TVS Motor champions children safety with Protect Little Riders campaign

"As part of the #TVSRide4Safety program, TVS Motor Company (TVSM) announced the launch of its ""Protect Little Riders"" campaign. Through this program, TVSM hopes to remove barriers to young riders' adoption of helmets and raise awareness of the safety of children when riding two-wheelers. In spite of official restrictions, there is a greater prevalence of child riders who do not wear helmets. This action is unusual because parents always put their children first. Consequently, in addition to promoting helmet adoption, the TVSRide4Safety campaign includes the creation of a line of kid-specific helmets. Furthermore, a specific website has been established to furnish parents with crucial details regarding the selection of suitable headgear size for their children's protection when riding two-wheelers. Aniruddha Haldar, Senior VP (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, commented on the campaign, saying, ""Children's helmet use is becoming a pressing issue in a nation deeply concerned about its youth. It's a blind spot that has developed over time."" As a result, we are contacting parents to work together, modify behavior, and embrace safety precautions. The simple message of the campaign is still to wear a helmet, make sure your child wears one, and ride safely. To assist in fostering a culture based on responsibility and safety, we cordially encourage you to participate in Protect Little Riders."" A key component of the #Ride4Safety Campaign, Protect Little Riders is a socially conscious effort to raise awareness and encourage constructive community action.

This demonstrates TVS Motor Company's dedication to resolving issues with the ecology and making a significant contribution to making the riding environment safer for younger riders. Group CEO of MullenLowe Lintas Group and Chief Strategy Officer for APAC at MullenLowe Global, Subramanyeswar S. (Subbu), discussed the campaign, saying, ""Protect Little Riders is a crusade (and not just another campaign) through which we are putting a spotlight on one of the biggest blind spots on our roads - kids without helmets."" Every day, millions of children in our nation ride two-wheelers without wearing helmets."