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The new TV is YouTube, and it's very different from the old one! Section Two

The new TV is YouTube, and it's very different from the old one! Section Two

By Kajal Sharma - 13 May 2025 08:59 PM

In his yearly letter to the business this February, YouTube CEO Neal Mohan declared, "YouTube is the new television." He highlighted YouTube's transition into a major entertainment platform by saying that more people now watch the video on TV displays than on mobile devices."A growing number of people watch YouTube in addition to TV. Every day, viewers watch more than 1 billion hours of YouTube content on TVs, and in the US, TVs are now the main way that people watch YouTube. However, the appearance of the "new" television differs from that of the "old." In addition to the sports, sitcoms, and chat shows that people already enjoy, it's interactive and features content like shorts (yep, people watch them on TVs), podcasts, and live streams, Mohan said.Will YouTube take the place of traditional television as the new mainstream media? And how might this change reshape advertising, entertainment, and audience participation in the years to come? YouTube has changed over the last 20 years from being a place to post oddball, low-quality videos to becoming a major force in the entertainment sector and starting to look more and more like television.

The distinction between YouTube and TV has become more hazy as viewers watch 1 billion hours of YouTube every day on smart TVs and broadcasters are now posting entire episodes. This convergence has been highlighted by the thriving partnerships between YouTubers and mainstream media, such as MrBeast's Prime Video series Beast Games and the Sidemen's Netflix reality program Inside.The integration has generated controversy, though, since some YouTube-based programs have come under fire for their content quality and production ethics, raising worries about a media "race to the bottom." YouTube now concentrates on serving as a distribution center while producers and broadcasters adjust to its business model, despite its brief foray into original content. Disney and other traditional TV networks are using YouTube to reach a wider audience. YouTube's popularity and production budgets indicate that it will continue to play a significant role in entertainment, even though it may not be able to compete with TV in terms of premium narrative in the foreseeable future. According to some analysts, YouTube and traditional television will merge to form a single media environment.

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