Luminous Power Technologies puts the spotlight on #WomenInEnergy

In honor of International Women's Day, Luminous Power Technologies today released a digital short as part of their motivational campaign, #WomenInEnergy. The video, which is told from the perspective of a kid, masterfully depicts the prejudices and stereotypes that are pervasive in society regarding women in particular domestic contexts, such as a home terrace. Now in its second year, Luminous' #WomenInEnergy campaign seeks to inspire a better future for future generations while challenging gender preconceptions and biases that currently exist in the energy sector. The video, which was conceived by Autumn Grey, focuses on the routine domestic tasks that get accepted because they are only performed by female family members. With a small child watching his mother go about her daily business on the patio, In the film, those being taken up by other family members are beautifully shown, and the mother's role as a solar technician under the Luminous training program is shown. In this story, a boy challenges the idea of bias by judging his mother's worth by the labor she does on their terrace. Recognized for its creative energy solutions, the brand breaks beyond apparent bias to deliver a unique message.

The idea of the IWD video was discussed by Neelima Burra, Chief Strategy Transformation and Marketing Officer of Luminous Power Technologies. She stated, "Although society has made significant progress and moved the needle for women in certain professions, there is still a lot to be addressed." Our movie emphasizes the need to change people's perspectives to embrace gender-neutral roles and provide everyone the same opportunity. Even if women have all the qualifications needed to work in the energy sector, they are nevertheless perceived as having a disproportionate number of men in technician positions. This movie will encourage viewers to reflect and alter their viewpoints. To hasten the nation's energy transition and promote the installation of solar PV rooftops, we must capitalize on the talent of women. The goal of our campaign, #WomenInEnergy, is to change people's perceptions and make careers for women in fields like solar technician practical and appealing. Luminous Power Technologies' chief human resource officer, Shikha Gupta, "The purpose of this film is to inspire viewers to think of traditionally male-dominated professions as safe and growth-oriented environments for women as well, such as solar technician." This movie offers a comprehensive message about the value of family support, which is the cornerstone for empowering women in non-traditional roles. When attitudes shift and everyone in the family assumes more responsibility for the home, closing the current gender gap will actually happen.