Advertising/Media

Shah Rukh Khan and UltraTech Cement launch a new campaign.

Shah Rukh Khan and UltraTech Cement launch a new campaign.

By Kajal Sharma - 31 Jan 2024 06:22 PM

Star of Bollywood Shah Rukh Khan has teamed up with UltraTech Cement for a brand-new campaign. The campaign tells individual people's stories about their goals and aspirations as well as how infrastructure is facilitating their advancement.The company claimed that the "Banega Toh Badhega India" campaign embodies the idea that infrastructure is supporting India's aspirations.

"Our new campaign is an expression of our guiding principles, which provide us with daily inspiration. The company stated, "We at UltraTech see ourselves as enablers of people's progress and nation's development.""Shah Rukh Khan, also known as SRK, is a brilliant representation of India's ascent and ambitions. His path has been one of raising the bar and resetting boundaries.

Thus, we think he is a good fit to embody UltraTech's philosophy," the business continued.Khan is featured in the Build and It Will Grow (Banega Toh Badhega) advertising campaign by UltraTech Cement, which debuted on January 15, 2023.

The initial commercial features the Aſoka star alongside laborers, students, and the Indian Army engaging in various tasks made possible by infrastructure.Shah Rukh Khan (SRK) is the newest Bollywood celebrity to support cement advertising in India. Khan is featured in the Build and It Will Grow (Banega Toh Badhega) advertising campaign by UltraTech Cement, which debuted on January 15, 2023. In the first commercial, the Indian Army, laborers, and the Aōoka star are depicted engaging in various activities made possible by infrastructure.According to UltraTech Cement, "SRK is a shining example of India's rise and aspirations." His path has been one of raising the bar and setting new boundaries for himself. For this reason, we think he is a good fit to embody UltraTech's philosophy.

 

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