Advertising/Media

In Pedigree's latest commercial, Kriti Sanon raises awareness about wet food.

In Pedigree's latest commercial, Kriti Sanon raises awareness about wet food.

By Kajal Sharma - 16 May 2025 04:42 PM

To promote their Pedigree Gravy line, Pedigree India has unveiled a new ad starring Bollywood actress Kriti Sanon. The collaboration intends to bolster the brand's market dominance and draw attention to the nutritional advantages of wet food for pets. Sanon highlights the trust connected to the Pedigree brand and the emotional connection during feeding time.Bollywood star Kriti Sanon is the face of a new commercial for the pet food company Pedigree in India. This most recent strategic alliance demonstrates the brand's dominance in the pet food market and its strong dedication to educating Indian pet owners about their Pedigree Gravy line.

This new ad, with Sanon’s emphasizes the benefits of the wet food category. According to Ayesha Huda, chief marketing officer at Mars Petcare India, "pet parenting in India is changing, and as market leaders we are confident about the readiness of pet parents to dive deeper into their pet's nutritional needs, and our gravy range promises to fulfill that deepening demand."

 

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