Advertising/Media

Vibrants Comedy festival Full Golmal is presented by Bangla Cinema.

Vibrants Comedy festival Full Golmal is presented by Bangla Cinema.

By Kajal Sharma - 24 Jan 2024 03:00 PM

December brought the year to a glittering close with Christmas and New Year celebrations. Seasonal advertisements were also a result of the celebrations. Between December 16 and December 31, there were a few thoughtful commercials from brands that made us feel festive and cheery. These five advertisements feature five distinct brands that stand out from the crowd. The sequence in which they have been listed is alphabetical.A whole generation's worth of Bollywood nostalgia was stoked by Shah Rukh Khan and Amitabh Bachchan's references to two of their classic films, Baazigar and Don for Everest Pav Bhaji Masala. R. Balki directed the movie. The company capitalized on the equation that the two shared by bringing together two of Bollywood's most recognisable actors. The humorous ad highlights their sassy conversation.The underlying message of the redBus Christmas advertisement is that Christmas is for everyone. Homecoming is a yearly project by redBus as part of #EveryonesChristmas. It depicts a grandfather demonstrating to his melancholy granddaughter how Christmas unites India's diverse ethnicities.Swiggy's Christmas commercial was a fantastic parody of The Office. Santa Claus gives a brief introduction to "The art of delivery joy" to the wide-eyed Swiggy staff, who both confuse and amuse him. We laughed a little at the advertisement's playful allusion to Zomato, Swiggy's main rival.Kennedy & Wieden India made us smile with this brilliant commercial for the brand Whistle, which is for cosmetic dentistry.

The concept originated from the observation that people who are self-conscious about their teeth find it difficult to engage in conversation. The main character is a young man who, fearing that someone would notice his teeth, tries to avoid conversing in public at all costs. One intriguing detail of the advertisement is that the "Morchang," a little instrument that is ironically played with teeth, was used to produce the background tune.The Zomato Christmas advertisement made me feel warm and fuzzy. The commercial pays tribute to the company's delivery executives, who are resolved not to allow a belated Santa Claus ruin the holiday spirit.

 

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