On World Radio Day, Radio City Celebrates 100 Saal Radiopanti Ke.

Today, in honor of World Radio Day, Radio City—India's first private radio station—celebrates '100 saal radiopanti ke!' with a digitalization strategy. The radio station has adopted a well-balanced strategy to develop the brand's personality by providing innovative and distinctive programming for all of its audience across numerous genres. This allows it to extend beyond the 39 cities in which it presently operates.Since its founding 23 years ago, Radio City has undergone continuous change as it has come to understand how important it is to develop cutting-edge tactics in order to stay competitive. Its motto is "Rag Rag Mein Daude City," and its catchy song, #CitykiNayiVibe, exudes an alluring and trendy mood.Since radio has a strong local character and is listened to by 88% of Millennials and Gen Xers, it is a reliable and interesting medium. About 61% of radio listeners say that listening to the radio can lift their spirits and make them feel more connected to others. In order to remain relevant and educational while still connecting with its audience, Radio City provides a wide range of well crafted shows that address a variety of age groups, moods, and everyday necessities.In addition to being a top destination for quality music, the network offers humor programming via Babber Sher & Joke Studio and hosts the hit series Love Guru, which centers on a man who serves as both a personal therapist and a buddy you need at all times.  Additionally, it offers its audience comfort with its spiritual broadcasts and the Taste Series & Food Cast, which transport listeners on a delectable culinary adventure. Radio City has led innovation with their AI-powered RJ Sia in order to remain relevant to its Gen Z listeners. With movie reviews and celebrity interviews, Blockbuster Sunday is a feature that engages and entertains listeners. For timely updates on what's going in both sectors, Radio City's conversations on technology and cars are highly sought-after. It also has educational"As we commemorate '100 saal radiopanti ke!' on World Radio Day, our station stands proud, embodying the enduring spirit of radio," adds Mr. Ashit Kukian, CEO of Radio City.

Our journey is a reflection of our great sense of brand responsibility, as well as our unshakable commitment to the fundamental qualities of radio as a medium—it is always changing yet firmly anchored in tradition. Our approach to radigitalization shows how, although changing with the times, our fundamental principles have not changed. Reaching 93 million people, we work to adjust to shifting audience tastes with relevant dialogues, interactive segments, and interesting presenters across terrestrial, digital, and on-air platforms. As a brand, we are committed to striking a balance between entertainment and accountability."In celebration of "100 saal radiopanti ke!," Radio City reiterates its dedication to enhancing listeners' lives in the digital era while upholding the eternal history of radio. The station continues to be a reliable friend, offering listeners of all ages solace, a sense of community, and important information.February 13, Mumbai (Maharashtra) [India]: Today, in honor of World Radio Day, Radio City—India's first private radio station—celebrates '100 saal radiopanti ke!' with a digitalization strategy.