Zomatos Latest Feature Now Enables Users To Make Healthier Decisions

SUMMARY: Using this new function, customers can be gently persuaded to select healthier options, preventing them from subsequently regretting their decision. Additionally, the company increased its platform cost to INR 5 per order last month from INR 4 previously. Zomato also revealed its fourth consecutive profitable quarter earlier in May.Zomato, the foodtech behemoth, has launched a new feature that will assist its consumers in choosing healthier options. This comes only a few days after the company extended its priority delivery services to Delhi, Hyderabad, and Pune.By using this new tool, customers can be gently encouraged to choose healthier options when placing their orders, helping them to avoid regretting their decisions later.Deepinder Goyal, the CEO and founder of Zomato, made the news on X."We just released a new function on Zomato – gently assisting our users in making healthier choices,” the post stated. First off, we've started recommending roti in place of naans."We just released a new function on Zomato – gently assisting our users in making healthier choices,” the post stated. First off, we've started recommending roti in place of naans."We have received tremendously favorable feedback for this functionality, and we are seeing a 7% attach rate for these recommendations. We intend to expand this soon to include additional meals and categories. For instance, when you add a dessert to your basket, we may suggest lower-calorie dessert options if you are in the mood for one," it stated.Zomato is also getting ready to add more meals and categories to this functionality. For example, when a user adds dessert to their cart, they may be shown alternatives with fewer calories if they are craving it. In addition, the company increased its platform fee from INR 4 to INR 5 each order last month.

Zomato also revealed its fourth consecutive profitable quarter earlier in May. In the quarter that concluded on March 31 of the financial year 2023–24 (FY24), the company's consolidated profit after tax increased by 26.8% to INR 175 Cr from INR 138 Cr in the previous quarter. From INR 3,288 Cr in Q3 FY24 to INR 3,562 Cr during the quarter, operating revenue increased by more than 8%. On a quarterly basis, Zomato observed a decrease in the GOV of their meal delivery service. During the quarter under review, its GOV decreased from INR 8,486 Cr to INR 8,439 Cr. Yet, GOV increased 28% year over year.