RedBus starts a campaign for trip sales during election season.

The largest online bus ticketing company in the world, redBus, has announced its "Travel to Vote" campaign, which includes a special deal for new users throughout India. First-time customers can save 15% on their bus reservations, up to Rs. 250, by using the coupon code VOTE24. Customers can also receive cashback of up to Rs. 250, which further reduces the cost of their travels.RedBus is providing a discount and rebate offer to make it easier for customers to travel while exercising their right to vote during the Lok Sabha Elections of 2024. This is part of their endeavor to provide easy and economical travel during the election. The purpose of this offer is to guarantee that all eligible citizens cast ballots and to lower the cost of bus fare.RedBus also released a creative television ad as part of the "Travel to Vote" campaign, which made use of news networks' "Breaking News" structure to draw viewers in and stand out amid election coverage.

With the intention of reaching a large viewership audience throughout the election season, the TVC will be shown on prominent news networks. By placing the campaign's message in this context, prospective voters who are making travel plans are guaranteed to receive it effectively. Targeted marketing through owned media channels and a strong online presence with video advertisements are also part of the media plan."At redBus, we're committed to always improving our clients' travel experiences by using cutting-edge technologies. Our effort to promote the democratic process by lowering the cost and increasing accessibility of travel during election season is known as the "Travel to Vote" initiative. Pallavi Chopra, CMO of redBus, stated, "We hope that this offer encourages more citizens to participate in voting while enjoying the convenience and ease of booking with redBus."This is a limited-time deal that offers great value and is aimed at potential clients. RedBus hopes to encourage more individuals to take advantage of the convenience of online bus booking and take part in the voting process by streamlining trip planning and making it more affordable for passengers, particularly during election season.