By2029, the media, advertising, and entertainment vertical will represent a $17.9 billion opportunity.

ResearchAndMarkets.com now offers the "Generative AI Market by Technology, Component, Application, Industry Vertical, and Region 2024-2029" report.The expected effects of the generative AI industry are evaluated in this research across multiple domains, such as ChatGPT in software, general-purpose platforms, IoT systems, and embedded consumer products. In addition to discussing the potential applications and use cases in several business verticals, the research also examines the underlying relationship between generative AI and AGI, ASI, and strong AI, as well as the influence of enabling technologies like 5G, business 4.0, MEC, self-driven networks, and others.A few of the report's findings: Through 2029, North America will dominate the worldwide generative AI market. Through 2029, the top industry vertical for generative AI will be healthcare. Through 2029, API-enabled solutions will have the fastest rate of growth (CAGR of 47%). By 2029, generative AI services will have grown to a $2.5 billion market at a 43.9% CAGR. By 2029, the media, advertising, and entertainment sector will represent a $17.9 billion potential.Artificial intelligence that can create unique and novel data or content, including literature, music, or graphics, is known as generative AI. Generative AI use algorithms to produce new data that did not previously exist, in contrast to other forms of AI that are intended to identify and categorize existing data. In order to accomplish this, the data is analyzed for patterns and relationships, and new content is created in response to those patterns.New models and architectures are being developed to enhance the diversity and quality of generated content as a result of the rapid advancement of technology. The use of technologies like GANs, transformers, and VAEs made it possible to create generative models that are more intricate and lifelike. To guarantee the moral and equitable use of technology, there were still issues to be resolved in areas like bias and data privacy.The growing requirement for automation and the expanding use of generative AI across a range of industries are driving the industry. Large datasets and the development of deep learning algorithms have also contributed to the market's expansion.  

Netflixs password crackdown worked. It could have more tricks to lure subscribers.

Netflix added almost 30 million subscribers in 2023 after cracking down on password sharing in May.Customers balked at the idea, but in the end Netflix prevailed.AdvertisementWhen Netflix announced it was mulling a ban on password sharing a few years ago, subscribers immediately balked. Many threatened to ditch their subscriptions, screaming #CancelNetflix, while others followed through and decisively closed their accounts.Nobody liked the idea. I certainly didn't. But let's be honest: We knew this had to happen.For years, Netflix turned a blind eye to password sharing, even winkingly encouraging it on social media. But that was when Netflix was in an exponential growth phase that carried the company to its 2021 share price high of more than $690. In 2022, Netflix reported losing subscribers for the first time in more than a decade — about 200,000 accounts in the first quarter of that year and close to 1 million in the second.Couple those losses with the fact that the streaming landscape had become much more crowded than it was in 2007 when Netflix first started offering its library online. Think Hulu, Disney+, Prime Video, Paramount+, and others. So, say you're one of Netflix's co-CEOs: You see your company is bleeding subscribers, your competitors are circling you like vultures, and, at the end of the day, you're beholden to your shareholders.And wow, look, an internal analysis report drops on your desk. It reveals that there are about 100 million households around the world who are accessing Netflix without a paid account, including a cheap Business Insider reporter leeching off his ex.In the third quarter of 2023, Netflix reported that it added 8.8 million subscribers, vastly exceeding expectations. The fourth quarter numbers yielded even better results: 13.1 million global subscribers for a total of more than 260 million, Business Insider's Lucia Moses reported. That's a gain of nearly 30 million over 2022. Two moves likely helped Netflix boost those numbers, according to Jadrian Wooten, an economics professor at Virginia Tech who writes the newsletter Monday Morning Economist.While Netflix was preparing its password-sharing crackdown, it introduced an ad-based subscription at about $7 a month, which was $3 less than its cheapest ad-free offering at the time and slightly cheaper than a Hulu account. The company also provided an option for households to add users to their existing accounts for about $8 a month. "So that was sort of a move that was done both to geographically expand to other countries and offer a cheaper version, but it also introduces sort of this second tier for people who were sharing an account, and they could then bump down to that next part," Wooten told BI. "So the idea is they wouldn't pay for a full account on their own, but maybe if they lost access, they would drop down to that ad-tier part."  

Sussanne Khan Says "Fabulous Mega Movie" About Hrithik Roshans Fighter

New Delhi: Hrithik Roshan's latest film, Fighter, is currently showing in theaters. Sussanne Khan, an interior decorator and Hrithik Roshan's ex-wife, and her sons Hrehaan and Hridhaan saw the film Fighter in Mumbai prior to its premiere. She referenced the movie on her Instagram stories on Thursday. "Big congratulations to Hrithik Roshan, Deepika Padukone." "Excellent mega movie," she continued. Former spouse of Sussanne Khan was actor Hrithik Roshan. Their marriage ended in divorce in 2014. They were wed in 2000. Hrehaan and Hridhaan, two sons, are raised by them. Actor-musician Saba Azad is presently Hrithik Roshan's girlfriend. The pair is often spotted together. Anil Kapoor, Karan Singh Grover, and Akshay Oberoi are among the actors in Fighter, in addition to Deepika Padukone and Hrithik Roshan. In Fighter, Rishabh Sawhney portrays the antagonist.   Critics gave the movie varying reviews when it first came out. Cinema critic Saibal Chatterjee gave the movie 2.5 stars out of 5 and stated, "Hrithik Roshan does his best to lift the film as high as he can," in his NDTV review. Within a world dominated by men, Deepika Padukone is a rock star and totally comfortable. The film gains a certain level of gravitas from Anil Kapoor's restraint. However, Fighter needed a more menacing antagonist."   Regarding work, today saw the release of Hrithik Roshan's Fighter in theaters, which also stars Deepika Padukone and Anil Kapoor. Prior to that, he appeared with Saif Ali Khan in Vikram Vedha. The actor's upcoming projects include War 2, in which Jr. NTR co-stars.  

Shark Tank India: Deepinder Goyal of Zomato is compared to Ashneer Grover online after he questions a contestant

This week saw the release of Shark Tank India's third season on Netflix. In a couple of days, fans of the show have started to draw comparisons between a current judge, Zomato Founder Deepinder Goyal and BharatPe's former MD Ashneer Grover, who was one of the judges in the first season of the show. This came after Mr Goyal was seen grilling pitchers in one of the clips shared by the official social media handle of the show.The business owner can be seen in the video asking the competitors about the grammar they used in their presentations. He talked about the value of accuracy and how, in a work setting, small mistakes can have a significant impact on decisions. "Why does the phone number you mentioned have nine digits instead of ten?" he asked the participant at one point in the video. He added that the Shark Tank India pitchers should have paid more attention to the details, especially since they knew they would be presenting to potential investors on national television. He even remarked that job seekers are often rejected based on even the smallest grammatical errors on their resumes.   Meanwhile, Ashneer Grover was often seen as the strict and straightforward investor on the show in the first season, who never hid away from giving proper feedback and pointing out faults in the business models. Since being shared, the clip has amassed many reactions online with some users calling the Zomato Founder "soft Ashneer Grover" and "Ashneer Grover lite".   "Deepinder Goyal from Zomato is a fantastic addition to the Shark Tank. Could be the next Ashneer Grover," said a user.   Another added, "The way he pointed out the small faults in that 'WTF fitness' was amazing, he is a soft Ashneer Grover."   Yet another person commented, "He's not wrong, in my opinion. I've been a part of multiple pitch decks and have showcased my pitch in front of influential investors. It's so important to be precise and accurate with your presentation and to go into the specifics."Ahhhhhh. So we have a new Ashneer now?" said someone. "Really, the phone number thing is a major error. The rest appears to be reasonable criticism, albeit a bit too detailed. But those are minor details that can be ignored if the product or business plan is truly exceptional," said someone.One person commented, "Talking to the entrepreneurs taking part in Shark Tank India in such a disrespectful way is really offensive. This manner of speaking is undoubtedly worse than Ashneer Grover's." "Many aspire to emulate @Ashneer_Grover for his popularity, but it's essential to recognize that no one can fill his shoes," a user on X tweeted.        

OnePlus 12 launch today: Check expected price, features, other specifications

The company has also confirmed the launch of the Snapdragon 8 Gen 2-powered OnePlus 12R. The OnePlus 12R also gets some upgrades compared to the OnePlus 11R. OnePlus is set to launch its latest flagship smartphones, the OnePlus 12 and OnePlus 12R, today. The event, dubbed “Smooth Beyond Belief,” will kickstart at 7:30 PM in India. Users who have bought passes for the event can witness it from the venue, Pragati Maidan in New Delhi, while the rest can virtually experience it via YouTube.  The hero product of OnePlus’s launch event will be the Snapdragon 8 Gen 3-powered OnePlus 12. The OnePlus 12 is expected to be a massive upgrade over its predecessor and will offer features like a 4th Gen Hasselblad camera system, a 5,500 mAh battery, and wireless charging. The device is also confirmed to include one of the brightest 2K resolution AMOLED screens with a 120Hz refresh rate. It is also confirmed that the OnePlus 12 will receive four years of major software updates. The company has also confirmed the launch of the Snapdragon 8 Gen 2-powered OnePlus 12R. The OnePlus 12R also gets some upgrades, featuring a metal frame with an overall design and build quality similar to the OnePlus 12. In addition to the smartphones, OnePlus will also unveil the OnePlus Buds 3. The Buds 3 is expected to offer better audio quality and noise cancellation capabilities when compared to the OnePlus Buds 2 Pro.  According to the information provided by tipster Abhishek Yadav, the OnePlus 12 is anticipated to debut with a base price of Rs 64,999. Meanwhile, the variant with 16GB RAM is projected to have a price tag of Rs 69,999. The OnePlus 12R is said to be available for purchase in February. Besides this, another tipster, Ishan Aggrawal, has revealed that the upcoming smartphones will come with bank deals, trade-in bonuses, and no-cost EMI options. He also mentioned that the initial 1,000 orders will be rewarded with gifts, a discount of up to 50 per cent on the protection plan, and a Rs 3,000 reduction on the OnePlus Pad.  

Finally, Deepika Padukone Makes Long-Awaited Appearance At Fighter Promotion

New Delhi: Deepika Padukone, who had been absent from all previous Fighter promotional events, turned heads on Tuesday at an event for the movie alongside co-stars Hrithik Roshan, Anil Kapoor, and director Siddharth Anand. At the event, Deepika Padukone was spotted looking stunning in jeans and a casual white sweatshirt. She also posed for multiple pictures with her co-stars, Hrithik and Anil. For the unversed, Deepika Padukone plays Squadron Leader Minal Rathore in the film. Fighter marks her first film with Hrithik Roshan and third film after Pathaan and Bachna Ae Haseeno with director Siddharth Anand. Director Siddharth of Fighter had previously discussed Deepika's nonattendance at the movie's promotional events. Siddharth Anand stated to Bollywood Hungama, "We have adopted this as a promotional strategy." Deepika will appear everywhere starting tomorrow. Many assumptions are made about things. Deepika was supposed to come for the trailer launch, but she was under the weather. And now she is going to be everywhere; our strategy is such.”   He went on, "One of the main highlights is Deepika and Hrithik's pair." And to see both of them (together) excites me much as a filmmaker. Thus, it is possible that even the audience is anticipating (her). As the release date approaches, you'll start to see them. Also, we didn't want too much of Hrithik and Deepika before the release. We wanted people to enjoy them on the big screen. We didn't want that saturation.”  

Zee Entertainment Neutral; goal of Rs 200: Motilal Oswal

Zee Entertainment research report by Motilal Oswal Following almost two years of discussion, Sony has ended its merger cooperation agreement (MCA) with Zee and is requesting a termination payment of USD 90 million from the business for allegedly breaking the terms of the deal. Zee has declared that it will consider all of its alternatives, including taking legal action. Unexpectedly, it made reference to Mr. Punit Goenka, MD and CEO of Zee, agreeing to step down—a major point of dispute between the two groups. We therefore reduce our assessment of the stock to Neutral.Prospects The stock would be worth INR167 per share, nevertheless, if we assume that OTT's profitability will not materially improve and attribute 15x on FY26E PAT of INR10.7b (which accounts for a slight improvement in the linear TV sector and corrections for recent one-offs). With a TP of 200 (18x on one-year future P/E), we downgrade the stock to Neutral as a result.Disclaimer: Moneycontrol.com's investing gurus, brokerage firms, and rating agencies offer their own opinions and suggestions; the website's management does not share these viewpoints. Users are advised by Moneycontrol.com to consult with qualified professionals before making any financial decisions.  

North Indias hard weather and fog causing havoc

Veteran BCCI administrator Ratnakar Shetty says the board need to follow the advice of the technical committee headed by Sunil Gavaskar from ten years ago and refrain from holding any First-Class matches in the northern region of the nation between December 15 and January 15.The current Ranji Trophy included two matches at Jammu's Hostel Ground. Due to low visibility, only 107.3 overs were bowled in eight days. On the first three days of the second round match between Delhi and Jammu & Kashmir, only two overs could be played.There are other parts of the country suffering from the visibility-impairing fog besides Jammu & Kashmir. There were just 42 potential overs in the Haryana vs Rajasthan first-round match at Lahli. Merely 159.3 overs were bowled in the first round encounter between Chandigarh and Railways at the Sector 16 Cricket Stadium in Chandigarh, while only 26 overs could be played in the third round match between Gujarat and Chandigarh.The Ranji Trophy has been interrupted by the winter fog in northern India once more, leaving coaches and players to wonder why the matches are being played in low visibility and frequently damp outfield conditions.There have been overs and even days without a ball being bowled in matches over the first several rounds of the Ranji season, including the current third round in Delhi, Meerut, Chandigarh, Jammu, Lahli, Kanpur, and Mullanpur. The BCCI has been unable to come up with a workable solution for this long-standing issue.Teams have once again provided the Indian board with a list of potential fixes in case the crucial points are missed before the schedule is finalized for the upcoming campaign. Sunil Joshi, the head coach of Uttar Pradesh and a former spinner for India, believes that home games for the respective teams should be played later in the tournament and that north India should be left off of the schedule during the dead of winter."Look, in big tournaments like the Ranji Trophy, teams suffer losses if the matches are not completed," Joshi stated to ESPNcricinfo. "My recommendation is that, in situations where there is a lot of fog (or smog, in certain cases), north Indian teams should play their home matches in February, when the fog usually clears off. You'll be able to observe how many games during the previous two rounds were impacted by poor visibility or fog."In the most recent round, three matches—Uttar Pradesh vs. Bihar in Meerut, Punjab vs. Tripura in Mohali, and Chandigarh vs. Gujarat in Chandigarh—saw not a single ball bowled on the opening day, and Services vs. Jharkhand in Delhi, at the Palam stadium near the airport, began more than an hour late. Similar to this, during the first two rounds, there were time losses in the following matches: Uttar Pradesh vs. Bengal in Kanpur; Railways vs. Punjab in Mullanpur; Jammu & Kashmir vs. Delhi in Jammu; Chandigarh vs. Railways in Chandigarh; Jammu & Kashmir vs. Himachal Pradesh in Jammu; and Services vs. Rajasthan in Delhi. Late arrivals also had an impact on matches in Patna and other eastern Indian cities.Two of these matches, J&K against Delhi and Haryana vs Rajasthan, resulted in no innings being finished. Evidently, there were points lost or not won, which will affect the teams' ability to advance to the following round. The Rajasthan coach, Anshu Jain, stated, "It would have been better if our matches in north India were held after January." In their debut match, played in Rohtak, Haryana, there were only 42 overs played. In their second match, they played 277.1 overs in Delhi against Services. This has already impacted two of our matches. Everyone is aware that fog exists in northern India during this season of the year. This would not have been an issue if we had been playing at our home  field in Jaipur, where the players would have had more opportunities to spend time on the field rather than in the pavilion. "I'm not advocating that the Ranji Trophy begin in October. That time, it was really hot, so this will make Even though the weather is constantly changing, it's widely accepted that it clears up towards the end of January, which makes it simpler to finish 90 overs a day in north India. "The Ranji Trophy cannot be held earlier as the [T20] Syed Mushtaq Ali Trophy and [one-day] Vijay Hazare Trophy are now held earlier due to the IPL auctions," Rajat Paliwal, the captain of the Services, stated. "Yes, it is preferable if the matches take place in south or west India throughout the first three rounds. We lost every day by 15 to 20 overs in our most recent encounter. Jammu saw very few overs being played, while the Delhi match (Arun Jaitley Stadium) was also impacted." Since it's India's premier first-class tournament and winning the Ranji Trophy is still highly regarded despite the IPL and other events, the other teams' concerns are still genuine. Whether a solution exists or not, nobody enjoys losing points that could be earned through lawful means.  

Fashion behemoth H&M removes an advertisement following allegations that it sexualized minors

Swedish company issues an apology after an internet criticism to an Australian commercial campaign.The Swedish retail behemoth H&M has removed an ad for school uniforms following accusations that it sexualized young girls."Make those heads turn in H&M's Back to School fashion" was the slogan of an Australian ad campaign that showed two young girls wearing school uniforms.A representative for H&M stated on Monday, "We have removed this ad." "We sincerely apologize for any offense this has caused, and we are investigating how we present campaigns in the future."Following accusations on social media that the clothing line was sexualizing young girls, the decision was made. Melinda Tankard Reist, an Australian author well-known for her anti-pornography campaigns, stated in a post on X that "the little girls’ parents generally prefer heads don’t 'turn' when others see their daughters walking to school, on a bus, or in class. ""Why would you want to support the notion that young females should flaunt their appearance, physical attributes, and sense of style? Could you perhaps speak with your marketing staff and come up with something that doesn't highlight the difficulties pre-pubescent girls already have in thriving in a society that elevates "lookism" as a desirable quality?This outcry is the most recent in a string of disputes concerning the advertising tactics of fashion labels. A commercial that featured a model standing among debris and mannequins covered in shrouds was pulled by Zara last month due to criticism on social media from people who felt it was insensitive to the victims of the Gaza War.The high-end fashion brand Balenciaga, located in Paris, issued an apology last year for advertisements that showed kids clutching teddy bears dressed like slaves and a copy of a Supreme Court ruling upholding the prohibition on child pornography.  

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Regarding her split from Joe Manganiello, Sofia Vergara said, "He wanted kids, and I didn't."

New Delhi: In July of last year, actors Joe Manganiello and Sofia Vergara announced their divorce. The Modern Family actress revealed the cause of her divorce from Joe in a recent interview with the Spanish publication El Pais. In the interview, Sofia Vergara stated, "Well, I recently got divorced from my second husband, actor Joe Manganiello, with whom I spent ten years." My husband was younger and wanted children, and I didn't want to become an elderly mother, so our marriage ended. I think it's unfair to the infant. That's no longer for me, but I respect those who do it." With her former spouse Joe Gonzalez, Sofia gave birth to a son named Manolo. "I'm ready to be a grandmother, not a mother," Sofia continued. "I had a son at 19, who is now 32." Thus, when love presents itself, he must bring [his own] kids. It's just the natural course of things that I'm almost menopausal. I have to let my son take care of the baby when he becomes a father for a little while before returning it to him and moving on with my life."  

Hanu-Man Box Office Collection Day 10: Teja Sajja's Film Breaches ₹ 200 Crore Mark

Hanu-Man, directed by Prasanth Varma, is leaving a lasting impression on moviegoers. The movie, which starred Teja Sajja, did well in its opening weekend, and the numbers from the second weekend suggest that it will continue to do well. While sharing an update about the box office collection of Hanu-Man, Bollywood trade analyst Taran Adarsh expressed, “When box office numbers do the talking.” In an X (formerly known as Twitter) post, the film critic wrote, “Hanu-Man maintains an exceptional hold in weekend 2…The holiday in several states today [Mon] should further boost its biz…” Sharing the box office figures, Taran Adarsh added, “[Week 2] Fri ₹  2.05 crore, Sat ₹  4.02 crore, Sun ₹  5.25 crore. ₹ 34.24 crore in total. #India biz. Note: Hindi version. #Boxoffice #Telugu version in #NorthIndia [Week 2]: Fri ₹  9 lakh, Sat ₹  15 lakh, Sun ₹  18 lakh. Total: ₹ 2.19 crore.”   Similarly, trade analyst Monabala Vijayaban also shared a detailed note about Hanu-Man's box office collection. On day 10, the film, based on a man who gets superpowers by the grace of Lord Hanuman, collected ₹23.91 crore, as per Manobala's tweet. With this, the Prasanth Varma film has entered the ₹200-crore club, with the total standing at ₹209.06 crore. In his post, Manobala said, “Hanu-Man hits ₹200 crore. Becomes the first film of 2024 to enter this elite club. The

Saif Ali Khan Undergoes Tricep Surgery In Mumbai: "This Is A Part Of The Wear And Tear Of What We Do"

New Delhi: Actor Saif Ali Khan of Dil Chahta Hai had surgery at Mumbai's Kokilaben Dhirubhai Ambani Hospital. The 53-year-old actor had surgery on his triceps to treat an old injury that flared up during a filming action scene. Saif Ali Khan provided an update on his health, saying, "This injury and the subsequent surgery are a part of the wear and tear of what we do. I am so grateful to have such wonderful surgical care, and I appreciate everyone's love and concern." The Bollywood actor, who has a long list of credits, most recently appeared with Kriti Sanon and Prabhas in the movie Adipurush. Kareena Kapoor is an actress and Saif Ali Khan's wife. Their two sons are named Taimur and Jeh.Saif Ali Khan made an appearance on Karan Johar's talk show Koffee With Karan last month alongside his mother and seasoned actress Sharmila Tagore.  From Saif's early mischievous activities to Sharmila Tagore's "Putra Moh," the episode proved to be popular. Saif talked candidly about his early days in the business during one of the segments. Saif was first questioned by Karan Johar about why he was removed from Bekhudi. Saif revealed details about how director Rahul Rawail took his place in the 1992 movie, saying, "Well, actually Rahul Rawail had signed Kamal Sadanah first." and then I took his place, believing that maybe this kind of casting is a little... Putting the blame on him was not something I desired. Maybe he removed me from the film ,There were two proposals. And after this, obviously, they kind of dried up. And I was told by Rahul Rawail. This is it, he declared. No one will collaborate with you. I have to admit that he had a sadistic streak. Since he found that kind of enjoyable," Saif Ali Khan continued. Sharmila Tagore responded by saying that she had even attempted to persuade Rahul Rawail, but he had already made up his mind.    

Vibrants Comedy festival Full Golmal is presented by Bangla Cinema.

Updates on the Ayodhya Ram Mandir Inauguration: Overseeing the primary rites will be a group of priests led by Lakshmikant Dixit, while PrimUpdates on the Ayodhya Ram Mandir Inauguration: Prime Minister Narendra Modi and a number of dignitaries are expected to attend the 'Pran Pratishtha' event for Shri Ram Lalla on January 22.The idol of the god Ram, made by Arun Yogiraj, was placed in the Sanctum Sanctorum of the temple. Covered in a veil, the idol's first photo was revealed on Thursday at the placing ceremony in the Sanctum Sanctorum.In the meantime, the Congress declined Lord Ram Lalla's invitation to his "Pran Pratistha" event. Senior Congressmen Adhir Ranjan Chowdhury, Sonia Gandhi, and Mallikarjun Kharge have 'declined' the invitation to the significant Ayodhya ceremony.Three prominent members of the Congress party, Mallikarjun Kharge, Sonia Gandhi, and Adhir Ranjan Chowdhury, have 'declined' to attend the major function at Ayodhya.LIVE updates at Ayodhya Ram Mandir's inaugural: On Monday at noon, Prime Minister Narendra Modi will take part in the consecration ceremony of Ram Lalla in Ayodhya. Following the ceremony, he will give a speech to the attendees of the event.According to a statement released by the Prime Minister's Office (PMO), representatives of all significant spiritual and religious sects in the nation will attend the Pran Pratistha celebration.  

Recently, in a Meesho commercial, Rashmika Mandanna and Ranveer Singh

A new campaign from Meesho called "Jab Meesho pe hain latest trends, toh sochna kyun just maximise" has been released. Meesho has launched #Trendz, a curation that highlights affordability and modern designs, with an emphasis on Generation Z. Meesho wants to attract youthful consumers who are looking for stylish clothing that doesn't break the bank.A visual narrative starring celebrities like Rashmika Mandanna and Ranveer Singh is at the center of the campaign. Meesho hopes to position itself as a hip destination for fashion where consumers can find the newest styles at reasonable costs by launching this campaign.During the pre-launch stage, the firm showcased its fashionable apparel, the focal point of its campaign, in a transparent refrigerated truck that traveled throughout Bengaluru. The purpose of using the chilled truck is to convey the idea that trends are new and that refrigeration is necessary to keep them delicious. Prominent paparazzi like Viral Bhayani and fashion influencers like Urfi Javed intensified the online and offline dialogues created by the truck. The company created an Instagram page to provide details on the truck's daily travels throughout the city. Engaging social media users generated a lot of discussion, reaching an amazing 100 million people in just four days on various social media platforms."Fashion is ever-evolving, and many people struggle with finding the latest fashion trends at affordable prices," stated Nilesh Gupta, General Manager, Growth at Meesho. We have consistently worked to offer our clients the greatest items over the years, without sacrificing on either cost or quality. Our most recent campaign, "Meesho #trendz," was thoughtfully chosen to give fashion aficionados who appreciate both style and affordability a genuine and approachable platform. Through our partnership with trend-setters Ranveer and Rashmika and our use of humor, we hope to establish a lasting connection with the public.Meesho has partnered with Swiggy Instamart to expand its product offers even more. When clients shop for cold things (items that need to be placed in an insulated packaging) on Instamart, Meesho gives them free jewelry. Similar to the refrigerated truck, this demonstrates how new the trends are.Four films in all are part of the campaign, which will be promoted on television and online. Meesho hopes to make fashion accessible to everyone by offering a wide range of reasonably priced clothing options to its clients through this campaign.  

At the 2023 EFFIE India Awards, Mondelez India and McCann Worldgroup India triumph greatly.

With the Celebrity Cricket League serving as the Associate Sponsor, Craving Digital as the Imagination Partner, Diageo India as the Celebration Partner, and Heineken Silver Beer as the Beverage Sponsor, the Advertising Club sponsored the most recent edition of the highly anticipated "EFFIE India AWARDS 2023." McCann Worldgroup India won the EFFIE India Agency of the Year award, while Mondelez India was judged the EFFIE India Client of the Year. Enormous earned the coveted Grand EFFIE for Jaquar's "Unimaginable Brand Extensions" campaign."I am extremely delighted and proud of McCann winning the Agency of the Year at the Effie India 2023 Awards," stated Prasoon Joshi, CEO of McCann World Group India and Chairman-APAC, in response to the significant victory. With ideas and thinking at the center of our operations, McCann India is an organization that drives the growth of both our clients' businesses and our own in the rapidly changing global market where our industry faces tremendous challenges in defining the approach to the future. This culture of believing in creative greatness propelled by robust customer insights is what makes it effective. This is the trademark of McCann India, bolstered by a strong culture of creative and strategic leadership at McCann Global.The breadth and diversity of our business portfolio is impressive; among the many companies we have won honors for are Ujjivan Small Finance Bank, Nestle India, MasterCard, Reckitt, Dabur, Hero, and many more."The awards were presented at a lavish celebration held at Taj Lands' End in Mumbai. They recognized the significance of achievement achieved by agencies and clients whose work redefined the parameters of marketing and advertising communication efficacy. Reaching a new high, EFFIE India received 1276 entries this year—the most in its 23-year history—from 79 agencies, marking a significant milestone.The Advertising Club's president, Rana Barua, remarked during the event: "The EFFIEs are a monument to the strength of compelling narrative and business acumen in our field. My sincere appreciation to the advertising community for their steadfast support in transforming these awards into a celebration of originality and potency. We congratulate all of the winners for creating advertisements that fascinate and influence our audiences in a meaningful way. Our industry's future is still being shaped by your inventiveness. Cheers to another year of pushing the envelope and spurring creativity in the advertising industry. "EFFIE India continues to showcase its unwavering commitment to celebrating excellence in advertising, honoring both exceptional work and the talented individuals behind it," stated Mitrajit Bhattacharya, Chairperson of EFFIE India, while explaining the awards. I would like to express my appreciation to the distinguished judges who gave of their time and knowledge to evaluate an incredible 1276 entries, creating a new record. Their dedication is genuinely admirable. Our sincere gratitude also extends to our sponsors, the whole Ad Club managing committee, EFFIE New York, the EFFIE committee, and The Ad Club secretariat for their unceasing efforts in transforming it into a thunderous celebration of ingenuity and inventiveness in the advertising sector.""In yet another magnificent year of the EFFIE India Awards, what stands out is how agencies and brands continue to put in their hard work," said Pradeep Dwivedi, Co-Chairperson, EFFIE India. Their careful contributions to concept development, faultless execution, and brand-building expertise are genuinely admirable. The EFFIEs have contributed, and will continue to contribute, a great deal of understanding to the idea of advertising honors. Many thanks to all of the participants and winners.EFFIE is widely acknowledged as a strong testament to an agency's capacity for brand development. It continuously stands for the pinnacle of advertising efficacy, praising and recognizing a campaign for its creative strategy, well-executed execution, and powerful messaging.  

During the Ram Mandir ceremony, Parvathy Thiruvothu reads the Preamble of the Indian Constitution.

For the opening of the Ram temple in Ayodhya, a large number of well-known figures from throughout India are traveling there. Numerous celebrities from the South have arrived in Ayodhya, including Ram Charan, Rajinikanth, and Rakshit Shetty. The Preamble of the Indian Constitution, with the words "Sovereign socialist secular democratic republic" bolded, was posted by Malayalam actor Parvathy Thiruvothu. This prompted numerous people to criticize the actress, and "Jai Shri Ram" was all over the comments area.Social media is buzzing with excitement about the temple inauguration, but some users have also condemned the state-sponsored celebration, saying it goes against the nation's secular principles. During the celebration, Parvathy's post is thought to be one of these comments. The Preamble to the Indian Constitution was added to the school textbooks by the Kerala state government only recently. The Left Government, led by the CPI(M), is taking this action to inculcate constitutional ideals in the minds of young students.Ayodhya is ready for a busy day because the Ram Mandir's consecration ceremony is set for Monday, January 22. Celebrities from the entertainment, sports, and political domains are at Ayodhya to witness Prime Minister Narendra Modi carry out the Pran Pratishtha ceremonies.In the meantime, Vikram, Pasupathy, and Malavika Mohanan are all playing significant roles in Pa Ranjith's next film Thangalaan, in which Parvathy will play the major role.Star of Malayalam Parvathy Thiruvothu, meanwhile, posted a photo of the Indian Constitution's Preamble, emphasizing the phrase "Sovereign socialist secular democratic republic." This prompted numerous individuals to criticize the actress, and "Jai Shri Ram" was posted incessantly in the comments area.  

When Sunil Lahri was cast as Laxman in Ramayan, Prem Sagar remembers telling him to take off your shirt because he wanted to see his body.

During the casting process, Prem remembered how Sunil Lahri, who played Laxman in the show, responded when he asked him take off his shirt. "When Sunil came to my cabin, I told him to take off his shirt," he added. Then Sunil said, "I felt very funny," to Prem. Prem went on, "I was interested in seeing his torso."During the casting process, Prem remembered how Sunil Lahri, who played Laxman in the show, responded when he asked him take off his shirt. "When Sunil came to my cabin, I told him to take off his shirt," he added. Then Sunil said, "I felt very funny," to Prem. Prem went on, "I was interested in seeing his torso."The cast of the renowned 1987 television series Ramayan, which starred a wrestler and a paan store owner, respectively, cast two of its characters, Sugriv and Sushen Vaidya, according to filmmaker Ramanand Sagar's son Prem Sagar.Arun Govil, Dipika Chikhlia, and Sunil Lahri played Ram, Sita, and Laxman in the 1987 television film Ramayan. It became an enormous hit when it was rerun on Doordarshan during the epidemic. In 2005, Ramanand Sagar passed away.Prem Sagar recounted how the cast of the legendary TV series encountered a setback when they were unable to find an actor to play Sugriv in an interview with Lehren Retro. It was getting to be impossible for the actor and Dara Singh, who played Hanuman, to match each other. In the end, actor Shyamsundar Kalani took up the role. We looked everywhere—in Shivaji Park, Worli, and at akhadas—but we were unable to find anything. We had to start filming right away because we had to shoot an episode every week. We couldn't claim that Sugriv was nowhere to be found. We were filming a scene in a bush one day between two and three in the morning. By the end, we were all exhausted, and my father had told us to "pack up," turning out the lights. Abruptly, we noticed a mammoth rising from the horizon. We were really scared.We wondered if that represented a devata or a ghost. It was only being seen by 50–100 people when it began to rush in our direction. It was an unforgettable moment. Approximately ten feet from my father, he leaped and landed on his feet, which he grasped. The lightmen turned on the lights at the same moment. He was a man of considerable build. When my father questioned him about his identity, the man said, "I'm Sugriv!" I'm an Indore-based wrestler who always wanted to portray Ramayan because I used to watch him. So I dressed like him when I came here. It was a miracle, this.When they requested Prem Sagar to read dialogue, he replied that in akhadas, people would typically speak harshly. "We assumed that he would speak in that manner, so we gave him the Sugriv mask and voiced all of his dialogues!" He also remembered a funny thing that happened with the actor Ramesh Chaurasia's role Sushen Vaidya. In Indore, he worked as a paan-walah. His paan-shop became a legend after the episode. People believed they would get better if they ate pan from his store. When Lakshman was hurt, Sushen Vaidya—a Raj Vaidya of Ravana—was the one who gave Lord Ram the remedy.Arun Govil, Dipika Chikhlia, and Sunil Lahri, the main players from Ramayan, have been invited to Ayodhya to participate in the Pran Pratishtha event, which takes place on Monday.  

In Bigg Boss 17 Munawar Faruqui teases Vicky Jain, claiming that Ankita Lokhande is the only reason he made it through the program.

The 17th season of Bigg Boss will end on January 28. The competitors are working hard to keep the audience engaged before the big show. Ankita Lokhande, Abhishek Kumar, and Munawar Faruqui will be seen ridiculing other candidates in front of the studio audience on the next episode of the show. While Abhishek will be making fun of his ex-girlfriend Isha Malviya, Munawar will poke fun at Vicky Jain's appearance on the show due to Ankita.In a teaser released by Colors, Munawar goes back to tell Vicky that, in one of their arguments, individuals just like him work at his house. The stand-up comedian responded by saying, "He himself is here only because of his wife." He also subtly poked fun of Vicky's "celebrity" position during his performance. Munawar was still making fun of Vicky, but Ankita was clearly angry. However, the comic was warmly applauded by the crowd.When Abhishek Kumar went center stage, he compared himself to Munawar, saying that they had both gotten into arguments about ex-girlfriends while living together. Additionally, he informed Isha that while she may or may not have shattered TV sets—as she had claimed on Bigg Boss 17—he had unquestionably damaged her "guroor" (ego).Popular TV personality Ankita Lokhande performed her act by reading it off of paper. She ridiculed the arguments she had with Vicky Jain on the show and said that viewers could easily discover four or five Bigg Boss episodes if they watched the CCTV footage of her and Vicky's home because they also fight a lot in real life. Vicky was giggling uncontrollably, but her performance did not seem to impress the crowd.Vicky, Ankita, Isha, and Ayesha Khan are the current Bigg Boss house eviction nominees.Bigg Boss 17's next episode will feature a roasting session. In a teaser trailer for the show, the participants alternated between making fun of each other in front of the viewer. Munawar targeted Vicky Jain as soon as he took the position. Ankita Lokhande seems displeased with Munawar's jokes, as evidenced by her lack of smiles. (Read more: Mrunal Thakur supports Ankita Lokhande ahead of Bigg Boss 17's "The Strongest" grand finale.)Munawar could be heard saying, "Jhagre mein Vicky bhai ne bola tha tere jaise 200 mere yaha pe kaam pe hain," in the teaser that the station posted on Instagram. However, in the course of our disagreement, Vicky informed me that there are 200 people who work for him who are just like me. However, to my knowledge, there is only one person present who is here as a result of his wife). While the other competitors appeared surprised by the roast, the audience applauded Munawar. Ankita became displeased and did not take the joke well.Munawar continued after this. "Ankita always bolti he ki TV unka maayka hai," he said, taking another jab at Ankita and Vicky. Ah, jyada der nahi ruk gaya idhar (Ankita's constant comparison of TV to her in-laws' house). Do you not feel that the son-in-law has been here a little too long? Ankita was not observed grinning like the other people, as she did not take this joke well.