VCCP is chosen as the global integrated agency of record by Evergreen Garden Care.

After a tough three-way pitch process run by Booster Consulting, Evergreen Garden Care, the company behind some of the most recognizable garden care brands in the world, has chosen global challenger network VCCP as its integrated agency of record.Together with VCCP Media, the international content production company Girl&Bear, and Good Relations, which will manage PR, influencer relations, and social media, the mandate combines VCCP's strategy and creative know-how.VCCP will develop global-scale integrated brand platforms for Evergreen's diverse portfolio, which includes Miracle-Gro, Levington, Tomorite, Roundup, Weedol, Patio Magic!, and Clear, as part of the agreement.

The appointment expands on Good Relations and Miracle-Gro's previous partnership, which started in 2024 with a PR, influencer, and social mandate."This partnership is a significant step for Evergreen," stated Karen Wilkinson, Marketing Director UK & Ireland at Evergreen Garden Care. We desired a team that could collaborate easily to maximize the potential of our brands both in the UK and internationally, not just a list of agencies. We get just that from VCCP's One Roof Thinking and integrated model, and their challenger mentality will enable us to give the category new relevance."We're thrilled to be collaborating with Evergreen across such a strong portfolio of brands," stated Roly Darby, MD of VCCP. We are committed to building long-lasting brand platforms, and because of our One Roof strategy, we are in a unique position to unite PR, production, media, creativity, and social media as a single worldwide team. This victory is a wonderful illustration of our motto, "It only works if it all works."