Advertising/Media
Amazon miniTV awards listening and digital customer support mandate to GOZOOP HAWK


By - 22 Feb 2024 11:25 AM
"As part of the mandate, the team will be in charge of exploiting online interactions to drive stronger consumer insights and increase customer happiness. The listening and digital response management responsibilities for Amazon miniTV have been awarded to GOZOOP HAWK, a customer care and online reputation management agency under the GOZOOP Group. GOZOOP HAWK's primary duties under the mandate will be to manage digital customer support, keep an eye on online brand chatter, measure sentiments, magnify positive stories, provide prompt resolutions, and derive actionable business insights for the brand by comprehending and tracking meaningful web conversations to satisfy customers. A vast collection of well-liked web series, films, and reality shows in a variety of genres, including romance, comedy, slice-of-life, and thrillers, are available on Amazon miniTV. The content is dubbed into English. ORM is a crucial part of reputation management and brand promotion, according to Aruna Daryanani, Director and Business Head of Amazon miniTV. We may further bolster our brand visibility with the appropriate plan, brainstorming, and innovative thinking.
Our collaboration with GOZOOP HAWK excites us, and we look forward to leveraging their knowledge to keep improving the consumer experience. Hawkk has consistently proven to be able to provide some of the most unusual listening and online customer support solutions, according to Premkumar Iyer, President of GOZOOP HAWK. The collaboration works because of this tendency to push boundaries and Amazon miniTV's disruptive strategy in the dynamic OTT market. We have previously completed some excellent work, such as turning the entire response management strategy around for Amazon miniTV's recent debut of K-dramas translating to Korean, leading to a change in outreach. We want to continue working with them on such unusual projects in the future. "