Mohit Joshi, Jaideep Gandhi, and Prasanth Kumar discuss why Goafest 2025 will be a high-ROX event.

The greatest creative festival in South Asia, Goafest 2025, is poised to excite minds with new formats, revitalized energy, and a redesigned experience for the media, marketing, and advertising sectors. The ambitious theme of Goafest 2025, which takes place from May 21 to 23, is "Ignite__," which serves as both a call to action and a creative spark. The event this year is expected to stimulate thought, start discussions, and bring together established professionals and up-and-coming talent. With more than 60 speakers, 20+ seminars, a bigger location, and new IPs, Goafest is still a vibrant platform that captures the spirit of the business.The event is intended to have a high Return on Experience, or ROX. This evolution aims to establish relevance in a rapidly evolving landscape, not only generate hype. Joshi continued, "The idea was to innovate and make it more appealing to the new generation."Each Goafest edition starts with the core question, "What kind of value do I give a delegate who's giving us two and a half days of their time?" according to Jaideep Gandhi, who is speaking about the 18th edition.Gandhi claims that inspiration and motivation are the foundation of that value. "A delegate should return with a sense of inspiration, motivation, and something special.

We continue to raise that standard each year," he said.The problem, according to Gandhi, is to consistently provide new experiences, even though the Goa site remains constant. This year, between 60 and 70 percent of the audience will be new, while 40 to 50 percent will be returning. Therefore, we challenge ourselves to bring something fresh even when the location is the same.