When Anu Aggarwal first became famous, she admits it was frightening.

Anu Aggarwal talks about the experiences that defined her, the men she encountered, the love she experienced, the heartbreaks she wept over, and the city that shaped her as the Aashiqui star gets ready to make a comeback.Anu Aggarwal would turn to her beloved, the moon, whenever she felt stuck in love or fame. The performer, who gained widespread recognition in the 1990s for her role in the movie Aashiqui, had to deal with her notoriety, which at times literally attracted all kinds of men vying for her attention.If one were to bend at an angle near the window of her present Bandra home, balance on their toes, and tilt their neck slightly to the right, they would be able to catch a view of the street across from Shah Rukh Khan's mansion, Mannat, which is frequently crowded with fans. But Anu's fandom is no longer relevant.She looks back on her celebrity with nostalgia, and as a former lover, she is glad that she is not around anymore, having experienced it three decades after she rose to national prominence and men would scrawl "I love you Anu" on her building compound. Because when it happened, it locked her up.The actor interacts with many writers and directors as she prepares to return to the big screen. She also takes time to speak with Indiandexpress.com about her life, including the events and stories that created it, the men she encountered, the love she experienced, the heartbreaks she wept over, and the city that shaped her.The actor interacts with many writers and directors as she prepares to return to the big screen. She also takes time to speak with Indiandexpress.com about her life, including the events and stories that created it, the men she encountered, the love she experienced, the heartbreaks she wept over, and the city that shaped her.Yes, it was quite shi**y. Perhaps I just attract that type of attention, but Delhi University called me the sexy siren. I dismissed it as it didn't appeal to my ego. However, I do recall that there used to be guys in automobiles and jeeps trailing me, waiting for me to leave my college.  

Aarya Antim Vaar, Killer Paradox, The Indrani Mukerjea Story Buried Truth, and other future web series will premiere in February 2024.

In February, fans are anticipating a plethora of intriguing online shows. View our selection of the top 10 online series to watch in October.Aarya Antim Vaar, The Indrani Mukerjea Story, and Avatar: The Last Airbender are just a few of the web shows that will debut on various over-the-top platforms in February 2024. Viewers are anticipating programs like Mr. & Mrs. Smith and Killer Paradox, among others. We present you with an intriguing lineup of web series that you should definitely check out in February as the list goes on.1) Aarya III On February 9, Disney+ Hotstar will begin broadcasting the second half of Aarya season three. In the second part of the crime drama, titled Aarya: Antim Vaar, Sushmita Sen's lead character will confront her worst adversary while juggling her obligations to her family and her career. Ram Madhvani is the show's creator and co-director. Amita Madhvani, Ram Madhvani, Ram Madhvani Films, and Endemol Shine India are co-producers. The remaining cast members include Pratyaksh Panwar, Aarushi Bajaj, Bhupendra Jadawat, Vishwajeet Pradhan, Maya Sarao, Geetanjali Kulkarni, Ila Arun, Sikandar Kher, Indraneil Sengupta, Vikas Kumar, and Viren Vazirani.2) Buried Truth: The Story of Indrani Mukerjea The forthcoming documentary series' premiere date has been revealed by Netflix. On February 23, the project will be released. The controversial case of Indrani Mukerjea, the former CEO of INX Media, who made headlines in 2015 for her suspected role in her daughter Sheena Bora's murder, is the focus of the documentary series. The documentary series, directed by Shaana Levy and Uraaz, will include interviews with Indrani Mukerjea, her children, Vidhie Mukherjea and Mikhail Bora, as well as seasoned journalists and attorneys. Months have passed since the publication of Indrani Mukerjea's memoir, Unbroken: The Untold Story, in 2023.3) The Revamped Image On Apple TV+, the new historical drama series will make its premiere. Ben Mendelsohn, Juliette Binoche, Maisie Williams, Emily Mortimer, Claes Bang, John Malkovich, and Glenn Close co-star. Todd A. Kessler is the creator of the series. Global debut of the captivating 10-episode drama series is set on February 14. Ben plays Christian Dior in the show, and Juliette plays Coco Chanel. The New Look follows fashion designers Christian Dior, Coco Chanel, and others as they pioneered modern fashion while navigating the traumas of World War II. The first three episodes of the series will air globally on February 14; thereafter, one episode will air every Wednesday until April 3.4) Messi's World Cup: Legendary Ascent On Apple TV+ starting on February 21, the much awaited four-part documentary event will premiere. This will be Messi's definitive account of his amazing career with the Argentina national football team, offering an up-close and never-before-seen look at his pursuit of a World Cup victory that will go down in history. In addition, the series includes the most intimate interviews with Messi to date, as well as talks with teammates, coaches, rivals, ardent supporters, and analysts who attest to his extraordinary influence and impact on the national and international scene.5) The Final Airbender, Avatar On February 22, the live-action series will debut exclusively on Netflix. In order to prevent the destructive Fire Nation's drive for domination led by Fire Lord Ozai (Daniel Dae Kim), Aang (Gordon Cormier), Katara (Kiawentiio), Sokka (Ian Ousley), and Zuko (Dallas Liu) must work together to rescue the world. Jabbarr Raisani, Jet Wilkinson, Roseanne Liang, and Michael Goi have all directed the ten episodes of the series. Jabbar, Michael, Albert Kim, Marc David Aplert, Lindsey Liberatore, and Dan Lin are the producers of Avatar: The Last Airbender. Tamlyn Tomita, Ken Leung, Paul Sun-Hyung Lee, Yvonne Chapman, Elizabeth Yu, Maria Zhang, and James Sie are also featured in the program.  

The poignant story My Name is Loh Kiwan by Song Joong Ki will be released in March.

This March, actor Song Joong Ki will bring the endearing story of "My Name is Loh Kiwan" to OTT. With its promotional efforts, the film, which opens on March 1, has already begun to make ripples. The Netflix series "My Name is Loh Kiwan" will be featured.With a mature classification, the film "My Name is Loh Kiwan," starring Song Joong Ki, is scheduled for release in March. 'My Name is Loh Kiwan' on Netflix is getting set for its March premiere; pre-release publicity suggests that the film will debut on March 1.The plot of "My Name is Loh Kiwan" centers on Kiwan, a North Korean defector who travels to Belgium, and Marie, a lady who feels as though she has no purpose in life. The full-length novel "I Met Loh Kiwan" by author Jo Hae Jin is the inspiration for this heartwarming story.Song Joong Ki, who made a powerful impression in 'Hopeless' the previous year, is set to undergo yet another incredible metamorphosis in 'My Name is Loh Kiwan.' In this film, he plays Loh Kiwan, a North Korean defector who is trying to establish himself as a'refugee' in Belgium, a foreign country where he arrived with nothing. High hopes are being raised for this distinctive portrayal.Notably, 'My Name is Loh Kiwan' advertising photos imply that the film would have a mature rating, which means that viewers who are teenagers shouldn't watch it. Considering that Netflix original material frequently enjoys greater creative freedom, viewers are excited to see what potent storytelling this film will offer.  

Soon, Pulkit Samrat and Kriti Kharbanda will wed. Going over their love story again

The upcoming nuptials of Pulkit Samrat and Kriti Kharbanda have prompted 'roka' rumors recently. (Image: Instagram/Ria Samrat Luthra)Although the pair hasn't revealed much about their marriage, they frequently post pictures of their family. (Image: Instagram/Ria Samrat Luthra)Bollywood couple Pulkit Samrat and Kriti Kharbanda have taken their relationship to the next level by becoming officially engaged after dating for years. Although the couple has not yet released an official statement, Pulkit posted a touching photo from their engagement ceremony to his Instagram story.In an interview, actor Pulkit Samrat revealed his and fiancée Kriti Kharbanda's plans to get married and how much they enjoy "staying best friends" in their relationship.Since many Bollywood couples have recently tied the knot, actor Pulkit Samrat was also questioned about when he planned to wed his partner, actor Kriti Kharbanda. The actor sidestepped the topic by calling the two of them "best friends" and stating that marriage occasionally tends to alter that equation.For almost three years, Pulkit and Kriti have been in a relationship. Together, the two have acted in Veerey Ki Wedding, Taish, and Pagalpanti. Despite their tendency to keep their marital plans to themselves, the two have been rather transparent about their romance.Pulkit recently said, "Mera toh funda simple hai (My funda is simple), as long as you are living as best friends things are sorted," in response to a query on marriage in an interview with Bombay Times. In this manner, "Your arguments and love are all friendly" (aapke jhagde aur pyaar friends wale hote hai). This equation between the two people occasionally changes when marriage is involved. Therefore, why worry so much if you are surrounded by your closest friends?The actor went on to discuss how their relationship works well together. "As closest friends or partners, we encourage one another to advance personally and concentrate on our careers. We're both driven, ambitious people. We need that ongoing encouragement since we have made our fair share of mistakes in our careers. She is a blessing in my life because she helps me stay focused and centered. To be the finest versions of ourselves so that we may be even better for one other is what we are doing right now, he said.Currently in production is Fukrey 3, the third entry in Pulkit's popular franchise. Suswagatam Khushmadeed is another project he is working on. In the meantime, Kriti will be starring in her first Malayalam film this year, Alone, starring opposite Mohanlal.  

Animal Sandeep Reddy Vangas political views and craft are equally immature.

Scene after credits: Sandeep Reddy Vanga's Animal is about as irredeemable as they come; it is intellectually bankrupt, morally repugnant, and stylistically incompetent.The film Animal, starring Ranbir Kapoor, is unbearably long. It starts with the protagonist, Ranvijay, marching into his father's steel mill and being literally put on a pedestal. There, he gives a passionate speech about honor and commitment while the business, Swastik Steel, is nicely positioned against a swastika in the background. Ranvijay is furious because his father just made it through a vicious attack. He lifts his right arm in the middle of his diatribe and commands his subjects to take an oath. In just a few minutes, director Sandeep Reddy Vanga's tribute to Adolf Hitler's Nuremberg rallies is over. You're a little taken aback and wonder, "Was this movie made by a child?"In contrast to Vanga's first picture, the effortlessly enraged Kabir Singh, Animal seems to have been made with offense in mind. However, as is often the case, insincerity is easily recognized. People were incensed by Kabir Singh's misogyny mostly because it seemed as though the film was determined to give its disturbed protagonist a free pass. The most provocative scenes are woven into the plot of Animal, a far more stylized and hence more challenging to watch picture, rather than the plot being provocative in and of itself. Ranvijay marches into a school carrying a loaded assault gun, tells his sweetheart to kiss his shoe, and gives a woman a lecture about menstruation. This kind of fake edginess leads to a movie where a phallic machineThe film portrays the natural neediness of its director, which is embodied in Ranvijay's never-ending need for his father's love, who isn't there. In the days after Animal's premiere—this was, after all, the period when he became a superstar—Vanga's principal grievance was that reviewers didn't find the film to be very good. Vanga never referenced Animal's hundreds of crores in earnings, even as the rest of his colleagues used the movie's box office numbers to defend its reckless politics, as if that mattered. He was staring at his Moby-Dick, and he was probably never going to get the critical appreciation that he appeared to realize in real time.And although though Vanga had just recently come to grips with this very likely truth, he was still having fits and insisted that Animal's "craft" should be valued separately from its themes. But let's talk about the filmmaking for the sake of argument. Vanga has refuted claims that he plagiarized Oldboy in Animal's pre-interval action block, but anyone who have watched Park Chan-wook's groundbreaking movie, a modern tragedy about the futility of retribution, would understand Vanga's motivation. Aside from the obvious spectacle of Choi Min-sik slicing through a swarm of foes, what really set Oldboy's iconic corridor battle sequence apart was the meticulously staged single shot that was captured on film.Since then, corridor fight scenes have become more and more prevalent; some of the best imitations can be seen in Marvel's Daredevil and Gareth Evans' The Raid. These two projects seemed to realize that the staging, not the location, was what gave Oldboy's pivotal battle scene its incredible intensity. Conversely, Vanga decides to keep the claustrophobic setting (as well as the axe) but eliminates the element that first gave the scene its unique quality. The action is hacked to pieces, with so many cuts that it would make a butcher blush, as though the director himself took an axe to the film.  

All of Us Are Dead season 2: when to expect the shows return is revealed by the release window hints

According to insider information, filming may continue throughout the "first half of 2024." The show may return in early 2025 if filming concludes by June 2024 and the post-production schedule follows Season 1. But the Instagram post from the agency also teases a tantalizing late 2024.Happy Netflix subscribers! A highly awaited Season 2 of the hilarious whirlwind that is "Unstable" is quickly approaching, promising more turmoil, humor, and family strife. Here is a thorough introduction to all we know about "Unstable," including its beginnings, the most recent character additions, and a sneak peek at the impending plot.History of "Unstable": "Unstable" was a hilarious comedy series that debuted on Netflix in March 2023. It was co-created by Victor Fresco, Marc Buckland, and the dynamic team of Rob Lowe and John Owen Lowe. The first season, which consisted of eight episodes, chronicled the lives of a biotech genius who was trying to deal with the death of his wife while his son was trying to keep the family firm afloat.The helm of showrunning for Season 2 has been given to Andrew Gurland, who is well-known for his work on "Married" and "Platonic." The Lowe pair acknowledged the therapy hours they could require en route, but they were excited to delve back into the "Unstable" universe.New Cast Members: In December 2023, Netflix unveiled two brand-new cast members for Season 2. Lamorne Morris enters the scene as Peter, the charming founder of a biotech start-up, escalating the rivalry between Ellis and Jackson. Iris Apatow plays Georgia, the audacious ex stepdaughter stirring up trouble at the Dragon office. Returning Cast: To maintain consistency and familiarity in the "Unstable" environment, Fred Armisen and Rachel Marsh will play their respective parts again.  

Easy cardio exercises by Malaika Arora to get a flat, toned abdomen

Bollywood’s original yogini, Malaika Arora, also known as the chaiyya chaiyya girl, is renowned for her extreme levels of fitness. Her passion for fitness stems from the fact that she mixes easy-to-do cardio exercises into her regimen. Malaika uses skipping, a great aerobic workout that increases heart health, burns calories, and develops coordination, in her routine. Malaika customizes her exercise regimen to suit her tastes and degree of fitness, and she displays her fitness cards for public viewing every Monday.Her most recent Instagram post demonstrates how she works out cardio first thing in the morning to burn fat and maintain her toned, slender figure. Malaika, who was wearing a yellow short exercise outfit, exuded confidence and encouraged everyone to strive for better personal growth. She captioned her inspirational video, saying, "Always killing it, this one  Starting the week off with some fun cardio and a dose of Casper's energy."Here are a few of the cardio workouts she usually incorporates before beginning her exercise program:A fantastic cardiovascular exercise that raises heart rate and improves cardiovascular system function is skipping. This generally strengthens the heart and increases stamina. Jumping rope offers a complete exercise and is an excellent way to burn calories. It helps burn calories quickly, which can help you lose weight and keep it off.Among other muscular areas, jumping jacks exercise the arms, shoulders, core, and legs. This is an intense, full-body workout that increases muscle tone and strength. Exercises like jumping jacks are simple and accessible because they don't call for any additional equipment.Mountain climbers burn calories throughout their ascents because they partake in strenuous physical activity, which aids in weight management and fat loss. The lower back, obliques, and abdominal muscles of mountain climbers are strengthened by their constant use of their core muscles. This enhances the stability and support of the spine and the core.Without any equipment, you can do Russian twists; alternatively, you can use a medicine ball or weight. They can therefore be used and are suitable for at-home training. Russian twists are an effective way to burn calories and get a flat stomach when included in a full workout program.Malaika's go-to workout is the in-and-out activity, sometimes known as jackknife sit-ups or V-ups. They are an effective abdominal exercise that strengthen the rectus abdominis and hip flexors. In-and-outs, like many abdominal exercises, aid in burning calories, which is beneficial for anyone attempting to reduce weight or improve their general physical condition.Pop squats are a great exercise to acquire a flat tummy like Malaika because they mix strength and aerobic elements, which burn calories. Pop squats work the complete body, not only the lower body but also the upper and core during the jumping and landing stages.  

Five stylish ways to use an old Banarasi sari

One of the most traditional and ancient styles of Indian saris, banarasi saris continue to enjoy a devoted fan base throughout India. Although some people think that vintage Banarasi sari patterns are out of style these days, they are still popular because of their timeless elegance and shine, which allow them to be wonderfully repurposed and paired with chic accessories to look great. Let's look at five incredible ways you may transform your Banarasi sari material into something stylish and unique, from maxi dresses to lovely skirts.For office functions, a short Banarasi skirt with a banana cut at the end looks great since it maintains a Western perspective while giving off a more royal and regal vibe. These elegant short skirts can be fashioned from brocade cloth. In order to tighten the waist and add an elastic band that stops just below the knees, you may also add metallic buttons. You can now go ahead and add a contrasting top.You may also include a more Western-Indian element into your outfit by transforming a sari into a knee-length jacket. Banarasi jackets paired with kurtas and palazzos have gained popularity as these three-piece ensembles are preferred by more individuals. This can enhance your fashion statement and turn heads at any gathering. It's a novel approach to creating a whole appearance with just one layer.Numerous celebs, including Deepika Padukone and Malaika Arora, have been spotted sporting the trendy and royal-looking Banarasi kurtas. These Banarasi kurtas give off a gaga over the rich look, and they look amazing paired with a basic dupatta and a plain palazzo or sharara. If you want a more casual yet daytime style, you can also wear patiala or churidars.Cut your Banarasi sari into a long skirt or lehenga for a more traditional look. This will give your desi outfit a modern vibe. To make it look more attractive, you can also add little box pleats. Alternatively, you can wear classic kalis with a simple dupatta and a short, plain blouse. Adding fewer accessories will assist the long skirt that is the main attraction of your outfit look brighter and more put together.Making a lovely full-length bodycon dress with a straight fit is the greatest and most popular solution for repurposing your Banarasi sari. A full western outfit with a dasi touch can also be made into an A-length dress, which you can wear to a wedding or other celebratory event. These Banarasi gowns are the ideal way to make full use of your old sari.  

Seven developed nations with a 4-day workweek culture

Many offices have now fully opened following the COVID-19 outbreak, and businesses are requesting that their staff members return working from the office. However, many businesses are now allowing a 4-day work week culture, given the convenience of working from home and the work-life balance that many employees experienced during the pandemic. Germany has lately made headlines because it plans to experiment with a 4-day workweek for six months, beginning on February 1, 2024. The purpose of the study is to determine whether the four-day workweek culture that labor unions have proposed will indeed improve employee happiness, health, and productivity.Germany is not the only nation that has opted for a 4-day workweek culture, though. Here is a list of developed nations that have also embraced this.Belgium was the first nation in the European Union (EU) to introduce an optional 4-day work week in 2022. The catch is that, in a 4-day work week, the total number of working hours stays the same as it does in a 5-day work week. There are forty hours of work in a week.The Netherlands has the world's shortest workweeks on average, according to official statistics. There, employees put in just 29 hours a week at work. Despite the absence of official regulations, stories state that individuals in the Netherlands only work four days a week.According to an OECD report, Denmark has the second-shortest workweek, with 33 hours worked. Although there isn't an explicit 4-day work week regulation in Denmark either, most individuals there only work four days a week. Despite their rigorous work ethic, Danes prefer to complete their tasks inside the legal 37-hour work week. The majority of workers depart at around 4 p.m. to pick up their kids and start cooking the evening meal; staying later is discouraged," according to a Denmark.dk article.Australia is doing a trial run of a 4-day work week with 20 enterprises. It states that employers in Australia should anticipate their staff to put in 38 hours a week of work. With the new work arrangement, called the 100:80:100 model, workers can work 80 percent of the hours and still keep 100% of their salary as long as they maintain 100% productivity. There are several models besides 100:80:100. According to a News.com.au report, some companies offer conventional 40-hour work weeks spread over four days, or they let employees work less weeks in exchange for a wage decrease.In 2021, the government of Japan published an annual economic policy urging firms to choose for a 4-day work week in the country, in contrast to the country's rigorous work ethic. Preventing "karoshi," which means "death by overwork," is the goal. Permitting folks to spend time apart from work is another goal. Due to increased spending and family life, which will increase the number of births in the nation—which is greatly required given its aging population—this will assist strengthen the economy. According to sources, the Spanish government intends to spend 50 million euros over the course of three years to test a four-day work week. Approximately 200 Spanish companies are anticipated to take part in it.The United Kingdom went to a 4-day work week in 2022. In accordance with their regulations, participants in the trial run comprised 61 enterprises and more than 300 employees, with the expectation that workers would put in no more than 48 hours each week. With 61 organizations taking part, this was the largest experiment ever, and according to a Bloomberg report, there was a noticeable 65% decrease in sick leaves.According to a Bloomberg article, "when a 4-day work week was implemented, anxiety levels and sleeping problems receded by roughly 20%." This in turn has a favorable impact on the economy as a whole as well as the productivity of workers at work.  

Ten Hag claims that Rashfords absence is a "internal matter."

Marcus Rashford's absence from Manchester United's FA Cup fourth-round match against Newport County was attributed to a "internal matter," according to manager Erik ten Hag. The Premier League team had stated that the attacker "was not well enough" to be included in the squad.A statement from United stated that the 26-year-old England international had "stayed at Carrington to train as he recovers" prior to their 4-2 victory.Marcus Rashford's absence from Manchester United's FA Cup fourth-round match against Newport County, the Premier League club stated, was due to a "personal matter." Erik ten Hag, the manager of Manchester United, explained this to the media.When the Premier League team stated that Marcus Rashford "was not well enough" to be in the squad, Manchester United manager Erik ten Hag referred to the forward's absence from the team's FA Cup fourth-round match against Newport County as a "internal matter. "A statement from United stated that the 26-year-old England international had "stayed at Carrington to train as he recovers" prior to their 4-2 victory. Ten Hag stated on Sunday, "He reported ill and the rest is an internal matter." "The issue is internal. A... Visit Deccan Herald.com/Sports/football/Rashfords-Absence-An-Internal-Matter-Says-Ten-Hag-2868925 for more information.  

Football Roundup Klopp bids adieu, chaos and platitudes for the Nix

Football is a cliché factory. They emphasize stories, divert attention from mistakes, and—possibly most importantly—provide an opportunity to minimize expectations. "I keep saying this and I know it sounds a cliché, but we take it game by game."Giancarlo Italiano, the head coach of Wellington Phoenix, said as much after his team defeated the Newcastle Jets 2-1 at the A-League summit this past weekend.Because a fixtured competition is by its very nature unpredictable, it's difficult to say exactly how you wouldn't approach each game differently, but whatever 'Chiefy' is doing, he should keep it up. Clichés originate from reality, and to borrow another expression, Wellington is currently winning like champions. Not always at their very best, but obtaining the desired outcome the difficult way. Many predicted that the Nix's promising early lead would fade in true Phoenix fashion after they were destroyed in the rematch in December, yet game by game, their title challenge continues. Though it is more likely that this will be Oskar Zawada's last gasp, his reappearance was welcome. With his contract expiring at the end of the current campaign, the 27-year-old is enticing Europe, the plague of A-League longevity. A fitting farewell present would be to fire Phoenix to glory first.In reference to cliches, what about the proverb that states that you wait a long time for a bus and three arrive at once? Alex Rufer, the captain of Nix, is having a great season. He has scored three goals in as many games. This comes from a player who, in January of last year, had to wait 107 games and 3269 days to score his first goal for the team.There was nothing mundane or conventional about the Wellington Phoenix women's team's 2-0 victory over Canberra United, from the overused to the wild.In the second half, goalie Rylee Foster sent Sofia Christopherson out for a vicious attack, causing chaos in Porirua.However, the irony will be apparent to everyone who has witnessed the event. Fear not—the chaos at Jerry Collins Stadium carried on when substitute goalie Brianna Edwards stopped the ensuing penalty with the first touch of the match.  

Whats fresh on the menu for advertisers Swiggy, Zomato, and additional fast commerce applications

Zomato and Swiggy detect when you use their applications to peruse but leave without making a purchase. Then, very quickly, they entice you with the same discount or deal that you had looked at, using such enticing language that you are forced to complete the transaction. These companies have discovered where you spend your time online, even if you only window shop without making a purchase. So, forget about Netflix and relax, it's time to shop on Zomato or Swiggy.According to Gopa Menon, Head of Digital at Mindshare, South Asia, the practice has grown from its beginnings as a growing trend that was especially aided by the epidemic. "People use these platforms to browse, click, read reviews, add items to their cart, swipe, and make payments with ease."Food delivery, speedy commerce, fast fashion, and other sporadic platforms are becoming more and more popular, and customers are depending on them more and more for their daily necessities. Menon and other experts claim that because these platforms have a large number of users who are actively using them, they have developed into an important and captivating platform for advertisers to interact with their target demographic.Zomato has more than 50 million active users per month, according to data, while Swiggy claims to have more than 40 million users. Furthermore, any brand can reach potential customers with these figures. These platforms have a better chance of becoming recognized as brands are shifting where they spend their advertising budgets. Although Shubham Shrivastava, AVP, D2C Pro, powered by Team Pumpkin, notes that the effectiveness may depend on numerous factors such customer behavior, ad format, product quality, and more, he still finds it fascinating to "witness the growing popularity of these platforms as an advertising space." These platforms give bands access to a sizable user community where they may interact and increase the likelihood that their brand will be recognized.People spend a lot of time these days looking through grocery stores, restaurants, and tracking delivery. This presents another opportunity for marketers to use these areas for advertising material. These areas provide improved user experiences, data-driven insights, and targeted advertising in addition to being accessible to a larger user base. Referring to it as consumer media, Co-Founder and CEO of Shopalyst Girish Ramachandran predicts that this tactic will increase brand value, "especially for its lower funnel marketing initiatives. Despite the fact that Amazon has developed a strong media business and offers self-serve solutions for marketers, other e-commerce companies are catching up and drawing FMCG businesses' marketing spending. Menon thinks that these platforms are definitely becoming more well-known because of their remarkable capacity to precisely target and micro-segment customers.