At the 2023 EFFIE India Awards, Mondelez India and McCann Worldgroup India triumph greatly.

With the Celebrity Cricket League serving as the Associate Sponsor, Craving Digital as the Imagination Partner, Diageo India as the Celebration Partner, and Heineken Silver Beer as the Beverage Sponsor, the Advertising Club sponsored the most recent edition of the highly anticipated "EFFIE India AWARDS 2023." McCann Worldgroup India won the EFFIE India Agency of the Year award, while Mondelez India was judged the EFFIE India Client of the Year. Enormous earned the coveted Grand EFFIE for Jaquar's "Unimaginable Brand Extensions" campaign."I am extremely delighted and proud of McCann winning the Agency of the Year at the Effie India 2023 Awards," stated Prasoon Joshi, CEO of McCann World Group India and Chairman-APAC, in response to the significant victory. With ideas and thinking at the center of our operations, McCann India is an organization that drives the growth of both our clients' businesses and our own in the rapidly changing global market where our industry faces tremendous challenges in defining the approach to the future. This culture of believing in creative greatness propelled by robust customer insights is what makes it effective. This is the trademark of McCann India, bolstered by a strong culture of creative and strategic leadership at McCann Global.The breadth and diversity of our business portfolio is impressive; among the many companies we have won honors for are Ujjivan Small Finance Bank, Nestle India, MasterCard, Reckitt, Dabur, Hero, and many more."The awards were presented at a lavish celebration held at Taj Lands' End in Mumbai. They recognized the significance of achievement achieved by agencies and clients whose work redefined the parameters of marketing and advertising communication efficacy. Reaching a new high, EFFIE India received 1276 entries this year—the most in its 23-year history—from 79 agencies, marking a significant milestone.The Advertising Club's president, Rana Barua, remarked during the event: "The EFFIEs are a monument to the strength of compelling narrative and business acumen in our field. My sincere appreciation to the advertising community for their steadfast support in transforming these awards into a celebration of originality and potency. We congratulate all of the winners for creating advertisements that fascinate and influence our audiences in a meaningful way. Our industry's future is still being shaped by your inventiveness. Cheers to another year of pushing the envelope and spurring creativity in the advertising industry.

"EFFIE India continues to showcase its unwavering commitment to celebrating excellence in advertising, honoring both exceptional work and the talented individuals behind it," stated Mitrajit Bhattacharya, Chairperson of EFFIE India, while explaining the awards. I would like to express my appreciation to the distinguished judges who gave of their time and knowledge to evaluate an incredible 1276 entries, creating a new record. Their dedication is genuinely admirable. Our sincere gratitude also extends to our sponsors, the whole Ad Club managing committee, EFFIE New York, the EFFIE committee, and The Ad Club secretariat for their unceasing efforts in transforming it into a thunderous celebration of ingenuity and inventiveness in the advertising sector.""In yet another magnificent year of the EFFIE India Awards, what stands out is how agencies and brands continue to put in their hard work," said Pradeep Dwivedi, Co-Chairperson, EFFIE India. Their careful contributions to concept development, faultless execution, and brand-building expertise are genuinely admirable. The EFFIEs have contributed, and will continue to contribute, a great deal of understanding to the idea of advertising honors. Many thanks to all of the participants and winners.EFFIE is widely acknowledged as a strong testament to an agency's capacity for brand development. It continuously stands for the pinnacle of advertising efficacy, praising and recognizing a campaign for its creative strategy, well-executed execution, and powerful messaging.