Kay Beauty's Space NK debut is a significant milestone.

The UK saw a huge response to Kay Beauty's worldwide debut across a number of SKUs, and the brand naturally ranked first in Space NK Online Search Terms. The newest passion in the UK beauty world has just emerged. Co-founded by actor and icon Katrina Kaif and Nykaa, India's premier beauty and lifestyle destination, Kay Beauty, India's most popular and biggest celebrity beauty brand, made its eagerly awaited UK debut on September 3rd, exclusively at Space NK stores and online at spacenk.com.The debut of the brand has been greeted with remarkable fervor. The enthusiasm and anticipation around its debut in the UK market were highlighted by the fact that, within days of launch, "Kay Beauty" became the most popular phrase and "Kay" became the fourth most-searched term naturally on the Space NK website.

Kay Beauty has already outperformed its predicted estimates by double digits, demonstrating that early sales success has exceeded expectations. With an average of 3.4 units per purchase, the brand is also winning over consumers at the basket level. Hydra Creme Lipstick is the best-selling product in the lip category, which is proving to be particularly noteworthy. It ranks 10th. Eleven of its sixteen gorgeous tones are in great demand, which reflects a fantastic response from customers. The Kajal Eyeliner Duo, Matte Liquid Lipstick, Hydrating Foundation, Matte Drama Bullet Lipstick, and EyeKanvas Discover Eyeshadow Palettes are other high-performing items.Kay Beauty was established in 2019 as a result of Katrina Kaif and Nykaa's goal to establish a brand that honors the transformational potential of beauty, promoting self-expression and enabling individuals to feel secure in their individuality. Based on the three fundamental tenets of diversity, care, and performance, Kay Beauty offers the UK a fresh, varied voice in beauty. With a concept of inclusivity, innovation, and modern Indian beauty on the international scene, Nykaa has expanded from India to the GCC and now to the UK thanks to its extensive category expertise, omnichannel reach, and shown capacity to build homegrown businesses.