PVR merger with Inox Leisure

PVR Pictures, a prominent multiplex operator, has merged with Inox Leisure to become PVR INOX Pictures. The multiplex chain operator had indicated a few days prior that it would be closing some of its screens due to accelerated depreciation on the theatres that were being considered for closure.   Following the merging of PVR and Inox Leisure, PVR Pictures is now known as PVR INOX Pictures. Until the conclusion of FY23, the combined company will be running 361 theatres with 1,689 screens over 115 cities in Sri Lanka and India.   The PVR Group's film production and distribution division was known as PVR Pictures. In a statement released on Wednesday, PVR INOX Pictures stated that it plans to raise its content acquisition expenditures for the Indian market and create more chances for independent artists and underrepresented storytellers.   "With a wider screen network, it will expand its programming and marketing capabilities and create highly innovative experiences, bringing significant value to its partners as well as to its customers," stated the statement.   In 2007, the business successfully debuted as a film producer with Taare Zameen Par and Jaane Tu Ya Jaane Na. Following the merging of PVR Ltd and INOX Leisure, two well-known movie theatre brands, PVR-INOX Ltd was established. The merger went into effect on February 6, 2023.

For ₹174 crore, Saregama will purchase the bulk of Pocket Aces.

The digital entertainment company Pocket Aces Pictures Pvt Ltd has seen a majority acquisition by Saregama, a music label controlled by the RP-Sanjiv Goenka Group, according to a statement from the company. For ₹174 crore, Saregama will purchase 51.8% of the shares, with a clear path to purchase an additional 41% of the shares at pre-agreed multiples over the following 15 months. This is an all-cash transaction. Saregama has revealed that it will pay ₹174 crore in cash to purchase a 51.8% share in Pocket Aces Pictures Private Ltd., a provider of digital entertainment.  The corporation stated that it would purchase an additional 41% of the company within the next 15 months at pre-arranged multiples.   The vice chairperson of Saregama, Avarna Jain, stated in a statement that this acquisition represents the meeting point of innovation and heritage. Although we have always been industry leaders in music and media, this collaboration with Pocket Aces will open up new revenue opportunities for us as we reach the growing youth digital audience.  

Santas official residence, Rovaniemi, draws in Native Americans looking for a white Christmas and northern lights.

Mumbai: More Indians traveled to Santa Claus's house this winter; Rovaniemi saw a 20% increase in the number of Indian tourists. These included families, honeymooners, and high net worth people (HNIs) who were interested in visiting Finland to enjoy not only a white Christmas but also the northern lights and activities related to the Arctic.Finland's Lapland region, centered on the Arctic Circle, is home to the capital city of Rovaniemi. In addition to being the official residence of Santa Claus, it is also the home of 12,450 reindeer as of 2010. Sanna Karkkainen, CEO of Visit Rovaniemi, stated that the tourism growth this Christmas season was almost 20% and that the overall tourism growth for the winter season was about 10% more than the previous year. In terms of registered beds, the number of Indian travelers has increased by 154.7%, despite the fact that Indians only make up 1.3% of the total. According to Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India), "We are witnessing increased interest not only from family/multigenerational families, but equally from India's millennials, couples/honeymooners, HNIs and UHNIs seeking that once-in-a-lifetime experience that money can't buy." Kale also notes that Indians are becoming more discriminating travelers and that the "you only live once" mentality is driving strong demand for places like Finland. "Our information shows.

Ankita and Gurjar win senior cross-country championships.

At the one-day 58th National Cross Country Championships held here on Monday, Hemant Gurjar of the Railways and Ankita of the same company became victorious in the men's and women's categories, respectively.The national champion Vidhatri Urs and Mannat Brar, two of the four amateurs competing this week, are scheduled to compete in the Women's Amateur Asia-Pacific early in the upcoming month, so this should be a fantastic preparation for them.The fact that Nishna won last week and Mannat finished tied for fourth shows that amateurs are now a serious contender on the professional Tour. PTI Corr AM AM AM.At the one-day 58th National Cross Country Championships conducted here on Monday, Hemant Gurjar of the Railways and Ankita of the same company were victorious in the men's and women's championships, respectively. However, in the men's team event, Services won with 20 points, placing Railways (28) in second place overall.The one-day 58th National Cross Country Championships were conducted here on Monday, and the winners were athletes from the Railway Sports Promotion Board (RSPB), who took home the men's and women's titles. In the last meters of the men's 10 km race, Hemraj Gurjar of RSPB overtook his competitor to cross the finish line in 29:30.00. In second place with a timing of 29:35.00 was Puneet from SSCB.Later on, Ravi Gulia of Haryana and Sawan Barwal of Himachal Pradesh engaged in a fierce competition for the bronze medal. But in a time of 29:38.00, Barwal defeated his opponent to take home the bronze. And Gulia came in fourth. With 20 points, the Services team was able to secure the team championship, though. Haryana came in third place with 64 points, followed by Railways in second place with 28 points.As anticipated, Ankita won the gold in the women's 10 km race with a time of 34:36.00. With 16 points in the women's division, Railways were victorious as a team. Maharashtra came in third place with 77 points, followed by Uttar Pradesh with 41 points. Conclusions (all finals): Men's 10km: Sawan Barwal (Himachal Pradesh) 29:38.00, Puneet (SSCB) 29:35.00, and Hemraj Gurjar (Railway Sports Promotion Board) 29:30.00. Services scored 20, Railways scored 28, and Haryana scored 64 points as a team. U-20: 8 km: Rohit Choudhary (Rajasthan) 23:54.00, Naresh Chopra (Rajasthan) 23:46.00, and Shivaji Parashu (Karnataka) 23:42.00 in time. Team: Haryana 54, Maharashtra 52, and Rajasthan 42 points. U18: 6km: Mohit Choudhary (Telangana) 18:18.00, Abhishek (Sikkim) 18:13, and Rohit Binner (Maharashtra) 18:11. U16: 2km: Anil Kumar (Uttar Pradesh) 5:39.00, Amit Kumar Mahto (Jharkhand) 5:42.00, Sachin Rawat (Delhi) 5:37.00.  

Second T20I between IND and AFG: Watch as Virat Kohli recreates the

When Virat Kohli faced Naveen-ul-Haq in a Twenty20 international on Sunday, January 14, 2022, he replicated the Haris Rauf six he had struck in the T20 World Cup 2022.Virat Kohli returned for the second game of the ongoing India vs. Afghanistan T20I series on January 14 (Sunday) at Indore's Holkar Stadium after missing the first game in Mohali for personal reasons. This was his first time representing India in the T20 format since the Australia-hosted 2022 T20 World Cup. Kohli nearly duplicated the T20 World Cup 2022 shot against Pakistan's Haris Rauf, which was widely considered as one of the greatest strokes cricket fans have ever seen, while facing Afghanistan pacer Naveen-ul-Haq. The shot against Naveen was barely short of the mark, earning Rauf four runs, but the delivery went for a six.The two shots appeared similar to spectators, but Kohli wasn't completely happy with his try because he wanted the ball to go farther for a six. Naveen-ul-Haq's delivery was pitched approximately eight meters in, which was quite comparable to Hairs Rauf's delivery from the T20 World Cup 2022. Virat Kohli did not quite execute his loft swivel, which was a straight down the ground move, at the World Cup in Australia. It provided just four runs since it was not perfectly timed. Social media users have been sharing the same video.Yashasvi Jaiswal and Shivam Dube both produced half-centuries as India easily trounced Afghanistan by six wickets in the opening IND vs. AFG match in Indore. With 68 off 34 balls, Jaiswal established vital partnerships, such as a 92-run partnership with Dube (who is undefeated at 63), which enabled India to take an insurmountable 2-0 lead.  

At the ITF Womens Open, Shrivalli Rashmikaa is in the second round of qualifying.

Out of the fourteen players, three Indians, including Shrivalli Rashmikaa Bhamidipaty, advanced to the second round of qualification in the KPB Trust ITF Women's Open, which got underway at the KSLTA Stadium in this city on Sunday. In the opening round, the 13th seed defeated a determined Ekaterina Yashina 7-5, 7-6 (5). The other Indians that made it to the final qualifying round were Zeel Desai, ranked 14th, and Vaidehi Chaudhary, ranked 11. On Monday, eight qualifiers who will compete in the main draw, which gets underway on Tuesday, will be revealed. Ekaterina started off well, getting a break in the first game itself, and applying constant pressure on her rival. The players decide to play from the baseline, waiting for their opponent to make a In the second set, both the competitors traded a break apiece in the 5th and 6th games respectively before Ekaterina broke the Indian’s serve in the seventh game and held her serve in the next to lead 5-3. The 22-year-old Rashmikaa took advantage of her opponent's errors to win the following three games and secure a break to lead 6-5 in the tenth game. In order to force a tiebreaker, which might have gone any way, Ekaterina held her serve.  

Beginning on January 18, there will be the Bangalore International Grandmasters Open Chess Tournament.

The Bangalore Urban District Chess Association (BUDCA), in conjunction with the government of Karnataka, is all prepared to hold the first edition of the Bangalore International Grandmasters Open Chess Tournament at the Kanteerava Indoor Stadium from January 18 to 26.Over 2000 players and over 40 grandmasters from 20 different countries—among them notable figures like Abhijeet Gupta and Nigel Short—are anticipated to compete in the Garden City, which last played home to a major tournament over 40 years ago.The competition, which will offer ₹50 lakh in prize money, will be divided into three categories, A, B, and C based on the FIDE ratings of the players. There will also be an open Blitz competition on January 22.The first grandmaster from Karnataka, M.S. Thejkumar, was happy to participate in a competition at home. “There is a sharp rise in the number of tournaments in India now,” he said during a media event on Saturday."I truly wanted to compete in a tournament of this caliber when I became the General Manager in 2017, but that goal was never realized. This will significantly benefit the younger population.  

In Adelaide, Bopanna and Ebden lose a fierce battle.

After winning the ITF junior tennis competition, Jen Milic poses with the trophy. | Image Credit: SPECIAL ARRANGEMENT Tennis Lidia Podgorichani and Ognjen Milic win the junior ITF tennis championship. At the DLTA Complex on Saturday, top-seeded Lidia Podgorichani of Thailand defeated Maria Golovina in the girls' final of the ITF junior tennis competition, 6-2, 6-2. The 80th-ranked Lidia, who had won the singles championship in Chandigarh last week, outperformed Maria, who had gone unbeaten for more than two weeks, with a clinical display. Maria struggled to accept the loss because she had defeated a number of strong players this week. She actually started crying during the second set and didn't stop until the match was over. Maria wasIn the $739,945 ATP tennis tournament in Adelaide, Australia, second seeds Rohan Bopanna and Matthew Ebden lost to third seeds Rajeev Ram and Joe Salisbury in the doubles final on Saturday, 7-5, 5-7, [11-9].Along with $34,600, the winning team also received 250 ATP points. The runner-up received 150 points and $18,000.Arjun Kadhe and Marcus Willis advanced to the €74,825 Challenger doubles final in Oeiras, Portugal.  

Lidia Podgorichani and Ognjen Milic win the junior ITF tennis championship.

After winning the ITF junior tennis competition, Jen Milic poses with the trophy. | Image Credit: SPECIAL ARRANGEMENT Tennis Lidia Podgorichani and Ognjen Milic win the junior ITF tennis championship. At the DLTA Complex on Saturday, top-seeded Lidia Podgorichani of Thailand defeated Maria Golovina in the girls' final of the ITF junior tennis competition, 6-2, 6-2. The 80th-ranked Lidia, who had won the singles championship in Chandigarh last week, outperformed Maria, who had gone unbeaten for more than two weeks, with a clinical display.Maria struggled to accept the loss because she had defeated a number of strong players this week. She actually started crying during the second set and didn't stop until the match was over. Maria was even more disappointed that her game was so messed up that she couldn't offer a decent challenge. Lidia was happy with the way she performed. Quick to clarify, the Thai player would not be playing at the Australian Open; instead, she would be defending points in the upcoming tournament in Kolkata.The same was true for Serbia's Ognjen Milic, the boys champion, who engaged in a tough left-handed match and used his passionate play to irritate top seed NIkita Bilozertsev. When Nikita pulled out, unable to motivate himself to battle any longer, the slender Milic was ahead 6-3, 4-0.Ognjen Milic declared he will travel to Kolkata for the upcoming competition and work hard to get ready for the French Open in the later part of the season.  

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57 kilograms of gold is secured by Aman Sherawat at the 2024 Zagreb Open singles

Rising Indian wrestler Aman Sehrawat won the gold medal in the 57 kg men's singles at the Zagreb Open 2024, defeating Zou Wanhao of China 10-0 in the final thanks to his technical dominance.Aman Sehrawat, the rising star in Indian wrestling, lit up the Zagreb Open 2024 as he took home the gold in the men's singles 57 kg division. In the championship match, the 20-year-old wrestler showed off his skills by outlasting Zou Wanhao of China 10-0 and winning with technical superiority. With this remarkable victory, Sehrawat's 2024 campaign got off to an incredible start.Domination Right Away The 13th-ranked player in the world, Sehrawat, demonstrated his superiority over his Chinese opponent from the very beginning of the championship match. There was only a minute and eight seconds remaining when he ended the battle decisively, demonstrating his accuracy and expertise.Reversing the Flow in the Qualification Phase Sehrawat played Turkish player Muhammet Karavus in the qualification round. The Indian grappler had a 0–4 early lead against his opponent, but he pulled off an amazing comeback to win the bout 15–4. This demonstration of Sehrawat's tenacity and resolve demonstrated her capacity to overcome obstacles and triumph.The Coach's Viewpoint After Sehrawat's victory, his coach Lalit Kumar was pleased with the athlete's effort. Kumar, recently conferred with the Dronacharya Award, stressed the serious efforts made into perfecting Sehrawat’s approach. "There weren't many tournaments in the last few months, but we didn't even take a day off from work," he said. He spent the whole day honing his starts.Possible Controversy at the Olympic Trials Now that Sehrawat is widely considered India's next major wrestling phenomenon, focus is on the next selection trials to secure a spot in the Olympics in 2024. The teenage wrestler might go up against Ravi Dahiya, the 2020 Tokyo Olympics silver medallist. Indian wrestlers will compete fiercely in the selection trials next month in an attempt to represent their nation at the Olympics.Different Results for Additional Indian Wrestlers While Sehrawat was enjoying his gold medal win, other Indian wrestlers had different results from the tournament. Deepak Punia suffered a loss to Kazakhstan's Azamat Dauletbekov in his qualifying round match in the men's 86kg division. Punia, however, proved resilient in the first-round rematch, defeating Valentyn Babii of Ukraine 4-1. Conversely, Yash, who was competing in the men's 74kg division, had to overcome Quincy Miles of the United States. In the Round of 16, technical superiority caused Yash to lose 0–10.  

There will be 240 players in the Yuva Kabaddi Series Winter Edition 2023 from 12 states.

The seventh iteration of the ground-breaking Yuva Kabaddi Series 2023 is set to take place at the Rajiv Gandhi Indoor Stadium in Pondicherry from January 12 to February 7, and rising Kabaddi players are poised to show off their daring maneuvers.In the opening game of the winter edition of the competition, which was started in 2022 and has been giving India's rising Kabaddi players a fiercely competitive environment to help them become stars in their sport, Chola Veerans will play Palani Tuskers on Friday.Over 65 players are now displaying their skills in the Pro Kabaddi League Season 10, which is currently underway. The Yuva Kabaddi Series has played a significant role in determining the future of Indian Kabaddi. With the Yuva Kabaddi Series, we are dedicated to developing the sport's youth talent and want to see it spread throughout the entire nation.The winter competition will feature 12 teams with players from 12 different states, and Mr. Vikas Gautam, CEO of Yuva Kabaddi Series, stated, "We anticipate intense matches between all the teams."The competition gives the younger players (those weighing less than 80 kg) an opportunity to show off their skills and prepares them for Kabaddi's largest stage. In the Yuva Kabaddi Series, more than 1400 young players have participated in 751 games with 85 coaches and 183 referees thus far.The Yuva Kabaddi Series seeks to help players acquire a wider range of abilities by offering support in areas such as financial literacy, media training, and nutrition during their involvement. This is in addition to helping players construct a viable career path in sports. The tournament will be opened on Friday by LT. Governor Tamilisai Soundararajan, the governor of Telangana and the UT of Puducherry. The grand finale of the 50th Jubilee Pondicherry State Kabaddi Championship 2024 will take place prior to the opening ceremony.A total of 120 intense matches will take place in the winter edition, and 240 players from 12 different states will compete. The fans may see all the electrifying action Live on FanCode.The teams who are taking part are: Vijayanagara Veers, Hampi Heroes, Panchala Pride, Maurya Mavericks, Aravalli Arrows, Palani Tuskers, Chola Verrans, Sindh Sonics, Himalayan Tahrs, Murthal Magnets, Periyar Panthers, Tadoba Tigers, and Vijayanagara VeersChallenger Round: 26 January – 3 Feb.   

Australia is no match for Indias formidable defense for AFC Asian Cup

With the 2-0 victory, Australia, along with Uzbekistan and Syria, is leading Group B. In contrast, India will need to perform above and beyond all expectations in order to advance to the knockout stages.India's players erected a blue wall in front of their goal and stopped everything Australia tried to throw at them for forty-five minutes. Australia gained 12 corners and had 72% of the possession, but the Blue Tigers managed just three attempts on goal compared to the Socceroos' 14. But despite all of their deft passes, cunning runs, lovely crosses, and through balls, Australia was unable to overcome India's desperate defense.The result of India's encounter against Syria on January 23 will determine whether they advance to the round of 16 in the continental extravaganza, as Australia and Uzbekistan (January 18) are far superior to them in terms of talent. India might move into third place in the group and even earn a spot in the knockout stage if they defeat Syria. The top four teams from each of the six groups, as well as the top two teams from each group, advance to the round of 16.India, who were eliminated from the group stage in their last two tournaments (2011) and (2019), will also have a difficult battle this time around as they are grouped alongside Australia, Uzbekistan, and Syria in Group B.Australia gained 12 corners and had 72% of the possession, but the Blue Tigers managed just three attempts on goal compared to the Socceroos' 14. However, despite all of their deft passes, sly runs, lovely crosses, and through balls, Australia was unable to overcome India's desperate defense.  

Tomorrow, PM Modi will open the 27th National Youth Festival in Nashik, Maharashtra.

Tomorrow, on the anniversary of Swami Vivekananda's birth, Prime Minister Narendra of Maharashtra will open the 27th National Youth Festival in Nashik to commemorate National Youth Day.  The four-day event has "Viksit Bharat@2047" as its subject.The "Atal Bihari Vajpayee Sewri - Nhava Sheva Atal Setu" will also be inaugurated later by the prime minister. Mr. Modi had already placed the bridge's foundation stone in December 2016. The 21.8-kilometer, six-lane bridge was constructed at an estimated cost of approximately 17,840 crore rupees. Its purpose is to facilitate faster connection between Mumbai and Pune, Goa, and South India. It is noteworthy for being India's longest sea bridge.In closing, Mr. Modi will speak at a public event in Navi Mumbai, where he will dedicate, inaugurate, and lay the cornerstone for several development projects totaling over 12,700 crore rupees.  Phase 2 of the Uran-Kharkopar railway line, the opening of the first phase of the Surya Regional Bulk Drinking Water project, the construction of the underground road tunnel connecting Eastern Freeway's Orange Gate to Marine Drive, and the opening of the new suburban station "Digha Gaon" on the Thane-Vashi/Panvel Trans-harbour line are a few of these.Additionally, the Prime Minister will open "Bharat Ratnam," a Mega Common Facilitation Center at the Santacruz Electronic Export Processing Zone-Special Economic Zone (SEEPZ SEZ) for the Gem and Jewellery industry. Namo Mahila Shashaktikaran Abhiyaan, which intends to empower women in the State by offering skill development training and exposure to entrepreneurial development, would be introduced by the prime minister.On January 12, Prime Minister Shri Narendra Modi will speak to the nation's youth during the 27th National Youth Festival in Nashik, Maharashtra.  

According to Sitharaman, Indias GDP will reach $30 trillion by 2047, and PHD calls it the most resilient.

According to Finance Minister Nirmala Sitharaman, India's GDP would reach $30 trillion by 2047. She added that 919 billion US dollars in foreign direct investment had been received by India in 23 years, up until 2023, and that the nation's economy will reach five trillion dollars by 2028. Of these, nine years' worth of investments accounted for sixty-five percent. Sitharaman also acknowledged Gujarat's role as the nation's growth engine, contributing more than 8% of the GDP. Sitharaman was speaking at the Gandhinagar Vibrant Gujarat Global Summit. The PM Gatishakti initiative is becoming recognized as a global standard for seamless and integrated multi-modal connectivity, according to a statement made by Commerce and Industry Minister Piyush Goyal on the same day.At the Vibrant Gujarat Global Summit, India and the UAE exchanged four memorandums of understanding, according to Foreign Secretary Vinay Mohan Kwatra. These memorandums of understanding concern investment collaboration in food parks, renewable energy, innovative healthcare, and logistics cooperation. Meanwhile, among the top 10 most powerful economies in 2024 and 2025, the Indian economy has been deemed by an industry authority to be the most robust. In a report following its study, the PHD Chamber of Commerce and Industry commended the developments in the Indian economy.Key macroeconomic data, such as GDP growth, export growth, gross national savings, total investments, and the debt-to-GDP ratio, served as the foundation for the industry body's study. According to a press release from Sanjeev Agrawal, President of the PHD Chamber of Commerce and Industry, the economy is predicted to surpass USD 4 trillion in 2024 and then move to the next orbit in 2025 due to consistent GDP growth rates exceeding 7% over the previous two years and a projected continuation of this trend in the current year as well. According to Agrawal, India is making great progress toward achieving its ambitious growth trajectory. GDP growth is expected to range between 7.4 and 7.5% for the current fiscal year, which ends in March 2024.According to the National Statistics Office's January 5 report, the Indian economy is predicted to expand by 7.3% in the current fiscal year 2023–24, continuing to be the fastest-growing major economy. India's GDP expanded by 8.7% in 2021–22 and 7.2% in 2022–23. The Reserve Bank of India (RBI) increased its growth projection last month by 50 basis points to 7% from an earlier estimate of 6.5%, and the statistical office released its first advance estimates of GDP. Despite the challenges facing the world economy, India's economy is still strong, according to the industry association PHDCCI. "World value networks are being disrupted, inflationary pressures are being generated, and geopolitical conflicts are changing the world. International institutions have acknowledged India's growing geopolitical significance, according to Sanjeev Agrawal. Citing analysts, PHDCCI stated that markets are anticipated to stayAccording to the PHDCCI research, the average inflation trend in 2024 is anticipated to be approximately 4.5%. The Reserve Bank of India is predicted to decrease the repo rate by 100 basis points to reach the level of repo rate at 5.5% by the end 2024. At its December meeting, the RBI Monetary Policy Committee unanimously agreed to retain the current status quo at the 6.5% policy repo rate, marking the fifth consecutive meeting in which this decision was made.   

Maxkleens Sankranti advertisement expresses gratitude to housekeepers

When a joyful and celebratory season approaches, we frequently want to make the most of the occasion by keeping our homes tidy and prepared for the holidays. Every holiday season, our house helpers—the everyday heroes who keep so many houses tidy and lovely—scrub, dust, and disinfect our homes down to the last detail. Maxkleen Safai has created a campaign in honor of these unsung heroes to show appreciation for them throughout this holiday season.A promotion by Wipro Consumer Care's floor cleaning products Maxkleen was launched in Hyderabad with the goal of giving everyday house helpers' homes a thorough cleaning in preparation for Sankranti, the festival of lights. Sankranti, also known as Makara Sankranti in Andhra Pradesh and Telangana, is a national holiday celebrated by making elaborate sweets, deep cleaning, and home décor. It is also known as the festival of harvest. People set bonfires with unwanted and old objects during this time, signifying the letting go of the old to make room for the new.Maxkleen collaborated on the "Safai campaign" with a cleaning services team and the non-governmental organization Ashray Akruti, which aims to better the lives of underprivileged groups in society and those with disabilities. With the assistance of Maxkleen and the cleaning services team, Ashray Akruti reached out to the house helpers, determined what cleaning needs they had, and used the ground-breaking Maxkleen product to leave their houses smelling wonderful and with large smiles on their faces. As they stepped into their clean, fresh, and aromatic houses, we observed their faces filled with tears, excitement, and deep appreciation. With the recent debut of its ground-breaking product, Maxkleen Power Squeeze, the company started the "Safai campaign."With Maxkleen Power Squeeze, an industry first, "one squeeze" of the product—also known as "one pichuk"—is sufficient to clean a floor with one bucket of water.For our "everyday heroes," this project offered a joyful fresh start, enabling them to celebrate Sankranti with their loved ones. "We wanted to create a positive impact in the lives of these 'unsung heroes' who not only make our lives more comfortable but whose contributions are often overlooked," said Ushasis Saha, GM of Business Development at Wipro Consumer Care and Lighting. We wanted to spread the same happiness that they do every day to their families on Sankranti by making this modest gift. Maxkleen Power Squeeze's unique "pichuk" design makes floor cleaning simple, inexpensive, and convenient. This made it possible for us to swiftly and conveniently clean a number of houses, leaving a trail of smiles and fragrant, shining floors in our wake.  

Dasos releases a TVC with Naga Chaitanya in it.

The latest Television Commercial (TVC) from Dasos Cabinets, an interiors firm that specializes in kitchen cabinets, wardrobes, and TV units, features actor Naga Chaitanya. Created by PAD, the campaign's central idea is 'It's Your Right to Know,' which questions accepted beliefs and behaviors in the fixed furniture industry."Taking on the market's most common problems, PAD has created an engaging story for Dasos Cabinets that emphasizes how consumers frequently overlook and grow accustomed to the subtleties of furniture design, quality, and other factors, frequently responding with the phrase "You know na bro." With Dasos Cabinets, "It's Your Right to Know," and the idea that "You know na bro" no longer applies when thinking about Kitchen Cabinets, Wardrobes, and TV units, the firm said in a press release. The TVC starring Naga Chaitanya establishes a strong communication approach."I am thrilled to unveil the 'It's Your Right to Know' campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality, and customization in the fixed furniture industry," said Manoj Kashyap, Director of Dasos Cabinets, in remarks marking the campaign's launch. Naga Chaitanya was the ideal choice to deliver our message because of his captivating demeanor and dedication to perfection. His affiliation with Dasos Cabinets enhances our reputation and highlights our commitment to providing clients with the information and confidence they need to make wise furniture decisions. ""When crafting the narrative for Dasos Cabinets' TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo," stated Vivek Reddy, co-founder and creative director of PAD. The idea of 'It's Your Right to Know' has become a potent message, imploring people to never sacrifice quality. We choose this theme in order to make Dasos Cabinets stand out as a company that respects the needs and rights of its consumers, as well as to connect with their experiences and offer a new viewpoint to this sector."  

Neetu Kapoor and Ranbir Kapoor team together for Lays

Lay's has unveiled a witty and relatable campaign, "Isey Kehte Hain Pyaar". The advertisement, which stars Neetu Kapoor and brand ambassador Ranbir Kapoor, depicts a comical conflict between flavor and devotion as Lay's enticing taste tests the tenacity of enduring relationships.The ad creatively explores the lighthearted conflict that arises as the mother-son team competes to win the ultimate prize—a bag of Lay's chips. No one voluntarily gives up their Lay's due to the irresistible attraction of the brand's distinctive flavor, which tests even the strongest relationships.In a competition for their favorite Lay's, Ranbir Kapoor pairs up with his real-life mother, Neetu Kapoor. In the first scene of the movie, Ranbir plays the ideal son, helping Neetu with housework all day long. Nevertheless, as Neetu looks for her missing Lay's—a pack that was first given to Ranbir—the lighthearted narrative unfolds. The story takes a hilarious turn when Ranbir, who had up until then been a loyal kid, smiles cheekily and removes the hidden Lay's pack from behind the sofa cushions. He proudly celebrates the enduring passion for Lay's as he closes the mischievous prank with a satisfied bite. This endearing mischief establishes the tone for a slew of delightful movies that are still to come.Saumya Rathor, Category Lead - Potato Chips, PepsiCo India, exuded excitement at the campaign's debut, saying, "We all know that love doesn't always conquer all, especially when there's a bag of Lay's involved." Everybody has been there: looking down a bag of Lay's and debating whether to share or enjoy a delectable moment of alone. Our newest commercial, which features the masterful portrayal of this behavior by Ranbir Kapoor and Neetu Kapoor, highlights how love for Lay's can even test the strongest bonds. This movie is just the start of an epic food fight between them that promises suspense, humor, and surprising turns. Get ready. In this thrilling series, you'll be on the edge of your seat as love, loyalty, and a bag of Lay's await the ultimate test. Thus, remain .The campaign was a pleasure to work on. The film does a fantastic job of capturing the lighthearted moments between love and Lay's. The enjoyable exchanges between Lay's, myself, and Ranbir are only the beginning of an exciting series. The endearing Neetu Kapoor said, "While Ranbir took the first win, there's more excitement ahead—let's consider it 1-0 for now but stay tuned for what's next." PepsiCo India, Director Vivek Kakkad, and Leo Burnett worked closely together to create the advertisement. Lay's 'Isey Kehte Hain Pyaar' campaign will engross consumers in a pleasant world with a 360-degree strategy that will incorporate many elements and a full rollout across multiple platforms, including digital, television, print, and social media.  

Vibrants Comedy festival Full Golmal is presented by Bangla Cinema.

December brought the year to a glittering close with Christmas and New Year celebrations. Seasonal advertisements were also a result of the celebrations. Between December 16 and December 31, there were a few thoughtful commercials from brands that made us feel festive and cheery. These five advertisements feature five distinct brands that stand out from the crowd. The sequence in which they have been listed is alphabetical.A whole generation's worth of Bollywood nostalgia was stoked by Shah Rukh Khan and Amitabh Bachchan's references to two of their classic films, Baazigar and Don for Everest Pav Bhaji Masala. R. Balki directed the movie. The company capitalized on the equation that the two shared by bringing together two of Bollywood's most recognisable actors. The humorous ad highlights their sassy conversation.The underlying message of the redBus Christmas advertisement is that Christmas is for everyone. Homecoming is a yearly project by redBus as part of #EveryonesChristmas. It depicts a grandfather demonstrating to his melancholy granddaughter how Christmas unites India's diverse ethnicities.Swiggy's Christmas commercial was a fantastic parody of The Office. Santa Claus gives a brief introduction to "The art of delivery joy" to the wide-eyed Swiggy staff, who both confuse and amuse him. We laughed a little at the advertisement's playful allusion to Zomato, Swiggy's main rival.Kennedy & Wieden India made us smile with this brilliant commercial for the brand Whistle, which is for cosmetic dentistry. The concept originated from the observation that people who are self-conscious about their teeth find it difficult to engage in conversation. The main character is a young man who, fearing that someone would notice his teeth, tries to avoid conversing in public at all costs. One intriguing detail of the advertisement is that the "Morchang," a little instrument that is ironically played with teeth, was used to produce the background tune.The Zomato Christmas advertisement made me feel warm and fuzzy. The commercial pays tribute to the company's delivery executives, who are resolved not to allow a belated Santa Claus ruin the holiday spirit.