Voltas – India back with Moorthy for Shor Kam Kaam Zyaada campaign

"There are other things that are returning this summer besides the intense heat! In an exciting new campaign, Voltas, the top A.C. brand in India, has brought back the beloved and legendary Moorthy. Moorthy, who captured many hearts with his collected demeanor and clever repartee, has returned to promote Voltas' most recent line of Smart Air conditioners, which include a cutting-edge, IoT-enabled design, an inventive sleep mode, and incredibly quiet operation. In the new campaign, Moorthy maintains his composure in the face of his talkative brother-in-law, emphasizing the clear difference between him and the quiet effectiveness of Voltas air conditioners. The slogan ""Shor Kam, Kaam Zyaada"" effectively conveys the campaign's core message and makes a big deal out of it. The wacky two-commercial campaign, which relies on Moorthy's ageless appeal and Voltas' Smart Air air conditioners, is a pleasure to see.

Deba Ghoshal, Vice President & Head of Marketing at Voltas Limited, remarked on the new campaign, saying, ""Yes, he is back! smoothly and silently, much like our newest product line. And more clever, perceptive, and modern this time around. Take a peek at our teasers to see what we have in store for this summer. Customers have always favored Voltas air conditioners, and in the last ten years, Murthy has come to be associated with the brand. Still, ""Bringing back Moorthy felt natural - given that Voltas and Moorthy have always clicked and Moorthy's witty aura left a lasting impression last time around,"" says Ritu Sharda, Chief Creative Office, Ogilvy India (North). With Summers rapidly approaching and Moorthy's talkative brother-in-law prepared to intensify the conversation, the campaign appeared to be an ideal method for initiating conversation."