which was directed by none other than Sanjay Leela Bhansali. Manisha Koirala, Sonakshi Sinha, Sanjeeda Shaikh, Sharmin Segal, Aditi Rao Hydari, and Richa Chadha are among the cast members of the web series. It is about the power struggles of Lahori courtesans. Heeramandi has split supporters. Some people are pleased with the online series, but others have criticized SLB's concept. Nevertheless, the actors are making every effort to maintain the excitement surrounding Heeramandi. A key character in the online series, Shekhar Suman, recently discussed his hiatus and other topics. Also Read: Heeramandi: Aditi Rao Hydari becomes a love guru, as evidenced by her professional dating adviseHe compared himself to Aamir Khan and Dilip Kumar in a recent conversation, stating that the reason for the break was that he wasn't getting enough exciting roles. Shekhar Suman stated, "I am essentially a theatre actor," in an interview with The Indian Express. There is never a resurgence. All you have to do is wait for the appropriate opportunity.Together with his son Adhyayan Suman and a host of other well-known actors, Shekhar Suman was a major character in Sanjay Leela Bhansali's Heeramandi: The Diamond Bazaar.Heeramandi: The Diamond Bazaar, Sanjay Leela Bhansali's masterpiece of a web series, featured popular TV personality Shekhar Suman. The actor defended the director in an interview, saying that he was a rigorous taskmaster who occasionally made his actors wait on set. Continue reading!Talking about his collaboration with Sanjay Leela Bhansali on Heeramandi, Shekhar Suman Shekhar Suman plays Zulfikar in Heeramandi: The Diamond Bazaar, an important character in the Over-the-Top television series. When questioned if Sanjay Leela Bhansali had actors wait for long hours, the veteran actor responded that he is a maestro who strives for excellence in an interview with Zoom.Shekhar Suman went on to say that actors are not people who lose sight of their role while they are waiting. He defended SLB by drawing a comparison between them and soldiers, saying, "It's like a soldier waiting for the enemy to attack." He wouldn't declare, "I want to go home; I've been waiting for twelve hours." Does it take place? No, that's him! The moment the enemy approaches, he opens fire. Whether it's hot or snowing doesn't matter. An actor needs to be as ready as a military man.Shekhar Suman went on to say that if an actor is asked to sit still for two or three days by the director, they should comply if they are an actor. You can't say that you're having trouble focusing, so leave this place immediately. It is not your place to be an actress. You will look back with immense satisfaction and joy whenever you do. And for that reason, he was well respected," he said.  

Why Indian fashion designers are conspicuously absent from the Met Gala 2024 event

Why Indian fashion designers are conspicuously absent from the Met Gala 2024 event

The Chairman of the Fashion Design Council of India (FDCI) and the creator of the immensely popular Papa Don't Preach, Shubhika Sharma, discuss the concerns of the Indian fashion community regarding their underrepresentation at the Met 2024.Celebrities from India, such as Priyanka Chopra, Isha Ambani, Deepika Padukone, and Alia Bhatt, have been raising the nation's prominence internationally over the past several years. But with all of the feathered dreams and sequined masterpieces, our rich fashion history is mainly missing.Designer Ridhi Mehra claims that due to persistent misconceptions that Indian fashion is only associated with traditional or ethnic dress, India's presence at the Met Gala has been restricted, despite a few celebrities donning traditional Indian clothing or accessories. Mehra stated, "Even though Indian fashion is immensely inventive and varied, changing these misconceptions on a global level may take some time and focused work from both designers and industry stakeholders. "The essay by Susan Sontag served as the inspiration for the 2019 theme Camp: Notes on Fashion, which appeared perfect for designer Manish Arora's exuberant designs. His distinctive look, which is renowned for its opulence and vivacity, wonderfully encapsulated the spirit of "camp." Not to be outdone, Arora dressed Australian actor Keiynan Lonsdale in a stunning gown that flowed from a neon green full-sleeved bodice and was embellished with 1,500 hand-embroidered butterflies in his typical colorful colors. The final flourish? That year, Arora's famous circus outfit was even on show at the Costume Institute exhibit at the Metropolitan Museum of Art, which is a real high point for any designer.We saw socialite Natasha Poonawalla dressed in a custom gold sari by designer Sabyasachi Mukherjee for 2022's In America: A Lexicon of Fashion. This was a historic first for a sari's one and only Met Gala debut. However, Naomi Campbell did dress in an uncommon vintage Chanel outfit inspired by saris for the 2023 Karl Lagerfeld tribute.  

Mandira Bedi criticizes fast diets and exhorts individuals to achieve balance in their exercise regimens on No Diet Day.

Mandira Bedi criticizes fast diets and exhorts individuals to achieve balance in their exercise regimens on No Diet Day.

One of the fittest actors in the business is Mandira Bedi. She has consistently promoted healthy eating and frequently shares motivational workout videos and updates. Mandira highlights the significance of discovering sustainable diets and striking a balance between eating what you enjoy and maintaining your fitness on this International No Diet Day.The truth is, no matter how often we vow to work out, our diet plays a bigger role in our fitness journey than our exercise regimen. It's always thirty percent workout and seventy percent food. You can gradually alter that equation if you exercise. It won't appear if you work out at the gym while consuming bad cuisine or fried food, according to Bedi.Mandira Bedi, an actor and television host, has made the decision to "begin again" and put her health, fitness, and weight back at the forefront. Having worked in the television and film industries for more than thirty years, I can attest to the pressure artists face to meet preconceived notions about how they should look.Does she have any advice for artists who occasionally turn to fad diets out of desperation? "Everyone realizes this after trying it. Here's the thing. Everyone, in my opinion, needs to learn that lesson the hard way—through trial and error. You must identify a sustainable path if you wish to travel the path to excellent health and fitness. I've tried everything, even with myself. Everyone has to establish their own balance via trial and error," she says.  

After Barcelona loses against Girona, Real Madrid wins their record-tying 36th Spanish league title.

After Barcelona loses against Girona, Real Madrid wins their record-tying 36th Spanish league title.

With four games left, Real Madrid ended the suffering of its Spanish opponents and secured the league title on Saturday. This came just in time for Real Madrid to fully concentrate on its Champions League semifinal matchup against Bayern Munich.Madrid performed as predicted, defeating relegation-threatened Cadiz 3-0, despite using only bench players. Coach Xavi Hernández acknowledged that Barcelona's 4-2 loss to Girona was emblematic of his team's trophy-less season.With just 12 points still to play, Girona overtook Barcelona in second place, and Madrid was able to capture its record-extending 36th Spanish league title thanks to a sequence of results that left them with an overwhelming 13-point disadvantage.Madrid would have celebrated the title on Saturday if Barcelona had prevailed at Girona.Now Madrid gets the opportunity to add to its record 14 European Cup victories. After a 2-2 first-leg stalemate in Germany, Madrid hosts Bayern on Wednesday in their Champions League semifinal matchup. Borussia Dortmund or Paris Saint-Germain will be waiting for the victor of the June 1 final. The club announced that it will postpone the customary victory celebration in downtown Madrid until next Saturday in order to focus on its crucial matchup with Bayern. Coach Carlo Ancelotti of Real Madrid declared, "We deserved this league title in every way," following his team's second league title and 12th trophy overall in his two years at the team."We want to celebrate with all of the supporters, but they know that we have a big battle coming up on Wednesday. We want to be well-prepared to please the supporters, and on Saturday, we will all celebrate the victory together. After Karim Benzema left in the summer and Thibaut Courtois, the goalkeeper, and defenders David Alaba and Eder Militao suffered major leg injuries, Madrid looked to be back on track to challenge reigning champion Barcelona at the beginning of the season. But after joining from Borussia Dortmund, Jude Bellingham developed into a prolific striker. Madrid was far ahead of the opposition thanks to his goals and midfield leadership as well as Vinícius Júnior's dribbling, pace, and goals.Madrid has won both of its league "clasico" matches against Barcelona, has only lost once in 34 rounds overall, and has delivered Girona two crushing defeats in their two encounters.Replicas Before the match against Bayern, Shine Ancelotti made significant changes to his starting eleven. The only player that started the first leg against Bayern and started against Cadiz was center-back Nacho Fernández. At the Santiago Bernabeu on Saturday, in the 51st minute, Brahim Díaz scored a goal from the edge of the box into the top corner, shattering Cadiz's defense. Moments after entering the game as a replacement, season MVP Bellingham scored his 18th league goal of the year to effectively seal the victory. In injury time, Joselu Mato added a third. Champions League play for Girona In addition to losing to Girona in the Catalan derby, which was their second major defeat of the season, Xavi's team also watched Madrid win the title as a result of their defeat. Barcelona dropped to third position, 14 points behind Madrid, as Girona overcame them. Girona opened a 13-point lead over Athletic Bilbao in fifth place, securing a top-four finish and Champions League spot. Girona is now poised to raise a problem for UEFA, whose regulations aim to safeguard the Champions League against the presence of two or more clubs owned by the same entity. Both Girona and Manchester City are members of the Abu Dhabi royal family-supported City Football Group. Girona has the ability to deny Barcelona of

 A record rise in the price of gold and silver on the MCX

A record rise in the price of gold and silver on the MCX

On Monday, May 6, 2024, the prices of gold and silver increased on the Multi Commodity Exchange (MCX).When compared to the previous close of Rs 81,043, silver futures, which mature on July 5, 2024, saw a hike of Rs 739, or 0.91 percent, and were retailing at Rs 81,977 per kg on the MCX.International prices, which might fluctuate in any way, set the price of silver in India. Aside from that, it also depends on how the rupee values in relation to the US dollar. Silver will cost more if the rupee depreciates against the dollar and global prices stay steady. Visit https://www.goodreturns.in/silver-rates/ to learn more.

Voltas – India back with Moorthy for Shor Kam Kaam Zyaada campaign

Voltas – India back with Moorthy for Shor Kam Kaam Zyaada campaign

"There are other things that are returning this summer besides the intense heat! In an exciting new campaign, Voltas, the top A.C. brand in India, has brought back the beloved and legendary Moorthy. Moorthy, who captured many hearts with his collected demeanor and clever repartee, has returned to promote Voltas' most recent line of Smart Air conditioners, which include a cutting-edge, IoT-enabled design, an inventive sleep mode, and incredibly quiet operation. In the new campaign, Moorthy maintains his composure in the face of his talkative brother-in-law, emphasizing the clear difference between him and the quiet effectiveness of Voltas air conditioners. The slogan ""Shor Kam, Kaam Zyaada"" effectively conveys the campaign's core message and makes a big deal out of it. The wacky two-commercial campaign, which relies on Moorthy's ageless appeal and Voltas' Smart Air air conditioners, is a pleasure to see. Deba Ghoshal, Vice President & Head of Marketing at Voltas Limited, remarked on the new campaign, saying, ""Yes, he is back! smoothly and silently, much like our newest product line. And more clever, perceptive, and modern this time around. Take a peek at our teasers to see what we have in store for this summer. Customers have always favored Voltas air conditioners, and in the last ten years, Murthy has come to be associated with the brand. Still, ""Bringing back Moorthy felt natural - given that Voltas and Moorthy have always clicked and Moorthy's witty aura left a lasting impression last time around,"" says Ritu Sharda, Chief Creative Office, Ogilvy India (North). With Summers rapidly approaching and Moorthy's talkative brother-in-law prepared to intensify the conversation, the campaign appeared to be an ideal method for initiating conversation."

Jasprit Bumrah and Kapil Dev turn teammates for Tata IPL 2024 on JioCinema

Jasprit Bumrah and Kapil Dev turn teammates for Tata IPL 2024 on JioCinema

JioCinema recently debuted MS Dhoni in a dual role for their first TATA IPL 2024 campaign. As part of their new campaign, TV Dekho Toh Aise, Kapil Dev and Jasprit Bumrah are now featured in two films. The most recent JioCinema film slate is concentrated on the Connected TV offering, which caters to fans who want to watch the TATA IPL both on a big screen and digitally. Additionally, they highlight the platform's many capabilities, which provide viewers an unparalleled level of autonomy and let them to switch from a "lean-back" to a "lean-forward" viewing experience. On March 22, 2024, TATA IPL 2024 will kick off on JioCinema with the southern derby between MS Dhoni's Chennai Super Kings and Royal Challengers Bangalore. The two elite cricket players' chats are peppered with witty quips directed at one another, all in good humor, in these banter-filled Chrome Pictures videos. In the first movie, Bumrah is absorbed in watching the TATA IPL on his phone when Kapil Dev walks in and strikes up a discussion with him. When Bumrah turns on a connected TV and starts streaming the same video Bumrah was watching, Kapil challenges him and claims superiority over the way his generation watches the TATA IPL. In keeping with the same theme, the second movie starring the pair goes one step further by talking about the possibility of viewing the TATA IPL in 4K, with the freedom to select important moments and camera angles. "Connected TV viewers are a rapidly growing subset within the digital universe, while there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport," a Viacom18 spokesperson stated. "Our films starring Kapil Dev and Jasprit Bumrah emphasize that the TATA IPL can be watched for free on Connected TV with premium features, as well as conveniently on a mobile device with flexibility." The intense competition's thrill is replicated on a large screen, giving the audience total control over the excellent viewing experience. We would like cricket lovers to witness firsthand how JioCinema is revolutionizing the television viewing experience and, as a result, the campaign's "TV Dekho Toh Aise" line.

TVS Motor champions children safety with Protect Little Riders campaign

TVS Motor champions children safety with Protect Little Riders campaign

"As part of the #TVSRide4Safety program, TVS Motor Company (TVSM) announced the launch of its ""Protect Little Riders"" campaign. Through this program, TVSM hopes to remove barriers to young riders' adoption of helmets and raise awareness of the safety of children when riding two-wheelers. In spite of official restrictions, there is a greater prevalence of child riders who do not wear helmets. This action is unusual because parents always put their children first. Consequently, in addition to promoting helmet adoption, the TVSRide4Safety campaign includes the creation of a line of kid-specific helmets. Furthermore, a specific website has been established to furnish parents with crucial details regarding the selection of suitable headgear size for their children's protection when riding two-wheelers. Aniruddha Haldar, Senior VP (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, commented on the campaign, saying, ""Children's helmet use is becoming a pressing issue in a nation deeply concerned about its youth. It's a blind spot that has developed over time."" As a result, we are contacting parents to work together, modify behavior, and embrace safety precautions. The simple message of the campaign is still to wear a helmet, make sure your child wears one, and ride safely. To assist in fostering a culture based on responsibility and safety, we cordially encourage you to participate in Protect Little Riders."" A key component of the #Ride4Safety Campaign, Protect Little Riders is a socially conscious effort to raise awareness and encourage constructive community action. This demonstrates TVS Motor Company's dedication to resolving issues with the ecology and making a significant contribution to making the riding environment safer for younger riders. Group CEO of MullenLowe Lintas Group and Chief Strategy Officer for APAC at MullenLowe Global, Subramanyeswar S. (Subbu), discussed the campaign, saying, ""Protect Little Riders is a crusade (and not just another campaign) through which we are putting a spotlight on one of the biggest blind spots on our roads - kids without helmets."" Every day, millions of children in our nation ride two-wheelers without wearing helmets."

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