Health & Beauty
Is the 'Caveman Skincare Routine' a hoax in terms of hygiene?


By Kajal Sharma - 28 May 2025 07:49 PM
I'm a regular TikTok scroller (the four hours of screen time a day speaks for itself), and I've seen a ton of beauty films, from popular trends to amazing hacks that would put a Victorian kid in a coma. The caveman skincare method, however, may just take the biscuit—or perhaps I should say water—as the most talked-about topic on SkinTok lately.The 'Caveman Skincare Method' is the skincare regimen that TikTok creator Tia Zakher has lately described in a number of videos on the platform. "After 8 years of picking and over-exfoliating, I'm healing my skin barrier by doing the one thing I never tried before... absolutely nothing," Tia explains in a video that has received 9.7 million views. In other words, she has stopped using water in addition to all skincare products (I'm referring about moisturizer, exfoliant, and cleanser).
Tia responded to Cosmopolitan UK's inquiry on why she chose to utilize the caveman skincare method by saying, "I decided to do it because I wanted to try a different approach and I do think it's working for me."