JioBLAST appoints Manish Patankar as VP commercial partnerships

JioBLAST, the joint venture between Jio, RISE Worldwide, and BLAST shaping India's next generation of esports and competitive entertainment, today announced the appointment of Manish Patankar as VP-Commercial Partnerships.Manish joins JioBLAST with more than 12 years of experience in sports business, commercial strategy, and IP monetisation from some of the biggest sports and entertainment companies in India. His background includes previous entrepreneurial efforts at SahiCoin, leadership positions at Collective Artists Network, ITW Consulting, and IOS Sports & Entertainment. In his prior assignments, he spearheaded commercial strategy for sports IPs, scaled partnership revenues, and led major transactions with leagues, broadcasters, athletes, and brands.At JioBLAST, Manish will oversee commercial strategy across esports properties, large-scale IPs, partnerships, monetisation, and integrated opportunities across the JioBLAST ecosystem, establishing scalable revenue engines for India's rapidly rising esports audience.

"Manish brings a rare blend of sports IP experience, brand solutions and dealmaking. His ability to build value with brands will be instrumental as we scale JioBLAST into India's largest multi-game esports platform. We're thrilled to have him onboard as we expand our ambitions across events, partnerships and the Jio ecosystem."JioBLAST is a joint venture between Jio, BLAST, and RISE Worldwide Limited, integrating Jio's 500+ million-strong digital ecosystem with BLAST's global expertise in esports entertainment and RISE's leadership in sports and event management. Together, they want to establish India's most engaging and scalable esports IP ecosystem - from world-class competitions to creator-driven entertainment formats.