Advertising/Media

‘Only Scoops, No Oops’: Amul’s Clever Spin on Kiss Cam Moment

By Neelesh Pandey - 21 Jul 2025 05:54 PM

Dairy giant Amul once again grabs public attention with its latest topical doodle, this time commenting on the viral “kiss cam scandal” that caused a stir on social media earlier this week. Using its trademark wit and creativity, Amul’s new artwork shows the iconic Amul girl holding a tub of ice cream, with the clever caption: “Only Scoops, No Oops!”

The doodle was released on Amul’s official social media handles shortly after a controversial moment during a live sports broadcast became the talk of the internet. The incident, involving an awkward on-screen kiss between two spectators, quickly drew widespread reactions ranging from humor to outrage.

True to form, Amul weighed in with a light-hearted take. The illustration shows a stadium backdrop, with the Amul girl cheekily peeking from behind a scoop of ice cream while a heart-shaped kiss cam icon looms in the background. The caption subtly comments on the situation without naming individuals, in line with the brand’s long-standing tradition of blending social commentary with visual satire.

Social media users praised the creative for its timely and tasteful response. Many lauded Amul for continuing to reflect pop culture moments with sensitivity and humor.

Amul’s topical ads, a staple since the 1960s in Indian advertising, respond swiftly to news, politics, and viral moments with clever wordplay. The “Only Scoops, No Oops” doodle adds to its iconic collection.

As the conversation around public conduct at live events continues, Amul’s take offers a moment of levity—reminding audiences that sometimes, the best response is a scoop of humor.