Deepinder Goyal Blinkit Owns 50 percent of the Indian Quick Commerce Market

According to Deepinder Goyal, the former CEO of Eternal, Blinkit holds a nearly 50% market share in India's rapid commerce sector. Goyal stated that he is still optimistic about the company's standing in the face of industry competition, notably from Amazon. With competitors like Blinkit, Zepto, and Swiggy Instamart as well as recent arrivals like Flipkart Minutes and Amazon Now, the statement is made in the midst of growing rivalry in India's rapid commerce market.Deepinder Goyal, the founder of Eternal, has stated that Blinkit is not in a "burn-to-earn mode," claiming that the fast commerce platform is still profitable despite growing industry rivalry. Goyal stated in a Financial Times interview that Blinkit, which Eternal paid $560 million to purchase in 2022, currently controls almost half of the rapid commerce market while continuing to be profitable. Goyal told the Financial Times, "I really believe that the quick commerce sector is different from Blinkit." "At 50% of the market, we are profitable.

"He added that rivals were making significant investments to spur expansion, saying, "The rest of the industry is in a burn-to-earn mode." "We don't cut our shipping price to nothing or engage in discounts. Thus, we are genuinely profitable. The comments are made in light of Eternal's rapid commerce business's robust expansion in FY26. Blinkit revenue increased 674.2 percent year over year to Rs 13,232 crore, according to Eternal's January–March quarter results, making it the company's biggest growth driver. In Q4 FY26, Eternal, the parent company of Zomato, Blinkit, District, and Hyperpure, reported a 346.15 percent increase in consolidated profit after tax to Rs 174 crore, while operating revenue increased 196.4 percent year over year to Rs 17,292 crore.