India News & Trends

Why the fundamental fault lines in the business won't be resolved by the Omnicom–IPG merger

Why the fundamental fault lines in the business won't be resolved by the Omnicom–IPG merger

The Omnicom–IPG merger is now more than just a balance-sheet event as India's advertising sector faces one of its largest structural changes in decades. In a sector already struggling with AI disruption, customer distrust, and shifting talent economics, it is a stress test for scale, relevance, and trust.Veteran executives Ashish Bhasin, Anita Nayyar, Shubho Sengupta, and Kunal Lalani provide starkly different interpretations of what consolidation actually means, including whether it signals the emergence of a three-player oligopoly, a long-overdue efficiency reset, or a defensive reaction to an industry that has already moved on.One thing unites their opinions: size by itself is no longer a guarantee of advantage. The next stage of competition will be characterised by speed, specialisation, and credibility rather than scale as holding corporations compete to handle conflicts, merge cultures, and reassure clients. In 2026, artists, agencies, and advertisers will focus more on who still matters than on who is the biggest."This era of consolidation in advertising and media did not begin recently—it has been unfolding over the past decade," notes Ashish Bhasin, founder of The Bhasin Consulting Group and former CEO APAC, Dentsu. He reminds us that media owners and broadcasters have travelled the same route as agencies, with mergers like Star and CNBC indicating what was to come. Given that "the top four or five holding companies now account for nearly 80–85% of the market share," as noted by Bhasin, the merger of Omnicom and IPG seems like the next obvious step. The level of competition has changed. "A very formidable competitor emerges for WPP," which has long maintained the top spot in India, as a result of the merger. "Going forward, WPP, Omnicom, and Publicis are likely to become the three largest holding companies in India," according to Bhasin, who envisions a market dominated by three titans. Scale will continue to be important, especially in the media, driving rivalry and making "further consolidation inevitable."However, Bhasin takes pains to avoid portraying this as everyone else's demise. He acknowledges that "the overarching trend clearly points towards consolidation," but adds that "India remains a large and fast-growing market, so there is space for multiple players to coexist."  

Published 31 Dec 2025 11:11 PM

Network18 defies industry slowdown; Rahul Joshi charts bold growth path for 2026

Network18 defies industry slowdown; Rahul Joshi charts bold growth path for 2026

In a year when the majority of advertising-driven media firms struggled with diminishing earnings, dwindling viewership, and industry consolidation, Network18 has reported growth in all of its major businesses while increasing its emphasis on relevance, subscription, creative collaborations, and digital-first expansion.Rahul Joshi, Managing Director & Group Editor-in-Chief at Network18, stated in an internal year-end message to staff members that the organization had "beaten the odds" in a difficult year for classic news formats by emphasizing unique content, ecosystem thinking, and non-traditional revenue streams. The group established Creator18 to bolster its creator economy strategy, providing a platform for a variety of digital artists while also utilizing their audiences to increase relevance and income share. Additionally, the business emphasized a fresh emphasis on high-quality tools, research, and insights across its major brands, Moneycontrol and CNBC-TV18, as opposed to chasing "click-baity" traffic.Joshi emphasized the quick expansion of Moneycontrol's lending platform, the success of MC Pro, which has over a million users, and the early popularity of SuperPro, which targets high-value traders and investors and increases average revenue per user. He reaffirmed that the company's next growth phase will be defined by non-news content, digital tools, and product innovation. Stronger advertiser access, even from emerging markets, is made possible by the regional news cluster's ongoing multilingual expansion, which is bolstered by a robust national sales network and improved digital outreach. According to Joshi, the firm is still "de-risked" in comparison to its traditional ad-dependent counterparts because subscriber income is growing, transactions are scaling, and events and IPs are bolstering heritage monetization.He acknowledged the structural changes in media consumption, particularly among Gen Z, and pointed out that speedier, platform-native storytelling is becoming more relevant than conventional news formats. With a greater emphasis on CTV and social media, he emphasized that Network18's brands will lead with subtlety, intelligence, and digital-first execution, driven by platforms like Firstpost, Kadak, News18 India, and CNN-News18. Joshi declared 2026 to be a "mission mode" year to foster youthful leadership, experiment vigorously, and keep reinventing the future of Indian news media as he celebrated his ten years with the organization. "We made 2025 count in a year that was really difficult for many. He used Roald Dahl to encourage teams to maintain their faith in "magic" in the face of change, saying, "Let's make 2026 rock."  

Published 30 Dec 2025 10:03 PM

On December 26, 2025, India will have early access to Now You See Me, Now You Don't.

On December 26, 2025, India will have early access to Now You See Me, Now You Don't.

The widely watched heist-adventure show With an early access release set for December 26, 2025, NOW YOU SEE ME: NOW YOU DON'T will make its digital premiere in India, offering viewers looking for a premium watching experience a rental fee of INR 499. The movie will be accessible on several key digital platforms, like as Google/YouTube, Apple TV, and Amazon, giving viewers a variety of ways to enjoy the magical series. The film NOW YOU SEE ME: NOW YOU DON'T, which was directed by Ruben Fleischer, brings back the Four Horsemen along with a new generation of illusionists. It offers an exhilarating mix of mind-bending twists, shocks, and expansive magic sequences that have never been seen on screen before. With bold illusions and intense storytelling, the movie raises the stakes while maintaining the franchise's trademark blend of spectacle and tension.Along with an ensemble cast that includes Dave Franco, Woody Harrelson, and Jesse Eisenberg, the movie maintains the adventurous tone of the trilogy while adding new characters and audacious new heists. The Now You See Me franchise, which is well-known for its chic graphics and deft storytelling, has amassed a sizable worldwide following thanks to its distinctive blend of magic and criminality.  

Published 23 Dec 2025 11:00 PM

How an Indian Gen Z leader is reinventing design education

How an Indian Gen Z leader is reinventing design education

Director of the JD Institute of Fashion Technology Rinesh Dalal talks with Adgully about his experience reinventing design education through innovation, entrepreneurship, and creativity. Dalal, who joined the education sector at the age of 18, offers a unique combination of strategic thought and artistic vision to his leadership position. He considers creating experiential learning ecosystems outside of classrooms, from fostering creative communities and supporting emerging talent to extending the JD tradition into digital-first platforms like JDOnline and JD Podcast. Dalal also discusses how technology, narrative, and purpose will continue to influence design education in India.I was never ready to start working at such a young age, much less establish my own business. I had intended to continue my education in film in London, but because my family is very business-oriented, I decided to use that money to start my own company. In retrospect, I can see how much I have developed both myself and inside the company. I joined JD Institute four years ago, and it has been two and a half years since I assumed full leadership. I have acquired extensive practical experience throughout this period, which enables me to firmly continue this tradition. As a member of the same generation as today's youngsters, I am aware of their goals, mindset, and the help they require at various phases of their development.JDOnline was developed to close the accessibility gap by enabling anybody, anywhere, to receive top-notch design education without being constrained by traditional classroom settings. JD Podcast helps students grasp the real-world dynamics of the creative industry by providing them with authentic talks, thoughts, and experiences from artists, entrepreneurs, and industry leaders. This helps close the industry awareness gap.  

Published 21 Dec 2025 09:53 PM

Venugopal Jeyandran Reliance Retail Ventures Ltd.'s President and CEO was appointed.

Venugopal Jeyandran Reliance Retail Ventures Ltd.'s President and CEO was appointed.

Jeyandran Venugopal, a senior executive from Flipkart, has been named President and CEO of Reliance Retail Ventures Ltd. (RRVL) by Reliance Industries Ltd. (RIL). In an effort to further accelerate growth in the fiercely competitive retail industry, India's largest retail conglomerate made the statement on December 3, 2025. This is a brand-new role that highlights RRVL's goal to implement an ambitious retail and omni-channel strategy and increase leadership depth.Background: Jeyandran Venugopal: Who Is He? In the Indian e-commerce industry, Jeyandran Venugopal is a well-known figure. He played a key role in growing the platform's operations and digital infrastructure while holding senior positions at Flipkart that were centred on technology, innovation, and customer experience. His move to Reliance Retail coincides with the company's rapid e-commerce expansion through JioMart, all the while preserving a robust offline retail presence in industries like fashion, electronics, luxury products, and grocery.Strategic Position in the Vision of RRVL Venugopal will collaborate closely with Isha Ambani, who leads RRVL's retail sector, in his capacity as President and CEO. Among his responsibilities will include Overseeing omni-channel integration and digital transformation Promoting innovation in consumer interactions and the supply chain Improving offline and online operations through data-driven decision-making increasing urban penetration and extending RRVL's reach throughout tier 2 and tier 3 cities His appointment demonstrates Reliance's desire to directly compete with Amazon, Walmart-Flipkart, and Tata Neu by utilising cutting-edge technology and customer data intelligence in addition to size.Reliance Retail Ventures Ltd. (RRVL), the retail holding company of Reliance Industries, is the biggest retail player in India. Its varied portfolio includes Trends, JioMart, Ajio, Reliance Fresh, and Hamleys Strategic alliances with international companies such as Burberry, Jimmy Choo, and Tiffany Recent acquisitions in fashion, food retail, and e-commerce that demonstrate a hyper-growth approach RRVL continued to dominate the market in terms of both revenue and physical store network in FY2024–2025, reporting record revenues.  

Published 04 Dec 2025 06:11 PM

The first female vice-chancellor of Nagpur University in a century is Manali Kshirsagar.

The first female vice-chancellor of Nagpur University in a century is Manali Kshirsagar.

With the appointment of Manali Makarand Kshirsagar as its first female vice-chancellor since its founding in 1923, Nagpur University has ushered in a new era. Her appointment is a significant advancement in inclusive leadership and contemporary scholarship. In the upcoming years, she is expected to steer the century-old university towards better research, digital learning, and transparent governance thanks to her solid credentials and administrative experience.Acharya Devvrat, the University Chancellor and Governor of Maharashtra, made the announcement. At 54 years old, Kshirsagar is about to begin her five-year term, bringing a new vision to the university’s administration. As an alumnus of the institution, she is expected to steer the university with deeper understanding and dedication. Kshirsagar’s selection is essential not just for the university but for the entire region. It stands for: Gender equality in leadership A shift to contemporary scholarly methods More transparency in administration Focus on digital and research-driven education This decision is considered as a long-needed reform for a university that is more than 102 years old.With her in charge, educators and students anticipate: Improved academic quality Better administrative systems Stronger industry partnerships More student-friendly initiatives A greater emphasis on modern governance and innovation Under her direction, the university will probably be able to adjust to the evolving demands of higher education and move towards a more forward-thinking and effective future.  

Published 03 Dec 2025 10:51 PM

JioBLAST appoints Manish Patankar as VP commercial partnerships

JioBLAST appoints Manish Patankar as VP commercial partnerships

  JioBLAST, the joint venture between Jio, RISE Worldwide, and BLAST shaping India's next generation of esports and competitive entertainment, today announced the appointment of Manish Patankar as VP-Commercial Partnerships.Manish joins JioBLAST with more than 12 years of experience in sports business, commercial strategy, and IP monetisation from some of the biggest sports and entertainment companies in India. His background includes previous entrepreneurial efforts at SahiCoin, leadership positions at Collective Artists Network, ITW Consulting, and IOS Sports & Entertainment. In his prior assignments, he spearheaded commercial strategy for sports IPs, scaled partnership revenues, and led major transactions with leagues, broadcasters, athletes, and brands.At JioBLAST, Manish will oversee commercial strategy across esports properties, large-scale IPs, partnerships, monetisation, and integrated opportunities across the JioBLAST ecosystem, establishing scalable revenue engines for India's rapidly rising esports audience. "Manish brings a rare blend of sports IP experience, brand solutions and dealmaking. His ability to build value with brands will be instrumental as we scale JioBLAST into India's largest multi-game esports platform. We're thrilled to have him onboard as we expand our ambitions across events, partnerships and the Jio ecosystem."JioBLAST is a joint venture between Jio, BLAST, and RISE Worldwide Limited, integrating Jio's 500+ million-strong digital ecosystem with BLAST's global expertise in esports entertainment and RISE's leadership in sports and event management. Together, they want to establish India's most engaging and scalable esports IP ecosystem - from world-class competitions to creator-driven entertainment formats.  

Published 03 Dec 2025 08:55 PM

FICCI President-Elect Anant Goenka for 2025–2026

FICCI President-Elect Anant Goenka for 2025–2026

Anant Goenka, the vice chairperson of the RPG Group, has been named the Federation of Indian Chambers of Commerce and Industry's (FICCI) 2025–2026 president-elect. A significant leadership change in one of India's oldest and most significant business chambers was announced on Tuesday.In addition to being the Vice Chairperson of RPG Group, a diverse Indian industrial conglomerate with interests in industries like infrastructure, IT, healthcare, and tires (CEAT), Anant Goenka is currently the Senior Vice President of FICCI. Within the RPG Group, Goenka, a third-generation business executive, is renowned for spearheading digital transformation and modernizing processes. He graduated from Northwestern's Kellogg School of Management and the University of Pennsylvania's Wharton School. A generational change and the increasing impact of young industry leaders in influencing India's policy and economic discourse are signaled by his appointment as FICCI president-elect. The incumbent FICCI President and Vice Chairman & Managing Director of Emami Group, Harsha Vardhan Agarwal, will be replaced by Anant Goenka. Second-generation businessman Harsha Vardhan oversaw FICCI during the 2024–2025 term. Under his direction, FICCI made a substantial contribution to business-government cooperation by concentrating on MSME reforms, exports, ESG, and inclusive growth.One of the most well-known business associations in India is the Federation of Indian Chambers of Commerce and Industry, or FICCI, which was established in 1927. Additionally, it is essential to Participating in policy debates on behalf of Indian industries Talking about economic reforms with the authorities Encouraging global trade alliances putting together prestigious events such as the India Innovation Summit, FICCI Frames, and FICCI Flo  

Published 16 Oct 2025 05:25 PM

Rajesh Khanna accused Salman Khan of betraying him by offering to labour for free in order to purchase his mansion, saying,

Rajesh Khanna accused Salman Khan of betraying him by offering to labour for free in order to purchase his mansion, saying, "Mujhe sadak par lana chata hai."

As India's "first superstar," Rajesh Khanna led an extravagant existence. Between 1969 and 1972, he set an unprecedented record of 15 consecutive solo hit films. During the height of his fame, he amassed substantial riches and properties. He even bought a mansion with a view of the sea on Carter Road, one of Mumbai's most desirable streets, and christened it Aashirwad. The cottage quickly rose to prominence and came to represent his unmatched fame.Aashirwad was purportedly purchased by Rajesh Khanna from fellow actor Rajendra Kumar in the early 1970s for about Rs 3.5 lakh. Author Gautam Chintamani writes in Dark Star: The Loneliness of Being Rajesh Khanna that after Khanna relocated to Aashirwad, "the facade of being a king was complete."  

Published 31 Dec 2025 11:19 PM

The Bollywood movie Battle of Galwan has caused controversy due to its factual distortion experts claim that a country's holy area cannot be impacted by over-the-top  drama.

The Bollywood movie Battle of Galwan has caused controversy due to its factual distortion experts claim that a country's holy area cannot be impacted by over-the-top drama.

On December 27, main actor Salman Khan released the trailer for the Indian film Battle of Galwan, which is set to be released in April 2026 and purports to be based on the 2020 fighting between Indian and Chinese troops in the Galwan region. The clip sparked outrage on the internet on Monday. Chinese internet users frequently make fun of Salman Khan, who is best known to Chinese audiences as the lead actor in Bajrangi Bhaijaan, for portraying parts that seem too unbeatable, with stories that are too straightforward and excessive visual effects that make the drama seem surreal.Salman Khan plays Colonel Bikkumalla Santosh Babu in the movie, a role that Indian media said attracted Bollywood's attention due to his alleged crucial part in the 2020 Galwan Valley conflict. Bollywood films, at most, offer an emotionally charged and entertaining picture, but no amount of cinematic exaggeration can change history or undermine the PLA's resolve to protect China's sovereign land, according to a Chinese scholar on Monday.The Hindustan Times reported on Sunday that the trailer opens with Salman's voice giving a speech while instructing his soldiers on how to combat the "enemy." He is then shown in the video approaching the "enemy," with his soldiers standing next to him. He is then shown clinging to a stick while the "enemy" rushes in their direction. Salman's character strikes someone with the stick as the video comes to a close. On the other hand, some online users questioned whether the movie had imitated a sequence from Game of Thrones.The movie has also sparked additional controversy on the internet, with users pointing to things like extras' outfits and looks, actors' hairstyles that don't fit their military roles or the storyline's suggestion of extreme cold, and—most importantly—a depiction of events that isn't true. About 200 Indian soldiers valiantly defended their land against a force of 1,200 Chinese soldiers on June 15, 2020, according to certain local media, notably India Today, which has promoted the movie as being based on the events that occurred between Indian and Chinese troops in the Galwan region.  

Published 30 Dec 2025 10:10 PM

Actor Sivaji apologises

Actor Sivaji apologises "sincerely" for remarks made on the attire of actresses.

Following intense criticism for comments he made on women's attire at the pre-release event of the upcoming movie Dhandoraa, Telugu actor Sivaji has publicly apologised. Social media users and several members of the film industry reacted strongly to the actor's remarks, which were generally condemned as uninvited and moralising.Sivaji posted a video message on X apologising for his remarks made during the Monday event. "I should not have used unparliamentary words," he said. I wasn't talking about all women. I just mentioned that if actors dressed carefully, they might not feel uncomfortable. Although I didn't want to disparage anyone, I truly apologise for using such language. Sivaji posted a video message on X apologising for his remarks made during the Monday event. "I should not have used unparliamentary words," he said. I wasn't talking about all women. I just mentioned that if actors dressed carefully, they might not feel uncomfortable. Although I didn't want to disparage anyone, I truly apologise for using such language."I ask all heroines not to wear revealing outfits," the actor remarked in Telugu. Please wear gowns or sarees that completely conceal your body. Wearing a saree or full clothing is more beautiful than flaunting one's physical prowess.  

Published 23 Dec 2025 11:41 PM

Day 17 box office receipts for Dhurandhar (LIVE) The Ranveer Singh and Akshaye Khanna film hits Rs 550 crore, grows on its third Sunday, and is unaffected by Avatar Fire and Ash.

Day 17 box office receipts for Dhurandhar (LIVE) The Ranveer Singh and Akshaye Khanna film hits Rs 550 crore, grows on its third Sunday, and is unaffected by Avatar Fire and Ash.

It made more money in the second week—Rs 253 crore—than it did in the first. This is quite uncommon. In the first week, it earned Rs 207.25 crore. The movie started off slowly on the third Friday after finishing the second week, and it may now start to decline. It earned Rs 22.5 crore on Friday, day 15. It made Rs 34.25 crore on the third Saturday, growing by over 52%. And now, Sunday, day 17, has begun on a respectable note as well. It might wind up earning at least as much as it did on Saturday.The movie has made Rs 36.47 crore so far. The current total collection is Rs553.72 crore. On its third day, Sunday, "Avatar Fire And Ash" has now earned Rs 22.82 crore.So far, the film has earned Rs 36.47 crore. As of right now, Rs553.72 crore has been collected. "Avatar Fire And Ash" has already made Rs 22.82 crore on Sunday, its third day.  

Published 21 Dec 2025 10:36 PM

GST reform: starting Monday, these goods will be subject to the highest tax. View the complete list

GST reform: starting Monday, these goods will be subject to the highest tax. View the complete list

September 22 GST changes: Under the new tax structure, which goes into effect on Monday, items falling within these categories will be subject to the newly revised highest tax rate of 40% GST. View the items' list here.After its 56th meeting on September 3, 2025, the GST Council, which is led by the Indian federal government, voted to streamline the indirect tax system in India by redesigning the current goods and service tax (GST) slab structure into a "two-tier" system.Indian customers will benefit from a revamped "two-tier" tax structure that goes into effect on Monday, September 22, 2025. Depending on the type of commodity sold in the country, it will be subject to either the 5% or 18% tax band. In India, GST is now imposed in four slabs: 5%, 12%, 18%, and 28%. However, the government has since modified these slabs. Many products sold in the Indian economy will see price reductions as a result of the federal government's action; nevertheless, starting Monday, a wide range of products will also be subject to higher consumer taxes. 1. Sin Goods: Generally speaking, sin goods are things that are detrimental to society and health, such as cigarettes and pan masala. Cigarettes, pan masala, beedi, and other tobacco goods including chewing tobacco and gutka, as well as online gaming and gambling, would all be subject to a 40% GST tax starting on Monday, September 22, 2025. 2. Luxury cars: Four-wheelers with an internal combustion engine (ICE) capacity greater than 1,200cc and a length greater than four meters were also placed in a 40% tax level by the GST Council. In the past, the ex-showroom pricing of SUVs and MPVs, which are included in this group, was increased by 28% GST and 22% Cess. 3. Over 350cc two-wheelers: The GST Council raised the tax rate for two-wheelers with engines larger than 350cc from 28% GST and 3% Cess to 40%. Despite the removal of the Cess levy, two-wheelers with engines larger than 350cc will now be subject to a higher tax rate. 4. Soft drinks: The central government raised the GST rate from 28% to 40%, which will result in a price increase for soft drinks and other non-alcoholic beverages like Coca-Cola, Pepsi, Mountain Dew, Fanta, and flavor-infused waters. 5. Items that cost more when you're in the 18% tax bracket: Items that will be subject to GST at the higher 18% slab starting on Monday, September 22, 2025, include dining at restaurants, particularly those with air conditioning and premium outlets; consumer durables like refrigerators, washing machines, and air conditioners; beauty and grooming services at salons and spas; and high-end smartphones and imported devices.  

Published 23 Sep 2025 01:19 PM

Live Updates on New GST Rates: When GST 2.0 goes into effect, food, cars, and televisions all get cheaper.

Live Updates on New GST Rates: When GST 2.0 goes into effect, food, cars, and televisions all get cheaper.

GST Reforms 2025 List: Goods and Services Tax (GST) reforms have become effective today, September 22, marking a historical shift in the country’s indirect taxation by merging four slabs into two (5% and 18%) and a special tax slab of 40% for “sin goods".The GST council, led by Finance Minister Nirmala Sitharaman, early in September announced a major overhaul in the indirect taxation system, aimed at simplifying the slabs, boosting the consumption and rationalizing the rates. Under the new plan, the government is set to merge the four slabs into two main categories with an additional “sin tax" bracket: 5% slab — for essential goods. 18% slab – for most other goods and services. 40% slab – for luxury and sin goods such as tobacco, alcohol, betting, and online gaming. This consolidation is expected to make tax compliance easier and also reduce prices on many items currently taxed at 12% or 28%.This consolidation is expected to make tax compliance easier and also reduce prices on many items currently taxed at 12% or 28%.Consumers will see essential items becoming cheaper from September 22, as several sectors from FMCG to Auto have announced earlier to pass on the benefits of lower GST to them.  

Published 22 Sep 2025 05:13 PM

Live updates for the ITR due date: Will there be another extension of the income tax return deadline?

Live updates for the ITR due date: Will there be another extension of the income tax return deadline?

Date of ITR due REAL-time updates: The deadline for filing Income Tax Returns (ITR) for the assessment year 2025–2026 is now. Over 6.69 crore returns have already been received by the Income Tax Department, of which over 6.03 crore have been validated and 4 crore have been processed.Taxpayers who miss today's deadline risk interest on unpaid taxes, delayed refunds, and late fines of up to ₹5,000 (limited at ₹1,000 for individuals with incomes up to ₹5 lakh). Therefore, it is essential to file and confirm returns on time in order to prevent fines and guarantee prompt refund processing.The deadline is applicable to non-audit instances, such as the majority of salaried individuals, small enterprises or professions under the presumptive taxation plan, and Hindu Undivided Families (HUFs). It is recommended that taxpayers refrain from spreading false information about extensions and instead rely solely on official updates from Income Tax India.In order to assist last-minute filers in appropriately completing submissions, the department's helpdesk is open around-the-clock and provides assistance via phone, live chat, WebEx sessions, and social media.The department's help line is open around-the-clock, providing assistance via phone, live chat, WebEx sessions, and social media to help filers who are submitting at the last minute appropriately.  

Published 15 Sep 2025 05:53 PM

Closing Bell: Sensex up 324 points, Nifty above 24,950; IT and PSU Banks rise, automobiles down

Closing Bell: Sensex up 324 points, Nifty above 24,950; IT and PSU Banks rise, automobiles down

On September 10, Indian equities indices concluded well, with the Nifty closing above 24,950. The Nifty was up 104.5 points, or 0.42 percent, at 24,973.10 at the closing, while the Sensex was up 323.83 points, or 0.40 percent, at 81,425.15.We'll be returning tomorrow morning with all the most recent news and alerts as we wind up today's Moneycontrol live market blog. To view all of the global market activity, please visit https://www.moneycontrol.com/markets/global-indices.On Wednesday, markets gained almost half a percent, continuing their upward trajectory. Following a gap-up beginning, the Nifty index spent the first half of the day moving within a small range. However, volatility in the second half of the day reduced some gains, and it ultimately finished around 24,973 levels.With advances of more than 2.5 percent, the IT sector maintained its recovery, followed by the real estate, banking, and energy sectors. The auto industry, on the other hand, saw profit booking following multiple outperforming sessions, losing more than 1%. With the midcap and smallcap indices rising between 0.75% and 1%, market breadth stayed strong, supporting the bullish tone in both frontline and broader markets.Positive foreign capital market flows following a period of persistent depreciation, as well as increased confidence regarding the status of trade discussions between the US and India, helped to boost sentiment and maintain the upswing.Although the markets are slowly rising due to encouraging signals, the Nifty will need to maintain its participation from the two main industries—banking and IT—in order to progress toward the 25,250–25,400 range. Support has moved to the 24,650–24,750 level on the downside. In order to build up fundamentally sound counters across the board, we advise employing intermediate drops or consolidation phases while keeping a positive bias.  

Published 10 Sep 2025 08:40 PM

Why rising demonstrations are centered around India's Aravalli hills

Why rising demonstrations are centered around India's Aravalli hills

The Supreme Court's redefinition of the Aravalli hills, one of the oldest geological formations in the world, which encompass the states of Rajasthan, Haryana, Gujarat, and Delhi, has sparked protests throughout northern India. Any landform rising at least 100 meters (328 feet) above the surrounding terrain is considered an Aravalli hill under the revised definition, which the court adopted in response to proposals from the federal government. An Aravalli range consists of two or more of these hills within 500 meters of one another, as well as the terrain in between. Environmentalists contend that classifying Aravalli hills according to height runs the risk of leaving many lower, scrub-covered but ecologically significant slopes vulnerable to mining and development. However, according to the federal government, the new definition is intended to increase uniformity and reinforce regulations rather than weaken rights.Protests have erupted across northern India after the Supreme Court redefined the Aravalli hills - one of the world's oldest geological formations spanning the states of Rajasthan, Haryana, Gujarat, and the capital, Delhi.  

Published 22 Dec 2025 10:25 PM

J&K: Srinagar erlebt teils heftigen Regen, IMD sagt Gewitter und starken Wind voraus

J&K: Srinagar erlebt teils heftigen Regen, IMD sagt Gewitter und starken Wind voraus

Heavy rainfall affected various areas of Srinagar city in Jammu and Kashmir, resulting in a temperature drop.The India Meteorological Department has predicted that the city will experience "Heavy Rainfall, Light to Moderate Rainfall, Thunderstorm accompanied with lightning & gusty winds(30-40kmph)" today.Previously, the Jammu and Kashmir government had instructed schools in the Jammu division to close due to the Indian Meteorological Department's prediction of heavy rainfall in this region. The government-issued circular states that all private and government schools in Jammu will be closed from October 6 to 7. In the Rajouri region, considerable damage was inflicted by intense rainfall that occurred earlier. Residents encountered difficulties because of compromised houses, roads that had sunk, and ruined harvests. Moreover, numerous rain-induced landslides have obstructed various routes within the district.In the meantime, torrential rains in North Bengal caused landslides and serious waterlogging, leading to significant destruction, road obstructions, and fatalities in multiple districts, such as Darjeeling and Jalpaiguri. District authorities confirmed on Monday that at least 18 people were reported killed in Darjeeling due to incessant rain that caused devastation in northern West Bengal on Saturday night and early Sunday. Read more at:  

Published 06 Oct 2025 05:40 PM

152 road segments in Delhi will receive significant renovations once the Center approves a Rs 803 crore investment.

152 road segments in Delhi will receive significant renovations once the Center approves a Rs 803 crore investment.

With the Center accepting the Delhi government's proposal for Rs 803 crore in funding, 152 important sections, including the Ring Road and other flyovers, totaling more than 330 km throughout the Capital, are scheduled to undergo a significant makeover that includes repair, reconstruction, and resurfacing.According to officials, the Central Road and Infrastructure Fund (CRIF) money were granted earlier this month by the Minister for Road Transport and Highways (MoRTH), who also requested administrative approval for the projects from the Delhi government. The MoRTH's CRIF program gives states and Union territory money to build and maintain important roads and infrastructure."Delhi is witnessing a new era of infrastructure development," stated Parvesh Sahib Singh, Minister of the Public Welfare Department (PWD). Roads are the lifeblood of any contemporary city, and by fortifying these vital thoroughfares, we are guaranteeing millions of commuters' safety, speed, and sustainability every day."This project aims to build top-notch urban infrastructure that fulfills the dreams of all Delhiites, not just fix roads," he continued.PWD officials insisted that this "project will take the Capital a giant step closer to the vision of a Viksit Delhi" and that the city would see one of the most comprehensive road upgrade and infrastructure development programs in recent years. Roads in the Central, North, East, Northeast, Shahdara, and Northwest districts will be upgraded, new corridors will be built, flyovers will be developed, and roads will be strengthened, resurfaced, and widened, according to officials.The Kashmiri Gate ISBT to Wazirabad, Vikas Marg, ITO circle, Ferozshah road, and the Nizamuddin to Kalkaji stretch are some of the important sections that will undergo repairs and improvements. Another important route that will be extended is the Noida Link Road, which links Noida to Central and East Delhi.In order to relieve traffic and enhance connectivity in Outer, West, and Northeast Delhi, the PWD also intends to build three new flyovers at the Rajouri Garden-Tagore Garden stretch, Rohtak Road (Military Road–Jhansi Road), and on Road 63 and Gokulpuri stretch. The letter from MoRTH to the Delhi Chief Secretary said, "The competent authority in this ministry has agreed to approve the work listed to an amount of Rs 803.39 crore to meet the cost of work debitable to the Government of NCT of Delhi's allocations under the CRIF Act, 2000."    

Published 10 Sep 2025 08:48 PM

The government lowers GST on frequently used goods; the new rates will take effect on this month's 22nd.

The government lowers GST on frequently used goods; the new rates will take effect on this month's 22nd.

The government has lowered the GST on a number of goods in various categories. The GST reduction rate will take effect on this month's 22nd. Finance Minister Nirmala Sitharaman told reporters in New Delhi today that the GST on goods used by the average person and middle class has been lowered from 18% or 12% to 5%. Hair oil, toilet soap, soap bars, shampoos, toothbrushes, toothpaste, bicycles, dinnerware, kitchenware, and other home items would now only be subject to 5% GST, the Finance Minister announced.She added that the GST rate on paneer, chena, and ultra-high temperature milk has been lowered from 5% to 0%, while the GST rate on all Indian breads would now be 0%. Additionally, Ms. Sitharaman declared that the GST on the following food items has been lowered from 12 or 18 percent to 5 percent: namkeen, bhujia, sauces, pasta, instant noodles, chocolates, coffee, preserved meat, cornflakes, butter, and ghee.The Minister further stated that the GST slab has been reduced from 28% to 18% for commodities such as air conditioners, televisions larger than 32 inches, all TVs, dishwashing machines, small cars, and motorbikes. According to her, labor-intensive businesses have provided substantial support, and today's measures will also benefit farmers and the agriculture industry. According to the Minister, the GST rate on all agricultural equipment has been lowered from 12% to 5%. Regarding the automobile industry: #GST on small cars and motorcycles up to 350 cc was lowered from 28% to 18%. # The GST on ambulances, buses, and vehicles was lowered from 28% to 18%. # GST on three-wheelers was lowered from 28% to 18%. # All auto parts were subject to a uniform 18% rate. GST reduction on medical supplies: #33 life-saving medications now have a 12% GST reduction instead of a 0% one. # Three life-saving medications used to treat cancer, rare diseases, and other serious chronic illnesses now have GST cut from 5% to 0%. # GST on certain medications was lowered from 12% to 5%.

Published 04 Sep 2025 09:45 PM

When you chew a piece of ginger every day for sixty days, your body experiences this.

When you chew a piece of ginger every day for sixty days, your body experiences this.

Strong antioxidant and anti-inflammatory properties can be found in ginger. However, what would happen if a person chewed a piece of ginger every day for sixty days? When we asked Dr. Amreen Sheikh, chief nutritionist at KIMS Hospitals, Thane, about it, he replied that it increases circulation, relaxes the airways, and progressively lessens throat inflammation. Many patients report decreased bloating, improved digestion, and fewer coughs after six to eight weeks. Ginger can ease the inner lining of the airways and provide general lung comfort for people who are susceptible to seasonal respiratory symptoms, according to Sheikh.Yes, but with reasonable expectations, Sheikh argued. Unlike medication, ginger does not "open the lungs." Rather, it operates subtly. It can aid those who frequently experience irritation from pollutants, relieve moderate wheezing from cold weather, and clear congestion in the throat. Additionally, by loosening mucus, its warming impact facilitates its expulsion during an illness. Ginger can help with long-term lung conditions like COPD or asthma, but it should never take the place of prescription medication, Sheikh said.While using ginger on a daily basis is generally safe, Sheikh pointed out that excessive use can cause oral irritation, cause acidity in those who are sensitive, or slightly thin the blood. Before developing a habit, people who take blood thinners or have gastritis or acid reflux should speak with a doctor. A tiny portion is more than sufficient; moderation is crucial," Sheikh stated.  

Published 23 Dec 2025 11:46 PM

Cough syrup deaths: TNFDA probe reveals Coldrif manufacturer's shortcomings

Cough syrup deaths: TNFDA probe reveals Coldrif manufacturer's shortcomings

According to CDSCO sources, the investigation into the Kanchipuram-based Coldrif cough syrup producer, which was connected to child fatalities in Madhya Pradesh, has shown shortcomings in the Tamil Nadu Food and Drug Administration's enforcement of fundamental regulatory standards.They said that Sresan Pharma, which was granted a license by the Tamil Nadu Food and Drug Administration (TNFDA) in 2011, carried on operating undetected for more than ten years in spite of its inadequate infrastructure and many infractions of national drug safety regulations.According to the sources, a recent examination by the Central Drugs Standard Control Organization (CDSCO) revealed the unit's terrible conditions and complete disregard for Good Manufacturing Practices (GMP). "The CDSCO has not participated in any of Sresan Pharma's audits. This company was not included in any of the CDSCO databases since the CDSCO was not involved and the state FDA did not provide the CDSCO with any information on it, according to a source.Rule 84AB of the D and C Rules mandates that manufacturers update all of their certified items on the "Sugam" site, according to another source at the CDSCO.In order to facilitate improved monitoring, the regulation was notified to create a national database of all the authorized items in the nation. "The business failed to list its goods in the database. It did not follow this guideline as a result. According to the source, the state regulator is in charge of ensuring that the regulation is followed in the state.  

Published 15 Oct 2025 04:59 PM

Why the most popular (and dubious) fad right now is North West's finger piercing

Why the most popular (and dubious) fad right now is North West's finger piercing

The Kardashian-Jenner family is known for starting trends, some of which are lighthearted, some of which are outrageous, and others of which are downright dubious. When Kim Kardashian and her 12-year-old daughter North West were spotted in Rome recently, everyone's attention was drawn to North's middle finger dermal piercing.Their excursion has generated a lot of controversy, with Kim facing backlash for permitting her preteen child receive the piercing. However, finger piercings have also gained popularity, and many people are now interested in learning more about them, their process, and their safety.A dermal piercing, also known as a micro dermal or single-point piercing, is a way to change your body where a piece of jewelry is inserted under the skin so that only the pretty top is visible, says Sahil Bali, an artist at Devil'z Tattooz in Delhi. Bali continues by explaining that dermal piercings are single-entry piercings, as opposed to conventional piercings, which enter one side of the skin and exit the other. "They are performed by using a needle or dermal punch to make a tiny pocket in the skin, after which an anchor base is inserted beneath the skin. After that, a decorative stud or gem is put onto the anchor," he explains, adding that these piercings may be done practically anywhere on the body, including the fingers, lower back, cheekbone, and chest, but they take longer to heal than conventional piercings."Dermal piercings need careful cleaning and protection, as they can get easily irritated or caught on things, making them slightly higher maintenance than normal piercings," says Dr. Shireen Furtado, senior consultant, medical and cosmetic dermatology, Aster CMI Hospital, Bengaluru.  

Published 07 Oct 2025 09:43 PM

Can your hair texture change after postpartum?

Can your hair texture change after postpartum?

Becoming a parent is among the most surreal experiences one can have. It seems as though your heart is bursting with love, but simultaneously, your body can feel more delicate and fatigued than it ever has after the ordeal of giving birth, even though you are amazed by the miracle it has just performed. With hormones fluctuating wildly and energy levels oscillating, you may discover that you are adapting to a new version of yourself on physical, mental, and emotional levels.In the midst of all these changes, your hair starts to narrate its own tale as well. Due to hormonal changes, many women notice significant hair loss in the months following childbirth. However, it often surprises people to learn that not only does the amount of hair change, but sometimes the texture does as well.Your hair may grow straighter if you have curls, or develop waves if it’s straight, and the texture of your locks can change in surprising ways, serving as a reminder that motherhood transforms more than just your routine—it transforms you.Many individuals observe that their hair becomes thicker, shinier, and fuller during pregnancy, resembling a natural glow-up. Dr. Ruben Bhasin Passi, a dermatology consultant at CK Birla Hospital in Gurugram, explains to India Today that this occurs because elevated estrogen levels prolong the hair growth phase, which stops normal shedding.This provides that additional volume and vitality. However, after the baby comes and hormone levels decrease, the narrative shifts. “When there’s a sudden decrease in hormone levels, the body adapts and hair experiences significant changes, which often surprises new mothers,” she adds. The doctor further explains that hair naturally cycles through phases of growth (anagen), rest (catagen), and shedding (telogen). During pregnancy, increased levels of estrogen keep more hair in the growth phase. After childbirth, when estrogen levels decrease, a number of these hairs enter the shedding phase simultaneously.  

Published 06 Oct 2025 05:41 PM

Axar Patel leads DC to a decisive victory over Rishabh Pant's LSG on a night that contrasts for the captains.

Axar Patel leads DC to a decisive victory over Rishabh Pant's LSG on a night that contrasts for the captains.

Returning to Lucknow for the first time since his unsatisfactory dismissal from the team, KL Rahul ended the game with a spectacular six to go undefeated in a run-chase with a 42-ball 57.On a night full of stories at Lucknow's Ekana Stadium, the Delhi Capitals won by 8 wickets in a 160-run chase, solidifying their status as this season's title contenders. KL Rahul, who is making his first appearance in Lucknow after his unsatisfactory dismissal from the team, ended the game with a spectacular six to go undefeated in a run chase with a 42-ball 57. In the twelfth over of their respective innings, LSG and DC both lost their second wicket. Axar Patel entered when a composed Abishek Porel collapsed. At this point, DC was only under a little pressure to take a few wickets, but it might have grown complicated because new batters take time to get comfortable. With two sixes over the midwicket zone, his favorite hit against spin, Axar took out Ravi Bishnoi in the very next over after Avesh Khan had dismissed him after four dot balls.In the following over, facing Avesh once more after being outscored by a few deliveries, he decided to take a chance and hit a four to try to clear the fielder at mid-off. The most impressive stroke came from Shardul Thakur, who took up a not-so-short ball with the weight still on his backfoot and sent it over long on for a six.  

Published 23 Apr 2025 08:56 PM

Nitish Rana on RR not selecting him for Super Over against DC despite 51 off 28:

Nitish Rana on RR not selecting him for Super Over against DC despite 51 off 28: "One person never takes the call."

Despite hitting 51 off 28 balls against the Delhi Capitals, Nitish Rana was left out of the Super Over lineup as the Rajasthan Royals entered with Hetmyer and Riyan Parag.Nitish Rana remained in the middle until the 18th over of the chase after smashing 51 off 28 balls. At the Arun Jaitely Stadium in New Delhi on Wednesday, the Rajasthan Royals sent neither batsman to bat despite Yashasvi Jaiswal's 51 off 37 balls in the Super Over against the Delhi Capitals. Eyes were rolling when Shimron Hetmyer and Riyan Parag came out to bat in the Super Over. Rana wasn't even on the list of the three batters for the Super Over, but Jaiswal was chosen to bat following a wicket fall.RR's choice proved to be a poor one as Mitchell Starc of DC cramped the Hetmyer for space with yorkers and the reverse swing, allowing him to begin the Super Over with a dot ball. The Australian bowler was hit for four after missing his mark on the next delivery, but he recovered with another low full toss in the third ball. A single was taken by Hetmyer.Starc's low full toss was hit by Riyan Parag over third man for a boundary, sometimes known as a no-ball. After it appeared that RR would easily reach 15 with three balls left, the game took yet another sharp turn. RR was bowled out for just 11 as Parag and Jaiswal were ran out in the following ball.KL Rahul and Tristian Stubbs smash two sixes in the first three balls of Sandeep Sharma's Super Over to give DC a historic victory, so the total was insufficient. Following the game, Nitish Rana stated that the decision to send Riyan Parag and Shimron Hetmyer instead of him for the Super Over was made by the RR management. Rana said he didn't have an alternative response, adding that if Hetmyer had hit a couple of sixes in the Super Over, the questions would have been different."The call is answered by management, not a single individual. Along with two other senior players and coaches, the captain is present. You wouldn't be asking this question if Shimron Hetmyer had hit two sixes. I'll respond with the same response. I have no other response. Every choice we made was the right one. Everyone knows that Hetmyer is our finisher. During the press conference, Rana stated, "He has previously delivered."  

Published 17 Apr 2025 09:05 PM

Who Won CSK vs. RR, Match 11 in Yesterday's IPL 2025 Match?

Who Won CSK vs. RR, Match 11 in Yesterday's IPL 2025 Match?

The outcome of yesterday's IPL 2024 match between CSK and RR: Watch the most recent IPL action as CSK and RR square off in the 2025 season's first game. Get all the match information and updates here, along with the results of the encounter.The highly anticipated Match 11 between the Chennai Super Kings (CSK) and Rajasthan Royals (RR) in the Indian Premier League (IPL) 2025 season was played at the Barsapara Cricket Stadium in Guwahati.Chennai Super Kings (CSK) lost against Rajasthan Royals (RR) by a margin of six runs. First to bowl, RR amassed 182 runs. Despite pursuing the objective, CSK ended up at 176 for 6 in 20 overs. The Rajasthan Royals (RR) defeated the Chennai Super Kings (CSK) by 6 runs in the March 30 IPL 2025 match. After two losses earlier in the season, this victory was RR's first. In contrast, CSK lost this game for the second time in a row.Highlights of the IPL 2025 match between the Rajasthan Royals and Chennai Super Kings: Wanindu Hasaranga takes four wickets to help the Royals overcome the Super Kings by six runs.  

Published 31 Mar 2025 08:23 PM

India's bold strategy aids in a quick T20 reconstruction

India's bold strategy aids in a quick T20 reconstruction

The world champions are creating an environment where players perform well without worrying about keeping their spots in the squad or taking wickets.Kolkata: Although it's early, the process and outcomes give hope that India would successfully defend the T20 World Cup at home the following year. Despite the pessimism caused by the Test and ODI transition issues, India's T20 trajectory stands out thanks to series victories against South Africa, Bangladesh, Sri Lanka, Zimbabwe, and now England. Even more so when one considers that Kuldeep Yadav, Shubman Gill, Jasprit Bumrah, Rishabh Pant, and Yashasvi Jaiswal have not been parachuted in.This is most likely a greater accomplishment. However, they have approached it virtually undetected. No culture of stars. Verify. No set order for batting. Verify. Just a group of young, talented, and incredibly self-assured cricket players going about their business without worrying about career curves. By the way, all IPL linchpins.Captain Suryakumar Yadav acknowledges his lack of quality as he is left off the Champions Trophy roster. Abhishek Sharma thinks a ball is there to be struck, hence he doesn't count returns. As long as Tilak Varma is at the crease, the second Twenty20 match in Chennai demonstrated that no equation is too difficult. And the fact that India lost to 12/3 and then 79/5 at Pune on Friday, yet still managed to score 181, demonstrated that the previous game's disaster chasing in Rajkot was really a fluke. The realization that not everything can be managed lies at the core of this long-term upsurge. Earlier this week, Sitanshu Kotak, India's new batting coach, said it. "To achieve a score of 200 or 225, and if you are  

Published 04 Feb 2025 04:28 PM

Revanth Reddy at a Christmas event Will bring law to punish those who insult other religions

Revanth Reddy at a Christmas event Will bring law to punish those who insult other religions

Telangana Chief Minister A Revanth Reddy announced on Saturday that his government would enact a new rule to punish individuals who disparage religions while taking part in the Christmas festivities of all Christian denominations in the state. A bill on this will be introduced in the Assembly shortly, according to the CM."To punish people who disparage other religions, we will introduce a law in the Assembly. At an annual pre-Christmas celebration held at Hyderabad's L B Stadium, which is attended by the state's chief minister, Reddy declared, "We will also amend the existing Acts to punish those who abuse other faiths."The CM stated that everyone should respect religions other than their own and that the new law would seek to "stamp out religious hatred and punish those who insult other religions." Reddy added that the government had already "dealt with those who spread religious hatred and attacks" and that the current laws would be changed to guarantee severe punishment for anyone who mistreat other religions.  

Published 21 Dec 2025 11:15 PM

About 50 out of 71 candidates on the BJP's initial list for Bihar were repeat candidates; senior ministers and deputy chief ministers

About 50 out of 71 candidates on the BJP's initial list for Bihar were repeat candidates; senior ministers and deputy chief ministers

For the Bihar Assembly elections next month, the BJP on Tuesday unveiled its initial list of 71 candidates, keeping a number of its current ministers and MLAs but adding fresh names in a few constituencies.About half of the 71 names are repeat candidates who ran in the 2020 elections, such as Vinod Narayan Jha (Benipatti), Pawan Jaiswal (Dhaka), Rana Randhir Singh (Madhuban), Awadhesh Singh (Hajipur), and Sanjay Saraogi (Darbhanga).Outgoing deputy chief ministers Samrat Choudhary and Vijay Kumar Sinha will run in the next Bihar assembly election from the Tarapur and Lakhisarai assembly constituencies, respectively, according to the Bharatiya Janata Party's first list of candidates released on Tuesday. Election results for the 243-seat Bihar legislature will be revealed on November 14 after two phases of voting on November 6 and 11.The Bharatiya Janata Party and the Janata Dal-United (JDU) are running for 101 seats apiece, while the Lok Janshakti Party (Ram Vilas), led by Chirag Paswan, is running for 29 seats. The National Democratic Alliance (NDA) finalized their seat-sharing formula for the Bihar assembly elections on Sunday. Jitan Ram Manjhi's Hindustani Awam Morcha (Secular), also known as HAM(S), and Upendra Kushwaha's Rashtriya Lok Morcha (RLM) will compete for six seats each.As the party ran for 115 seats in the 2020 Bihar assembly election, Nitish Kumar's JD(U) saw a decline in the final seat-sharing results. Additionally, the BJP lost 110 seats from the previous election to 101.Union minister Dharmendra Pradhan wrote on X to announce the completion of the seat-sharing arrangement, saying, "The NDA allies have finished the distribution of seats in a cordial atmosphere." This is greatly appreciated by all NDA party leaders and employees. Bihar is prepared, and an NDA government will be established once more.  

Published 14 Oct 2025 09:07 PM

In the push for OBC quota, BJP MP government aligns its argument with Congress's 'jitni abaadi, utna haq' pitch

In the push for OBC quota, BJP MP government aligns its argument with Congress's 'jitni abaadi, utna haq' pitch

The BJP government in Madhya Pradesh, led by Mohan Yadav, is advocating in the Supreme Court for an increase in the reservation for Other Backward Classes (OBCs) from 14% to 27%. This initiative would violate the top court's quota ceiling of 50%. It appears to resonate with Leader of the Opposition Rahul Gandhi's call for “jitni abaadi, utna haq (representation proportional to population).”In an affidavit submitted on September 23 before the Supreme Court proceedings that commenced Wednesday, the Madhya Pradesh government referenced 2011 Census data, stating that disadvantaged groups including Scheduled Castes (SCs) at 15.6% of the population, Scheduled Tribes (STs) at 21.1%, and OBCs at over 51% together constitute over 87% of the state's population. On Sunday, veteran Congress politician Kamal Nath charged that the BJP government in Madhya Pradesh was perpetrating a “drama” under the pretext of providing a 27 percent reservation for Other Backward Classes (OBCs). He claimed that the ruling party aimed to deny this community its rights. The OBC quota was raised from 14% to 27% by an ordinance under Nath's Congress government in 2019, but litigation prevented its implementation.Nath asserted in an X post that the Mohan Yadav government was using court procedures and legal advice as a repeated excuse to protect itself.    

Published 09 Oct 2025 04:19 PM

Could BJP nominate Maithili Thakur to resonate well in Mithilanchal? Celebration, young folk music performer – let out a few suggestions

Could BJP nominate Maithili Thakur to resonate well in Mithilanchal? Celebration, young folk music performer – let out a few suggestions

As reported by The Indian Express, 25-year-old folk singer Maithili Thakur may run for the Benipatti or Alinagar seat in the forthcoming Bihar Assembly elections in Mithilanchal. At the age of 12, Maithili first rose to fame by launching a YouTube channel where she sang Maithili and Bhojpuri songs. She currently boasts more than 5.1 million YouTube subscribers and 6.3 million Instagram followers.Thakur's recent meetings with Vinod Tawde, the national general secretary of the Bharatiya Janata Party and Bihar organisation in-charge, as well as with Union minister Nityanand Rai, have led to speculation regarding her candidacy in the elections. During her visit to Jabalpur for a performance at the Narmada Mahotsav, the folk singer informed journalists that she feels a special bond with her hometown and believes beginning her political career there would provide her with valuable lessons.Bihar's assembly elections will take place in two phases on November 6 and 11, with vote counting scheduled for November 14. When asked about her preferred assembly constituency, Maithili responded, "There hasn't been any official announcement yet, but I would like to go to my village area because I have a special connection with it." Beginning there will provide me with an opportunity to learn as well. By meeting people and talking to them, I will gain more understanding if I start from my village," she added.In response to a question concerning the Bihar assembly elections, the 25-year-old singer expressed her willingness to help with the country's development in any way she can. Thakur mentioned that she and Tawde and Rai talked about various aspects of Bihar's future during her meeting with them. Thakur, who was born in Madhubani district of Bihar at Benipatti to a father who was a Maithili musician, made his musical mark in 2011 at the age of 11 and has remained active in the field since then. Vinod Narayan Jha, a BJP leader and ex-minister, is the current representative of Benipatti in the Bihar assembly. In this constituency, which is dominated by Brahmins, the BJP leader (aged 68) triumphed over Bhavana Jha of Congress in 2020, winning by over 30,000 votes.  

Published 07 Oct 2025 09:03 PM

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The King Farmers Cohort initiative is launched by BioPrime AgriSolutions.

The King Farmers Cohort initiative is launched by BioPrime AgriSolutions.

With the introduction of its "King Farmers Cohort" program, BioPrime AgriSolutions, a top biotechnology business that specializes in creating innovative agri-biologicals, is transforming farmer empowerment.By equipping farmers with specialized information and skills specific to their crops and areas, this project helps them thrive in the dynamic agricultural landscape. In order to guarantee that they receive thorough business and technical assistance throughout the full crop cycle, cohort participants will benefit from a combination of specialized technical training sessions, mentorships, one-on-one assistance, and group farm visits.Beyond only maximizing output, the King Farmers Cohort promotes a holistic approach to farming that prioritizes important areas such as increasing profitability, managing soil health, and adopting climate-resilient methods.The "King Farmers Cohort" program was launched by famous biotechnology company BioPrime AgriSolutions, which specializes in advanced agri-biologicals. The program's goal is to give farmers access to crop- and region-specific knowledge so they may prosper in the ever-changing agricultural landscape. The "King Farmers Cohort" program, according to BioPrime AgriSolutions, stresses a holistic approach to agriculture, concentrating on crucial elements including soil health management, climate-resilient practices, and profitability enhancement. In order to address the unique needs of farmers and provide them with the tools they need to adapt to changing climates and enhance soil health, which is crucial for sustainable success, the company intends to hold four specialized technical training sessions with eminent researchers and innovators as the instructors.Beyond the classroom, the curriculum includes field trips and harvest days in certain farmer fields to give participants real-world experience, motivation, and networking opportunities. This method promotes peer-to-peer learning, allowing participants to share best practices derived from practical experiences and work together to address shared difficulties. BioPrime AgriSolutions promotes a helpful environment that is conducive to problem-solving by highlighting the need of learning from peers with a variety of skills.In order to honor exceptional accomplishments in productivity, financial gain, and environmental responsibility, BioPrime AgriSolutions intends to host a farewell celebration for each cohort. By recognizing their accomplishments and encouraging them to reach their full potential, the company hopes to inspire farmers.The program's emphasis on sustainability and farmer empowerment was emphasized by Dr. Renuka Diwan, Co-Founder & CEO of BioPrime AgriSolutions, who said, "Empowering farmers isn't just about higher yields; it's also about equipping them to be sustainable." In this evolving environment, the King Farmers Cohort serves as a catalyst by combining resources and offering assistance to farmers in the path towards a sustainable and profitable future. With the "King Farmers Cohort" program, BioPrime AgriSolutions has set high goals: by 2024, the company wants to create 20 cohorts spanning 10 crops, 10 regions, and 3 states. Through this project, the corporation hopes to affect 10,000 acres of land and more than 1,000 farmers. Furthermore, BioPrime AgriSolutions is inviting additional businesses and academic institutions to collaborate with leading scientists in order to support the program's success.In Maharashtra, the first cohort was introduced with an emphasis on onions and included 40 farmers who farmed more than 1000 acres. To increase the program's impact and reach, future cohorts will concentrate on a variety of crops, including potatoes, pomegranates, chilies, tomatoes, soybeans, and grapes, among others.  

Published 24 Jan 2024 06:13 PM

The Udhyam Learning Foundation honors one hundred young businesspeople.

The Udhyam Learning Foundation honors one hundred young businesspeople.

Sarvo Udhyam’ in conjunction with Udhyam Learning Foundation inaugurated its National Alumni Community on January 11, on the eve of National Youth Day to commemorate the spirit and achievements of the 100 young entrepreneurs who graduated from Udhyam’s Youth Business Projects.Sarvo Udhyam’ strives to provide a structured forum for peer sharing, knowledge exchange, mentorship, and collaborative growth opportunities.January 12, 2024, New Delhi: On National Youth Day, "Sarvo Udhyam" and the Udhyam Learning Foundation celebrated by launching the National Alumni Community at The Grand Orion in New Delhi. The occasion celebrated the achievements of 100 young entrepreneurs who completed Udhyam's Youth Business Projects, together producing over INR 4 crores in business within just over two years. Seeing the enormous potential of India's youth—more than 600 million people under the age of 25—the event included Udhyam Youth Business Projects Initiative graduates. During a panel discussion, successful startup founders such as Sairee Chahal, the founder of Sheros, and Mr. Brijesh Aggarwal, co-founder and director of IndiaMART, presented their perspectives and talked about the difficulties experienced by aspiring business owners."We are happy to cultivate a dynamic community wherein the flourishing of the entrepreneurial spirit of the youth takes center stage," stated Mekin Maheshwari, CEO and Founder of Udhyam Learning Foundation. Our goal is to empower young people by giving them the information and skills necessary to succeed in entrepreneurship, as well as by creating an atmosphere that will enable them to easily apply what they have learned to take meaningful action. "Sarvo-Udhyam" is a community where the entrepreneurial mindset is realized rather than merely an alumni chapter.Prominent entrepreneurs promised these new companies their quick support during the event. Among the initiatives were free India Mart subscriptions, accounting software, and legal and compliance advice from Mr. Brijesh Aggarwal. Rajeev Talreja also promised to provide the young group a complimentary three-day business course. Across a wide range of industries, including software services, apparel, food, electronics, marketing, cosmetics, education, and the arts, these entrepreneurs have built profitable companies that have employed several people and brought in over INR 4 crores in revenue.  

Published 24 Jan 2024 06:12 PM

Tomorrow, PM Modi will open the 27th National Youth Festival in Nashik, Maharashtra.

Tomorrow, PM Modi will open the 27th National Youth Festival in Nashik, Maharashtra.

Tomorrow, on the anniversary of Swami Vivekananda's birth, Prime Minister Narendra of Maharashtra will open the 27th National Youth Festival in Nashik to commemorate National Youth Day.  The four-day event has "Viksit Bharat@2047" as its subject.The "Atal Bihari Vajpayee Sewri - Nhava Sheva Atal Setu" will also be inaugurated later by the prime minister. Mr. Modi had already placed the bridge's foundation stone in December 2016. The 21.8-kilometer, six-lane bridge was constructed at an estimated cost of approximately 17,840 crore rupees. Its purpose is to facilitate faster connection between Mumbai and Pune, Goa, and South India. It is noteworthy for being India's longest sea bridge.In closing, Mr. Modi will speak at a public event in Navi Mumbai, where he will dedicate, inaugurate, and lay the cornerstone for several development projects totaling over 12,700 crore rupees.  Phase 2 of the Uran-Kharkopar railway line, the opening of the first phase of the Surya Regional Bulk Drinking Water project, the construction of the underground road tunnel connecting Eastern Freeway's Orange Gate to Marine Drive, and the opening of the new suburban station "Digha Gaon" on the Thane-Vashi/Panvel Trans-harbour line are a few of these.Additionally, the Prime Minister will open "Bharat Ratnam," a Mega Common Facilitation Center at the Santacruz Electronic Export Processing Zone-Special Economic Zone (SEEPZ SEZ) for the Gem and Jewellery industry. Namo Mahila Shashaktikaran Abhiyaan, which intends to empower women in the State by offering skill development training and exposure to entrepreneurial development, would be introduced by the prime minister.On January 12, Prime Minister Shri Narendra Modi will speak to the nation's youth during the 27th National Youth Festival in Nashik, Maharashtra.  

Published 24 Jan 2024 06:12 PM

ETtech Deals Digest: This week, startup funding dropped 70% to $102 million.

ETtech Deals Digest: This week, startup funding dropped 70% to $102 million.

In the second week of 2024, investments in startups fell by around 70% year over year to a total of $102.1 million across 26 different agreements, indicating that the funding crunch was not going away. According to data from Tracxn, companies in seed, early, and late stages raised around $288 million between January 6 and January 12, 2023.At roughly $49 million, or 48% of the total deal value, the early stage saw the largest amount of capital raised throughout the week. $35.2 million in late-stage finance, representing 35% of the total, came next.Funding increased sequentially in the most recent week, rising more than three times in volume and nearly three times in value terms. These cutting-edge businesses closed eight deals for $35.8 million last week.The latest numbers come after a busy spell of dealmaking in December, which came as a twist at the end of 2023 – one of the weakest years for venture capital activity in the country.The financial shortage persisted as evidenced by the fact that, in the second week of 2024, investments in startups plummeted by over 70% year over year to a total of $102.1 million across 26 separate agreements. Tracxn data indicates that between January 6 and January 12, 2023, companies in seed, early, and late stages raised approximately $288 million.In the second week of 2024, investments in startups fell by around 70% year over year to a total of $102.1 million across 26 different agreements, indicating that the funding crunch was not going away. According to data from Tracxn, companies in seed, early, and late stages raised over $288 million between January 6 and January 12, 2023.  

Published 24 Jan 2024 06:11 PM

Innovation Week is organized by DPIIT to commemorate Startup Indias eight years.

Innovation Week is organized by DPIIT to commemorate Startup Indias eight years.

January 12, New Delhi [India], (ANI): This week's "Startup India Innovation Week 2024," which is commemorating eight years of the Startup India initiative, kicked out with an Ask Me Anything (AMA) session including ecosystem enablers.To honor India's entrepreneurial spirit, eight virtual Ask Me Anything (AMA) live sessions with pertinent stakeholders are scheduled for January 10–17.During the Ask Me Anything session, which was centered around "Opportunities for Budding Startups through Incubators," entrepreneurs and startups gained knowledge about the several seed funding sources that are accessible. Important advice on the various phases of the startup process, from the first spark of an idea to ultimately going public, was also given throughout the discussion. The event was broadcast live on Startup India's social media platforms.The topic of discussion in the inaugural MAARG Mentorship Series session for aspiring business owners was "From Idea to Execution: Building a Solid Business Plan." Through the use of case studies that portrayed difficult situations, the facilitators engaged the participants and provided insights into the process of turning entrepreneurial ideas into a well-structured company plan. The MY Bharat portal for prospective businesses also aired the discussion.Additionally, Startup India's premier accelerator program, "Startup Shala," was introduced to provide comprehensive support to entrepreneurs during their scale-up phase. The initiative is a three-month accelerator program designed to give early-stage entrepreneurs access to the resources, networks, capital, and advice they need to grow. Every program cohort will concentrate on a different industry, with the clean technology industry being the first. On January 10, 2024, the Startup India portal opened for applicants.  

Published 24 Jan 2024 06:03 PM

By the end of 2024, India will have its first memory chip made in the country.

By the end of 2024, India will have its first memory chip made in the country.

At the Vibrant Gujarat Global Summit 2024, South Korea's Simmtech announced an investment of INR 1,250 Cr in Gujarat. Union Minister of Information Technology and Electronics Ashwini Vaishnaw stated that Gujarat will provide India with its first memory chip produced domestically by the end of the current year.A Memorandum of Understanding (MoU) was signed by Simmtech, a company that makes high-layer printed circuit boards for semiconductors, and the Gujarat government, proposing to establish a plant in the state to strengthen the semiconductor ecosystem.In accordance with the terms of the MoU, Simmtech would invest around INR 1,250 Cr to establish operations and assist Micron's semiconductor plant in Gujarat. According to Vaishnaw, the plant's setup will begin in March.It's important to remember that semiconductor giant Micron stated last year that it would establish an assembly and testing facility in Sanand, Gujarat. According to a report from Mint, Simmtech CEO Jeffrey Chun stated that the business is prepared to increase its investments in India. It anticipates more than 1,000 direct and indirect job opportunities from its Gujarat plant.In September of last year, Simmtech's plan to establish a unit in Sanand, near Micron's facility, was approved. Vaishnaw stated at the summit, "The Simmtech plant will be located close to Micron's semiconductor plant, which is currently being established at Gujarat Industrial Development Corporation's (GIDC) industrial estate in Sanand. " In the meantime, Micron and NamTech signed an agreement to develop talent for Micron's Indian semiconductor business. More than 200 workers have already been hired by the US company for its plant there.The minister continued, "I would like Micron to work with IIT Gandhinagar to establish a center of excellence, which will help in building a robust talent pipeline." This development coincides with a period in which the Indian government is making every effort to get semiconductor businesses to establish production facilities in India. The Center has implemented several initiatives to foster the growth of the semiconductor industry in the nation, including the design-linked incentive program and a $10 billion commitment to the India Semiconductor Mission (ISM).A group of experts has also suggested that the nation establish a $8 billion worldwide standard India Semiconductor Research Center. It was predicted that by the end of 2023, there would be 50 Indian startups operating in the semiconductor industry. The Center also considered assisting new businesses in forming professional partnerships with multinational semiconductor manufacturers.  

Published 24 Jan 2024 06:02 PM

According to Sitharaman, Indias GDP will reach $30 trillion by 2047, and PHD calls it the most resilient.

According to Sitharaman, Indias GDP will reach $30 trillion by 2047, and PHD calls it the most resilient.

According to Finance Minister Nirmala Sitharaman, India's GDP would reach $30 trillion by 2047. She added that 919 billion US dollars in foreign direct investment had been received by India in 23 years, up until 2023, and that the nation's economy will reach five trillion dollars by 2028. Of these, nine years' worth of investments accounted for sixty-five percent. Sitharaman also acknowledged Gujarat's role as the nation's growth engine, contributing more than 8% of the GDP. Sitharaman was speaking at the Gandhinagar Vibrant Gujarat Global Summit. The PM Gatishakti initiative is becoming recognized as a global standard for seamless and integrated multi-modal connectivity, according to a statement made by Commerce and Industry Minister Piyush Goyal on the same day.At the Vibrant Gujarat Global Summit, India and the UAE exchanged four memorandums of understanding, according to Foreign Secretary Vinay Mohan Kwatra. These memorandums of understanding concern investment collaboration in food parks, renewable energy, innovative healthcare, and logistics cooperation. Meanwhile, among the top 10 most powerful economies in 2024 and 2025, the Indian economy has been deemed by an industry authority to be the most robust. In a report following its study, the PHD Chamber of Commerce and Industry commended the developments in the Indian economy.Key macroeconomic data, such as GDP growth, export growth, gross national savings, total investments, and the debt-to-GDP ratio, served as the foundation for the industry body's study. According to a press release from Sanjeev Agrawal, President of the PHD Chamber of Commerce and Industry, the economy is predicted to surpass USD 4 trillion in 2024 and then move to the next orbit in 2025 due to consistent GDP growth rates exceeding 7% over the previous two years and a projected continuation of this trend in the current year as well. According to Agrawal, India is making great progress toward achieving its ambitious growth trajectory. GDP growth is expected to range between 7.4 and 7.5% for the current fiscal year, which ends in March 2024.According to the National Statistics Office's January 5 report, the Indian economy is predicted to expand by 7.3% in the current fiscal year 2023–24, continuing to be the fastest-growing major economy. India's GDP expanded by 8.7% in 2021–22 and 7.2% in 2022–23. The Reserve Bank of India (RBI) increased its growth projection last month by 50 basis points to 7% from an earlier estimate of 6.5%, and the statistical office released its first advance estimates of GDP. Despite the challenges facing the world economy, India's economy is still strong, according to the industry association PHDCCI. "World value networks are being disrupted, inflationary pressures are being generated, and geopolitical conflicts are changing the world. International institutions have acknowledged India's growing geopolitical significance, according to Sanjeev Agrawal. Citing analysts, PHDCCI stated that markets are anticipated to stayAccording to the PHDCCI research, the average inflation trend in 2024 is anticipated to be approximately 4.5%. The Reserve Bank of India is predicted to decrease the repo rate by 100 basis points to reach the level of repo rate at 5.5% by the end 2024. At its December meeting, the RBI Monetary Policy Committee unanimously agreed to retain the current status quo at the 6.5% policy repo rate, marking the fifth consecutive meeting in which this decision was made.   

Published 24 Jan 2024 06:01 PM

The Sports Ministry has approved Kishore Jena and Mirabai Chanus requests for international training for the Olympics in Paris.

The Sports Ministry has approved Kishore Jena and Mirabai Chanus requests for international training for the Olympics in Paris.

The governing board has also approved plans for wrestlers Ronit Sharma (Greco-Roman), Ashu (Freestyle), and Deepak Punia (Freestyle) to train overseas.Olympic silver medallists Mirabai Chanu from the Tokyo Olympics and Kishore Jena from the Asian Games will train overseas in preparation for the 2024 Paris Olympics, the Ministry of Youth Affairs and Sports of India (MYAS) announced on Thursday.While Chanu is traveling to St. Louis, Missouri, for training, Jena will be spending 78 days in training on the Gold Coast of Australia. Dr. Aron Horschig will be her regular practitioner, and chief coach Vijay Sharma will go with her."Jena, his coach, and physiotherapist will have their airfare, boarding and lodging expenses covered by MYAS under its Target Olympic Podium Scheme (TOPS), along with the cost of using training and massage facilities, medical and local travel expenses, and medical insurance costs, among other expenditures," the Ministry stated in a release.NEW DELHI: The Sports Ministry on Thursday approved Asian Games silver medallist javelin thrower Kishore Kumar Jena's proposal to train in Australia, while also funding Tokyo Olympic medallist Mirabai Chanu's month-long rehab training in the US ahead of the Paris Games.  

Published 24 Jan 2024 06:00 PM

Social network Amealio obtains undisclosed pre-seed funding from Sucseed

Social network Amealio obtains undisclosed pre-seed funding from Sucseed

SucSEED Indovation Fund and ISF Angels, lead by JA Chowdhary and other angels, led an undisclosed pre-seed fundraising round for Amealio, a community-driven platform for food and entertainment."...Amealio, powered by AI, Partnership, and ONDC, cultivates new friendships, uncovers experiences and hidden gems, and produces lifelong memories." He highlights the platform's importance in reviving neighborhood connections and bringing local communities back to life. This is how Amealio is filling in a previously existing gap,” Shaker Dixit, Founder and CEO of Amealio, said. “We are excited to invest in Amealio as it has a unique combination of corporate veterans with first-hand experience in running/owning multiple restaurants across India and the US, and the people who are deeply passionate about food and customer satisfaction on one platform…,” Dhiraj Kumar Sinha, General Partner of SucSEED Indovation Fund, added."We are ecstatic to have as partners such knowledgeable investors in the consumer area. "We are thrilled about the opportunities that lie ahead, and their support speaks volumes about the potential that is there in this space," Salty co-founder Kanishka Garg said.Of the 2,000 candidates anticipated, 100 will be selected for the IPV Ideaschool Batch 1 program at first, and 40 of them will go on to actively participate in the accelerator program's discussions. The startups will be assessed in numerous rounds using various criteria.  

Published 24 Jan 2024 06:00 PM

Shah Rukh Khan and UltraTech Cement launch a new campaign.

Shah Rukh Khan and UltraTech Cement launch a new campaign.

Star of Bollywood Shah Rukh Khan has teamed up with UltraTech Cement for a brand-new campaign. The campaign tells individual people's stories about their goals and aspirations as well as how infrastructure is facilitating their advancement.The company claimed that the "Banega Toh Badhega India" campaign embodies the idea that infrastructure is supporting India's aspirations. "Our new campaign is an expression of our guiding principles, which provide us with daily inspiration. The company stated, "We at UltraTech see ourselves as enablers of people's progress and nation's development.""Shah Rukh Khan, also known as SRK, is a brilliant representation of India's ascent and ambitions. His path has been one of raising the bar and resetting boundaries. Thus, we think he is a good fit to embody UltraTech's philosophy," the business continued.Khan is featured in the Build and It Will Grow (Banega Toh Badhega) advertising campaign by UltraTech Cement, which debuted on January 15, 2023. The initial commercial features the Aſoka star alongside laborers, students, and the Indian Army engaging in various tasks made possible by infrastructure.Shah Rukh Khan (SRK) is the newest Bollywood celebrity to support cement advertising in India. Khan is featured in the Build and It Will Grow (Banega Toh Badhega) advertising campaign by UltraTech Cement, which debuted on January 15, 2023. In the first commercial, the Indian Army, laborers, and the Aōoka star are depicted engaging in various activities made possible by infrastructure.According to UltraTech Cement, "SRK is a shining example of India's rise and aspirations." His path has been one of raising the bar and setting new boundaries for himself. For this reason, we think he is a good fit to embody UltraTech's philosophy.  

Published 31 Jan 2024 06:22 PM

To promote transparency and exchange brand experts, the CCPA guidelines

To promote transparency and exchange brand experts, the CCPA guidelines

vignesh Shivan, the spouse of Tamil filmmaker and actress Nayanthara, has released the first review of Merry Christmas, escalating anticipation for the movie.The rules will cover all forms of advertising, regardless of form, format, or medium, and will be applicable to all coaching centers, both physical and online.Thirteen coaching institutes received notices from the body for their deceptive advertisements, and nine of them were penalized.The guidelines, according to Nisha Sampath, founder of Bright Angles Consulting, encourage responsible brand building, which will ultimately help the sector."Coaching institutes hold great power and influence and operate as a parallel economy within the education sector. This industry speaks with parents and students who are lower on the social scale but still want to move up the ladder more and more. Additionally, they are becoming more prevalent in smaller towns. Therefore, it's critical that these new customers are not duped, she continued.However, how will these guidelines benefit both consumers and the education sector? "These guidelines will help reduce the miscommunication of schemes and false claims by defaulters," says Amit Relan, co-founder and CEO of mFilterIt. In order to safeguard their brand integrity and prioritize authenticity, advertisers will need to prioritize transparency and accuracy, which will promote an equitable educational environment.He goes on to say that when advertising their coaching institutes, advertisers should be open and honest about their intentions. The strict guidelines will require coaching centers to verify their claims, reveal student outcomes, and refrain from using misleading practices.As a remedy, Goyal believes that since they bear equal responsibility, advertising agencies ought to conduct due diligence before taking on a client. "There is no place for morally or ethically sound guidelines when everything is business." The industry associations only publicly identify and shame defaulters on their website, which is essentially of no consequence. To shout that the advertisement was deceptive, they had to print and announce it in bold in the newspaper, he added.  

Published 24 Jan 2024 03:05 PM

Maxkleens Sankranti advertisement expresses gratitude to housekeepers

Maxkleens Sankranti advertisement expresses gratitude to housekeepers

When a joyful and celebratory season approaches, we frequently want to make the most of the occasion by keeping our homes tidy and prepared for the holidays. Every holiday season, our house helpers—the everyday heroes who keep so many houses tidy and lovely—scrub, dust, and disinfect our homes down to the last detail. Maxkleen Safai has created a campaign in honor of these unsung heroes to show appreciation for them throughout this holiday season.A promotion by Wipro Consumer Care's floor cleaning products Maxkleen was launched in Hyderabad with the goal of giving everyday house helpers' homes a thorough cleaning in preparation for Sankranti, the festival of lights. Sankranti, also known as Makara Sankranti in Andhra Pradesh and Telangana, is a national holiday celebrated by making elaborate sweets, deep cleaning, and home décor. It is also known as the festival of harvest. People set bonfires with unwanted and old objects during this time, signifying the letting go of the old to make room for the new.Maxkleen collaborated on the "Safai campaign" with a cleaning services team and the non-governmental organization Ashray Akruti, which aims to better the lives of underprivileged groups in society and those with disabilities. With the assistance of Maxkleen and the cleaning services team, Ashray Akruti reached out to the house helpers, determined what cleaning needs they had, and used the ground-breaking Maxkleen product to leave their houses smelling wonderful and with large smiles on their faces. As they stepped into their clean, fresh, and aromatic houses, we observed their faces filled with tears, excitement, and deep appreciation. With the recent debut of its ground-breaking product, Maxkleen Power Squeeze, the company started the "Safai campaign."With Maxkleen Power Squeeze, an industry first, "one squeeze" of the product—also known as "one pichuk"—is sufficient to clean a floor with one bucket of water.For our "everyday heroes," this project offered a joyful fresh start, enabling them to celebrate Sankranti with their loved ones. "We wanted to create a positive impact in the lives of these 'unsung heroes' who not only make our lives more comfortable but whose contributions are often overlooked," said Ushasis Saha, GM of Business Development at Wipro Consumer Care and Lighting. We wanted to spread the same happiness that they do every day to their families on Sankranti by making this modest gift. Maxkleen Power Squeeze's unique "pichuk" design makes floor cleaning simple, inexpensive, and convenient. This made it possible for us to swiftly and conveniently clean a number of houses, leaving a trail of smiles and fragrant, shining floors in our wake.  

Published 24 Jan 2024 03:03 PM

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