World
We will here show case the latest trends in the Globe from different industries and different verticals.
Top Print Advertisers from July to September 23, 23: TAM AdEx, SBS Biotech, Maruti Suzuki, and Kia
In 2023, Top10VPN calculated the worldwide economic impact of shutdowns, which included 79,238 hours of government-mandated internet outages, to be $9.01 billion. This indicates that India was responsible for approximately 6.5% of the total economic damage caused by internet outages worldwide.The cost of these disruptions—which included significant ISP throttling, internet blackouts, and shutdowns of social media—was estimated using a variety of metrics from the US Census, the World Bank, the ITU, and Eurostat.In India, internet outages are not unusual. India experienced 92 internet shutdown occurrences in 2023, and just a few days into 2024, the nation has already recorded another internet outage, according to SFLC.in's internet shutdown tracker. Furthermore, the Center has a history of taking action against particular websites and pressuring social media companies to remove content at their request. Authorities have disagreed with digital rights advocates over shutdowns, despite citing grounds including putting an end to rumors and misinformation.Since many users rely on online services for information and business, internet disruptions come at a high cost since they reduce trade, which has an economic impact.
Yellow Wood Partners will purchase Unilever's Elida Beauty division.
The Elida Beauty division of the Unilever group, which includes the brands Q-tips, Impulse, Caress, Tigi, Timotei, Monsavon, Brut, Moussel, Alberto Balsam, and VO5, has reached a deal to be sold to the Boston-based private equity firm Yellow Wood Partners. In 2022, the company's revenue was approximately EUR 0.8 billion.Due to the fact that these companies are essential to their everyday life, consumers all across the world adore them. "Our previous collaboration with the Unilever team aided us in comprehending Elida Beauty's potential," stated Tad Yanagi, a partner at Yellow Wood Partners.
Moves and win roundup: Week of January 2, 2024
The media agency for Publicis Groupe, Starcom, has announced a new win: starting in 2024, Starcom Indonesia will serve as BMW Group's media agency of record, joining Starcom in China and Singapore, which will continue to hold that title in their respective regions. As the media agency of record in these markets, Starcom will oversee strategic planning, media buying, and business transformation for all of BMW Group's most iconic brands, including BMW and Mini, after a regional media assessment by BMW Group.Former chief marketing and customer officer of AXA Hong Kong Andrea Wong has left the company to become senior vice president of group marketing and communications at Shangri-La Group. As stated in a LinkedIn post, Wong will work with new colleagues “to further strengthen the hotel brands, create impactful marketing campaigns and PR efforts, and further build up the Shangri-La Circle propositions to deliver superior customer experience.” She will report to Kuok Hui Kwong, the chairman of the group. Wong joined AXA in 2008 and has worked there for more than 20 years. She was appointed CMO of AXA Hong Kong and Macau. To improve its social media marketing service, Innocean has formed a social marketing organization called Innocean S, which is scheduled to open for operation in January 2024. Span Wealth is the newest client of Human, an integrated agency based in Mumbai that was created by Imran Khan and Chirag Raheja. The agency's brief calls for giving the brand a fresh look, incorporating classic elegance, and developing an influential, forward-thinking online presence. With more than 500 crores of assets under management, Span Wealth is a wealth management firm situated in Mumbai. Dorothy Peng announced on LinkedIn that she has become a partner at Deloitte Consulting in Singapore. Peng will be focusing on design and customer strategy in Southeast Asia. She spent more than eight years as an employee of RGA before joining Deloitte. In 2015, she started working for the agency as a group account director. In 2022, she received a promotion to SVP managing director Asia.
Anushka Sharma takes Priyanka Chopra's position as Rajnigandha Pearls' brand face for DS Group.
New Delhi: Bollywood star Anushka Sharma has been named the new brand ambassador for the mouth freshener brand Rajnigandha Pearls by DS Group, the company that makes Pulse sweets and Catch spices. Actress Priyanka Chopra, who has been marketing the brand since 2014, is replaced by her. Anushka Sharma was highlighted in a campaign by L&K Saatchi and Saatchi, an advertising agency, that emphasized the brand's innate goodness. In the TV commercial, Sharma saves a fellow model from a wardrobe malfunction by being the show-stopper at a fashion show. The underlying lesson is that even a small deed of kindness can benefit others.
MC Stan and MS Dhoni collaborate on Fire-Boltt
Leading Indian smart wearable manufacturer Fire-Boltt releases the #GaleTohMil advertisement, which stars the most unexpected pair—cricket great MS Dhoni and well-known Indian rapper MC Stan. This engaging movie seeks to showcase the exceptional qualities of Fire-Boltt's most recent invention, the ground-breaking Wristphone, which flawlessly blends the endless possibilities of a smartphone with the practicality of a smartwatch. With #GaleTohMil, Fire-Boltt showcases how technology is seamlessly incorporated into daily life while offering a new take on the marriage of sports and music.The video, which was conceptualized and filmed by the innovative powerhouse Moonshot, enthralls viewers with its distinctive fusion of humor, technology, and star power. The narrative takes place at a party, where MS Dhoni is approached by MC Stan and has an embarrassing encounter. As Dhoni struggles to remember Stan's name and songs, tension grows and the scenario takes an unexpected turn. The situation is amusing yet relatable.The story revolves around the Fire-Boltt Wristphone, which plays a pivotal role in saving Dhoni's life by giving him the knowledge he finds difficult to recall. The movie does a good job of conveying how useful the wristwatch is and why it is deserving of the hashtag #TheSmartestSmartwatch. "We are proud to introduce our first-ever Wristphone through this entertaining and engaging ad film featuring two iconic personalities, MS Dhoni and MC Stan," stated Arnav Kishore, CEO and Founder of Fire-Boltt. This wearable technology product is revolutionary, and we think the movie will do a great job of conveying to our viewers what makes it special. To guarantee broad visibility, the advertisement film will be heavily promoted on OTT channels and social media sites. Fire-Boltt wants to engage audiences from a varie
Many items in my business are designed: Piyush Pandey
I spent a brief time working at Ogilvy Mumbai in the early years of my profession. I was definitely looking forward to meeting Piyush and simply watching and learning from his talent. It was the strongest incentive to sign up. However, deep down I was also realistic about it. I was aware that he would never have a conversation with a junior. After joining, I came to the realization that he most likely would have, but I also understood it was impossible given the amount of work he had to accomplish each day. And boy, was I glad I was. Apart from the fact that he is an advertising genius, these are the things I picked up from him during my tenure, even though I never worked directly with him.I learned the power of words from him. On my first day there, I recall being sucked into a film short for a newly launched bank. I expected an assignment when I walked in, but instead I got a really good poem. It was exquisite. The story and the slogan were both brimming with skill. Written specifically for the pitch, Piyush delivered it to the group by reading it aloud. The client gave it their blessing because it was so clever. It was enjoyable to come up with ways to carry it out. That day made me proud to be a copywriter because he demonstrated to me the power of words to accomplish goals that so many rounds of PowerPoints couldn't. I learned from him that leaders are people too.Everyone gathered on the floor to celebrate Piyush's birthday by cutting cakes. He was asked to speak a few words, as custom would have it. He became so overcome by the festivities during his remarks that he started crying. The largest agency leader in our nation displayed weakness during a time when all of them exuded strength and conceit. Furthermore, this was taking place in front of 200 or more workers. And we all cherished it. He taught me early on that leaders are people too and that it's appropriate to occasionally display your feelings as a leader since it's the right thing to do.
Raaya's integrated marketing mandate is won by With & Chai Group.
Men's ethnic clothing company Raaya has awarded the marketing mandate to Pune-based advertising firm Wit & Chai Group. Following a multi-agency pitch, the mandate was acquired by Wit & Chai in October 2023.With online and offline promotions, Wit & Chai Group hopes to raise awareness of Raaya and bolster its standing as a high-end menswear brand. "Wit & Chai gave a strong pitch, and we think working with them will help our brand reach new audiences. Our goal is to set Raaya apart as a luxury brand that is reasonably priced and to highlight our exceptional craftsmanship. Preshit Jain remarked, "We are confident that Wit & Chai has our best interests at heart.Furthermore, Wit & Chai Group partner Nahush Gulawani added, "We are thrilled to collaborate with a brand like Raaya that has such an intriguing focus: men's ethnic apparel. We are eager to collaborate with the Raaya team and use our skills to further improve the brand image. Men's ethnic clothing company Raaya has awarded the marketing mandate to Pune-based advertising firm Wit & Chai Group. Following a multi-agency pitch, the mandate was acquired by Wit & Chai in October 2023.With online and offline promotions, Wit & Chai Group hopes to raise awareness of Raaya and bolster its standing as a high-end menswear brand. "Wit & Chai gave a strong pitch, and we think working with them will help our brand reach new audiences. Our goal is to set Raaya apart as a luxury brand that is reasonably priced and to highlight our exceptional craftsmanship. Preshit Jain remarked, "We are confident that Wit & Chai has our best interests at heart.Furthermore, Wit & Chai Group partner Nahush Gulawani added, "We are thrilled to collaborate with a brand like Raaya that has such an intriguing focus: men's ethnic apparel. We are eager to collaborate with the Raaya team and use our skills to further improve the brand image.
Day 20 Box Office Collection for Dunki, Shah Rukh Khans movie is getting about ₹500 crore worldwide.
Day 20 Box Office Collection for Dunki: "Dunki," Shah Rukh Khan's third Bollywood movie of 2023, is doing well at the box office. The Raju Hirani movie saw a drop on its third Tuesday; according to Sacnilk.com, early estimates indicate that the movie made ₹1.30 crore on Day 20. After 20 days after its premiere, the film has reportedly made over ₹219.27 crore in the Indian box officAccording to a Sacnilk.com assessment, the movie's occupancy on its twentieth day was 10.47 percent in Hindi, with morning shows seeing 8.72 occupancy, afternoon shows at 10.29 percent, evening shows at 10.25 percent, and night shows at 12.61 percent.In relation to the worldwide figures, Dunki is currently on track to surpass ₹500 crore worldwide. The industry tracker claims that the SRK film has made ₹430 crore in net revenue globally. According to a recent tweet by Red Chillies Entertainment on X, the movie has made ₹447.70 crore at the global box office.On the day of its release, Dunki brought in ₹29.2 crore net in India; however, Day 2 saw a sharp decline to ₹20.12 crore. Riding high on great word-of-mouth, the movie brought in ₹160.22 crore net in its first week, while the drama about immigration brought in ₹46.25 crore net in its second week in India.
Melissa Niebes is named CEO of Federal Package, effective January 1, 2024.
Melissa Niebes has been named the new Chief Executive Officer of Federal Package, a turnkey contract manufacturer with its headquarters located in Chanhassen, MN. Her appointment will take effect on January 1, 2024. Niebes is Federal Package's President and Chief Commercial Officer at the moment. She will take over as CEO from Steve Dakolios, who recently declared his intention to become a Vice Chairman and Senior Advisor at Federal Package."Melissa has a strong track record as a growth-oriented leader in the consumer goods sector. She has given the business new life, direction, and energy. As the business grows, she will keep improving operational effectiveness and organizational procedures. The time is right for new leadership, and Melissa is qualified to advance our long-term plan and quicken
Amazon Great Republic Day Sale 2024: Best Deals on Power Banks and Wireless Chargers
Amazon Great Republic Day Sale 2024 is live for a few more hours with price cuts on different electronic items. The week-long sale started on January 13 for all Amazon India users. Besides discounts on mobile phones, tablets and laptops, the Great Republic Day Sale brings deals and offers on mobile accessories like power banks and chargers from popular brands. Bank offers are also available that provide additional discounts on a list of devices available through the online marketplace. Further, customers can avail of discounts through coupons.State Bank of India (SBI) customers are eligible to get additional instant discounts of up to 10 percent on purchases made using their cards and EMI options. Amazon is offering bundled offers in the form of exchange and no-cost EMI payment options. Meanwhile, Flipkart is also running a discount sale, which means you should compare prices across both platforms to ensure the best deal.Power banks and wireless chargers from brands like Mi and Ambrane, that will make your travel more convenient and hassle-free, are listed at affordable price tags on Amazon in the Great Republic Day Sale. Xiaomi's Power Bank 3i is currently listed with a price tag of Rs. 1,899, down from Rs. 2,199. Additionally, interested buyers can avail of up to Rs. 300 discount on purchases made via SBI cards and EMI transactions. Amazon Pay ICICI credit card users can avail of Rs. 300 cashback as well. The Xiaomi Power Bank 3i packs a large 20,000mAh lithium polymer battery and supports Quick Charge 3.0. Similarly, Portronics's Freedom Fold 15W wireless charger is available for Rs. 799, down from Rs. 1,999. Below is a list of the best deals and offers on power banks and wireless chargers that you can get during the Amazon Great Republic Day Sale 2024 today. Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.
Realme 12 Pro+ Camera Details Revealed Ahead Of Launch
Realme has already confirmed that it will launch its Relame 12 series of smartphones later this month. The Chinese smartphone maker has revealed that it will launch the Realme 12 Pro and Realme 12 Pro+ smartphones on January 29 in India. Relame has revealed that the Realme 12 Pro+ will come in two colour options — blue and cream. The smartphone will sport a circular camera module with triple rear camera setup. The company has revealed that the upcoming Relame 12 series smartphone will sport a 64MP main camera with 120X zoom functionality. The smartphone comes equipped with a Sony IMX890+ sensor with optical image stabilisation. The smartphone also house a Periscope Portrait camera. The periscope zoom camera in question utilizes a 64MP OmniVision OV64B sensor with a substantial 1/2-inch dimension. Realme emphasizes that, when compared to the 3x zoom camera in the iPhone 15 Pro (12MP) and the Samsung Galaxy S23 Ultra (10MP), the Realme 12 Pro+'s sensor is significantly larger, exceeding 2.6 times in size. Consequently, this results in over 1.8 times the light intake.In simpler terms, mainstream flagship phones often do not prioritize telephoto cameras. The comparison images presented during the launch event were compelling, demonstrating Realme's ability to maintain an impressive level of detail even with significant cropping. However, a conclusive assessment will be provided based on our hands-on experience in the future.
Go Nisha Go game empowers 2,000 girls in Patna, Jaipur, and Delhi about menstrual health and more
This mobile game is empowering girls in India with knowledge that changes lives. Howard Delafield International (HDI), a woman-owned social impact firm, hosted an event in New Delhi on January 18 highlighting the impact of the award-winning mobile game Go Nisha Go. Developed with support from USAID, this innovative role-playing game aims to shape knowledge and behaviours among adolescent girls aged 15-19, empowering them to reach their full potential.Since its launch, Go Nisha Go has been downloaded over 300,000 times. Players take on the role of Nisha, the protagonist, and make important choices that significantly influence her life journey. Through Nisha, girls can explore critical topics like menstrual health, consent, contraception, pursuing an education, delaying early marriage, and gaining financial independence. The game provides credible information and advice from mentor figures to help guide the choices. Access to in-game resources combined with the ability to make decisions and see the outcomes has led to measurable impact, as shown by a randomised control trial conducted by Population Council Consulting. The study enlisted approximately 2000 girls in Patna, Jaipur, and Delhi – regions with high rates of early marriage and adolescent pregnancy which can disrupt a girl’s education and life prospects.The research revealed that girls who played Go Nisha Go demonstrated substantially improved knowledge compared to those who did not play the game. Players were at least twice as likely to have comprehensive awareness of modern contraceptives like condoms, birth control pills, and emergency contraception. Understanding of fertility and the menstrual cycle increased by 119%. Significant gains were also seen in knowledge of menstrual issues, timing of marriage, and contraception.Beyond expanding knowledge, the game also boosted self-efficacy and intent among players. Girls felt more confident in accessing health services and speaking to providers about their needs. They were more determined to pursue their education, delay marriage, and gain financial independence.
Google Pay, NPCI Sign MoU to Expand UPI Globally, Aim to Ease Digital Payments Abroad
Google Pay and National Payments Corporation of India (NPCI) will work together to expand Unified Payments Interface (UPI), the instant payments system widely used in the country, to international markets, Google and NPCI confirmed Wednesday. A Memorandum of Understanding (MoU) has been signed between Google Pay India and NPCI subsidiary, NPCI International Payments Ltd (NIPL), to bring the instant payment functionality to other countries. UPI has become a widespread mode of digital payment throughout India in recent years, with interoperability between payments apps like Google Pay, PhonePe, and Paytm. The value processed via UPI payments in 2023 stood at Rs. 167 lakh crores, according to Google.The MoU signed between Google Pay India and NIPL primarily seeks to ease digital payments abroad for travellers outside of India. The collaboration will also aid in establishing a UPI-style digital payments infrastructure in other countries, a press release for the announcement said. Additionally, Google and NPCI also aim to leverage the UPI infrastructure to ease the process of remittances between countries, thus simplifying cross-border financial exchanges. “UPI has demonstrated to the world the step change that happens in economies with the introduction of interoperable, population scale digital infrastructure and each economy that joins such networks will create impact beyond the sum of parts,” Deeksha Kaushal, director of partnerships at Google Pay India said.According to the press release, the initiative will also help bring Indian customers to foreign merchants, reducing the need for credit or forex cards and instead allow UPI apps like Google Pay for international digital payments. “This strategic partnership will not only simplify foreign transactions for Indian travellers but will also allow us to extend our knowledge and expertise of operating a successful digital payments ecosystem to other countries,” Ritesh Shukla, CEO of NPCI International Payments Limited, said. Last year, Google Pay introduced a UPI Lite feature on its platform that enables small-value digital payments with just one tap, without the need to enter the UPI PIN, as required in regular transactions. UPI Lite supports a maximum instant transaction of up to Rs. 200 at a time. Users can load their UPI Lite account with up to Rs. 2,000, twice a day.In August, the Reserve Bank of India (RBI) increased the UPI Lite transaction limit from Rs. 200 to Rs. 500. The overall wallet limit, however, was retained at Rs. 2,000 only. A month later, NPCI said that UPI transactions had crossed the 10-billion mark in August. According to the NPCI data, number of UPI transactions stood at 10.24 billion on August 30. In value terms, the transactions amounted to Rs. 15,18,456.4 crore exchanging hands.
Apple Vision Pro to Support Several Streaming Services in the US; to Feature 3D Versions of Over 150 Movies
Apple Vision Pro is set to arrive next month and the Cupertino company has now revealed a list of streaming services that will be supported when its first mixed reality headset makes its debut in the US. Meanwhile, customers who want to watch content from other services can do so via Safari, according to Apple. The Vision Pro headset will allow wearers to watch both 2D and 3D movies and over 150 movies will be available on the headset when it is launched. The company has announced that the Apple Vision Pro will support several streaming services such as Amazon Prime Video, Crunchyroll, Discovery+, Disney+, ESPN, Fubo, IMAX, MLB, MUBI, Max, NBA, PGA Tour, Paramount+, Peacock, Pluto TV, Red Bull TV, TikTok, and Tubi. These platforms will allow users to download and stream TV shows and movies or watch sports content with their subscription. Streaming applications will also be able to take advantage of the immersive features offered by the Apple Vision Pro. Four 'environments' will be available on the headset — the El Capitan Theatre-inspired by Disney+ Theater, the Scare Floor from Monster's Inc, the cockpit of Luke Skywalker's landspeeder, and the view of downtown Manhattan from Marvel's Avengers Tower, according to the company.Meanwhile, the Apple Vision Pro will allow you to view movies in 2D and 3D with Spatial Audio — customers will have access to 150 3D movies including Avatar: The Way of Water, Dune, Spider-Man: Into the Spider-Verse, and The Super Mario Bros. Movie. Other 3D movies will also be available to rent or buy via the Apple TV app, according to the company.Scheduled to arrive in the US on February 2, the Apple Vision Pro is equipped with dual micro-OLED displays with a combined 23 million pixels. The headset is powered by the company's M2 chip for CPU, GPU, and NPU tasks, while another, new M2 based chip called R1 handles streaming to the display. Apple's headset is powered by an external battery pack that offers up to 2.5 hours of battery life.The device has an eye-watering $3,499 (roughly Rs. 2.9 lakh) price tag, while customers who wear spectacles will have to shell out more for Zeiss optical inserts. The company is yet to provide a timeline for the launch of the Apple Vision Pro in other markets — including India, but more information could be made available in the coming months.
“There Will Be Jobs”: Microsoft CEO Satya Nadella On How AI Will Change Workplace
Artificial Intelligence (AI) is considered to be one of the key developments of 2023 as tech honchos highlighted the positive impact of the technology across society. However, several C-suite executives, including OpenAI’s Sam Altman and Google CEO Sundar Pichai have hinted at job cuts, sugarcoating what’s to come.Microsoft CEO Satya Nadella has shared his take and just like his industry peers, he has also painted an optimistic picture, saying that there will be a reduction in jobs as we know but different types of jobs will be created that will require new sets of skills. “There will be jobs, the question is the shape of these jobs. If anything, these tools can be very helpful with getting us the skills for what is the new set of tasks,”Artificial Intelligence (AI) is considered to be one of the key developments of 2023 as tech honchos highlighted the positive impact of the technology across society. However, several C-suite executives, including OpenAI’s Sam Altman and Google CEO Sundar Pichai have hinted at job cuts, sugarcoating what’s to come. Microsoft CEO Satya Nadella has shared his take and just like his industry peers, he has also painted an optimistic picture, saying that there will be a reduction in jobs as we know but different types of jobs will be created that will require new sets of skills.“There will be jobs, the question is the shape of these jobs. If anything, these tools can be very helpful with getting us the skills for what is the new set of tasks,” he said at London’s Chatham House, a day before heading to Davos for the World Economic Forum.“Everyone can become an expert in anything because they have an AI assistant,” he added.His comments came soon after the International Monetary Fund (IMF) said that AI is set to affect nearly 40% of all jobs, with IMF’s managing director Kristalina Georgieva adding that “in most scenarios, AI will likely worsen overall inequality”. Nadella on use cases of AINadella also said that generative AI products like ChatGPT should be welcomed as they disrupt how people get access to information.“Let’s face it, there’s a real aggregation power in a few places, right? Search is one. News feeds is another. Both of these things could be up for disruption,” Nadella said, adding that as a result, journalists and publishers “should welcome” generative AI, as per a report by Politico.Recently, The New York Times filed a lawsuit against both OpenAI and Microsoft accusing the companies of copyright infringement. It said that the outlet’s journalistic content was used to train models underlying the ChatGPT AI chatbot.
Dakar 2024 Result: Harith Noah Wins in Rally 2 Class, Hero MotoSports Makes History
The 2024 Dakar Rally was a great event that came to a close. After years of KTM domination, Honda finally won the Dakar Rally, with Hero MotorSports finishing in second place, just behind the KTMs. It is worth mentioning that Harith Noah won the Rally 2 class, which was a significant milestone for India in the Dakar Rally.The short 175km special stage of the day was all KTM, as the brand was on full display with a 1-2 podium finish. Toby Price won the stage, with defending champion Kevin Benavides in hot pursuit. But the overall winners were decided over the previous days, and Honda's Ricky Brabec was in the lead from the start. For a short time, Hero's Ross Branch was the race leader. After Benevides and Price of KTM crossed the finish line first and second, Adrien Van Beveren of KTM took third.As the only manufacturer entered in the Rally 2 class of this year's Dakar Rally, Harith Noah—supported by TVS—and Sherco were the only competitors to stand out. After finishing the most recent stage in eleventh place, the Indian rider won the Rally 2 class overall. Even in the overall standings, Noah's performance was remarkable. He finished the 2024 Dakar Rally in eleventh place, making history as the first Indian to ever win a stage, finish on the podium, and finish in the top fifteen.Noah showed resiliency by overcoming health issues in the first week and then picked up steam in the second week of the competition. His incredible jump from 18th to 13th place overall over the 48H Chrono Stage 6 is worth noting. Stage 8 and Stage 10, in which he twice set the fastest rally, were particularly impressive for his sustained growth.It's important to remember that RallyGP and Rally 2 are two separate classes. Only highly experienced racers who have been accepted by the FIM Championship Committee based on their sports credentials are allowed to compete in the RallyGP class. Rally 2 offers a more welcoming environment for riders from various backgrounds since it is available to anyone who isn't already in the RallyGP riders' registration.Despite finishing ten minutes and fifty-three seconds behind winner Ricky Brabec, Hero MotoSports' Ross Branch managed an outstanding second-place finish in the 2024 Dakar Rally. Hero MotoSports has achieved a remarkable feat, becoming the first Indian team to secure a podium place in the esteemed race.By the end of the sixth stage of the 2024 Dakar Rally, three of Hero's four riders had pulled out due to the extreme difficulties they had encountered. Ross Branch was the sole Hero MotoSports competitor in Dakar 2024, despite the team's other three riders withdrawing: Joaquim Rodrigues, Sebastian Buhler, and Joan Barreda Bort. Nevertheless, he quickly established himself as a strong candidate for the ultimate win.Branch won the first stage of the rally and remained in first place until the fifth stage. He showed his skill by finishing second in Stage 11 with the fastest time and then followed Honda's Ricky Brabec closely in the following stages.Ross Branch said: “Finally finished the Dakar!! It was a really tough Dakar 2024, and I'm so thrilled to be here! Finishing on the podium was always the goal, and today it's a dream come true. I'm really over the moon to achieve this goal for Hero. And a big thank you to the team for developing a highly competitive machine, for the sleepless 3 weeks here, and for everything they've sacrificed to reach to this point. I'm really proud of my team. We've got some more work to do to be on the next step, so we'll look forward to that in the next year. A big thank you to everyone for your continued support from all around the world!”With a ninth-place finish in the last 174-kilometre stage near Yanbu, the South African rider solidified his position as second overall. This incredible feat not only marks Branch's first podium finish at the Dakar, but it also marks the first podium for an Indian team in the history of the race.
Hyundai Motor India Acquires GMs Talegaon Plant; to Invest Rs 6,000 Crore in Maharashtra
Hyundai Motor India Ltd. (HMIL), has acquired the Talegaon factory of General Motors India, located in Pune, Maharashtra. Following the fulfillment of specific requirements and obtainment regulatory clearance from the relevant government departments and stakeholders, the acquisition has been completed. Hyundai Motor India has also inked a formal Memorandum of Understanding (MoU) with the Maharashtra government. With this, it has pledged to spend Rs 6,000 crore in the state. At the moment, the Talegaon factory produces 1,30,000 units per year. To reach its targets, the automaker plans to increase production capacity even further. HMIL states that the facility will be updated to meet the company's global manufacturing and operational needs. To achieve production excellence, investments will be undertaken in stages to gradually update the plant's existing infrastructure and equipment.Mr. Un Soo Kim, MD & CEO, of Hyundai Motor India Ltd., shared his thoughts on the acquisition and commented ''India is a very important market for Hyundai Motor Company, and we are committed to providing benchmark creating products & technologies to Indian customers. As we look forward to the next decade of progress for Hyundai Motor India, it is critical for us to augment our manufacturing capacity in India.''He further added ''The Talegaon manufacturing plant will play the role of a catalyst in achieving HMIL’s 1 million annual production capacity milestone. The acquisition of the Talegaon plant reinforces our commitment to ‘Atmanirbhar Bharat’ (Self-Reliant India), by making India a hub for advanced smart mobility solutions, Make-In-India for the world. Our manufacturing operations are scheduled to begin in Talegaon, Maharashtra in the year 2025.”With a starting price of Rs 10.99 lakh (ex-showroom), Hyundai launched the eagerly awaited Creta Facelift in India on January 16. Along with many interior upgrades and a new engine option, the facelift gives the car a more robust exterior look. Over 70 safety features—36 of which are standard—are included in the recently redesigned Creta. TPMS, electronic stability control, an all-wheel disc brake system, and six airbags are a few of them. The highest-spec versions come with 19 Level 2 ADAS features (Hyundai SmartSense).The 1.5-litre naturally aspirated (NA) and 1.5-litre CRDi diesel engine options for the SUV remain the same. However, a new 1.5-litre turbocharged GDi petrol engine is now offered as an option in this lineup. The new 1.5-litre turbocharged GDi petrol unit delivers 158bhp and 253Nm of performance numbers.
Volvo’s 10,000th car in India is its first pure electric offering
Volvo Car India has achieved a significant milestone by producing its ten thousandth car at its Bangalore facility. The company, which began assembly operations in 2017, has seen the highest production of the XC60 model, with over 4000 units produced to date.Jyoti Malhotra, Managing Director of Volvo Car India, in a company statement, revealed that the honour of being the ten thousandth car produced goes to the XC40 Recharge, the company's first pure electric offering.Malhotra said, "It is indeed a matter of pride for the company to have reached this milestone in a short span of time in spite of nearly three years of pandemic disruptions."Gao Feng, Production Head of Volvo Car India, highlighted the plant's achievement of rolling out India's first domestically assembled electric vehicle (EV), the XC40 Recharge. Today, the company assembles all its models in India, including the XC90, XC60, S90, XC40 Recharge, and the recently launched C40 Recharge.Meanwhile, Volvo Car India announced a 2% price increase for its conventional engine vehicles on Monday, while the prices of its EV offerings remain unchanged.Following the price hike, the XC60 is priced at ₹68.9 lakh, the S90 at ₹68.25 lakh, and the XC90 at ₹1,00,89,000.However, the prices of the XC40 Recharge and C40 Recharge remain unchanged at ₹57.9 lakh and ₹62.95 lakh, respectively.
Hyundai introduces ‘IONIQ 5 N NPX1’ concept with N Performance Parts
Hyundai Motor Company has unveiled the ‘IONIQ 5 N NPX1’, a concept model equipped with prototype N Performance Parts, at the Tokyo Auto Salon 2024. The ‘NPX1’ is the first N Performance Parts concept model based on the company’s high-performance electric vehicle (EV) IONIQ 5 N. The company plans to enhance the EV ownership experience with N Performance Parts, a project that began in 2019 and continues to develop high-quality tuning parts for customers. Following the success of internal combustion engine vehicles such as the Elantra N, i30 N, and i20 N, Hyundai N plans to offer specialised tuning components for all-electric N models, including the IONIQ 5 N.The ‘NPX1’ concept model previews a range of N-specific enhancements that will soon be available for purchase from a catalogue of N Performance Parts.These enhancements include a carbon front splitter, side skirts, rear diffuser, rear wing spoiler, lightweight hybrid carbon wheels, high-performance brake pads, and lowering springs. The concept model’s interior is further enhanced with Alcantara material and racing bucket seats.The prototype N Performance Parts applied to the NPX1 concept will be further developed for production in preparation for sales in 2024. Starting with the IONIQ 5 N, Hyundai N will expand the availability of N Performance Parts products for all N models.Joon Park, Vice President of N Brand Management Group at Hyundai, said, “In 2024, Hyundai Motor Company will take a step forward as a leader in new tuning parts suitable for the high-performance EV era as demonstrated with the ‘NPX1’ concept model.”He added that the company is also developing software customisation such as sound and vehicle calibration by over-the-air (OTA) updates, opening a completely new category of EV customisation for an exciting future for the tuning community.
Tata Punch facelift launch confirmed for 2025
The Tata Punch petrol will see a mid-life facelift sometime next year. Confirming this development on the sidelines of the Punch EV launch, Tata Motors’ Passenger Vehicles Unit MD, Shailesh Chandra, said, “As far as the upgrade of the Punch is concerned, you know that it was launched in October 2021. Typical facelift period is three years. So, we should be expecting a facelift for the ICE version only in mid-2025, or slightly later.” Just like what we’ve seen on the Nexon and Harrier facelifts recently, expect Tata Motors to update the Punch SUV’s styling with fresh design cues to bring it in line with the newer Tata models. Changes to the front bumper and grille, along with minor tweaks to the headlamps and the bonnet can be expected to make the small SUV look new.Like the Nexon and the Nexon EV facelift, there will be styling bits that will help differentiate the petrol-powered Punch from the recently launched Punch EV. What’s more, Chandra also said that the Punch will have feature differences between the petrol and EV versions.
Renault Bigster global debut later this year
The new Renault Bigster SUV will see a global debut later this year and is expected to go on sale internationally by early 2025. Revealed as a concept in 2021, it is essentially a three-row iteration of the all-new Duster, which made its global debut a few months ago. Sources have conveyed to our friends at Motor1 Brazil that the Bigster SUV will share its design cues largely with the new Duster and the Bigster concept. Essentially, it will be most likely an elongated version of the Duster, similar to what we see with the Creta and Alcazar in India. There will, however, be styling, tech and equipment differences on the inside and out. This new SUV from Renault will be around 4.6 metres long – nearly 0.3 metres longer than the new Duster, which measures 4.34 metres. It will get rugged looks and interior bits from the Duster, but there will be more upmarket materials and additional creature comforts to justify the SUV's higher price tag. The Duster currently has a 2,657mm wheelbase, which also could see an increment for the Bigster in order to facilitate easy ingress-egress and more cabin room. As far as the platform goes, the Bigster will share the same CMF-B modular architecture. There isn’t much known about its powertrain options, however, it will be safe to expect that the SUV will share its powertrain line-up with the latest-gen Duster, which comes with three engine options – two of which are electrified. Starting the proceedings is the 1.6-litre four-cylinder petrol hybrid that gets two electric motors; this engine comes with an automatic gearbox. It also comes with regenerative braking and a 1.2kWh battery, enabling purely electric driving for up to 80 percent of the time in the city.The next engine is the 130hp, 1.2-litre three-cylinder turbo-petrol coupled with a 48V starter motor. While the Duster will also come with a 1.0-litre petrol-LPG option in some markets, there is no diesel option in any market right now. The next engine is the 130hp, 1.2-litre three-cylinder turbo-petrol coupled with a 48V starter motor. While the Duster will also come with a 1.0-litre petrol-LPG option in some markets, there is no diesel option in any market right now.
