Louis Vuitton debuts Pharrell Williams American West looks during Paris Fashion Week.

January 16, Paris (Reuters) - Tuesday night's Louis Vuitton spring menswear show featured Pharrell Williams as the host. The event featured crisp, highly adorned American West ensembles that lined the catwalk.The show began with Native American drumming, as models strutted around in denim chaps and cowboy boots with silver tips, wide-brimmed cowboy hats, and silky western shirts with pointed collars. Suits were adorned with turquoise studs, and sequined coats had Louis Vuitton insignia glittering on them.As stated in the show notes, "The Louis Vuitton dandy evolves through the American western tradition of dressing up," with specifics about shoes bearing the Timberland logo and handbags created in collaboration with Dakota and Lakota artists.Since assuming creative control for the label's menswear line last year, this was the designer's third show. The largest fashion brand in the world, owned by LVMH, has set up roughly 50 temporary storefronts across the globe to display the new products.

In June of last year, Williams and Jay-Z performed at a street party on the Pont Neuf in Paris, marking her huge debut. With sailor suits and Hawaiian designs, he traveled to Hong Kong in November for his second runway presentation, which took place on a waterfront promenade with a view of the city's skyline at night.On January 25, LVMH will make public its annual financial results, which will include information on the industry leader's performance during the crucial Christmas season. Due to increased living expenses, consumers have been spending less on high-end items, which has decreased the demand for luxury clothing in recent months.

During his most recent show as creative director of Louis Vuitton, Pharrell Williams transported the American West to Paris on Tuesday by showcasing a collection filled of cowboy hats and rhinestones.Joining the French company last year, Williams—who is well-known for hit songs like "Happy" and her vocals on Daft Punk's "Get Lucky"—was an indication of the increasingly profitable blending of fashion, music, and stardom. With a collection packed of denim, tassels, ponchos with Native American influences, pearl and sequin floral embroidery, and enough cowboy boot and hat variations to fill a country music festival, he was the star of the first day of Paris Fashion Week.

The show was held in a large hangar beside the company's Louis Vuitton Foundation art museum in western Paris and attracted stars including actors Bradley Cooper and Omar Sy, and rappers Playboi Carti and Pusha T.The night ended with Williams performing alongside the British band Mumford and Sons and a group of Native American musicians. It was another extravagantly expensive publicity stunt for Vuitton, which last year became the first to hit 20 billion euros ($21.8 billion) in revenues. There has been criticism from local officials over the brand's intrusions on daily life in Paris, particularly after Williams took over the entire Pont Neuf bridge for his debut runway show last summer, shutting down traffic in the city's historic centre.