Health & Beauty
Yellow Wood Partners will purchase Unilever's Elida Beauty division.
By - 17 Jan 2024 06:35 PM
The Elida Beauty division of the Unilever group, which includes the brands Q-tips, Impulse, Caress, Tigi, Timotei, Monsavon, Brut, Moussel, Alberto Balsam, and VO5, has reached a deal to be sold to the Boston-based private equity firm Yellow Wood Partners. In 2022, the company's revenue was approximately EUR 0.8 billion.Due to the fact that these companies are essential to their everyday life, consumers all across the world adore them. "Our previous collaboration with the Unilever team aided us in comprehending Elida Beauty's potential," stated Tad Yanagi, a partner at Yellow Wood Partners.
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