With advanced bioprinted skin technology and a gen ai content lab to augment creativity, loréal accelerates beauty tech leadership.

May 24, 2024, Hong Kong /PRNewswire/ -- L'Oréal is reaffirming its dedication to individualized, inclusive, and responsible beauty by showcasing solutions that provide 'Beauty for Each, Powered by Beauty Tech' today at Viva Technology in Paris. An array of state-of-the-art skin and hair diagnostics, a GenAI-driven personal beauty assistant, an innovative hair dryer utilizing infrared light technology, a GenAI Beauty Content Lab named CREAITECH to enhance creativity, and the most lifelike, human-skin-like technology platform for scientific research and product testing are among them."Having been leaders in the field of Beauty Tech for many years, we firmly think that technology can push the bounds of beauty's potential to enhance the lives of people everywhere. Barbara Lavernos, Deputy CEO of Research, Innovation, and Technology at L'Oréal Groupe, stated, "We are shaping the beauty of the future to be more personalized, more inclusive, and more responsible with advanced diagnostics, augmented beauty services, GenAI assistants, and breakthrough electronic devices." "This week at VivaTech, alongside other breakthrough innovations, we are unveiling Skin Technology by L'Oréal: a new bioprinted skin that more closely mimics real human skin and opens up exciting possibilities for researchers across the cosmetic and health sectors."Thanks to the intersection of biology, mechanics, and electronics, L'Oréal's Skin Technology more accurately resembles the wide range of disorders found on actual human skin, including acne, eczema, and the capacity to heal and tan. L'Oréal is currently advancing technology to enable skin that can genuinely feel by collaborating with renowned institutes and start-ups around the world. Skin Technology upholds L'Oréal's commitment, made since 1989, to improve the standards of product testing and promote beauty without resorting to animal abuse.The Groupe is also launching CREAITECH, an advanced lab equipped with tools that will revolutionize content production within the company, as its in-house GenAI Beauty Content Lab.  GenAI testing is conducted in a secure environment at CREAITECH. With the help of CREAITECH, L'Oréal is able to develop content for its 37 beauty brands at a larger scale while also improving the skills of its marketers in the newest creative technology. To further push the frontiers of creativity, The Groupe is also launching a collaboration with Meta and top content creators."Human creativity enables technology to reach new heights, providing individuals with an effective means of expressing their identities and brands," stated Asmita Dubey, Chief Digital and Marketing Officer of L'Oréal Groupe. "The creative results that may be achieved when a human hand and a GenAI tool work together are demonstrated by our CREAITECH GenAI Beauty Content Lab.

We can train GenAI to identify the distinctive visual codes of our brands with our new Brand Custom Models, enabling us to roll out creative beauty ads more quickly. Crucially, we can accomplish this without sacrificing our ethical AI tenets, which forbid us from enhancing or supporting the benefits of our products in our external communications by utilizing lifelike AI-generated photos of the face, body, hair, or skin.""In the interim, we introduce the New Codes of Beauty Creator Program with Meta to enable the upcoming generation of 3D, AR, and AI creators and discover new creative frontiers in beauty," Dubey said. Our brands L'Oréal Paris, Lancôme, and La Roche-Posay are collaborating with a group of thirty designers who are skilled at using cutting-edge technologies and techniques to pioneer and embrace these new creative frontiers. In the emerging creator economy, our objective is to unleash technical creativity."At VivaTech on May 22nd on Stage 1, Barbara Lavernos and Asmita Dubey will co-headline L'Oréal's keynote, "SHAPING THE FUTURE OF BEAUTY WITH BEAUTY TECH". Experts at L'Oréal Beauty Tech will greet visitors and present the following developments in booth F37 at VivaTech from May 22–25: