#TakeBoldCareOfHer from Bold Care and Ranveer Singh breaks taboos.

Bollywood star Ranveer Singh has joined Bold Care as a co-founder and has been working behind the scenes for the company for more than a year. Bold Care is India's leading sexual health and wellness brand. They have announced the launch of their original and clever campaign, #TakeBoldCareOfHer. Bold Care hopes to mainstream the discussion around men's sexual health through this campaign. Bold Care's novel approach seeks to transform the way society views men's sexual health concerns and emphasizes how prevalent yet manageable these difficulties are.Johnny Sins, a well-known internet personality, is also a part of the campaign; this is his first-ever advertisement for an Indian company. The humorous parody of a regular Indian TV drama in the marketing film is sure to leave spectators stunned. It deftly addresses the problem at hand, normalizes it with amusing scenes, and offers a solution that has been validated by science. Directed by Ayappa KM, the advertisement was written by Tanmay Bhat, Devaiah Bopanna, and their team. Tanmay and Ayappa have previously collaborated on a number of effective advertising projects, such as the Rahul Dravid x CRED commercial. One of the top production companies for advertisements in the nation, Earlyman Films, produced the brand film.With this ad, Bold Care is speaking to men who have long suffered from sexual health issues in silence out of humiliation, fear, and judgment—a turning point in the history of Indian brands.

This kind project seeks to dispel outmoded stereotypes, putting taboo subjects in the public eye and conveying the message that support is always there and you are not alone!Bold Care is paving the path for the Indian market to provide men with simple, real, and practical answers to their sexual health issues. Over 15 lakh men in India have trusted them for their covert two-day delivery of their high-quality items.Bold Care's co-founder Rajat Jadhav offered his thoughts on the creative strategy of the campaign, saying: "We want to challenge the stigma around men's sexual health in India with #TakeBoldCareofHer. Our goal has always been to establish new categories in this field and start candid discussions about sexual health. We provide solutions that are supported by science to assist men in resolving their sexual health concerns. Jadhav continues.Co-Founder of Bold Care Ranveer Singh says, "I sincerely hope to use my influence to raise awareness and have a positive impact here." More than just words, the Bold Care campaign is a project I am personally committed to, and I am here to alter the way we think about men's sexual health, with the goal of affecting millions of lives nationwide and bringing about real solutions.”