Recently, in a Meesho commercial, Rashmika Mandanna and Ranveer Singh

A new campaign from Meesho called "Jab Meesho pe hain latest trends, toh sochna kyun just maximise" has been released. Meesho has launched #Trendz, a curation that highlights affordability and modern designs, with an emphasis on Generation Z. Meesho wants to attract youthful consumers who are looking for stylish clothing that doesn't break the bank.A visual narrative starring celebrities like Rashmika Mandanna and Ranveer Singh is at the center of the campaign. Meesho hopes to position itself as a hip destination for fashion where consumers can find the newest styles at reasonable costs by launching this campaign.During the pre-launch stage, the firm showcased its fashionable apparel, the focal point of its campaign, in a transparent refrigerated truck that traveled throughout Bengaluru. The purpose of using the chilled truck is to convey the idea that trends are new and that refrigeration is necessary to keep them delicious. Prominent paparazzi like Viral Bhayani and fashion influencers like Urfi Javed intensified the online and offline dialogues created by the truck.

The company created an Instagram page to provide details on the truck's daily travels throughout the city. Engaging social media users generated a lot of discussion, reaching an amazing 100 million people in just four days on various social media platforms."Fashion is ever-evolving, and many people struggle with finding the latest fashion trends at affordable prices," stated Nilesh Gupta, General Manager, Growth at Meesho. We have consistently worked to offer our clients the greatest items over the years, without sacrificing on either cost or quality. Our most recent campaign, "Meesho #trendz," was thoughtfully chosen to give fashion aficionados who appreciate both style and affordability a genuine and approachable platform. Through our partnership with trend-setters Ranveer and Rashmika and our use of humor, we hope to establish a lasting connection with the public.Meesho has partnered with Swiggy Instamart to expand its product offers even more. When clients shop for cold things (items that need to be placed in an insulated packaging) on Instamart, Meesho gives them free jewelry. Similar to the refrigerated truck, this demonstrates how new the trends are.Four films in all are part of the campaign, which will be promoted on television and online. Meesho hopes to make fashion accessible to everyone by offering a wide range of reasonably priced clothing options to its clients through this campaign.