DIY skincare is becoming popular again among Asian influencers, but there's a catch.

DIY hair and skincare trends may seem like the best beauty hack because they're simple, inexpensive, and natural. Is the buzz, however, justified?"Run to your kitchen!" "All you need are these kitchen staples" "Whip up these DIY face masks with simple ingredients from your kitchen" If you're interested in skincare and beauty, your feed (like mine) is undoubtedly overflowing with do-it-yourself videos of beauty influencers boasting about their flawless, glass skin with almost undetectable pores and how one "face mask" transformed their lives. No, that isn't overstating things. It seems that life-altering experiences and radiant skin go hand in hand. Two commonalities in these films are that the influencers are primarily from the West and that their "miracle remedy" has been a "grandmother's secret" for millennia.

These influencers claim that rice, honey, chickpea flour, and turmeric are (some of) the keys to radiant skin. Additionally, the magic components include turmeric, ginger, garlic, and more for improved intestinal health, which naturally results in glowing skin. By sharing their "holy grail" skincare tips, these influencers generate interest. Everyone starts talking about the videos when they go popular. And because most kitchens already have these miraculous ingredients, people begin using them to make cocktails or slathering them on their faces without doing any research. Notably, these influencers frequently hold brands of their own, plan to create a brand, or are associated with one of the brands. Let's examine a few instances."Okra for skin that glows" With just 48 posts, influencer Zafeera, also known as @byzareefa, has amassed over 4 lakh followers. She is most renowned for posting recipes for face masks and drinks that promise healthy digestion and bright skin, some of which use her brand.