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Cosmetologists and makeup artists are now on the grooms checklist.

By Kajal Sharma - 13 May 2026 05:42 PM

For a very long time, weddings were primarily seen as the bride's day, even though they had equal significance for men. Brides would spend months planning every aspect of the wedding, picking out elaborate outfits, matching them with eye-catching jewelry, and completing the look with meticulous hair and makeup. Grooms, on the other hand, kept it simple: wake up, put on their attire, straighten their beard and hair, and call it a day. For months, brides would meticulously prepare every aspect of their wedding, selecting ornate ensembles, accessorizing them with eye-catching jewelry, and completing the ensemble with expertly applied hair and makeup. Conversely, grooms kept things straightforward: get up, put on their clothes, style their beard and hair, and end the day.After all, it's their big day too, and many want to look just as glamorous as their better halves, both on camera and in real life. As a result, men are now giving their appearance on wedding day just as much thought. Not only have their wardrobes become more daring, but they are also increasingly choosing professional grooming and makeup to feel confident and polished throughout the celebrations.

Nowadays, men are thinking about their wedding day appearance just as much. In order to feel confident and put together during the festivities, people are now increasingly choosing professional grooming and makeup in addition to experimenting with their costumes. Since it's their big day as well, many of them want to appear on video and in person as dazzling as their better halves."Brides and grooms have separate social media teams creating reels, their own hashtags, and even brand-new Instagram profiles where all of their wedding-related content is shared. Grooms want to appear more assured and youthful as a result.Grooms are increasingly inclined to look flawless on their D-day, but they still don't want the makeup to show. Gusain notes that when it comes to requests from grooms, most of them just want to look natural. Getting makeup done for grooms can be challenging because men wearing makeup is still taboo in our society (save the argument for another day) and many beauty influencers have faced trolling for it. Many beauty influencers have experienced trolling since males wearing makeup is still frowned upon in our society (save the argument for another day). Therefore, even if grooms are more likely to look perfect on their wedding day, they still don't want the makeup to be noticeable. According to Gusain, the majority of grooms' wishes are to appear natural.

 

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