CHEFLING secures Rs 40 lakh from Shark Tank India judges

"An inventive business called CHEFLING is changing the Indian food scene in the busy alleyways of Mumbai. CHEFLING, a company founded by Rounit Gambhir, is on a mission to introduce international cuisines into Indian homes' kitchens with its distinctive Do-It-Yourself (DIY) cooking kits. These kits are made to make cooking world cuisine easier, enabling everyone to enjoy and participate in gourmet cooking. The founder of CHEFLING, Rounit Gambhir, has a background deeply ingrained in the textile sector. But the collapse of his family's textile business in 2019 gave him the motivation to forge his own route. In 2020, Rounit launched CHEFLING after realizing the potential of DIY meal kits in the Indian market and being inspired by the idea. His vision was driven by his desire to find a simple, affordable, and sustainable answer to the difficulties he had in obtaining foreign goods and recipes. How Does Chewing Operate? CHEFLING uses a straightforward but efficient model. It sells homemade cooking kits that come with everything needed to make a certain cuisine. These kits cover a wide range of different cuisines, such as Mexican (Chalada and Taco), Italian (Lasagna), and Japanese (Sushi and Mochi).

To make cooking easy, each kit includes a comprehensive recipe and, occasionally, a QR code that takes users to a video demonstration and enjoyable. The signature item of CHEFLING is their sushi kit, which is well regarded for both its convenience and high quality. The kits are reasonably priced and come in several sizes to suit the needs of singles, couples, and groups. Rounit says that although while the kits seem expensive, they are actually rather affordable when you compare the amount and caliber of sushi they can make to restaurant costs. CHEFLING expansion CHEFLING has reported remarkable sales figures since its founding; Rounit disclosed a total sales amount of more than Rs 60 lakh in a span of three years. Additionally, the firm has added new kits to its catalog, broadening its selection of products and target market. India's DIY food kit market is expected to grow rapidly, potentially reaching an estimated value of Rs 8000 crore by 2025.  Rounit hopes to gain a sizable portion of this market with CHEFLING. His goals are to showcase Indian cuisine to the globe and to make exotic cuisines available in every Indian home. His goals go beyond the available products; he intends to create a do-it-yourself bar kit and investigate other culinary advancements. Pitch to Shark Tank India A gourmet startup called CHEFLING sought Rs 40 lakhs for 10% equity in a compelling episode of Shark Tank India Season 3, valuing the company at Rs 4 crore. The pitch set off a bidding war that resulted in two primary offers: a combined offer of Rs 40 lakh for 25% stock from four investors, and an offer of Rs 40 lakh for 20% equity from Namita, Azhar, and Piyush. "