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Are you arranging your summer vacation These five credit cards come with travel benefits.
The arrival of summer brings with it the excitement of a much-needed vacation. Whether you're planning a quick trip to a nearby tourist area or a longer stay at your ideal location, the correct credit card can help you save costs and obtain new perks. Customers enjoy credit cards that offer travel perks like free hotel stays and lounge access. The top five credit cards to use this season for travel to India and beyond are listed below. The top credit cards were chosen by Mastercard after accounting for minimal currency markup fees, hotel memberships, free lounge access, and travel perks.Picture courtesy of Axis Bank Depending on your spending patterns, the Axis Miles & More World credit card gives an endless amount of miles, and the miles you accrue are perpetual. The acquired miles can be redeemed in a variety of ways, such as by purchasing tickets from partner airlines, upgrading an existing ticket to a higher class, taking advantage of hotel booking incentives, and shopping at partner physical locations or online. If you fulfill the spend requirements, you can also receive four complimentary domestic lounge visits per quarter and free priority pass membership for your Miles & More Axis Bank World credit card. At partner eateries, credit cards will receive 40 percent off up to Rs 1,000. A 3.5 percent forex markup fee is applied by the card to all foreign currency transactions. An yearly charge applies.Image Source: HDFC Bank | The HDFC Infinia credit card comes with free priority pass membership and unrestricted access to airport lounges worldwide for both primary and add-on users. Cardholders receive discounts of up to 15% at more than 3,000 eateries and 20% at Marriott Hotels. Users receive medical insurance worth Rs 50 lakh and travel insurance worth Rs 3 crore. Additionally, cardholders can earn up to 10X points on travel and shopping purchases made through Smartbuy, and 2X points on eating purchases, Infinia online transactions, and Air Vistara reservations. These points can then be redeemed for airline miles with top airlines. When paying with foreign currency, the bank levies a two percent forex markup fee. TherePicture Credit: ICICI Bank With Priority Pass membership, the ICICI Emeralde Private Metal Card provides unrestricted access to both local and international airport lounges in addition to comprehensive travel insurance coverage. When using this credit card to make travel reservations, there are no cancellation fees. When paying with foreign currency, the bank levies a 2 percent forex markup fee. This credit card has an annual fee of Rs 12,499 + taxes. If you use the card for purchases totaling more than Rs. 10 lakh during the year, the charge will be reimbursed.Image Source: Axis Bank | The Axis Bank Magnus credit card provides concierge services and limitless free access to airport lounges worldwide. In addition to a 40% discount at nearly 4,000 restaurants nationwide, it provides a 15% discount at The Oberoi Hotels and Resorts and Trident Hotels in India. When paying with foreign currency, the bank levies a 2 percent forex markup fee. This credit card has an annual fee of Rs 12,500 plus taxes. If your expenditures for the previous year were more than Rs 25 lakh, the annual charge is waived.Picture Credit: HSBC Bank Unlimited free access to domestic and foreign lounges as well as concierge services are provided by this credit card. Upon card activation, users will receive a Rs 12,000 Taj Experience gift card along with epicure membership across all Taj hotels. It allows reward points from more than 20 domestic and international airlines to be converted 1:1 into airmiles. For payments made in foreign currency, the bank levies a 0.99 percent forex markup fee. This credit card has an annual fee of Rs 20,000 plus taxes.
Published 06 Jun 2024 11:36 AM


Are vitamin E supplements beneficial for eye, skin, and hair health? A specialist offers insights
The benefits of vitamin E capsules for skin, hair, and eyes are well-known. However, what is their effectiveness? A dermatologist discusses this well-liked vitamin.The use of vitamin E to enhance the health of the skin and hair came about as a result of the ongoing hunt for the next big thing in the world of strong, healthy hair. For a long time, vitamin E supplements have been heralded as a potent treatment for a wide range of aesthetic and medical conditions, from boosting skin brightness to encouraging hair growth and strengthening eye health. With so many promises made about their advantages, it can be difficult to separate fact from fiction. Let's explore the science of vitamin E, its possible benefits, and any risks you should know about before adding these pills to your daily regimen for health and beauty.What is the vitamin E content? Alpha-tocopherol, another name for vitamin E, is a fat-soluble vitamin that is well-known for its potent antioxidant properties. These properties are crucial in averting free radical damage and safeguarding the body's cells. In addition to its anti-oxidant qualities, Vitamin E is crucial for preserving the health of the skin, particularly by preserving the natural lipids under the skin's surface, which, when used consistently, reduces the appearance of fine lines and delays the signs of ageing "said Dr. Madhu Chopra, MBBS, DORL, a Mumbai-based cosmetologist and managing director of Studio Aesthetique. Vitamin E's advantages for healthy skin "When you consume Vitamin E, its antioxidant qualities diminish the appearance of fine lines and wrinkles, battle oxidative stress, which is a major cause of premature ageing, and promote a more radiant and youthful skin," Dr. Madhu continued in her interview with HT Lifestyle. Moreover, vitamin E actively contributes to the creation of collagen, strengthening the protein that gives skin its structure, elasticity, and firmness and enhancing its anti-aging properties."
Published 06 Jun 2024 11:32 AM


Why Is There A Red Line Applied to Certain Medicines?
Have you ever noticed the red stripe on some prescription labels? It's not only ornamental! This seemingly insignificant detail conveys important information about the medication inside. The issue? A lot of people overlook this important hint, which may result in taking medication without a prescription. Furthermore, self-medication can be dangerous—sometimes even fatal, as we all know. In an advisory released on Sunday, the Ministry of Health addressed this problem by stressing the significance of focusing on a particular detail found on the back label. This detail has the potential to affect the safety and efficacy of your medication. According to the ministry, pharmacies are only permitted to dispense these medications in conjunction with a legitimate medical prescription.Antibiotic resistance is avoidable! The Ministry of Health stated on X that a RED LINE on the medication strip suggests that the medication should not be taken without a prescription. Therefore, it is equally important to note whether the medicine's packet has a red stripe on it as it is to check the medicine's expiration date. In the meantime, the health ministry announced on Friday that India has won the coveted Measles and Rubella Champion Award in honor of the nation's valiant efforts to fight these infectious diseases.
Published 11 Mar 2024 02:10 AM


Unbelievably High Increase in STDs Throughout Europe
Sexually transmitted infections (STIs) are on the rise throughout Europe, according to the EU's health agency, which stated on Thursday that these cases are "troubling" and may only represent "the tip of the iceberg". The European Center for Disease Prevention and Control (ECDC) reports that in 2022, the number of syphilis cases increased by 34% to over 35,391, while the number of gonorrhoea cases increased by 48% to 70,881 in the EU and EEA region.Chlamydia cases increased by 16 percent to 216,508 in the 27 nations the organization covers.Both startling and concerning is this increase, according to ECDC director Andrea Ammon at a press conference. Ammon explained that this was because different countries had different testing policies and access to sexual health care. "These numbers, as big as they are, most likely only represent the tip of the iceberg because surveillance data may underestimate the true burden," he said. In a statement, the organization cautioned that even though syphilis, gonorrhea, and chlamydia are curable, untreated cases can still result in major health issues.These increases raise serious health concerns and show how urgently preventative measures and thorough health education need to be strengthened, according to Ammon. In order to meet the surge, Ammon emphasized that "testing, treatment, and prevention" were essential. The STI rates that are on the rise in Europe necessitate our quick attention and coordinated response. We can reverse the trend by giving testing, treatment, and prevention initiatives top priority, according to Ammon.
Published 07 Mar 2024 06:23 PM


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Masaba Gupta savors "good stuff" at a special breakfast during the winter.
In numerous social media posts, Masaba Gupta has been promoting a fitness-focused lifestyle by sharing details about her nutrition, exercise routine, and other activities. The famous fashion designer recently revealed a photo of her special breakfast for winter, which included some traditional bajra. "Winter breakfast chilla full of the good stuff - pumpkin, bajra, sesame, spinach, chillies, ginger, and garlic," Masaba posted on her Instagram Stories, showcasing a peek of the bajra chilla. This is the health benefit of eating bajra and pumpkin for breakfast.Dietician Mohini Dongre of Narayana Hospital in Gurugram described bajra-pumpkin chilla as a hearty winter treat that combines the seasonal sweetness of pumpkin with the nutrient-dense bajra (pearl millet). According to Dongre, "this traditional Indian dish offers several health benefits tailored for the winter months in addition to a warm and comforting flavor."

Is the rice water craze actually helping with your problems with your skin and hair?
One trend is gaining traction in the always changing world of beauty, and it's not only taking over our TikTok and Instagram feeds—even our favorite celebs, like Kim Kardashian and Cardi B, are praising it for its ability to change skin and hair. Our IT gals' newest hobby is rice water. Before you begin your next beauty ritual with boiling rice, let's examine the details of this well-known cure.Rice water, which comes from soaking or fermenting rice, is a long-kept beauty trick that has been enjoyed by people of all ages and backgrounds. For decades, Asian women, especially those in China and Japan, have used rice water to improve the quality of their skin and hair. Rice water is the starchy liquid that is derived by soaking or rinsing uncooked rice, according to Asmita Dhekne Chebbi, a dermatologist and venereologist at Apollo Spectra Hospital in Bangalore. She also practices leprosy and dermatology. "Its well-known effectiveness in beauty regimens is attributed to its rich composition, which contains vitamins, minerals, amino acids, and antioxidants. This liquid can be utilized right away or let to ferment for a few days, which will add more nutrients and improve its advantages for skin and hair.A product like rice water for hair has very few hazards, but it's also unlikely to provide anything in the way of benefits. While using rice water as a natural home cure is thought to be safe, people with specific skin issues should exercise caution.

In 2024, put these seven unusual locations on your trip bucket list instead of New York and London.
With travel trends changing and travelers searching for undiscovered treasures, 2024 presents a promising opportunity to explore unusual and distinctive locations that deviate from the typical tourist paths. If you're an adventurer at heart and long for experiences beyond the norm, think about including these seven out-of-the-ordinary locations on your 2019 bucket list.Uyuni Salar in Bolivia Visit Salar de Uyuni, the largest salt flat in the world, located in Bolivia. The enormous expanse of salt becomes a dazzling mirror during the rainy season when a thin coating of water appears, creating bizarre landscapes that seem to go on forever. This marvel of nature guarantees an amazing and surreal experience.Denmark's Faroe Islands The Faroe Islands are a group of rocky islets nestled in the North Atlantic with striking cliffs, fjords, and coastlines. These islands are perfect for nature lovers as they provide a special fusion of wild beauty and quaint local culture. Discover the lesser-known Nordic regions for a unique European experience.Australia. Rodrigues, the "other island" of Mauritius, is a fascinating option for something a little different. Alternatively, maybe this year is the year you go that once-in-a-lifetime safari. There has never been a better time to witness the amazing Okavango Delta floods in Botswana, since several new campgrounds have opened. Once again, Stirling, dubbed "the most Scottish town on Earth," is commemorating its 900th birthday. Poetic and scraggly,

After COVID-19 care: Proven strategies to combat exhaustion
Post-Covid care is once again gaining attention in the wake of an increase in Covid-19 cases in places like Kerala, Karnataka, and Maharashtra. This covers everything, from managing the body's reaction to the infection to long-term COVID-19 to managing lethargy after recovery. We talked to professionals about the key strategies that can effectively address fatigue and support Covid-19 aftercare.While many people only have minor symptoms, some may have long-term COVID effects. "Physical, mental, and emotional well-being are all part of this comprehensive care approach," stated Dr. Viswesvaran Balasubramanian, consultant in interventional pulmonology and sleep medicine at Yashoda Hospitals in Hyderabad.Eating a handful of dry fruits on a daily basis will provide you with a wealth of essential nutrients that fight weariness, such as zinc, calcium, copper, iron, magnesium, potassium, phosphorus, protein, riboflavin, vitamin A-C-E-K-B6, and copper. These nutrients will also assist to strengthen and repair your immune system.Light, simple to digest, and nutrient-dense foods like rice, khichdi, lentil soups, and moringa soup should be a part of your diet. Steer clear of processed, fried, and high-sugar foods.Our everyday routines are what our bodies thrive on. Maintaining a daily schedule, adhering to it religiously, and being accustomed to the responsibilities at hand would be among the greatest things to do. This is another method to manage your energy and avoid becoming overly tired. It will be simpler for you to return to your regular life the more accustomed you become to it.Hydration is crucial when you are healing. You can also fight lethargy and exhaustion by drinking more fluids and hydrating beverages. Incorporating ORS supplements, calming teas, and mixtures can also be beneficial. If more support is required, it can be added.

Rakul Preet Singh likes "basic" food; find out why
Rakul Preet Singh enjoys eating well-balanced meals in addition to exercising to maintain her physical fitness. She therefore always goes for "basic" yet "balanced" meals, such as handmade or "ghar ka khaana" dishes. The Chhatriwali star recently posted a photo of her dinner, which had a protein-rich scrambled egg, green moong dal, jowar roti, and a leafy vegetable.Rakul Preet Singh's diet consists of complex carbs found in sweet potatoes, quinoa, and brown rice. Good Fats: Essential fatty acids are found in healthy fats like avocado, nuts, and seeds, which improve general health and wellbeing.

Treasure of national importance? Shaun Ryder and Kermit on the reintroduction of Black Grape:
It is evident that things have changed amongst the indie-dance act as one is wearing his dressing robe and the other suggests carrot juice. They discuss their hedonistic 90s with us, along with fatherhood, sadness, and Farage. Mon, Jan 8, 2024, 11:01 GMT (6) Happy Mondays broke up in 1993 following the publication of their fourth album, Yes Please!, and a commercial vehicle accident that contributed to Factory Records in Manchester going bankrupt. The last straw was their drug-fueled behavior during the Barbados recording. But lead singer Shaun Ryder didn't waste any time in launching his next musical endeavor, Black Grape, that same year with Paul Leveridge, well known as Kermit from Ruthless Rap Assassins, and Mondays' maracas player Bez.

No one knew what to do with me, writes Ramy Youssef of his friend, privilege, and terror. Swift Taylor
It's an odd moment for Ramy Youssef. He is on the verge of making his big screen debut in the deliciously bizarre and sexy fantasy film Poor Things. It appears like he is entering a new stage in his career with the success of his comic drama series Ramy. However, the Israel-Gaza conflict is the main storyline at the moment, and Egyptian-American performer Youssef is in the forefront due to his prominence as a Muslim.The day we meet in December, these two worlds collide. Taylor Swift, along with her famous friends Selena Gomez and Cara Delevingne, attended Youssef's standup gig in New York a few days ago, which is why he is somewhat in the news. All of Youssef's remaining stand-up tour earnings will be donated to American Near East Refugee Aid, a Palestinian non-governmental organization. The right-wing host Megyn Kelly took this too seriously, saying that Swift "owes Israelis and Jewish Americans an apology" and advising people to "boycott her events until she issues one." Kelly also said that Swift "clearly knows nothing" when it comes to discussing those subjects again.

Bollywood welcomes the New Year in style, from Kareena-Saif to Bhumi Pednekar
Bollywood stars are ringing in the New Year with unmatched style and elegance as we embrace 2024 with open arms. The holidays are a time for celebration, but they also give our favorite celebrities a platform to show off their excellent sense of style. See how some of the biggest names in the business, like Bhumi Pednekar and Kareena Kapoor, rang in the New Year in classic B-town fashion.Kareena Kapoor shared a peek into their New Year's party with her husband Saif Ali Khan and their gorgeous children Taimur and Jeh. The picture of elegance, Kareena, posted a mirror photo with Saif fiddling with his bow tie. Kareena looked stunning in a black and golden velvet salwar suit, while Saif looked dapper in a traditional white tuxedo. In a different picture, Jeh looked stunning in a cable knit sweater and pants, while toddler Taimur showed off his sense of taste in a grey blazer-pant pair, channeling his dad's dapper appearance.

California Is Positioned to Shield Employees From Severe Heat—Inside
Few jurisdictions have laws in place to safeguard employees from the increasing risk of intense heat, whether it be indoors or outdoors. Even though federal legislation has delayed, California is anticipated to enact heat standards for indoor workers in the spring.We move all the time. Sara Fee, a former employee of an Amazon warehouse in San Bernardino, California, testified before a state workplace safety board in May. "My shirt is soaked in sweat three to four times throughout the day." "I have been nauseous, dizzy." California is well-positioned to safeguard workers in poorly ventilated warehouses, steamy restaurant kitchens, and other indoor working sites where temperatures can rise to potentially deadly levels as the climate warms and the threat of extreme heat grows. Since 2005, the state has enforced heat guidelines for outside workers; indoor workplaces will follow suit. According to the U.S. Occupational Safety and Health Administration, just two other states—Minnesota and Oregon—have heat regulations for indoor employees.Businesses would have to keep worksite temperatures below 87 degrees Fahrenheit when workers are present and below 82 degrees in areas where workers wear protective clothing or are exposed to radiant heat, like furnaces, if California approves its proposal in the spring. Businesses must give workers water, breaks, places to cool off, cooling vests, and other tools to prevent overheating if they are unable to reduce the temperature. "It is only getting hotter every year," said Alice Berliner, head of the Worker Health & Safety Program at the University of California-Merced. "Having safeguards for both indoor and outdoor laborers gives someone the confidence to request access to drinking water and a break when needed."

Medication shortages and stigma are two nightmares that narcolepsy patients must endure.
The FDA announced a nationwide Adderall shortage more than a year ago, and people other than ADHD patients are being impacted. The same medicine is frequently used to treat patients with narcolepsy, a much rarer disorder.Her doctor wrote a prescription for Adderall, the name-brand equivalent of the amphetamine-based drug used to treat attention-deficit/hyperactivity disorder.It was successful. Now 28 years old, Shand felt energized for the first time in years. She was no longer having trouble at work, napping in secret, or putting down coffee to make her body stay alert. She experienced hope.However, by 2022, pharmacies nationwide were unable to fill her prescription due to an Adderall shortage. Doctors were rushing to fulfill the requirements of Shand and innumerable other patients throughout the nation who were being turned away and forced to piece together a new, frequently ineffective treatment plan.Every month, patients struggle to receive the medication they require to live a normal life, navigating a maze of complex logistics and uncertainty. The negative effects on individuals with ADHD have been the main topic of media coverage of the shortage, including the letter from the House Democrats. However, the consequences can be considerably more severe for those like Shand who suffer from sleep difficulties. Without medicine, simple actions like driving become hazardous or unfeasible. Abrupt onset of sleep and in rare cases even paralysis can jeopardize performance at work and at school. Social lives and hobbies can often fade into obscurity. Shand remarked, "Adderall gave me my life back." "It's like riding a roller coaster and then desperately wanting to get off of it."


The Ten Subjects That Will Shape Fashion in the Upcoming Year
The State of Fashion 2024, an official yearly study from The Business of Fashion and McKinsey & Company, has 10 themes that illustrate how leaders may spot possibilities for growth even in the face of unpredictability and volatility.Executives in the fashion sector are anxious as they look beyond 2024. The BoF-McKinsey State of Fashion 2024 Executive Survey indicates that "uncertainty" is the most common sentiment among fashion leaders. Geopolitical developments, faltering economies, and the lingering effects of high interest rates are all reasons for anxiety. Executives, however, also perceive some cause for optimism in particular markets and market niches. In terms of 2024, the survey conducted in early September revealed that 26% of participants expected the situation to improve year over year, 37% expected it to stay the same, and 38% expected it to worsen. This represents the widest gap in executives' expectations for the upcoming year since the BoF-McKinsey survey was first conducted in 2017.

Perfect Corp. will present groundbreaking
(BUSINESS WIRE)--Perfect Corp., a developer of "Beautiful AI" tech solutions, will demonstrate at the customer Electronics Show (CES), which runs from January 9–12 in Las Vegas, Nevada, how developments in Generative AI and AR technology are changing customer experiences in various ways. The primary theme for this year is "Beautiful AI," which emphasizes the novel combination of AI technology and beauty to create solutions that enhance our environment and usher in a new era of highly tailored and intuitive consumer experiences. Perfect Corp. will present its most recent AI and AR technologies enabling amazing consumer experiences across four primary pillars: Beauty AI, Skin AI, Fashion AI, and Generative AI. Perfect Corp. is the leading developer of AI-powered solutions that make our world more beautiful. Additionally, the company will introduce theImportant Pointers to Discuss at CES 2024 Exhibition of "Beautiful AI" Technologies by Perfect Corp.: Perfect Corp. will present first-hand accounts of its groundbreaking "Beautiful AI" solutions that are revolutionizing the modern consumer experience. These solutions include a vast array of makeup textures from various categories, real-time HD skin analysis in partition views, hyper-realistic hairstyles created by Generative AI, virtual try-ons for watches and jewelry in both 2D and 3D and high-polygon 3D modes, and more startling Generative AI discoveries. Schedule a meeting with us for January 9–11 at the Venetian Hotel's exclusive hospitality suite: This URL leads to https://www.perfectcorp.com/business/contact-us/sales?prefill=CES2024

Save up to 81% on your favorite teams IPL shirts.
The Indian Premier League (IPL) is a global sporting event that develops talent in the region. The T20 league's legacy extends beyond its 15-year existence, and this time frame has allowed supporters to rally around their preferred team. One of the most well-liked teams in the competition is the Delhi Capitals, formerly the Delhi Daredevils. Having participated in the competition from the start has allowed supporters and followers to develop a bond with the squad and the players that wear the jersey's colors.Being a fan of a team extends beyond donning the team uniform and attending games. It goes farther than that. In light of this, we have put together a list of the top Delhi Capitals IPL jerseys and accessories so you can cheer on your side all season long. For you, we have included bags, T-shirts, and much more in addition to jerseys. So take a seat back and select your preferred method of team support for the upcoming IPL season.1. Delhi Capitals Men's and Women's AKIBA IPL Cricket Printed/Colored Half-Sleeve Polo Neck T-Shirt/Jersey Fans will find the Delhi Capitals' AKIBA IPL Cricket Polo Neck T-Shirt to be a fashionable and adaptable option. This jersey, which is made for both sexes, has the team's colors and insignia in a stylish, athletic design. It looks semi-casual thanks to the polo collar and half sleeves, so it's appropriate for more than just game days. It's perfect for the weather in India because it's made of soft, breathable cotton. Whether you're rooting for the Delhi Capitals in the stadium or at home, this T-shirt is a fantastic way to express your love and support for your preferred IPL team.2. FANCODE Men's Navy Blue Printed Polo Collar Polo, Delhi Capitals The FANCODE Delhi Capitals Navy Blue Printed Polo is a chic and elegant way for supporters to show their support for the team. The Delhi Capitals emblem is displayed prominently on this polo shirt, giving it a distinctive look. Its sophisticated appeal is enhanced by the navy blue color, which makes it suitable for a variety of occasions outside of cricket matches. The fabric of the shirt guarantees comfort and toughness, making it appropriate for daily use. It's the ideal fusion of fan apparel and regular clothing, giving Delhi Capitals fans a classy opportunity to show off their club spirit.3. EUME Delhi Capitals Laptop Sleeve w/ Handle and One Compartment For supporters, the EUME Delhi Capitals Laptop Sleeve is a useful and fashionable addition. This sleeve, which is made to suit up to a 16-inch laptop, is useful for daily usage and provides protection along with a little team spirit. The judicious use of the blue color and Delhi Capitals trademark results in a modest but proud demonstration of team loyalty. Its convenience is increased by the additional handle, which makes carrying it easier. It's the perfect option for enthusiasts seeking accessories that combine flair and functionality, appropriate for both formal and informal occasions.

Sriram Raghavans Vijay Sethupathi, Katrina Kaif-starrer transports us to Hitchcock times, reads the initial review of Merry Christmas.
Men's ethnic clothing company Raaya has awarded the marketing mandate to Pune-based advertising firm Wit & Chai Group. Following a multi-agency pitch, the mandate was acquired by Wit & Chai in October 2023.With online and offline promotions, Wit & Chai Group hopes to raise awareness of Raaya and bolster its standing as a high-end menswear brand. "Wit & Chai gave a strong pitch, and we think working with them will help our brand reach new audiences. Our goal is to set Raaya apart as a luxury brand that is reasonably priced and to highlight our exceptional craftsmanship. Preshit Jain remarked, "We are confident that Wit & Chai has our best interests at heart.Furthermore, Wit & Chai Group partner Nahush Gulawani added, "We are thrilled to collaborate with a brand like Raaya that has such an intriguing focus: men's ethnic apparel. We are eager to collaborate with the Raaya team and use our skills to further improve the brand image.

Kerala Tourism's latest post adopts a strategy from the Bible app's immensely popular advertisement.
Kerala Tourism's Instagram image serves as proof that original creative works eventually become modified when they become popular.Here, the Indian state's tourism bureau has adapted an advertisement from the Bible smartphone app for the Toronto Subway and given it a desi flair.Satan gives the Bible app's advertisement a zero-star rating, indicating that it supports God's message. Kerala Tourism, on the other hand, employed the same template, but in place of the devil, they substituted a jealous buddy who rates the state with a single star when questioned about a solo trip. The tourism board pays homage to the original inventor of "IYKYK!" in the post's caption. Social media users were sharing screenshots of the Bible app advertisement. In a LinkedIn post, former Dentsu executive A D analyzed the two advertisements and said that the Bible ad was taken from a Toronto Subway train. An OOH ad featuring famous doppelgängers was launched by Sleepy Owl last year to demonstrate that even celebrities love their coffee. It admittedly drew inspiration from the Out-of-home (OOH) marketing of UK-based cereal manufacturer Surreal, which featured endorsements from Dwayne Johnson, Serena Williams, and Michael Jordan, all of whom gushed about how much they like the cereal. It turned out that the celebrities' names were shared by common folks.