Advertising/Media

Is Bobby Deol, the birthday boy, able to rule over companies this year?

Is Bobby Deol, the birthday boy, able to rule over companies this year?

By Kajal Sharma - 28 Jan 2024 08:08 PM

We are living through a Bobby Deol comeback. We consulted experts on his 55th birthday to see if his growing fame would allow him to add some brands to his collection this year.The foot-tapping song "Jamal kudu" was drowned out by a chorus of whistles and hoots when Bobby Deol made an appearance in the Sandeep Reddy Vanga film Animal, which was running a little over two hours.Despite having no dialogue in the movie, Bobby, who played the silent adversary Abrar Haque, managed to steal the show—even from Ranbir Kapoor, the leading man, if we may say so. The actor is still popular today, as seen by the large number of fan-made edits and Instagram reels.The Bobby Deol comeback is now complete with Animal, although it took 28 years to develop following his unremarkable 1995 feature Barsat premiere.Years ago, the story was very different. Bobby's career appeared to plateau in the early 2010s following a string of ups and downs, and it required a scandal to catapult him back into the public eye.He was given the sarcastic moniker "Lord Bobby" and a tribe of mock followers known as Boobians after a DJing disaster in 2015 that somehow worked in his favor. "Well, I'm really appreciative of that title. People used to be unaware of me, but after hearing my songs, they started creating memes based on them. He once said to a media outlet, "Those memes eventually became so popular that people started thinking about Bobby Deol."Memes helped Bobby stay current and garnered enough attention for him to land a part in MX Player's Ashram, for which he received a lot of praise.Today is Bobby's 55th birthday. We questioned experts on his birthday about whether his growing fame would allow him to add some brands to his portfolio this year.

Appropriate for endorsements? Bobby has only a few unremarkable companies to his credit and his endorsement career is nothing to write home about thus far. Considering his three decades in the profession, it's particularly startling. After searching the internet, we were able to locate a few uncommon advertisements featuring Bobby Deol.However, Brand Bobby seems to be in terrific shape and has some advantages considering his recent surge in popularity. "He is an amazing figure because he overcame all obstacles to make a successful comeback. He had a little part and minimal screen time, and he didn't even have any conversation, but he made the most of it. "During the process, he served as a reminder that a single, well-utilized opportunity can truly mean the difference between hardship and prosperity," says Nisha Sampath, a brand strategist and the creator of Bright Angles Consulting LLP.

According to Pooja Choudhury, Senior Copywriter (Entertainment), White Rivers Media, "he's a celeb who is in sync with the times." "He's open to opportunities and willing to try new things in his responsibilities. He's a highly malleable artist who can have a big impact on the audience in his own unique way because of all these qualities, she continues. Given these advantages, businesses would want to work with him, Sampath added, especially while his most recent songs are still fresh in fans' minds. "But long-term collaborations will depend on his ability to continue his comeback journey and continue delivering memorable performances," she stated.with only one tap!" claimed Choudhury. Sampath notices motorbikes, SUVs, and designer labels in his

 

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