Advertising/Media
Dasos releases a TVC with Naga Chaitanya in it.


By Kajal Sharma - 24 Jan 2024 03:02 PM
The latest Television Commercial (TVC) from Dasos Cabinets, an interiors firm that specializes in kitchen cabinets, wardrobes, and TV units, features actor Naga Chaitanya. Created by PAD, the campaign's central idea is 'It's Your Right to Know,' which questions accepted beliefs and behaviors in the fixed furniture industry."Taking on the market's most common problems, PAD has created an engaging story for Dasos Cabinets that emphasizes how consumers frequently overlook and grow accustomed to the subtleties of furniture design, quality, and other factors, frequently responding with the phrase "You know na bro." With Dasos Cabinets, "It's Your Right to Know," and the idea that "You know na bro" no longer applies when thinking about Kitchen Cabinets, Wardrobes, and TV units, the firm said in a press release.
The TVC starring Naga Chaitanya establishes a strong communication approach."I am thrilled to unveil the 'It's Your Right to Know' campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality, and customization in the fixed furniture industry," said Manoj Kashyap, Director of Dasos Cabinets, in remarks marking the campaign's launch. Naga Chaitanya was the ideal choice to deliver our message because of his captivating demeanor and dedication to perfection. His affiliation with Dasos Cabinets enhances our reputation and highlights our commitment to providing clients with the information and confidence they need to make wise furniture decisions.
""When crafting the narrative for Dasos Cabinets' TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo," stated Vivek Reddy, co-founder and creative director of PAD. The idea of 'It's Your Right to Know' has become a potent message, imploring people to never sacrifice quality. We choose this theme in order to make Dasos Cabinets stand out as a company that respects the needs and rights of its consumers, as well as to connect with their experiences and offer a new viewpoint to this sector."