Jasprit Bumrah and Kapil Dev turn teammates for Tata IPL 2024 on JioCinema

JioCinema recently debuted MS Dhoni in a dual role for their first TATA IPL 2024 campaign. As part of their new campaign, TV Dekho Toh Aise, Kapil Dev and Jasprit Bumrah are now featured in two films. The most recent JioCinema film slate is concentrated on the Connected TV offering, which caters to fans who want to watch the TATA IPL both on a big screen and digitally. Additionally, they highlight the platform's many capabilities, which provide viewers an unparalleled level of autonomy and let them to switch from a "lean-back" to a "lean-forward" viewing experience. On March 22, 2024, TATA IPL 2024 will kick off on JioCinema with the southern derby between MS Dhoni's Chennai Super Kings and Royal Challengers Bangalore. The two elite cricket players' chats are peppered with witty quips directed at one another, all in good humor, in these banter-filled Chrome Pictures videos. In the first movie, Bumrah is absorbed in watching the TATA IPL on his phone when Kapil Dev walks in and strikes up a discussion with him. When Bumrah turns on a connected TV and starts streaming the same video Bumrah was watching, Kapil challenges him and claims superiority over the way his generation watches the TATA IPL. In keeping with the same theme, the second movie starring the pair goes one step further by talking about the possibility of viewing the TATA IPL in 4K, with the freedom to select important moments and camera angles. "Connected TV viewers are a rapidly growing subset within the digital universe, while there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport," a Viacom18 spokesperson stated.

"Our films starring Kapil Dev and Jasprit Bumrah emphasize that the TATA IPL can be watched for free on Connected TV with premium features, as well as conveniently on a mobile device with flexibility." The intense competition's thrill is replicated on a large screen, giving the audience total control over the excellent viewing experience. We would like cricket lovers to witness firsthand how JioCinema is revolutionizing the television viewing experience and, as a result, the campaign's "TV Dekho Toh Aise" line.