TATA IPL on digital streaming is set to reinvent the stage for advertisers

"TATA IPL 2024 is more than just a massive cricket match. For advertisers wishing to maximize their effect and reach, it's the ideal venue. The competition, which has the potential to reach 650 million viewers, will present unmatched chances to engage and interact with a wide range of Indian audiences, regardless of whether they are viewing the match on 4G feature phones or 5G-enabled 4K devices. With its extensive IPL ad suite this year, JioCinema is going all out to make it simpler than ever for companies to engage with viewers. The possibilities are genuinely unlimited with live streaming available across 19 channels, exclusive IPL content available in different Indian languages, and more than 100 cohorts to target. Marketers now have a rare chance to enthrall consumers and strengthen their brand's visibility. The IPL will be viewed on CTV devices by more than 200 million cricket enthusiasts. Of these, at least 25% will watch the event on state-of-the-art 4K devices and support their favorite team. From investing, dining out, entertainment, consumer durables, travel, and beauty and personal care, these ultra-premium viewers enjoy the best. Throughout the IPL, they are every marketer's dream due to their tremendous spending power and passion for exclusive cricket events! The fact that fans may view the matches for free on any devices—even 4G feature phones—makes TATA IPL 2024 even more special. It will make the IPL more accessible to a wider audience and enable marketers to engage with untapped markets that were previously only accessible through audio advertisements.

Jio 4G feature phones will be used by 35–40 million consumers to view the Indian Premier League, offering sponsors chances to reach these genuinely incremental audiences with creative multimedia ad placements like pre-roll roadblocks, personalized communication, and coverage ownership. During TATA IPL 2024, advertisers can target specific audiences with over 100 audience groups using a variety of ad innovations. The strategy will be incredibly focused and granular, with an unprecedented scope and reach due to the highest number of cohorts available on LIVE sports. These cohorts will open up IPL advertising to companies of all sizes. Additionally, it lessens the likelihood of waste of advertising budget, addressing a major issue for marketers. JioCinema is expanding IPL affiliations to small companies and local stores in order to further improve accessibility, providing effective solutions that are priced affordably. This effort ensures that any brand, regardless of size, can take use of this unmatched platform to maximize reach and engagement. It also expands the horizons for these businesses and magnifies the impact of IPL advertising. The 'IPL brand' has tremendous potential that a small firm planning an expansion might use to attract new customers while staying inside a certain budget. This is a calculated action that strengthens the credibility of the advertising message, fosters brand trust, and makes it easier to enter undiscovered areas."